📌 Core Information
🔹 Job Title: Lifecycle Marketing Manager
🔹 Company: Revel
🔹 Location: New York, United States
🔹 Job Type: Full-Time, Hybrid (2 days/week in-office)
🔹 Category: Marketing
🔹 Date Posted: April 30, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site (with hybrid option)
🚀 Job Overview
Key aspects of this role include:
- Leading lifecycle marketing campaigns across multiple channels
- Collaborating with cross-functional teams to optimize marketing automation
- Analyzing campaign performance and driving strategic decisions
- Managing relationships with marketing automation platforms and vendors
- Working in a fast-paced, ever-changing environment with a customer-centric mindset
ASSUMPTION: This role requires a strong understanding of lifecycle marketing and a proven track record in executing campaigns across various channels. The ideal candidate will be comfortable working in a dynamic environment and collaborating with diverse teams.
📋 Key Responsibilities
✅ Lead and execute lifecycle marketing campaigns across email, SMS, push notifications, and in-app channels
✅ Work with engineering teams to optimize marketing automation technologies
✅ Ensure high-quality implementation, testing, and QA of lifecycle marketing campaigns
✅ Conduct A/B tests and analyze results to improve onboarding and retention
✅ Manage relationships with marketing automation platforms and vendors
✅ Collaborate with product, engineering, data, and broader marketing teams to ensure seamless workflows
ASSUMPTION: This role requires a hands-on approach to campaign execution, with a strong focus on quality assurance and continuous improvement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-4 years of experience in lifecycle marketing
Required Skills:
- Proven experience with building, launching, and optimizing campaigns within Braze or a similar ESP
- Strong analytical mindset with the ability to interpret data and drive strategic decisions
- Ability to manage multiple projects in a fast-paced environment
- Familiarity with Liquid Logic and HTML
Preferred Skills:
- Direct experience working at mobile-app or hiring-based businesses
- Experience working with Figma
- Ability to come into the office at least 2 days/week
ASSUMPTION: Candidates with experience in mobile-app or hiring-based businesses may have a competitive edge in understanding the specific needs of this role.
💰 Compensation & Benefits
Salary Range: $125,000 - $140,000 per year (exact salary will be determined based on the candidate's experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
Working Hours: Full-time (40 hours/week) with a hybrid work arrangement (2 days/week in-office)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in the New York area. Benefits may vary based on the company's current offerings.
📌 Applicant Insights
🔍 Company Context
Industry: Urban Transit Services
Company Size: 201-500 employees (mid-sized company, offering opportunities for growth and collaboration)
Founded: 2018 (young company with a focus on innovation and growth)
Company Description:
- Revel's mission is to accelerate EV adoption by providing the infrastructure and services that make it easy to go electric.
- The company operates the nation's first all-electric rideshare service and is the leading public fast charging provider in New York.
- Revel is committed to sustainability, urban mobility, and creating a positive impact on the environment.
Company Specialties:
- Electric vehicle charging infrastructure
- Electric vehicle rideshare services
- Sustainable urban mobility solutions
Company Website: http://www.gorevel.com
ASSUMPTION: Revel is a mission-driven company focused on accelerating the adoption of electric vehicles in urban environments. This focus may influence the company culture and the types of projects employees work on.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of Marketing or a similar position.
Work Arrangement: Hybrid (2 days/week in-office, with the remainder of the workweek being remote)
Growth Opportunities:
- As Revel continues to grow, there may be opportunities for the Lifecycle Marketing Manager to take on more responsibilities or move into a leadership role.
- Candidates with relevant skills and experience may have the opportunity to work on special projects or initiatives.
ASSUMPTION: The hybrid work arrangement offers flexibility and the opportunity to balance in-office collaboration with remote work. This may be particularly appealing to candidates with family or personal commitments.
🌍 Location & Work Environment
Office Type: Hybrid (2 days/week in-office, with the remainder of the workweek being remote)
Office Location(s): 273 South 5th Street, Brooklyn, New York 11211, US
Geographic Context:
- New York, New York is a major urban center with a diverse population and a thriving job market.
- The office is located in the Williamsburg neighborhood of Brooklyn, offering easy access to public transportation and various amenities.
- The area is known for its vibrant arts scene, nightlife, and culinary offerings.
Work Schedule: Full-time (40 hours/week) with a hybrid work arrangement (2 days/week in-office)
ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote work, which may be appealing to candidates seeking flexibility in their work environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager or a member of the HR team
- Technical assessment or case study presentation
- On-site or virtual interview with the marketing team and other stakeholders
- Final interview with the Head of Marketing or a senior leader
Key Assessment Areas:
- Campaign strategy and execution
- Data analysis and interpretation
- Collaboration and communication skills
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your approach to lifecycle marketing campaigns and provide examples of your past work.
- Demonstrate your understanding of Revel's mission and how your skills and experience align with the company's goals.
ATS Keywords: Lifecycle Marketing, Email Marketing, SMS Marketing, In-App Marketing, Push Notifications, Marketing Automation, Data Analysis, A/B Testing, HTML, Liquid Logic, Project Management, Customer-Centric Mindset, Collaboration, Problem Solving, Adaptability, Creativity
ASSUMPTION: The interview process for this role may include assessments of both technical skills and cultural fit, as the ideal candidate will be able to thrive in a dynamic, collaborative environment.
🛠️ Tools & Technologies
- Braze (or a similar ESP)
- HTML and Liquid Logic
- Figma (preferred)
- Data analysis and visualization tools (e.g., Excel, Google Analytics, Tableau)
ASSUMPTION: Familiarity with Braze and other marketing automation platforms is essential for this role. Candidates with experience using Figma may have an advantage in working with the design team.
👔 Cultural Fit Considerations
Company Values:
- Empathy: Seeking to understand the experiences and perspectives of others
- Ownership: Taking responsibility for one's work and being excited by challenges
- Humility: Being approachable, curious, and open to learning
- Adaptability: Expecting change and quickly adjusting one's approach
- Simplicity: Clarifying and prioritizing what can be done now and keeping things no more complicated than required
Work Style:
- Collaborative and cross-functional
- Fast-paced and ever-changing
- Customer-centric and data-driven
Self-Assessment Questions:
- How do you demonstrate empathy in your work, particularly when working with diverse teams or stakeholders?
- Can you provide an example of a time when you had to adapt to significant changes in a project or campaign?
- How do you prioritize and simplify complex tasks or projects to ensure efficient execution?
ASSUMPTION: Candidates who align with Revel's company values and work style will be more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing multiple projects and campaigns simultaneously in a fast-paced environment
- Collaborating with cross-functional teams to optimize marketing automation technologies
- Ensuring high-quality implementation, testing, and QA of lifecycle marketing campaigns
- Adapting to changes in the company's priorities or target audience
ASSUMPTION: The ideal candidate for this role will be comfortable working in a dynamic, fast-paced environment and able to manage multiple projects and priorities effectively.
📈 Similar Roles Comparison
- This role is unique in its focus on lifecycle marketing for an electric vehicle company, offering the opportunity to work at the intersection of sustainability, technology, and urban mobility.
- Compared to other lifecycle marketing roles, this position may require a stronger focus on collaboration and adaptability due to the company's young and dynamic nature.
- Career progression in this role may involve moving into a leadership position or taking on more responsibilities as the company grows.
ASSUMPTION: Candidates with experience in lifecycle marketing roles at other companies may find this position offers a unique opportunity to work in a growing, mission-driven organization.
📝 Sample Projects
- Developing and executing a customer onboarding campaign to improve activation rates
- Analyzing customer engagement data to identify trends and optimize retention strategies
- Collaborating with the engineering team to implement event tagging and segment event needs for marketing automation
ASSUMPTION: The specific projects for this role may vary depending on the company's priorities and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the company's plans for growth and expansion in the next 1-2 years, and how this role may contribute to those plans?
- How does the marketing team collaborate with other departments, such as product and engineering, to ensure seamless workflows and successful campaign execution?
- What are the most significant challenges facing the lifecycle marketing team in the near future, and how can this role help address them?
- How does Revel support the professional development and growth of its employees, particularly in the marketing department?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and allows you to better understand the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for your interview by researching Revel's mission and values, and be ready to discuss your approach to lifecycle marketing campaigns.
- Follow up with the hiring manager or HR team within 1 week of submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
