📌 Core Information
🔹 Job Title: Lifecycle Marketing Manager
🔹 Company: Caribou
🔹 Location: Chicago, IL | Denver, CO | Phoenix, AZ | Remote, US
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: Mid-Senior level (4-6 years)
🔹 Remote Status: Remote OK (preference for Chicago, IL, Denver, CO, or San Francisco, CA markets)
🚀 Job Overview
Key aspects of this role include:
- Developing engaging email and SMS journeys to convert leads into customers
- Collaborating with various teams to optimize customer touchpoints and enhance the overall customer journey
- Designing and implementing segmentation and targeting strategies to tailor marketing efforts to specific customer groups
- Optimizing KPIs to supercharge the effectiveness of lifecycle campaigns and ensure optimal ROI
- Executing an experimentation-driven approach to optimize campaigns using A/B and multivariate testing
ASSUMPTION: This role requires a strong focus on customer-centric marketing strategies and a data-driven approach to campaign optimization.
📋 Key Responsibilities
✅ Enhance the customer journey through Braze (email and SMS), driving higher application and conversion rates at every step of the funnel
✅ Design, develop, and implement omni-channel segmentation and targeting strategies to tailor marketing efforts to specific customer groups and their unique needs
✅ Develop KPIs and create regular reporting that clearly measures the lifecycle program’s impact on overall business goals and incremental revenue generation
✅ Optimize KPIs to supercharge the effectiveness of lifecycle campaigns, ensuring optimal ROI to weekly/monthly/quarterly/yearly targets
✅ Execute an experimentation-driven approach to optimize campaigns, leveraging A/B and multivariate testing to rapidly iterate and improve messaging
✅ Enhance Caribou’s online reputation by building and managing processes to drive strong customer reviews and testimonials
✅ Re-engage lapsed customers with thoughtful win-back strategies and foster brand advocacy among the happiest customers
✅ Ensure high email and SMS deliverability through best practices in list hygiene, compliance, and technical optimization
✅ Partner with Analytics to establish robust measurement frameworks for accurately tracking campaign performance and customer lifecycle metrics
✅ Work closely with engineering and data teams to design and implement event-based triggers that power a seamless and personalized omnichannel lifecycle experience
ASSUMPTION: This role requires a high level of collaboration with various teams and a strong understanding of customer journey mapping and event-based systems.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4-6 years of hands-on experience managing email and SMS marketing programs
Required Skills:
- Proven experience in managing email and SMS marketing programs (4-6 years)
- 2+ years of executional experience in the Braze platform
- Strong analytical skills with a proven ability to create reporting frameworks that show clear marketing impact on business outcomes
- Experience working with event-based systems, customer journey mapping, and collaborating with technical teams to implement lifecycle events
- Ability to manage and prioritize multiple initiatives in a fast-paced, evolving environment with competing demands
- Proficiency in Segment (experience with call center technologies a plus)
- Background in direct-to-consumer (D2C) marketing; additional B2B experience a plus
- Financial services, fintech, or similarly regulated industry experience strongly preferred
- Strong writing skills with an ability to balance compliance needs with a customer-friendly, brand-consistent voice
- Understanding of databases and segment creation
- An ability to prioritize multiple active projects, multi-task, and manage time effectively to meet (sometimes quick) deadlines
Preferred Skills:
- Experience with event-based systems and customer journey mapping
- Background in regulated industries (financial services, fintech)
ASSUMPTION: This role requires a strong focus on data-driven marketing strategies and a solid understanding of customer journey mapping and event-based systems.
💰 Compensation & Benefits
Salary Range: $92,000 - $115,000 per year (based on experience and location)
Benefits:
- Eligible for annual performance-based bonus
- Equity options
- 401k savings program
- Generous paid time off, including flexible time off (FTO) and 100% paid parental leave for all parents
- Robust wellness benefits, including company-paid plans for health, dental, vision, mental health, disability, and basic life insurance
- Optional benefits to suit individual circumstances, such as HSAs, FSAs, supplemental life and medical insurance, and pet insurance
- Up to $1,000 per year for eligible professional development expenses
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final salary offer may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on auto loan refinancing
Company Size: 51-200 employees (as of 2023)
Founded: 2016
Company Description:
- Caribou helps drivers reduce their monthly auto expenses and increase the predictability of those expenses over time by pairing customers with community banks and credit unions
- The company uses technology to streamline the refinancing process and offers competitive rates to customers
- Caribou is led by leaders from the technology, automotive, and finance industries and is backed by a great team of investors
Company Specialties:
- Auto loan refinancing
- Financial technology (fintech)
- Customer-centric marketing
Company Website: http://www.caribou.com
ASSUMPTION: Caribou is a well-established fintech company with a strong focus on customer-centric marketing and a data-driven approach to campaign optimization.
📊 Role Analysis
Career Level: Mid-Senior level (4-6 years of experience)
Reporting Structure: This role will report directly to the Head of Marketing and work closely with various teams, including Product, Sales, Operations, Lending, Analytics, and Brand
Work Arrangement: Remote OK (preference for Chicago, IL, Denver, CO, or San Francisco, CA markets) or based out of the Caribou office in Denver, CO
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department as the company expands
- Opportunities to collaborate with various teams and gain exposure to different aspects of the business
- Chance to work on high-impact projects that directly influence the company's growth and success
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skillset and take on more responsibilities as the company continues to grow.
🌍 Location & Work Environment
Office Type: Caribou has a physical office in Denver, CO, but this role can be remote
Office Location(s): 1200 17th St, 200, Denver, CO 80202, US
Geographic Context:
- The role can be based in Chicago, IL, Denver, CO, Phoenix, AZ, or remotely from a state where Caribou operates
- Caribou does not currently have employee operations in AL, AK, AR, CT, DE, GA, HI, IA, ID, IN, KS, KY, ME, MI, MS, MT, NC, ND, NE, NH, NJ, NM, NV, OH, OK, PA, RI, SC, SD, TN, UT, VT, WV, WY
Work Schedule: Full-time (40 hours per week) with a flexible work arrangement (remote or in-office)
ASSUMPTION: The remote work arrangement offers flexibility for candidates who prefer to work from home or have other commitments that make commuting difficult.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and reporting
- Customer journey mapping and event-based systems
- Collaboration and communication skills
Application Tips:
- Highlight relevant experience with email and SMS marketing campaigns, as well as any experience with event-based systems and customer journey mapping
- Tailor your resume and cover letter to emphasize your skills and experience related to the required qualifications for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, marketing strategies, and ability to work collaboratively with various teams
ATS Keywords: Email Marketing, SMS Marketing, Braze Platform, Customer Journey Mapping, Event-Based Systems, Marketing Strategy, Data Analysis, Collaboration
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing skills, data analysis abilities, and collaboration skills, as well as their understanding of customer journey mapping and event-based systems.
🛠️ Tools & Technologies
- Braze (email and SMS marketing platform)
- Segment (customer data platform)
- Event-based systems and customer journey mapping tools
- Data analysis and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: This role requires proficiency in the Braze platform and familiarity with event-based systems and customer journey mapping tools. Experience with data analysis and reporting tools is also preferred.
👔 Cultural Fit Considerations
Company Values:
- Give a damn: What we’re doing matters. We show up determined to deliver results, and we love it.
- Velocity: We’re intentional about where we’re going and we race towards it.
- Make the assist: We have diverse strengths. We offer and ask for help so we all win.
Work Style:
- Fast-paced and evolving environment with competing demands
- Collaborative and cross-functional teamwork
- Data-driven and customer-centric approach
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful email and SMS marketing campaigns?
- Are you comfortable working in a fast-paced, evolving environment with competing demands?
- Do you have experience working with event-based systems and customer journey mapping?
- Are you able to prioritize multiple active projects and manage your time effectively to meet (sometimes quick) deadlines?
- Do you share Caribou's core values and work style preferences?
ASSUMPTION: Caribou values candidates who are passionate about their work, data-driven, and collaborative, with a strong focus on customer-centric marketing strategies.
⚠️ Potential Challenges
- Working in a fast-paced, evolving environment with competing demands may require strong time management and prioritization skills
- Collaborating with various teams may require strong communication and project management skills
- Working remotely may present challenges in maintaining a healthy work-life balance and staying connected with the team
- Caribou is a growing company, and the role may evolve and change over time as the company expands and scales its marketing efforts
ASSUMPTION: These potential challenges can be mitigated by strong time management, communication, and collaboration skills, as well as a willingness to adapt and grow with the company.
📈 Similar Roles Comparison
- Lifecycle Marketing Manager vs. Marketing Manager: The Lifecycle Marketing Manager role focuses specifically on customer journey mapping and event-based systems, while the Marketing Manager role may have a broader scope and less focus on these aspects
- Financial Services vs. Other Industries: Working in the financial services industry may present unique challenges and regulations, but also offers opportunities to work on high-impact projects that directly influence customers' financial well-being
- Mid-Senior level vs. Entry/Mid/Executive level: The Mid-Senior level role offers significant growth potential and opportunities to take on more responsibilities as the company continues to grow
ASSUMPTION: This role offers a unique blend of customer-centric marketing strategies, data-driven campaign optimization, and collaboration with various teams to enhance the overall customer journey.
📝 Sample Projects
- Developing and executing a targeted email campaign to re-engage lapsed customers and drive win-back conversions
- Designing and implementing an event-based trigger system to power a seamless and personalized omnichannel lifecycle experience
- Analyzing campaign performance data to identify trends and optimize KPIs for optimal ROI
ASSUMPTION: These sample projects highlight the data-driven, customer-centric, and collaborative nature of the Lifecycle Marketing Manager role at Caribou.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role will collaborate with other departments?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Caribou support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
- How does Caribou measure the success of its marketing campaigns, and what are the key KPIs for this role?
ASSUMPTION: Asking these questions will help you better understand the role's expectations, team dynamics, and growth opportunities, as well as the company's marketing strategies and performance metrics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your skills and experience related to the required qualifications for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, marketing strategies, and ability to work collaboratively with various teams
- If selected for an interview, be prepared to discuss your experience with email and SMS marketing campaigns, event-based systems, and customer journey mapping
- Follow up with the hiring manager or HR team within one week of your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
