Lifecycle Marketing Manager

📌 Core Information

🔹 Job Title: Lifecycle Marketing Manager

🔹 Company: Bridgit

🔹 Location: Canada (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Strategic engagement of Bridgit's database to drive deeper relationships with construction professionals
• Ownership of lead and customer journey, developing targeted segmentations and implementing programs
• Collaboration with Revenue Ops to maintain accurate marketing data for effective campaigns
• Execution of targeted and efficiently executed campaigns via Marketo and other platforms

ASSUMPTION: This role requires a strong understanding of database marketing, segmentation, and B2B marketing within a complex buying context. Proficiency in marketing automation platforms and CRM systems is essential.

📋 Key Responsibilities

✅ Own and maintain the marketing database for accurate segmentation and compliance

✅ Strategize and execute targeted email and multichannel campaigns to drive conversions

✅ Develop and optimize automated email nurture programs to guide construction leads effectively

✅ Implement sophisticated segmentation strategies to personalize marketing efforts

✅ Leverage marketing automation platform to build and manage timely, targeted campaigns

✅ Track key performance indicators and analyze campaign performance to provide actionable insights

✅ Design and execute A/B tests across channels to maximize engagement

✅ Collaborate cross-functionally to ensure cohesive messaging and support Business Development

✅ Develop and execute email strategies for product launches, key initiatives, and personalized ABM programs

ASSUMPTION: This role requires strong analytical skills, project management, and exceptional communication and collaboration skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 7+ years of experience in a B2B lifecycle marketing role, with a strong understanding of database marketing and segmentation, ideally within the construction or a related industry

Required Skills:

• Proven success in developing and executing multi-channel marketing programs
• Deep proficiency in marketing automation platforms and CRM systems (Marketo and SFDC preferred)
• Strong analytical skills and the ability to interpret data to inform strategic decisions
• Excellent project management and organizational skills
• Exceptional communication and collaboration skills
• Proficiency in Google Workspace
• Eagerness to learn the nuances of the construction industry
• A passion for process improvement

Preferred Skills:

• Experience with construction or a related industry
• Familiarity with ABM strategies

ASSUMPTION: Candidates with experience in the construction industry or ABM strategies may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 CAD per year (Based on industry standards for a mid-level marketing manager with 7+ years of experience in Canada)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company matching
• Flexible work hours and remote work options
• Professional development opportunities

Working Hours: Full-time (40 hours/week), flexible hours

ASSUMPTION: Salary range is estimated based on industry standards for a mid-level marketing manager with 7+ years of experience in Canada. Actual salary may vary based on individual qualifications and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Construction technology (ConTech)

Company Size: 51-200 employees

Founded: 2012

Company Description:

• Bridgit is the category leader for workforce planning and works with the largest and most sophisticated global general contractors
• Their construction workforce planning software, Bridgit Bench, helps general contractors manage their people, not spreadsheets
• Bridgit is committed to reimagining talent and modernizing the people strategy in the construction industry

Company Specialties:

• Construction Software
• Construction Management
• Construction Resource Management
• Construction Resource Planning
• Construction Workforce Intelligence
• Construction Workforce Planning
• Construction Workforce Management

Company Website: http://www.gobridgit.com

ASSUMPTION: Bridgit is a well-established company in the ConTech industry, focusing on workforce planning and management for general contractors.

📊 Role Analysis

Career Level: Mid-level marketing manager

Reporting Structure: This role reports directly to the VP of Marketing

Work Arrangement: Fully remote, with flexible work hours

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunities to learn and develop skills in the ConTech industry
• Chance to make a significant impact on the company's marketing strategy

ASSUMPTION: This role offers growth opportunities for the right candidate, as Bridgit continues to innovate and expand its offerings.

🌍 Location & Work Environment

Office Type: Fully remote

Office Location(s): Kitchener, Ontario (Headquarters)

Geographic Context:

• Kitchener is located in southwestern Ontario, Canada
• The city has a vibrant tech industry and is known for its startup ecosystem
• Kitchener offers a high quality of life with affordable housing, diverse neighborhoods, and numerous parks and recreational facilities

Work Schedule: Flexible, with core hours between 10 AM and 3 PM EST

ASSUMPTION: The fully remote work environment allows for a flexible work-life balance and the opportunity to work from anywhere in Canada.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• Technical assessment or case study to evaluate marketing skills and strategic thinking
• Final interview with the VP of Marketing to discuss the role, team dynamics, and career growth opportunities

Key Assessment Areas:

• Marketing strategy and campaign development
• Data analysis and interpretation
• Communication and collaboration skills
• Cultural fit and alignment with Bridgit's core values

Application Tips:

• Highlight relevant experience in B2B lifecycle marketing, database marketing, and segmentation
• Include examples of successful marketing campaigns and their impact on business outcomes
• Tailor your resume and cover letter to emphasize your understanding of the construction industry and Bridgit's offerings
• Prepare thoughtful questions about the role, team, and company to demonstrate your interest and engagement

ATS Keywords: Lifecycle Marketing, Database Marketing, Segmentation, Email Campaigns, Marketing Automation, CRM Systems, Analytical Skills, Project Management, Communication Skills, Collaboration, Process Improvement, B2B Marketing, A/B Testing, Lead Nurturing, Targeted Outreach, Industry Knowledge

ASSUMPTION: Bridgit uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Marketo (Marketing Automation Platform)
• Salesforce (CRM System)
• Google Workspace (Gmail, Google Docs, Sheets, Slides)
• Project management tools (e.g., Asana, Trello, Monday.com)

ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role. Candidates should be comfortable learning and adapting to new software as needed.

👔 Cultural Fit Considerations

Company Values:

• Build Together, Win Together
• Take Action, Drive Impact
• No Grit, No Pearl

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with data and using it to inform strategic decisions?
• Do you embrace challenges and view them as opportunities for growth?

ASSUMPTION: Candidates who align with Bridgit's core values and work style are more likely to succeed in this role and contribute to the company's continued growth.

⚠️ Potential Challenges

• Working in a complex B2B buying context with a long sales cycle
• Managing a large database and ensuring accurate segmentation
• Keeping up with industry trends and adapting marketing strategies accordingly
• Balancing the need for personalization with the scale required for effective marketing campaigns

ASSUMPTION: These challenges can be overcome with strong analytical skills, attention to detail, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other lifecycle marketing roles, this position has a stronger focus on database management and segmentation
• This role requires a deeper understanding of the construction industry and its unique buying cycle
• Career progression in this role may involve moving into a leadership or specialist position within the marketing team

ASSUMPTION: Candidates should consider their interest in the construction industry and their long-term career goals when evaluating this role against similar positions in other industries.

📝 Sample Projects

• Developing and executing a targeted email campaign to re-engage inactive construction professionals
• Optimizing an automated email nurture program to improve conversion rates for a new product launch
• Analyzing campaign performance data to identify trends and make data-driven optimizations

ASSUMPTION: These sample projects illustrate the types of tasks and initiatives the Lifecycle Marketing Manager may be responsible for in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Bridgit?
• What are the biggest challenges facing the marketing team in the next 6-12 months, and how can this role help address them?
• How does Bridgit support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Bridgit measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?

ASSUMPTION: These questions demonstrate your interest in the role, team, and company, and help you better understand the expectations and requirements for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare thoughtful questions about the role, team, and company to demonstrate your interest and engagement
• Follow up with the hiring manager within one week of submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.