📌 Core Information
🔹 Job Title: Lifecycle Marketing Manager
🔹 Company: Jane App
🔹 Location: Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-21
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Canada)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing lifecycle marketing strategies across multiple channels
- Collaborating with cross-functional teams to deliver engaging and personalized customer experiences
- Analyzing campaign performance and using data-driven insights to optimize marketing efforts
- Managing customer relationships and driving customer loyalty and advocacy
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities. The ideal candidate will have experience in lifecycle marketing, CRM, or growth marketing, with a proven track record of driving customer engagement and retention.
📋 Key Responsibilities
✅ Design and manage nurture, onboarding, upsell, and winback campaigns across owned channels
✅ Build and optimize multi-channel journeys using behavioral triggers, segmentation, and personalized content
✅ Partner with Product Marketing, Integrated Marketing, and Marketing Ops to deliver helpful, high-performing messaging
✅ Use A/B tests and control groups to iterate and improve campaign performance
✅ Track KPIs like activation, adoption, retention, and conversion to inform optimizations
✅ Create lifecycle playbooks and ensure strong data hygiene and compliance practices
✅ Use automation tools and customer data to build audiences and refine targeting
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign execution, and data analysis. The ideal candidate will be comfortable working independently and in a team environment, with a strong attention to detail and a focus on driving results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-7 years of experience in lifecycle, CRM, or growth marketing
Required Skills:
- Proven experience building automated journeys in tools like HubSpot, Braze, or Iterable
- Strong segmentation, personalization, and campaign management skills across multiple channels
- Experience running A/B tests and interpreting results
- Ability to pull reports or cohorts and use tools like Looker, Google Analytics, or Tableau to inform decisions
- Excellent communication and collaboration skills
Preferred Skills:
- Experience in B2B SaaS and/or helping shape lead scoring models
ASSUMPTION: The ideal candidate will have a strong background in lifecycle marketing, with a proven track record of driving customer engagement and retention. They will be comfortable working in a fast-paced, dynamic environment and be able to manage multiple projects simultaneously.
💰 Compensation & Benefits
Salary Range: $118,800 to $185,500 USD per year
Benefits:
- Comprehensive benefits package
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for a lifecycle marketing manager role with 5-10 years of experience. The comprehensive benefits package includes health, dental, and vision insurance, as well as retirement savings plans and paid time off.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 501-1,000 employees
Founded: 2012
Company Description:
- Jane is an all-in-one health and wellness practice management platform designed to be helpful to you, no matter how or where you practice.
- Available online and on any device, Jane offers branded online booking, beautiful scheduling, insurance management, customizable charting, online intake forms, patient reminders, integrated payment processing, online appointments (telehealth) and more!
Company Specialties:
- Clinic Management Software
- Practice Management Software
- Online Booking
- SaaS
- telehealth
- clinical notes
- treatment notes
- SOAP notes
- and charting
Company Website: https://jane.app
ASSUMPTION: Jane App is a well-established company in the software development industry, with a strong focus on providing helpful and user-friendly practice management solutions for healthcare professionals.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role will report directly to the Head of Marketing
Work Arrangement: Remote (Canada)
Growth Opportunities:
- Potential to grow into a leadership role as the team expands
- Opportunity to shape the lifecycle marketing strategy and make a significant impact on the company's growth
- Chance to learn and develop skills in a fast-paced, dynamic environment
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance their career and make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote (Canada)
Office Location(s): Canada
Geographic Context:
- Jane App is headquartered in North Vancouver, British Columbia, with a remote-first work culture that allows employees to work from anywhere in Canada.
- The company serves healthcare practitioners and patients across Canada, providing a wide range of practice management solutions.
Work Schedule: Full-time (40 hours per week), with flexible hours and a focus on results and productivity
ASSUMPTION: The remote work environment at Jane App offers employees the flexibility to work from anywhere in Canada, with a focus on results and productivity. The company's headquarters are in North Vancouver, British Columbia, but employees are not required to be based in this location.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Head of Marketing
Key Assessment Areas:
- Marketing strategy and planning
- Campaign management and execution
- Data analysis and interpretation
- Communication and collaboration skills
Application Tips:
- Highlight your experience with lifecycle marketing, CRM, or growth marketing, and provide specific examples of campaigns you've managed and their results.
- Demonstrate your understanding of the Jane App platform and how your skills and experience align with the company's mission and values.
- Prepare questions to ask the interviewers about the company's marketing strategy and growth plans.
ATS Keywords: Lifecycle Marketing, CRM, Growth Marketing, Automated Journeys, Segmentation, Personalization, Campaign Management, A/B Testing, Data Analysis, Collaboration, Communication, Problem Solving, B2B SaaS, Lead Scoring
ASSUMPTION: The interview process at Jane App is designed to assess the candidate's marketing skills, strategic thinking, and cultural fit. The company values candidates who are proactive, results-driven, and able to work effectively in a remote team environment.
🛠️ Tools & Technologies
- HubSpot
- Braze or Iterable
- Looker, Google Analytics, or Tableau
- Slack
- Zoom
ASSUMPTION: The ideal candidate will have experience with marketing automation tools, customer data platforms, and analytics tools. Familiarity with the Jane App platform is a plus but not required.
👔 Cultural Fit Considerations
Company Values:
- Helpful
- Respectful
- Curious
- Transparent
- Accountable
Work Style:
- Remote and flexible work environment
- Collaborative and supportive team culture
- Focus on results and productivity
Self-Assessment Questions:
- Do you thrive in a remote work environment and enjoy the flexibility it offers?
- Are you comfortable working collaboratively with a distributed team and managing your own time effectively?
- Do you share Jane App's commitment to being helpful, respectful, curious, transparent, and accountable in your work?
ASSUMPTION: Jane App values candidates who are self-motivated, results-driven, and able to work effectively in a remote team environment. The company's values are central to its culture and guide its approach to customer relationships and internal collaboration.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously, requiring strong organizational skills and time management
- Working in a fast-paced, dynamic environment that may require adaptability and flexibility
- Balancing scale and personalization in marketing campaigns, requiring a strategic mindset and attention to detail
- Ensuring data hygiene and compliance in marketing campaigns, requiring a strong understanding of data privacy regulations and best practices
ASSUMPTION: The lifecycle marketing manager role at Jane App presents both opportunities and challenges. The ideal candidate will be able to manage multiple projects simultaneously, work effectively in a fast-paced environment, and balance scale and personalization in marketing campaigns while ensuring data privacy and compliance.
📈 Similar Roles Comparison
- Compared to other lifecycle marketing manager roles, this position offers a unique opportunity to shape the lifecycle marketing strategy and make a significant impact on the company's growth.
- Jane App's focus on being helpful and user-friendly sets it apart from other practice management software providers, offering a unique value proposition for healthcare practitioners and patients.
- This role offers significant growth potential for the right candidate, with opportunities to advance their career and take on more responsibility as the team expands.
ASSUMPTION: The lifecycle marketing manager role at Jane App presents a unique opportunity for the right candidate to make a significant impact on the company's growth and shape its lifecycle marketing strategy. The company's focus on being helpful and user-friendly sets it apart from other practice management software providers, offering a unique value proposition for healthcare practitioners and patients.
📝 Sample Projects
- Developing and executing a multi-channel onboarding campaign for new clinic customers, resulting in a 20% increase in activation rates within the first three months
- Optimizing the winback campaign for lapsed customers, using segmentation and personalized messaging to re-engage them and drive a 15% increase in retention rates
- Collaborating with the product marketing team to create a customer newsletter, featuring helpful content and resources to educate and engage both prospective and existing customers
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the lifecycle marketing manager role at Jane App, requiring a strong understanding of customer behavior, data analysis, and campaign management.
❓ Key Questions to Ask During Interview
- Can you describe the current lifecycle marketing strategy and how this role would contribute to its evolution?
- How does Jane App support the professional development and growth of its marketing team members?
- Can you provide an example of a successful marketing campaign at Jane App and the key factors that contributed to its success?
- How does Jane App measure the success of its lifecycle marketing efforts, and what key performance indicators (KPIs) are most important to track?
- What is the company's approach to data privacy and compliance in marketing campaigns, and how does this role contribute to ensuring strong data hygiene practices?
ASSUMPTION: These key questions are designed to help the candidate understand the company's marketing strategy, culture, and approach to data privacy and compliance. They also provide an opportunity for the candidate to demonstrate their strategic thinking and attention to detail.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with lifecycle marketing, CRM, or growth marketing, and provide specific examples of campaigns you've managed and their results.
- Prepare questions to ask the interviewers about the company's marketing strategy and growth plans.
- If selected for an interview, be prepared to discuss your approach to data analysis, campaign management, and customer engagement.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
