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Lifecycle Marketing Manager

Revel
Full-time
On-site
New York, United States
🎯 CRM & Loyalty Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Lifecycle Marketing Manager

πŸ”Ή Company: Revel

πŸ”Ή Location: New York, United States

πŸ”Ή Job Type: Full-Time, Hybrid (2 days/week in-office)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 30, 2025

πŸ”Ή Experience Level: Mid-Level (2-5 years)

πŸ”Ή Remote Status: On-site (with hybrid option)

πŸš€ Job Overview

Key aspects of this role include:

  • Leading lifecycle marketing campaigns across multiple channels
  • Collaborating with cross-functional teams to optimize marketing automation
  • Analyzing campaign performance and driving strategic decisions
  • Managing relationships with marketing automation platforms and vendors
  • Working in a fast-paced, ever-changing environment with a customer-centric mindset

ASSUMPTION: This role requires a strong understanding of lifecycle marketing and a proven track record in executing campaigns across various channels. The ideal candidate will be comfortable working in a dynamic environment and collaborating with diverse teams.

πŸ“‹ Key Responsibilities

βœ… Lead and execute lifecycle marketing campaigns across email, SMS, push notifications, and in-app channels

βœ… Work with engineering teams to optimize marketing automation technologies

βœ… Ensure high-quality implementation, testing, and QA of lifecycle marketing campaigns

βœ… Conduct A/B tests and analyze results to improve onboarding and retention

βœ… Manage relationships with marketing automation platforms and vendors

βœ… Collaborate with product, engineering, data, and broader marketing teams to ensure seamless workflows

ASSUMPTION: This role requires a hands-on approach to campaign execution, with a strong focus on quality assurance and continuous improvement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-4 years of experience in lifecycle marketing

Required Skills:

  • Proven experience with building, launching, and optimizing campaigns within Braze or a similar ESP
  • Strong analytical mindset with the ability to interpret data and drive strategic decisions
  • Ability to manage multiple projects in a fast-paced environment
  • Familiarity with Liquid Logic and HTML

Preferred Skills:

  • Direct experience working at mobile-app or hiring-based businesses
  • Experience working with Figma
  • Ability to come into the office at least 2 days/week

ASSUMPTION: Candidates with experience in mobile-app or hiring-based businesses may have a competitive edge in understanding the specific needs of this role.

πŸ’° Compensation & Benefits

Salary Range: $125,000 - $140,000 per year (exact salary will be determined based on the candidate's experience)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) plan with company match
  • Paid time off (vacation, sick, and holidays)
  • Flexible work arrangements

Working Hours: Full-time (40 hours/week) with a hybrid work arrangement (2 days/week in-office)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in the New York area. Benefits may vary based on the company's current offerings.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Urban Transit Services

Company Size: 201-500 employees (mid-sized company, offering opportunities for growth and collaboration)

Founded: 2018 (young company with a focus on innovation and growth)

Company Description:

  • Revel's mission is to accelerate EV adoption by providing the infrastructure and services that make it easy to go electric.
  • The company operates the nation's first all-electric rideshare service and is the leading public fast charging provider in New York.
  • Revel is committed to sustainability, urban mobility, and creating a positive impact on the environment.

Company Specialties:

  • Electric vehicle charging infrastructure
  • Electric vehicle rideshare services
  • Sustainable urban mobility solutions

Company Website: http://www.gorevel.com

ASSUMPTION: Revel is a mission-driven company focused on accelerating the adoption of electric vehicles in urban environments. This focus may influence the company culture and the types of projects employees work on.

πŸ“Š Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing or a similar position.

Work Arrangement: Hybrid (2 days/week in-office, with the remainder of the workweek being remote)

Growth Opportunities:

  • As Revel continues to grow, there may be opportunities for the Lifecycle Marketing Manager to take on more responsibilities or move into a leadership role.
  • Candidates with relevant skills and experience may have the opportunity to work on special projects or initiatives.

ASSUMPTION: The hybrid work arrangement offers flexibility and the opportunity to balance in-office collaboration with remote work. This may be particularly appealing to candidates with family or personal commitments.

🌍 Location & Work Environment

Office Type: Hybrid (2 days/week in-office, with the remainder of the workweek being remote)

Office Location(s): 273 South 5th Street, Brooklyn, New York 11211, US

Geographic Context:

  • New York, New York is a major urban center with a diverse population and a thriving job market.
  • The office is located in the Williamsburg neighborhood of Brooklyn, offering easy access to public transportation and various amenities.
  • The area is known for its vibrant arts scene, nightlife, and culinary offerings.

Work Schedule: Full-time (40 hours/week) with a hybrid work arrangement (2 days/week in-office)

ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote work, which may be appealing to candidates seeking flexibility in their work environment.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the hiring manager or a member of the HR team
  • Technical assessment or case study presentation
  • On-site or virtual interview with the marketing team and other stakeholders
  • Final interview with the Head of Marketing or a senior leader

Key Assessment Areas:

  • Campaign strategy and execution
  • Data analysis and interpretation
  • Collaboration and communication skills
  • Problem-solving and adaptability

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
  • Be prepared to discuss your approach to lifecycle marketing campaigns and provide examples of your past work.
  • Demonstrate your understanding of Revel's mission and how your skills and experience align with the company's goals.

ATS Keywords: Lifecycle Marketing, Email Marketing, SMS Marketing, In-App Marketing, Push Notifications, Marketing Automation, Data Analysis, A/B Testing, HTML, Liquid Logic, Project Management, Customer-Centric Mindset, Collaboration, Problem Solving, Adaptability, Creativity

ASSUMPTION: The interview process for this role may include assessments of both technical skills and cultural fit, as the ideal candidate will be able to thrive in a dynamic, collaborative environment.

πŸ› οΈ Tools & Technologies

  • Braze (or a similar ESP)
  • HTML and Liquid Logic
  • Figma (preferred)
  • Data analysis and visualization tools (e.g., Excel, Google Analytics, Tableau)

ASSUMPTION: Familiarity with Braze and other marketing automation platforms is essential for this role. Candidates with experience using Figma may have an advantage in working with the design team.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Empathy: Seeking to understand the experiences and perspectives of others
  • Ownership: Taking responsibility for one's work and being excited by challenges
  • Humility: Being approachable, curious, and open to learning
  • Adaptability: Expecting change and quickly adjusting one's approach
  • Simplicity: Clarifying and prioritizing what can be done now and keeping things no more complicated than required

Work Style:

  • Collaborative and cross-functional
  • Fast-paced and ever-changing
  • Customer-centric and data-driven

Self-Assessment Questions:

  • How do you demonstrate empathy in your work, particularly when working with diverse teams or stakeholders?
  • Can you provide an example of a time when you had to adapt to significant changes in a project or campaign?
  • How do you prioritize and simplify complex tasks or projects to ensure efficient execution?

ASSUMPTION: Candidates who align with Revel's company values and work style will be more likely to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

  • Managing multiple projects and campaigns simultaneously in a fast-paced environment
  • Collaborating with cross-functional teams to optimize marketing automation technologies
  • Ensuring high-quality implementation, testing, and QA of lifecycle marketing campaigns
  • Adapting to changes in the company's priorities or target audience

ASSUMPTION: The ideal candidate for this role will be comfortable working in a dynamic, fast-paced environment and able to manage multiple projects and priorities effectively.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on lifecycle marketing for an electric vehicle company, offering the opportunity to work at the intersection of sustainability, technology, and urban mobility.
  • Compared to other lifecycle marketing roles, this position may require a stronger focus on collaboration and adaptability due to the company's young and dynamic nature.
  • Career progression in this role may involve moving into a leadership position or taking on more responsibilities as the company grows.

ASSUMPTION: Candidates with experience in lifecycle marketing roles at other companies may find this position offers a unique opportunity to work in a growing, mission-driven organization.

πŸ“ Sample Projects

  • Developing and executing a customer onboarding campaign to improve activation rates
  • Analyzing customer engagement data to identify trends and optimize retention strategies
  • Collaborating with the engineering team to implement event tagging and segment event needs for marketing automation

ASSUMPTION: The specific projects for this role may vary depending on the company's priorities and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

  • Can you describe the company's plans for growth and expansion in the next 1-2 years, and how this role may contribute to those plans?
  • How does the marketing team collaborate with other departments, such as product and engineering, to ensure seamless workflows and successful campaign execution?
  • What are the most significant challenges facing the lifecycle marketing team in the near future, and how can this role help address them?
  • How does Revel support the professional development and growth of its employees, particularly in the marketing department?
  • What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and allows you to better understand the company's culture and priorities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
  • Prepare for your interview by researching Revel's mission and values, and be ready to discuss your approach to lifecycle marketing campaigns.
  • Follow up with the hiring manager or HR team within 1 week of submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.