Lifecycle Marketing Manager

📌 Core Information

🔹 Job Title: Lifecycle Marketing Manager

🔹 Company: AIP Publishing

🔹 Location: Remote - NY, NJ, CT, MD, VA, PA, MA, RI, Washington, DC

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 4+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to drive customer retention, engagement, and revenue
• Creating compelling customer experiences across various touchpoints in the journey
• Collaborating with the Director of Audience Engagement to contribute to lifecycle strategy
• Analyzing data and using insights to inform marketing strategies and optimize programs
• Staying current with industry trends, competitor intelligence, and best practices

ASSUMPTION: This role requires a strong understanding of customer behavior and data analysis to create effective marketing strategies. The ideal candidate will have experience in customer marketing and retention strategy, with a focus on driving engagement metrics.

📋 Key Responsibilities

✅ Engage customers to take the next best action towards critical publishing milestones

✅ Pitch ideas and bring them to life, contributing to the lifecycle strategy

✅ Maintain key journey maps to inform loyalty and retention strategy, and optimize programs driving various engagement KPIs

✅ Maintain lifecycle marketing program alignment to roadmap and business objectives

✅ Identify and define customer segments and journeys to foster a personalized experience that maximizes engagement

✅ Develop, execute, and refine multi-channel retention marketing campaigns across company-wide touchpoints

✅ Develop reporting dashboards and track KPIs to measure effectiveness of lifecycle initiatives and communicate a go-forward recommendation

✅ Stay current with industry trends, competitor intelligence, marketing best practices, and emerging technologies

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data analysis. The ideal candidate will be comfortable working independently and collaboratively to drive results.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, or related discipline required. Master’s degree is a plus.

Experience: 4+ years of experience in customer marketing and retention strategy required.

Required Skills:

• Strong data analytical skills and Excel competency to develop actionable strategies
• Proficiency in driving engagement metrics throughout the marketing lifecycle
• Deep understanding of customer behavior and audience segmentation
• Ability to translate complex concepts, language, and processes into easily digestible communications
• Experience with marketing automation software: ESPs, CDPs, and CRMs required
• Experience delivering multichannel strategies (e.g., in-product messaging, email nurture, SMS, website, ads, prompts, etc.) required
• Experience with A/B testing and proactively recommending optimizations required
• Experience creating content and assets, and knowledge of design principles required

Preferred Skills:

• Experience in academic publishing focused on author marketing during the manuscript submission journey
• User experience (UX) and/or design thinking experience
• Experience with customer research, journey mapping, and loyalty programs

ASSUMPTION: The required skills listed above are essential for success in this role. While the preferred skills are not required, they would be beneficial for a candidate looking to excel in this position.

💰 Compensation & Benefits

Salary Range: $80,000 – $100,000

Benefits:

• Generous paid time off and paid sick and safe leave
• Flexible work schedule
• Competitive medical, dental, and vision benefits
• Exceptional retirement benefits
• Monthly remote stipend
• Training and tuition assistance
• Employee assistance program

Working Hours: Full-time, with flexible scheduling options

ASSUMPTION: The salary range provided is based on the company's standard compensation structure for this role. Benefits are competitive and designed to support employees' well-being and professional development.

📌 Applicant Insights

🔍 Company Context

Industry: Book and Periodical Publishing

Company Size: 51-200 employees

Founded: 2013

Company Description:

• AIP Publishing is a leading publisher of the physical sciences, working with authors to accelerate scientific discovery while reimagining the future of scholarly publishing
• The company fosters a collaborative, creative atmosphere and encourages a workplace culture that maximizes individual contributions
• AIP Publishing helps brilliant work make a global impact, connecting a vibrant global community using science for good

Company Specialties:

• STM Publishing

Company Website: http://publishing.aip.org

ASSUMPTION: AIP Publishing is a mission-driven organization focused on advancing, promoting, and serving the physical sciences. The company's culture values collaboration, creativity, and a customer-centric approach.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: Reports directly to the Director of Audience Engagement

Work Arrangement: Remote OK, with the option to work from various locations in the Northeast region or Washington, DC

Growth Opportunities:

• Potential to take on more responsibility and advance within the marketing department
• Opportunities to work on high-impact projects and contribute to the company's strategic goals
• Chance to learn and develop skills in academic publishing and customer marketing

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and collaborative team.

🌍 Location & Work Environment

Office Type: Remote, with the option to work from various locations in the Northeast region or Washington, DC

Office Location(s): New York, New Jersey, Connecticut, Maryland, Virginia, Pennsylvania, Massachusetts, Rhode Island, and Washington, DC

Geographic Context:

• Access to major cities and cultural attractions in the Northeast region and Washington, DC
• Opportunity to work remotely and enjoy a flexible work-life balance
• Proximity to AIP Publishing's headquarters in Melville, NY, for in-person collaboration and training

Work Schedule: Full-time, with flexible scheduling options

ASSUMPTION: The remote work arrangement offers employees the flexibility to work from various locations, with the option to collaborate in person at the company's headquarters or other offices.

💼 Interview & Application Insights

Typical Process:

• Initial screening call with the hiring manager or HR
• In-depth interview with the hiring manager and potential team members
• Case study or project presentation, followed by a debrief
• Final interview with the Director of Audience Engagement

Key Assessment Areas:

• Data analysis and strategic thinking
• Creativity and communication skills
• Understanding of customer behavior and marketing trends
• Alignment with AIP Publishing's mission and values

Application Tips:

• Highlight relevant experience in customer marketing and retention strategy
• Demonstrate strong data analysis skills and provide examples of successful marketing campaigns
• Tailor your resume and cover letter to emphasize your fit with AIP Publishing's mission and values
• Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability

ATS Keywords: Customer marketing, retention strategy, data analysis, engagement metrics, multichannel strategies, A/B testing, academic publishing

ASSUMPTION: The application process for this role is designed to assess candidates' skills and cultural fit, with a focus on data analysis, creativity, and communication.

🛠️ Tools & Technologies

• Marketing automation software: ESPs, CDPs, and CRMs
• Excel
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The tools and technologies listed above are commonly used in marketing roles and will be essential for success in this position.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Creativity
• Customer-centric approach

Work Style:

• Data-driven decision-making
• Creative problem-solving
• Adaptability and flexibility

Self-Assessment Questions:

• Do you thrive in a collaborative, creative environment?
• Are you comfortable working with data and using it to inform marketing strategies?
• Do you enjoy solving complex problems and finding innovative solutions?

ASSUMPTION: AIP Publishing values candidates who are collaborative, creative, and data-driven, with a strong commitment to customer-centric marketing.

⚠️ Potential Challenges

• Managing multiple marketing channels and touchpoints
• Balancing strategic planning and creative execution
• Working with complex data and analytics
• Adapting to a remote work environment and collaborating with team members in different locations

ASSUMPTION: The potential challenges listed above are common in marketing roles and can be overcome with strong organizational skills, adaptability, and a customer-centric mindset.

📈 Similar Roles Comparison

• This role focuses more on customer retention and engagement than acquisition, compared to traditional marketing roles
• Academic publishing experience is not required but would be beneficial, as the role involves working with authors and understanding their needs
• This role offers opportunities for professional growth and development within a dynamic and collaborative team

ASSUMPTION: This role is unique in its focus on customer retention and engagement within the academic publishing industry. Candidates with relevant experience in customer marketing and retention strategy will find this role to be a strong fit.

📝 Sample Projects

• Developing and executing a multi-channel retention campaign for academic authors
• Analyzing customer data to identify segments and optimize marketing strategies
• Creating and refining customer journey maps to inform loyalty and retention programs

ASSUMPTION: The sample projects listed above are representative of the types of initiatives the Lifecycle Marketing Manager may work on, focusing on data analysis, creative problem-solving, and customer-centric marketing.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• How does AIP Publishing support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does AIP Publishing measure the success of its marketing initiatives, and how will my performance be evaluated?
• What is the company's approach to work-life balance and flexible scheduling?

ASSUMPTION: The key questions listed above are designed to help candidates better understand the role, the team, and the company culture, ensuring a strong fit and successful onboarding.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in customer marketing and retention strategy
• Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
• Research AIP Publishing's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
• Follow up with the hiring manager or HR within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.