📌 Core Information
🔹 Job Title: Lifecycle Marketing Manager
🔹 Company: Earnest
🔹 Location: San Francisco Bay Area, CA or Salt Lake City, UT (Remote)
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 office days per month)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing lifecycle campaigns to drive product conversions and acquisitions
- Providing strategic leadership and data-driven recommendations to senior stakeholders
- Collaborating with cross-functional teams to optimize campaign performance and grow impact
- Managing campaign strategy, creative briefing, audience segmentation, journey pathing, execution, A/B testing, and performance readouts
ASSUMPTION: This role requires a balance of strategic thinking and hands-on campaign management, with a focus on driving measurable results.
📋 Key Responsibilities
✅ Provide senior leadership with campaign performance reports and data-driven recommendations
✅ Own all aspects of campaign strategy development, creative briefing, audience segmentation, journey pathing, campaign execution, creative A/B testing, analytics measurement, and campaign performance readouts
✅ Collaborate with cross-functional teams to optimize campaign performance and grow impact
✅ Ensure flawless campaign execution, deliver revenue and engagement, and drive innovation and growth
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and hands-on campaign management, with a focus on driving results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years in business-to-consumer email marketing or lifecycle marketing, with 3+ years in developing lifecycle/CRM engagement programs
Required Skills:
- Proven experience in audience segmentation and targeting using database information and real-time event data
- Strong data analysis skills and knowledge of business intelligence systems such as Looker or Tableau
- Knowledge of regulatory and privacy requirements (CAN-SPAM, TCPA, CPPA)
Preferred Skills:
- Experience with Braze (bonus points for experience with ExactTarget, SendGrid, Twilio, HTML/HAML, or GitHub)
ASSUMPTION: Candidates with a strong background in lifecycle marketing, data analysis, and campaign management will be best suited for this role.
💰 Compensation & Benefits
Salary Range: $126,000 - $161,000 USD per year (based on location and experience)
Benefits:
- Health, Dental, & Vision benefits plus savings plans
- Mac computers + work-from-home stipend to set up your home office
- Monthly internet and phone reimbursement
- Employee Stock Purchase Plan
- Restricted Stock Units (RSUs)
- 401(k) plan with company match
- Robust tuition reimbursement program
- $1,000 travel perk on each Earnie-versary
- Competitive days of annual PTO
- Competitive parental leave
Working Hours: Full-time, with flexible hours and 3 office days per month
ASSUMPTION: The salary range is based on the role's location and experience level, with benefits and perks tailored to attract and retain top talent in the marketing field.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on student loans and refinancing
Company Size: 201-500 employees, with a dynamic, remote-first culture
Founded: 2013, with a mission to empower students to maximize their financial futures
Company Description:
- Earnest empowers past, present, and soon-to-be students to reduce the total price tag of their education, supercharge their ability to pay down student debt, and get on the right financial track fast
- Founded on the belief that financially responsible people deserve better options and access to credit
- Offers private student loans, student loan refinancing, and scholarships to help students pay less
Company Specialties:
- Consumer Lending
- Financial Technology
- Mission Driven, Value-driven
Company Website: earnest.com
ASSUMPTION: Earnest is a mission-driven company focused on empowering students to take control of their finances, with a strong commitment to diversity, inclusion, equity, and belonging.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and impact
Reporting Structure: Reports directly to the Head of Lifecycle Marketing
Work Arrangement: Hybrid, with 3 office days per month in either San Francisco or Salt Lake City
Growth Opportunities:
- Potential to grow into a leadership role as the company expands its marketing efforts
- Chance to work on high-impact campaigns that drive business growth and customer engagement
- Opportunity to learn and develop skills in a dynamic, fast-paced environment
ASSUMPTION: This role offers a unique opportunity to make a significant impact on Earnest's marketing efforts and grow both personally and professionally.
🌍 Location & Work Environment
Office Type: Hybrid (3 office days per month)
Office Location(s): San Francisco, CA or Salt Lake City, UT
Geographic Context:
- San Francisco Bay Area: Vibrant, tech-focused region with a high cost of living and diverse culture
- Salt Lake City, UT: Affordable, family-friendly city with a strong job market and outdoor recreation opportunities
Work Schedule: Full-time, with flexible hours and the ability to work remotely most of the time
ASSUMPTION: The hybrid work arrangement offers the best of both worlds – the flexibility of remote work and the collaboration and socialization of in-office work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with cross-functional team members
- Final interview with the Head of Lifecycle Marketing
Key Assessment Areas:
- Campaign strategy and execution
- Data analysis and interpretation
- Collaboration and communication skills
- Cultural fit and alignment with Earnest's values
Application Tips:
- Tailor your resume and cover letter to highlight your lifecycle marketing, data analysis, and campaign management skills
- Be prepared to discuss specific campaign examples and results from your previous roles
- Demonstrate your understanding of Earnest's mission and values, and how your skills and experience align with the company's goals
ATS Keywords: Lifecycle Marketing, Email Marketing, Campaign Strategy, Data Analysis, Business Intelligence, CRM Engagement, Audience Segmentation, A/B Testing
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, data analysis skills, and cultural fit with Earnest's values and mission.
🛠️ Tools & Technologies
- Braze (preferred) or other email marketing platforms
- Business intelligence systems such as Looker or Tableau
- HTML/HAML for creative A/B testing
- GitHub for version control and collaboration
ASSUMPTION: Familiarity with these tools and technologies will be beneficial, but candidates with transferable skills and a willingness to learn are encouraged to apply.
👔 Cultural Fit Considerations
Company Values:
- Earn Happy Customers
- Better is Better
- Ph.D. in Moving Fast
- Passion for Challenges
- Impact is a Team Sport
Work Style:
- Dynamic, fast-paced environment
- Collaborative and cross-functional teams
- Remote-first culture with a focus on results and work-life balance
Self-Assessment Questions:
- How do you approach challenges and failures as learning opportunities?
- How do you balance strategic thinking with hands-on campaign management?
- How do you ensure flawless campaign execution and deliver revenue and engagement?
ASSUMPTION: Candidates who align with Earnest's values and work style, and who demonstrate a passion for challenges and a commitment to driving results, will be strong fits for this role.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, with tight deadlines and high expectations
- Balancing strategic thinking with hands-on campaign management
- Working in a dynamic, fast-paced environment with a high degree of autonomy and responsibility
- Adapting to a remote-first culture, with limited in-office collaboration
ASSUMPTION: These challenges can be overcome by strong organizational skills, effective time management, and a proactive, solutions-oriented mindset.
📈 Similar Roles Comparison
- Lifecycle Marketing Manager vs. Senior Marketing Manager: Lifecycle Marketing Manager focuses more on customer retention and engagement, while Senior Marketing Manager may have a broader scope, including acquisition and branding
- Lifecycle Marketing Manager vs. CRM Manager: Lifecycle Marketing Manager focuses on campaign strategy and execution, while CRM Manager may focus more on data management and segmentation
- Career path: Lifecycle Marketing Manager can grow into a leadership role, such as Director or VP of Marketing, with experience and demonstrated impact
ASSUMPTION: This role is unique in its focus on lifecycle marketing and customer engagement, with opportunities for growth and impact based on the candidate's skills and performance.
📝 Sample Projects
- Developing and executing a campaign to re-engage inactive customers and drive loan refinancing conversions
- Analyzing customer data to identify segments with high potential for upselling or cross-selling products and services
- Collaborating with the product team to optimize the customer onboarding journey and improve customer satisfaction
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Lifecycle Marketing Manager role, with a focus on driving results and improving the customer experience.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the lifecycle marketing team currently, and how can this role help address them?
- How does this role collaborate with other teams, such as product, sales, and customer success, to drive business growth and customer engagement?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Earnest support the professional development and growth of its marketing team members?
- What is the company's long-term vision for its lifecycle marketing efforts, and how does this role fit into that vision?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and its long-term success, while also gathering valuable insights into the position and its potential for growth and impact.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your lifecycle marketing, data analysis, and campaign management skills
- Prepare for interviews by researching Earnest's mission, values, and recent campaigns
- Follow up with the hiring manager after your interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
