Lifecycle Marketing Manager

📌 Core Information

🔹 Job Title: Lifecycle Marketing Manager

🔹 Company: Suno

🔹 Location: Boston, MA, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and leading lifecycle marketing strategies to enhance user activation, engagement, and retention
• Designing and implementing multi-channel campaigns (email, push notifications, SMS, in-app messages)
• Collaborating cross-functionally with product, product marketing, and growth teams
• Analyzing campaign performance and iterating rapidly to optimize for key business goals
• Leveraging AI tools to personalize communications and unlock new levels of effectiveness

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proficiency in marketing automation platforms. The ideal candidate will have experience in lifecycle marketing within a fast-growing consumer subscription app or D2C e-commerce business.

📋 Key Responsibilities

✅ Design, write, implement, and optimize multi-channel lifecycle marketing strategies

✅ Create and manage sophisticated email marketing campaigns, including drip sequences, targeted newsletters, and transactional emails

✅ Develop and execute impactful push notification strategies across mobile and web, implement SMS campaigns where appropriate, and strategically test in-app messaging

✅ Own the experimentation/testing roadmap across all lifecycle channels, analyze campaign performance, and iterate rapidly to optimize for key business goals

✅ Work closely with product, product marketing, and growth teams to align on user journey mapping, co-develop communication strategies for new product/feature launches, and ensure a cohesive user experience

✅ Proactively identify and implement the latest AI tools and technologies to enhance productivity, personalize communications at scale, and unlock new levels of effectiveness in lifecycle programs

✅ Define and focus on KPIs, including overall user engagement, specific feature adoption rates, trial-to-subscription conversion, upgrade rates, active user retention, and churn reduction

ASSUMPTION: This role involves a high degree of autonomy and requires strong ownership and initiative. The ideal candidate will be comfortable working in a dynamic, fast-paced startup environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 8+ years of hands-on experience in lifecycle marketing, ideally within a fast-growing consumer subscription app or a D2C e-commerce business

Required Skills:

• Proven expertise in lifecycle marketing, user engagement, and campaign optimization
• Strong analytical skills and proficiency in data analysis and visualization tools
• Proficient in marketing automation platforms and AI tools for marketing
• Excellent communication and collaboration skills, with experience working cross-functionally
• Entrepreneurial mindset, with a proactive approach to problem-solving and innovation

Preferred Skills:

• Experience with user journey mapping and customer experience optimization
• Familiarity with the music industry or content-focused subscription apps
• Proficiency in SQL or other data querying languages

ASSUMPTION: While a Bachelor's degree is preferred, relevant experience may be considered in lieu of formal education. Candidates with a strong portfolio or case studies demonstrating their skills and achievements are encouraged to apply.

💰 Compensation & Benefits

Salary Range: $140,000 - $180,000 per year (based on experience and industry standards for lifecycle marketing managers in Boston)

Benefits:

• Healthcare for you and your dependents, with vision and dental
• 401k with match
• Generous commuter benefit
• Flexible PTO

Working Hours: Full-time, with flexible hours and a results-driven work environment

ASSUMPTION: The salary range provided is an estimate based on industry standards for lifecycle marketing managers in Boston. Actual compensation may vary based on factors such as experience, skills, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 11-50 employees (Small to Medium-sized company, offering a dynamic and agile work environment)

Founded: 2022 (Relatively new, with a strong focus on innovation and growth)

Company Description:

• Suno is building a future where anyone can make music, breaking barriers between users and the songs they dream of making
• The company uses AI technology to enable users to create music without needing any musical instruments
• Suno fosters a company culture that celebrates music and experimenting with sound, with a team consisting of musicians and AI experts

Company Specialties:

• AI-driven music creation
• Consumer subscription app
• Music technology

Company Website: https://suno.com/

ASSUMPTION: Suno's small to medium size and recent founding date indicate a fast-paced, innovative work environment with ample opportunities for growth and impact.

📊 Role Analysis

Career Level: Mid to Senior-level marketing role, with significant ownership and responsibility for lifecycle marketing strategies

Reporting Structure: This role reports directly to the Head of Marketing or a similar executive, with cross-functional collaboration with product, product marketing, and growth teams

Work Arrangement: On-site, with a flexible and results-driven work environment

Growth Opportunities:

• As Suno grows, there may be opportunities for this role to expand in scope or advance to a leadership position
• Collaborating with cross-functional teams may provide opportunities to learn about other aspects of the business and develop new skills
• Working in a dynamic startup environment offers ample opportunities for professional growth and development

ASSUMPTION: This role offers significant growth potential, both within the lifecycle marketing function and across the broader organization as Suno continues to grow and expand.

🌍 Location & Work Environment

Office Type: On-site, with a collaborative and creative work environment that celebrates music and experimentation with sound

Office Location(s): Boston, MA, United States

Geographic Context:

• Boston is a major city with a vibrant tech industry and a strong talent pool
• The city offers a high quality of life, with numerous cultural attractions, educational institutions, and outdoor recreation opportunities
• Boston's central location on the East Coast provides easy access to other major cities and markets

Work Schedule: Full-time, with flexible hours and a results-driven work environment

ASSUMPTION: Working in Boston offers access to a diverse talent pool, a vibrant tech industry, and a high quality of life. The on-site work environment at Suno fosters collaboration, creativity, and a strong company culture.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral and technical interviews with marketing and cross-functional team members
• Final interview with the Head of Marketing or a similar executive, focusing on strategic thinking and alignment with company goals

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven decision-making
• Communication and collaboration skills, with a focus on cross-functional teamwork
• Cultural fit and alignment with Suno's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your lifecycle marketing experience and relevant achievements
• Prepare for behavioral and technical interview questions by reflecting on your past experiences and developing structured responses using the STAR method
• Demonstrate your understanding of Suno's mission and values, and how your skills and experience align with the company's goals

ATS Keywords: Lifecycle Marketing, User Engagement, Campaign Optimization, Marketing Automation, AI Tools, Cross-Functional Collaboration, Customer Retention, Feature Adoption, Subscriber Growth, Dynamic Environment, Entrepreneurial Mindset

ASSUMPTION: Suno's interview process is designed to assess candidates' strategic thinking, analytical skills, communication skills, and cultural fit. Candidates should prepare thoroughly and demonstrate their understanding of the company's mission and values.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo, or similar)
• AI tools for marketing (e.g., AI-driven personalization, predictive analytics, or similar)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, or similar)
• Email marketing platforms (e.g., Mailchimp, SendGrid, or similar)

ASSUMPTION: The specific tools and technologies used by Suno may vary, but the role requires proficiency in marketing automation platforms, AI tools for marketing, and data analysis and visualization tools.

👔 Cultural Fit Considerations

Company Values:

• Music-first: Suno's mission is to make music accessible to everyone, and this value is central to the company's culture and decision-making
• Innovation: Suno fosters a culture of experimentation and continuous learning, encouraging employees to push the boundaries of what's possible
• Collaboration: Suno values cross-functional teamwork and fosters a collaborative work environment that celebrates diverse perspectives

Work Style:

• Dynamic and fast-paced, with a focus on results and continuous improvement
• Collaborative and creative, with a strong emphasis on teamwork and open communication
• Data-driven and analytical, with a focus on using data to inform decision-making and optimize performance

Self-Assessment Questions:

• How do you align with Suno's music-first value, and how have you demonstrated this in your past experiences?
• Describe a time when you had to innovate and push the boundaries of what's possible in a marketing context. What was the outcome?
• How do you approach cross-functional collaboration, and can you provide an example of a successful cross-functional project you've worked on?

ASSUMPTION: Suno's cultural fit considerations focus on candidates who are passionate about music, innovative, collaborative, and data-driven. Candidates should be prepared to demonstrate their alignment with Suno's values and work style during the interview process.

⚠️ Potential Challenges

• Working in a dynamic, fast-paced startup environment may require adaptability and the ability to manage multiple priorities simultaneously
• Suno's focus on innovation and experimentation may present challenges in terms of managing uncertainty and ambiguity
• As a relatively new company, Suno may face competition from established players in the music technology industry
• The role may require occasional weekend or evening work to support campaign launches or other time-sensitive initiatives

ASSUMPTION: While Suno offers a dynamic and innovative work environment, candidates should be prepared to manage the challenges associated with working in a fast-paced startup environment and a competitive industry.

📈 Similar Roles Comparison

• Lifecycle Marketing Manager vs. Growth Marketing Manager: Both roles focus on driving user engagement and retention, but the Lifecycle Marketing Manager role is more focused on designing and implementing multi-channel marketing strategies, while the Growth Marketing Manager role may be more focused on experimentation and optimization
• Industry-specific context: Suno's focus on AI-driven music creation sets it apart from other consumer subscription apps or D2C e-commerce businesses, offering unique challenges and opportunities for lifecycle marketing strategies
• Career path comparison: The Lifecycle Marketing Manager role may provide a pathway to leadership positions within the marketing function or across the broader organization as Suno continues to grow and expand

ASSUMPTION: The Lifecycle Marketing Manager role at Suno offers unique challenges and opportunities compared to similar roles in other industries or companies. Candidates should be prepared to leverage their experience and skills to drive success in this specialized context.

📝 Sample Projects

• Developing and implementing a multi-channel onboarding campaign to drive user activation and engagement within the first 30 days of sign-up
• Analyzing user data to identify trends and opportunities for targeted marketing campaigns, with a focus on driving feature adoption and increasing user retention
• Collaborating with product and product marketing teams to launch a new feature or product, with a focus on driving user adoption and engagement through targeted marketing campaigns

ASSUMPTION: The specific projects undertaken by the Lifecycle Marketing Manager at Suno will vary based on the company's growth and strategic priorities. However, these sample projects illustrate the types of initiatives that may be undertaken in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to user journey mapping, and how does this inform lifecycle marketing strategies?
• How does Suno leverage AI tools to personalize communications and enhance the user experience?
• Can you provide an example of a successful lifecycle marketing campaign at Suno, and what made it effective?
• How does Suno foster a culture of innovation and experimentation, and how does this impact the lifecycle marketing function?
• What opportunities are there for growth and development within the lifecycle marketing function and across the broader organization?

ASSUMPTION: Candidates should prepare thoughtful and insightful questions to ask during the interview process, demonstrating their understanding of Suno's mission, values, and strategic priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Ashby job posting
• Tailor your resume and cover letter to highlight your lifecycle marketing experience and relevant achievements
• Prepare for behavioral and technical interview questions by reflecting on your past experiences and developing structured responses using the STAR method
• Demonstrate your understanding of Suno's mission and values, and how your skills and experience align with the company's goals
• Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.