📌 Core Information
🔹 Job Title: Lifecycle Marketing Manager
🔹 Company: The Kraft Heinz Company
🔹 Location: Chicago, IL
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 3 to 5+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading digital marketing strategies for Kraft Heinz's Away From Home (AFH) business
- Managing multi-channel digital campaigns, including web, email, and SMS
- Optimizing AFH-owned digital platforms, such as AFH.com and Heinz Verified
- Driving customer engagement and business growth through loyalty initiatives
- Collaborating cross-functionally to evolve and scale digital platforms
ASSUMPTION: This role requires a strong background in digital marketing, with a focus on campaign execution, audience segmentation, and personalized communications. Experience in B2B or foodservice environments is preferred.
📋 Key Responsibilities
✅ Establish and manage first-party data collection and management strategy
✅ Lead day-to-day execution of email and SMS marketing campaigns
✅ Own strategic vision for AFH-owned digital platforms, ensuring timely updates and optimized user journeys
✅ Support long-term vision for loyalty programs and manage execution of gamification and UX improvements
✅ Serve as project lead for the relaunch of the DTC commerce experience under AFH.com
✅ Define KPIs, roadmap priorities, and promotional strategies in alignment with sales and commercial objectives
✅ Assist with audience segmentation, content planning, and channel strategy to maximize campaign engagement and conversion
✅ Manage external agency relationships to ensure timely execution, budget compliance, and delivery of high-quality creative and technical output
✅ Own and report on KPIs for all AFH digital platforms, focusing on revenue, website traffic, engagement, and lead acquisition
✅ Define Amazon and other eTailer customer strategy
✅ Create and present monthly dashboards, transforming insights into actionable recommendations for growth
✅ Support the development of the AFH digital product roadmap in partnership with the AFH Digital and Digital Experience teams
✅ Identify innovation opportunities across customer touchpoints to enhance AFH’s competitive advantage in the digital marketing landscape
✅ Act as a digital thought partner to cross-functional teams, helping bring strategies to life through digital channels
✅ Ensure cross-functional alignment and scale best practices across the business
ASSUMPTION: This role requires strong analytical skills, exceptional communication skills, and the ability to manage multiple projects in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Digital Commerce, Communications, or a related field (or equivalent experience)
Experience: 3 to 5+ years of experience in digital marketing, eCommerce, or omnichannel campaign execution—preferably within B2B or foodservice environments
Required Skills:
- Proven track record of executing and managing multi-channel digital campaigns (web, email, social, paid media)
- Loyalty, email, or SMS experience with a focus on audience segmentation and personalized communications
- Strong working knowledge of CMS, CRM, marketing automation tools, and analytics platforms
- Experience managing agency or vendor relationships with a focus on delivery, budget oversight, and creative/technical output
- Advanced proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
Preferred Skills:
- Experience with data-driven decision making and analytics
- Familiarity with the foodservice industry
- Ability to work independently and take ownership of complex initiatives
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: $102,100.00 - $127,600.00 per year
Benefits:
- Healthcare, including medical, prescription drug, dental, and vision coverage
- Paid time off, company holidays, and leave of absence
- Flexible work arrangements and recognition programs
- 401k, life, accidental death & dismemberment, and disability insurance
Working Hours: Full-time, with a standard workweek of 40 hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The total rewards philosophy at Kraft Heinz includes a spectrum of programs that equitably support employees and complement the company's strategy and values.
📌 Applicant Insights
🔍 Company Context
Industry: The Kraft Heinz Company operates in the food and beverage services industry, with a focus on producing high-quality, great-tasting, and nutritious foods for over 150 years. They are one of the largest food and beverage companies in the world, with global sales of approximately $25 billion.
Company Size: The Kraft Heinz Company has 10,001+ employees, making it a large enterprise with a global presence.
Founded: The company was founded in 2015, following the merger of Kraft Foods and Heinz.
Company Description:
- The Kraft Heinz Company is a globally trusted producer of high-quality, great-tasting, and nutritious foods, with a portfolio of more than 200 legacy and emerging brands.
- The company's iconic brands include Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others.
- The Kraft Heinz Company is committed to sustainable growth, delighting more consumers globally, and providing meals to those in need through its global partnership with Rise Against Hunger.
Company Specialties:
- Food and beverage production and marketing
- Global sales and distribution
- Brand management and innovation
- Sustainable business practices
Company Website: http://www.careers.kraftheinz.com
ASSUMPTION: The company's global presence and extensive brand portfolio offer applicants a unique opportunity to work on well-known products and gain experience in a large, established organization.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Lifecycle Marketing Manager reports directly to the Personalization, Loyalty & Conversion Marketing Manager and works cross-functionally with various teams, including Culinary, Equipment, Sales, and Brand Marketing.
Work Arrangement: This role is on-site, with a standard workweek of 40 hours. The specific office location is the Aon Center in Chicago.
Growth Opportunities:
- Potential advancement to a senior marketing role within the AFH business or another division of the company
- Expansion of responsibilities to include additional digital platforms or marketing channels
- Opportunities to work on high-visibility projects and collaborate with senior leadership
ASSUMPTION: Given the company's size and global presence, there are numerous opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: The Kraft Heinz Company's headquarters is a modern, high-rise office building in downtown Chicago.
Office Location(s): 200 E. Randolph St., Suite 7600, Chicago, IL 60601, US
Geographic Context:
- Chicago is the third-most populous city in the United States, with a diverse economy and a strong job market
- The city is known for its vibrant cultural scene, including world-class museums, theaters, and music venues
- Chicago has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: The standard workweek is 40 hours, with flexible work arrangements available depending on the role and team.
ASSUMPTION: Chicago offers a dynamic urban environment with numerous cultural and recreational opportunities, as well as a strong job market and diverse economy.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- On-site or virtual interview with the hiring manager and other team members
- Final interview with senior leadership
Key Assessment Areas:
- Digital marketing expertise and campaign execution skills
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Be prepared to discuss your approach to digital marketing campaigns, audience segmentation, and personalized communications
- Demonstrate your ability to work independently and manage multiple projects in a fast-paced environment
- Research the company and its brands to show your enthusiasm and understanding of the business
ATS Keywords: Digital Marketing, eCommerce, Campaign Execution, Audience Segmentation, Email Marketing, SMS Marketing, Analytics, Project Management, Vendor Management, Creative Output, Communication Skills, Organizational Skills, Microsoft Office Suite, Marketing Automation, Customer Experience, Loyalty Programs
ASSUMPTION: The interview process at The Kraft Heinz Company is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- CMS and CRM platforms (e.g., Salesforce Marketing Cloud)
- Marketing automation tools (e.g., HubSpot)
- Analytics platforms (e.g., Google Analytics, Adobe Analytics)
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the team's preferences and the company's standards.
👔 Cultural Fit Considerations
Company Values:
- Our People: We believe that our people are our greatest asset and the key to our success
- Our Brands: We are passionate about our iconic brands and committed to their growth and innovation
- Our Performance: We strive for excellence in all that we do and continuously seek to improve
- Our Responsibility: We are committed to acting responsibly and sustainably in all aspects of our business
Work Style:
- Collaborative and cross-functional, with a focus on teamwork and communication
- Fast-paced and dynamic, with a focus on agility and adaptability
- Data-driven and analytical, with a focus on continuous improvement
- Innovative and creative, with a focus on driving growth and differentiation
Self-Assessment Questions:
- Do you align with the company's values and work style?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have experience working with data-driven decision-making and continuous improvement?
ASSUMPTION: The Kraft Heinz Company values a diverse and inclusive work environment, where employees are encouraged to bring their unique perspectives and experiences to the table.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, with tight deadlines and competing priorities
- The company's size and global presence may present challenges in terms of communication and collaboration across teams and time zones
- The role may require occasional travel to other company locations or industry events
- The Chicago office environment may be fast-paced and demanding, with a focus on high performance and results
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development in a dynamic and demanding work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on digital marketing for the Away From Home business, with a broad scope of responsibilities and cross-functional collaboration
- Similar roles in other industries may have a narrower focus, such as eCommerce or email marketing, or may be more siloed within a specific brand or product category
- Career paths in digital marketing may vary depending on the industry, company size, and specific role requirements
ASSUMPTION: The unique nature of this role offers a rare opportunity to gain experience in a broad range of digital marketing disciplines and collaborate with various teams across the organization.
📝 Sample Projects
- Developing and executing a multi-channel campaign to launch a new product or service offering
- Optimizing the user experience and conversion rates for the AFH.com website
- Creating and implementing a loyalty program to drive customer engagement and retention
- Managing an agency or vendor relationship to deliver high-quality creative and technical output for a major brand campaign
ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the Lifecycle Marketing Manager role, requiring a broad skill set and the ability to adapt to changing priorities and demands.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role collaborate with other teams and functions within the organization?
- What are the key priorities and initiatives for the AFH business in the coming year?
- How does the company support the growth and development of employees in this role?
- What are the key challenges facing the AFH business, and how can this role contribute to addressing them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and the company, and helps you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://heinz.wd1.myworkdayjobs.com/KraftHeinz_Careers/job/Chicago-IL/Lifecycle-Marketing-Manager_R-94824
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching the company and its brands, and practicing your responses to common digital marketing and campaign execution questions
- Be ready to discuss your approach to data-driven decision-making and continuous improvement
- Follow up with the hiring manager one week after your interview to express your interest in the role and ask about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
