📌 Core Information
🔹 Job Title: Lifecycle Marketing Manager
🔹 Company: Dave & Buster’s Inc.
🔹 Location: Coppell, TX (Corporate)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 4-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive lifecycle marketing strategies for Dave & Buster’s and Main Event brands
- Managing and improving guest retention rates through data-driven lifecycle communications
- Collaborating with cross-functional teams to enhance customer engagement and drive in-store visits
- Leveraging MarTech platforms, including CDPs, CRM, and loyalty platforms, to optimize marketing taxonomies and use cases
- Building relationships with external agencies and vendors to achieve lifecycle marketing goals
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive results.
📋 Key Responsibilities
✅ Develop and execute comprehensive lifecycle marketing strategies for Dave & Buster’s and Main Event brands
✅ Manage and improve guest retention rates through data-driven lifecycle communications
✅ Collaborate with cross-functional teams to enhance customer engagement and drive in-store visits
✅ Leverage MarTech platforms to optimize marketing taxonomies and use cases
✅ Build relationships with external agencies and vendors to achieve lifecycle marketing goals
✅ Provide comprehensive reports with insights and recommendations to stakeholders
✅ Follow testing roadmaps and contribute new ideas for campaign optimization
✅ Act as an email marketing SME, incorporating best practices into planning, decisions, and execution
ASSUMPION: This role involves a high degree of autonomy and requires strong project management skills to manage multiple campaigns simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4-10 years of proven experience in a lifecycle & CRM related role
Required Skills:
- Expertise in Salesforce Marketing Cloud, for audience segmentation, journey building, and dynamic content
- Strong analytical skills with the ability to interpret data and trends
- Proven experience in designing or optimizing marketing taxonomies
- Expertise in building SMS and in-app push notifications
- Strong project management skills with the ability to handle multiple campaigns simultaneously
- Technical degree preferred but not required
- Working knowledge of HTML and CSS for email design preferred but not required
Preferred Skills:
- Experience with building complex nurture programs and running A/B tests
- Cutting-edge email marketing best practices, along with strong copywriting and copy editing skills
ASSUMPTION: Candidates should have a deep understanding of customer lifecycle stages, data-driven decision-making, experimentation, and cross-functional collaboration.
💰 Compensation & Benefits
Salary Range: $72,000 - $96,000 per year
Benefits:
- Exclusive discounts on food and games at D&B & Main Event
- Paid Time Off (PTO) that increases with tenure
- 11 Company Holidays (Including your Birthday) & 2 Floating Holidays per year
- Medical, dental, vision and voluntary benefits
- Sub Benefits:
- Livongo and Telehealth benefits
- 401k with company match following 6 months of employment.
- Buster’s Legacy Fund (Support Team Members during difficult Times)
- Employee Assistance Program (EAP) Offerings.
- Work out facility on-site.
- Employee Power Card | Free Video Games.
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for the role
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. Actual compensation may vary based on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees
Founded: 1982
Company Description:
- Dave & Buster’s is an entertainment and dining destination offering a wide variety of arcade games, American food, and a full-service bar
- The company is known for its unique blend of entertainment, food, and beverage options, providing an immersive experience for guests
- Dave & Buster’s acquired Main Event Entertainment in 2022, expanding its entertainment offerings and customer base
Company Specialties:
- Arcade Games
- Food & Beverage
- Event Venue
- Sports Bar
- Restaurant
- Entertainment
- Corporate
- Groups
- Social Events
- Celebrations
- Experiences
- Virtual Reality
- Happy Hour
- Game Day Specials
- Eat & Play
- Half Price Games Wednesdays
Company Website: https://www.daveandbusters.com/us/en/home
ASSUMPTION: Dave & Buster’s offers a dynamic and engaging work environment, with opportunities for career growth and development within the expanding entertainment industry.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: Directly reports into the Senior Manager, CRM & Loyalty
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to expand into additional marketing channels and platforms as the role evolves
- Opportunities to collaborate with various teams and external vendors to drive lifecycle marketing success
- Potential to take on additional responsibilities or manage a team as the company continues to grow
ASSUMPTION: This role offers a unique blend of strategic planning, data-driven execution, and cross-functional collaboration, providing ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): Coppell, TX
Geographic Context:
- Coppell is a suburb of Dallas, Texas, with a population of approximately 120,000
- The area offers a mix of urban and suburban living, with easy access to major highways and attractions
- Coppell is known for its high-quality schools, family-friendly neighborhoods, and a variety of recreational activities
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for the role
ASSUMPTION: The work environment at Dave & Buster’s corporate headquarters is dynamic and collaborative, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess communication skills and cultural fit
- In-depth behavioral and situational interviews to evaluate problem-solving skills and relevant experience
- Skills assessment or case study presentation to demonstrate technical proficiency
Key Assessment Areas:
- Strategic thinking and planning
- Data analysis and interpretation
- Project management and organizational skills
- Cross-functional collaboration and communication
- Technical proficiency in MarTech platforms
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the entertainment industry and Dave & Buster’s unique offerings
- Showcase your ability to work effectively in a dynamic, fast-paced environment
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with lifecycle marketing
ATS Keywords: Lifecycle Marketing, CRM, Data Analysis, Email Marketing, Project Management, Customer Segmentation, Salesforce Marketing Cloud, SMS Marketing, In-app Notifications, A/B Testing, Copywriting, Technical Requirements, MarTech Platforms, Customer Experience, Data-driven Insights, Campaign Optimization
ASSUMPTION: The application process for this role may involve multiple rounds of interviews and assessments, with a focus on evaluating the candidate's strategic thinking, data-driven approach, and ability to collaborate effectively with cross-functional teams.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Customer Data Platforms (CDP)
- CRM and Loyalty Platforms
- SMS and in-app notification platforms
- Project management tools (e.g., Monday.com)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
ASSUMPTION: Candidates should have experience with the listed tools and technologies, with a strong preference for expertise in Salesforce Marketing Cloud.
👔 Cultural Fit Considerations
Company Values:
- Fun and Engaging Work Environment
- Collaborative and Supportive Team Culture
- Focus on Innovation and Continuous Improvement
- Customer-Centric Approach
- Integrity and Accountability
Work Style:
- Dynamic and fast-paced
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and resilient
- Strategic and forward-thinking
Self-Assessment Questions:
- How do you stay organized and manage multiple projects simultaneously in a fast-paced environment?
- Can you provide an example of a time when you used data to drive a strategic decision and improve customer engagement?
- How do you approach collaboration with cross-functional teams to achieve shared goals?
- How do you stay up-to-date with industry trends and best practices in lifecycle marketing?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Dave & Buster’s values and work style, with a focus on collaboration, innovation, and a customer-centric approach.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously, with tight deadlines
- Keeping up with industry trends and best practices in lifecycle marketing
- Collaborating effectively with cross-functional teams and external vendors
- Balancing strategic planning and data-driven execution
- Adapting to changes in the entertainment industry and consumer behavior
ASSUMPTION: Candidates should be prepared to face these challenges head-on, with a proactive and solutions-oriented approach.
📈 Similar Roles Comparison
- This role is unique in its focus on lifecycle marketing for the entertainment industry, with a specific emphasis on arcade games and dining experiences
- Compared to other lifecycle marketing roles, this position offers a broader range of responsibilities and the opportunity to work with a diverse set of teams and external vendors
- Career paths for this role may include transitioning into senior marketing roles, management positions, or specializing in entertainment industry-specific marketing strategies
ASSUMPTION: Candidates should consider this role as an opportunity to gain unique experience in the entertainment industry and develop a specialized skill set in lifecycle marketing for arcade games and dining experiences.
📝 Sample Projects
- Developing and executing a comprehensive lifecycle marketing strategy for a new arcade game launch, including targeted email campaigns, SMS promotions, and in-app notifications
- Analyzing customer data to identify trends and optimize segmentation for a loyalty program, resulting in improved customer engagement and retention
- Collaborating with the brand marketing team to create targeted campaigns for special events, such as holidays or sports tournaments, driving in-store visits and revenue growth
ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the opportunity for strategic impact in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to data-driven decision-making and how it influences lifecycle marketing strategies?
- How does the team collaborate with external vendors to optimize lifecycle marketing campaigns and improve customer engagement?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its marketing team members?
- Can you provide an example of a successful lifecycle marketing campaign at Dave & Buster’s, and what made it particularly effective?
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and the company, while also addressing any specific concerns or uncertainties about the position.
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with lifecycle marketing
- Research Dave & Buster’s unique offerings and the entertainment industry to demonstrate your understanding of the company and its target audience
- Follow up with the hiring manager within one week of submitting your application, expressing your interest in the role and any questions you may have
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
