Lifecycle Marketing Manager

📌 Core Information

🔹 Job Title: Lifecycle Marketing Manager

🔹 Company: Botpress Technologies Inc.

🔹 Location: Montreal, Quebec, Canada

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Architecting and executing marketing programs across the customer journey
• Driving conversion, retention, and monetization through targeted campaigns
• Leveraging product data to inform marketing strategies and improve user experience
• Working independently and collaboratively to build processes and programs from scratch

ASSUMPTION: This role requires a strong background in lifecycle marketing or related fields, with a focus on SaaS or product-led growth environments. Candidates should be comfortable working with data and using it to inform decision-making.

📋 Key Responsibilities

✅ Develop and execute multi-channel lifecycle campaigns to support user activation, retention, and account expansion

✅ Integrate product usage data into targeted marketing actions using automation platforms

✅ Build and refine trigger-based workflows to address key lifecycle stages and influence user behavior

✅ Identify key inflection points in the user journey and implement personalized campaigns to drive feature utilization and upsell opportunities

✅ Own and analyze key lifecycle metrics, regularly reporting on results and optimizing campaigns for maximum impact

✅ Systematically test messaging, timing, segmentation, and channel strategies to accelerate improvements in lifecycle marketing performance

ASSUMPTION: This role requires a high level of ownership and the ability to work independently. Candidates should be comfortable experimenting, moving quickly, and making a visible impact across the business.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-5 years of experience in lifecycle marketing, retention, or marketing automation, ideally within a SaaS or product-led growth environment

Required Skills:

• Advanced proficiency with marketing automation, CRM, and product analytics platforms (e.g., HubSpot, Mixpanel)
• Proven expertise in translating product usage data into effective marketing programs
• Strong analytical skills and ability to use data to inform decision-making
• Excellent written communication skills and understanding of message testing and optimization
• Deep interest in product-led software offerings and how lifecycle marketing influences upsell and account expansion
• Ability to work independently in a fast-paced, high-growth environment

Preferred Skills:

• Experience with SQL or other database query languages
• Fluency in French (spoken and written)

ASSUMPTION: Candidates with experience in lifecycle marketing or related fields, particularly within a SaaS environment, are strongly encouraged to apply. Familiarity with product-led growth strategies is a plus.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - 120,000 per year (Based on industry standards for similar roles in Montreal)

Benefits:

• 4 weeks of vacation
• Paid sick and parental leave
• Comprehensive health, dental, vision, travel, and life insurance
• Funding for education and skills improvement
• Fully-stocked fridge and cupboard
• Dedicated desk
• A vibrant office community, including weekly socials

Working Hours: 40 hours per week, with flexibility for remote work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Montreal. Actual compensation may vary depending on factors such as experience, skills, and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on conversational AI and chatbot solutions

Company Size: 51-200 employees, providing a mid-sized company environment with ample opportunities for growth and impact

Founded: 2017, with a history of steady growth and success in the AI and chatbot space

Company Description:

• Botpress is a fully extensible chatbot and AI agent platform for enterprises
• Offers an all-in-one conversational AI Platform-as-a-Service (PaaS) for building, deploying, and monitoring LLM-powered solutions
• Serves enterprises, governments, and educational institutions of various scales, with a user base of over 500,000 and millions of bots deployed worldwide

Company Specialties:

• Bots
• Enterprise software
• Chatbots
• Software
• Automation
• Conversational AI platform
• Conversational assistants
• Developers
• And developer tool

Company Website: botpress.com

ASSUMPTION: Botpress is a well-established company in the conversational AI and chatbot space, with a strong focus on enterprise solutions and a commitment to customer success.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole

Reporting Structure: This role reports directly to the VP of Marketing and works closely with cross-functional teams, including product, sales, and customer success

Work Arrangement: On-site, with the opportunity for remote work as needed

Growth Opportunities:

• Expanding the lifecycle marketing team as the company grows
• Potential to take on additional responsibilities and advance within the marketing department
• Opportunities to work on high-impact projects and make a significant contribution to the company's success

ASSUMPTION: This role offers a unique opportunity to join a growing company in a high-ownership position, with ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a vibrant community and weekly social events

Office Location(s): 875 Boul. Charest Bureau, Suite 200, Quebec, QC G1N 2C9, CA and 1121 Rue Sainte-Catherine O, 3R, Montreal, Quebec H3B 1J5, CA

Geographic Context:

• Montreal is a multicultural city with a rich history and a thriving tech industry
• The city offers a high quality of life, with numerous cultural attractions, restaurants, and outdoor activities
• Montreal has a humid continental climate, with warm summers and cold, snowy winters

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for remote work as needed

ASSUMPTION: The work environment at Botpress is collaborative and supportive, with a strong focus on employee well-being and success.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral interview to discuss past experiences and problem-solving skills
• Case study or take-home assignment to evaluate analytical and strategic thinking
• Final interview with the VP of Marketing to discuss long-term goals and fit within the team

Key Assessment Areas:

• Problem-solving skills and ability to think strategically
• Data analysis and interpretation skills
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of lifecycle marketing and its importance in driving business outcomes
• Showcase your ability to work independently and collaboratively in a fast-paced environment

ATS Keywords: Lifecycle Marketing, Retention, Marketing Automation, SaaS, Product Data Integration, Workflow Automation, User Engagement, Performance Measurement, Strategic Experimentation, Analytical Skills, Written Communication, Message Testing, Product-Led Growth, Independent Work, Process Building, User Journey

ASSUMPTION: The application process at Botpress is designed to assess candidates' skills, cultural fit, and long-term potential for success within the company.

🛠️ Tools & Technologies

• HubSpot
• Mixpanel
• SQL (or other database query languages)
• Microsoft Office Suite
• Google Workspace

ASSUMPTION: Candidates should be comfortable working with marketing automation, CRM, and product analytics platforms, as well as other tools and technologies commonly used in a marketing role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Continuously learning

Work Style:

• Fast-paced and dynamic
• Collaborative and supportive
• Data-driven and analytical
• Focused on continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in fast-paced, high-growth environments?
• Are you comfortable working independently and taking ownership of projects?
• Do you have a strong interest in product-led software offerings and lifecycle marketing?
• Are you a data-driven decision-maker with a focus on continuous learning and improvement?

ASSUMPTION: Candidates who are a strong cultural fit for Botpress are innovative, collaborative, data-driven, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Working in a fast-paced, high-growth environment may require adaptability and the ability to manage multiple priorities
• The role may involve working with large datasets and complex marketing automation tools, which can be challenging for candidates without relevant experience
• As a high-ownership role, this position may require candidates to take on additional responsibilities and work outside of their comfort zone
• The Montreal winter can be harsh, with significant snowfall and cold temperatures, which may impact commuting and outdoor activities

ASSUMPTION: While there may be challenges associated with this role, the opportunities for growth, impact, and professional development make it an attractive opportunity for the right candidate.

📈 Similar Roles Comparison

• This role is similar to a Growth Marketing Manager or a Customer Success Manager, with a focus on driving user activation, retention, and monetization
• Unlike other marketing roles, this position requires a strong understanding of product usage data and its application to lifecycle marketing strategies
• Career paths for this role may include advancement within the marketing department or transitioning to a related field, such as product management or customer success

ASSUMPTION: Candidates should consider the unique aspects of this role and how it differs from related positions in the marketing field.

📝 Sample Projects

• Developing and executing a multi-channel campaign to drive user activation and feature adoption
• Integrating product usage data into targeted marketing actions using automation platforms like HubSpot
• Building and refining trigger-based workflows to address key lifecycle stages and influence user behavior

ASSUMPTION: These sample projects are intended to provide insight into the types of initiatives candidates may work on in this role. Actual projects may vary depending on the company's priorities and needs.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the company?
• What are the most significant challenges facing the lifecycle marketing team, and how can this role address them?
• How does the company support the professional growth and development of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does the company approach work-life balance, and what resources are available to support employee well-being?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the opportunities for growth and development. Candidates should tailor their questions to their specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching the company, the role, and the industry, and by practicing common interview questions and your responses
• Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.