Lifecycle Marketing Manager (Remote)

📌 Core Information

🔹 Job Title: Lifecycle Marketing Manager (Remote)

🔹 Company: Rula

🔹 Location: Los Angeles, California, United States

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: June 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing and executing multi-channel lifecycle strategies to improve patient access to mental healthcare
• Collaborating with cross-functional teams to create a personalized lifecycle program
• Refining reporting and analytics capabilities to drive data-driven decisions
• Expanding the test-and-learn program to continuously improve patient engagement

ASSUMPTION: This role requires a strategic thinker with a strong background in lifecycle marketing, experience with Iterable, and a data-driven mindset to succeed.

📋 Key Responsibilities

✅ Lead the development and execution of multi-channel lifecycle strategies, focusing on email and SMS, to improve the speed and quality of patient access to mental healthcare

✅ Collaborate with cross-functional teams, including Product, Operations, Support, and others, to create an intelligent, personalized lifecycle program

✅ Refine Rula's reporting and analytics capabilities to drive data-driven decisions and improve campaign performance

✅ Expand Rula's test-and-learn program to continuously improve patient engagement through A/B testing and optimization

✅ Manage multiple campaigns and initiatives simultaneously while maintaining attention to detail

ASSUMPTION: Success in this role will require strong project management skills, exceptional communication, and the ability to thrive in a fast-paced, cross-functional environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of experience in a D2C/B2C lifecycle or retention marketing role, with a proven track record of creating and executing effective lifecycle strategies, driving program growth, and meaningful business results through multi-channel campaigns

Required Skills:

• Hands-on experience with Iterable, including the ability to set up, automate, and optimize campaigns, journeys, experiments, dynamic content, and segmentation
• Strong analytical skills, with the ability to interpret data, run A/B tests, and make data-driven decisions to improve campaign performance

• Excellent project management skills, capable of managing multiple campaigns and initiatives simultaneously while maintaining attention to detail

Preferred Skills:

• Exceptional communication skills, able to convey complex strategies clearly and collaborate effectively across teams
• Self-starter with excellent organizational skills and the ability to thrive in a fast-paced, cross-functional environment
• Experience working in a healthcare, mental health, or marketplace environment
• 1+ years experience at a high-growth start-up
• Experience owning retention strategies and implementing success retention campaigns
• Experience with more complex lifecycle programming like HTML or SQL
• Experience using BI tools (preferably Looker and Amplitude)

ASSUMPTION: While having all preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.

💰 Compensation & Benefits

Salary Range: $129,965 - $145,255 per year (based on industry standards for a remote, full-time marketing manager with 5-10 years of experience)

Benefits:

• 100% remote work environment with flexible working hours
• Attractive pay and benefits, with full transparency of pay ranges regardless of location in the United States
• Comprehensive health benefits, including medical, dental, vision, life, disability, and FSA/HSA
• 401(k) plan access
• Generous time-off policies, including 2 company-wide shutdown weeks each year for self-care (for most employees)
• Paid parental leave for all parents, including birthing, non-birthing, adopting, and fostering
• Employee Assistance Program (EAP) for mental and physical health support
• New hire home office stipend to set up your workspace for success
• Quarterly department stipend for team-building activities or in-person gatherings
• Wellness events and lunch & learns to explore various engaging topics
• Community and employee resource groups to celebrate employee identity and lived experiences, fostering a sense of community and belonging for all

ASSUMPTION: Rula is committed to providing a competitive compensation package and comprehensive benefits to support the well-being of its employees.

📌 Applicant Insights

🔍 Company Context

Industry: Mental Health Care

Company Size: 201-500 employees

Founded: 2019

Company Description:

• Rula is a healthcare company powered by technology, focusing on teletherapy and prioritizing patient outcomes
• The company takes a patient-first approach, making mental healthcare more accessible, personalized, and effective
• Rula offers flexibility for providers, handling marketing, credentialing, billing, and admin tasks, allowing them to focus on patient care

Company Specialties:

• Health
• Physical Health
• HealthTech
• and Technology

Company Website: https://www.rula.com/

ASSUMPTION: Rula's mission is to make mental healthcare work for everyone, and they are dedicated to fostering a culture of inclusion that supports their employees in feeling safe, seen, heard, and valued.

📊 Role Analysis

Career Level: Mid-level to Senior Marketing Manager

Reporting Structure: This role reports directly to the Head of Marketing and may have team members reporting to them

Work Arrangement: 100% remote work environment with flexible working hours to support a healthy work-life balance

Growth Opportunities:

• Potential to grow into a leadership role as the team expands
• Opportunities to learn and develop skills in a fast-paced, growing startup environment
• Chance to make a significant impact on Rula's lifecycle marketing strategy and patient engagement

ASSUMPTION: Success in this role can lead to career growth opportunities within the marketing department or the company as a whole.

🌍 Location & Work Environment

Office Type: 100% Remote

Office Location(s): United States

Geographic Context:

• Rula is a remote-first company, with employees working from various locations across the United States
• The company offers a flexible work environment, allowing employees to balance their professional and personal commitments
• Rula's remote work policy enables employees to work from any location within the United States

Work Schedule: Flexible working hours to support a healthy work-life balance

ASSUMPTION: Rula's remote work environment allows employees to maintain a healthy work-life balance and provides flexibility to accommodate individual needs.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager
• Technical assessment or case study to evaluate your understanding of lifecycle marketing and data analysis
• Final interview with the Head of Marketing and other team members

Key Assessment Areas:

• Strategic thinking and ability to develop effective lifecycle strategies
• Data analysis skills and ability to interpret data to drive decisions
• Project management skills and ability to manage multiple campaigns simultaneously
• Communication skills and ability to collaborate effectively with cross-functional teams

Application Tips:

• Tailor your resume and cover letter to highlight your experience with lifecycle marketing, Iterable, and data analysis
• Prepare for the technical assessment or case study by brushing up on your data analysis skills and understanding of lifecycle marketing best practices
• Research Rula's mission, values, and company culture to demonstrate your fit and enthusiasm for the role during interviews

ATS Keywords: Lifecycle Marketing, Email Marketing, SMS Marketing, Data Analysis, Project Management, Customer Focus, Attention to Detail, Communication Skills, Organizational Skills, Retention Strategies, HTML, SQL, BI Tools, Iterable, A/B Testing, Campaign Optimization

ASSUMPTION: Rula's application process is designed to evaluate your skills and cultural fit for the role, and they value candidates who can demonstrate their ability to thrive in a fast-paced, cross-functional environment.

🛠️ Tools & Technologies

• Iterable
• BI Tools (preferably Looker and Amplitude)
• HTML
• SQL

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Patient-first approach
• Data-driven decision making
• Collaboration and cross-functional teamwork
• Continuous learning and improvement

Work Style:

• Fast-paced and dynamic environment
• Remote work with flexible hours
• Strong focus on results and impact

Self-Assessment Questions:

• Do you thrive in a fast-paced, cross-functional environment, and can you manage multiple campaigns simultaneously while maintaining attention to detail?
• Are you comfortable using data to drive decisions and continuously improving campaign performance?
• Can you effectively collaborate with various teams, including Product, Operations, Support, and others, to create an intelligent, personalized lifecycle program?

ASSUMPTION: Success in this role requires strong project management skills, exceptional communication, and the ability to thrive in a fast-paced, cross-functional environment.

⚠️ Potential Challenges

• Managing multiple campaigns and initiatives simultaneously while maintaining attention to detail
• Working effectively in a remote, distributed team environment
• Adapting to a fast-paced, growing startup environment with evolving priorities and responsibilities
• Balancing the need for data-driven decisions with the need for quick action and iteration

ASSUMPTION: These challenges can be overcome with strong project management skills, exceptional communication, and the ability to thrive in a fast-paced, cross-functional environment.

📈 Similar Roles Comparison

• This role differs from other lifecycle marketing manager positions in its focus on mental healthcare and teletherapy, requiring an understanding of the unique challenges and opportunities in this industry
• Rula's remote work environment and flexible hours provide more work-life balance compared to traditional office-based roles
• Career growth opportunities at Rula may differ from those at larger, more established companies, as the company is still growing and expanding its teams

ASSUMPTION: Success in this role requires an understanding of the unique aspects of mental healthcare and teletherapy, as well as the ability to thrive in a remote, fast-paced startup environment.

📝 Sample Projects

• Developing and executing a multi-channel lifecycle strategy to improve patient access to mental healthcare
• Collaborating with cross-functional teams to create an intelligent, personalized lifecycle program
• Refining Rula's reporting and analytics capabilities to drive data-driven decisions and improve campaign performance

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the marketing department?
• How does Rula support the work-life balance of its employees, particularly for those in remote roles?
• What are the most significant challenges facing the lifecycle marketing team currently, and how can this role help address them?
• How does Rula approach continuous learning and professional development for its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These questions can help you better understand the role, the team, and the company culture, allowing you to make an informed decision about your fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with lifecycle marketing, Iterable, and data analysis
• Prepare for the technical assessment or case study by brushing up on your data analysis skills and understanding of lifecycle marketing best practices
• Research Rula's mission, values, and company culture to demonstrate your fit and enthusiasm for the role during interviews
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.