📌 Core Information
🔹 Job Title: Lifecycle Marketing Manager
🔹 Company: Zocdoc
🔹 Location: New York, NY, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-05-22
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving brand awareness and pipeline growth through sophisticated marketing campaigns
- Designing and executing onboarding journeys for new customers
- Optimizing database quality and segmentation for personalized campaigns
- Reporting on growth KPIs and refining campaigns for better results
ASSUMPTION: This role requires a strategic thinker who can balance data-driven insights with creative campaign execution. It's ideal for someone who enjoys rolling up their sleeves and collaborating cross-functionally.
📋 Key Responsibilities
✅ Driving brand awareness and pipeline growth through campaigns across various channels, including email, digital nurtures, personalized landing pages, social media, content marketing, webinars, and event promotion
✅ Evolving marketing materials to address specific partner value propositions, use cases, and pain points, continuously adjusting based on feedback, testing, and market insights
✅ Designing and executing onboarding journeys that educate new customers on key product features, drive early engagement, and reduce time to value
✅ Partnering with stakeholders in Product, Product Marketing, and ABM Marketing to understand roadmaps and recommend initiatives supporting their goals
✅ Optimizing database quality and segmentation to drive more personalized and actionable campaigns
✅ Owning and growing Zocdoc’s Invite Program to drive referrals of new practices by leveraging the satisfaction and advocacy of existing customers
✅ Defining, owning, and reporting on growth KPIs, demonstrating clear impact on generating Marketing Qualified Leads, Inbounds, and New Client Activations. Continuously refining campaigns to drive better results
✅ Regularly analyzing campaign performance and user behavior to generate insights, communicate results, and deliver strategic recommendations to marketing leadership and stakeholders across the business
ASSUMPTION: This role requires a strong analytical mindset and excellent communication skills to effectively collaborate with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4-7 years of experience in B2B email marketing strategy, production, and end-to-end campaign management. Bonus for experience in other channels such as website, SMS, push notifications, or paid digital.
Required Skills:
- Proven ability to develop and execute high-impact marketing strategies that fuel customer growth
- Familiarity with CRM systems such as Salesforce or Hubspot
- Expertise in email best practices, including segmentation, deliverability, copy, and design approaches
- Hands-on experience with marketing automation platforms (e.g., Braze, Marketo), including familiarity with personalization techniques, A/B testing, and sophisticated segmentation strategies
- Excellent cross-functional collaboration and stakeholder management skills and track record
- Ability to simultaneously manage multiple projects and prioritize appropriately
- Strong communication, rapport building, and presentation skills, as well as the ability to navigate difficult conversations
Preferred Skills:
- Experience with SQL or other data analysis tools
- Familiarity with healthcare industry trends and dynamics
ASSUMPTION: Candidates with experience in B2B marketing, particularly in the healthcare industry, will have a strong advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $170,000 USD per year
Benefits:
- Flexible, hybrid work environment
- Unlimited PTO
- 100% paid employee health benefit options
- Employer-funded 401(k) match
- Corporate wellness programs with Headspace and Peloton
- Sabbatical leave (for employees with 5+ years of service)
- Competitive parental leave
- Cell phone reimbursement
- Catered lunch every day, along with snacks
- Commuter Benefits
- Convenient Soho Location
- Great Place to Work Certified
Working Hours: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is based on market data and may vary depending on the candidate's experience, qualifications, and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Zocdoc operates in the digital health and healthcare technology sectors, focusing on improving patient access to care through its online marketplace.
Company Size: Zocdoc is a mid-sized company with 501-1,000 employees, providing a collaborative and growth-focused work environment.
Founded: Zocdoc was founded in 2007, with a mission to give power to the patient by making healthcare work for them.
Company Description:
- Zocdoc is the leading healthcare marketplace that helps patients easily find and book in-person or virtual care in all 50 states, across +200 specialties and +12,000 insurance plans.
- The company's mission is to give power to the patient by making healthcare work like every other consumer sector, where businesses compete for customers, not the other way around.
- Zocdoc's success is guided by its six core values, emphasizing collaboration, customer focus, and continuous improvement.
Company Specialties:
- Healthcare marketplace
- Patient access to care
- Telehealth
- Healthcare technology
- Digital health
Company Website: http://www.zocdoc.com
ASSUMPTION: Zocdoc's focus on patient-centric care and continuous improvement makes it an attractive workplace for candidates passionate about driving change in the healthcare industry.
📊 Role Analysis
Career Level: This role is suitable for a mid-career marketing professional with 4-7 years of experience in B2B email marketing strategy and campaign management.
Reporting Structure: The Lifecycle Marketing Manager will report directly to the Senior Marketing Manager and collaborate closely with cross-functional teams, including Product, Product Marketing, and ABM Marketing.
Work Arrangement: This is a hybrid role, with a flexible work environment that combines on-site work at Zocdoc's Soho office with remote work options.
Growth Opportunities:
- Potential career progression into senior marketing roles or leadership positions within the marketing department
- Opportunities to expand skills and expertise by working on diverse marketing campaigns and initiatives
- Possibility to make a significant impact on Zocdoc's growth and success by driving brand awareness, customer acquisition, and retention
ASSUMPTION: This role offers excellent growth potential for the right candidate, with opportunities to advance their career within Zocdoc's expanding marketing team.
🌍 Location & Work Environment
Office Type: Zocdoc's headquarters is located in the Soho neighborhood of Manhattan, New York City, offering a vibrant and convenient work environment.
Office Location(s): 568 Broadway, 9th Floor, New York, NY 10012, US
Geographic Context:
- New York City is a major global hub for technology, healthcare, and finance, providing ample opportunities for networking and professional growth
- The Soho neighborhood is known for its vibrant arts scene, shopping, and dining options, offering a lively and dynamic work environment
- New York City's diverse population and cultural landscape provide a rich context for understanding and serving the needs of Zocdoc's patient base
Work Schedule: Full-time, with a hybrid work arrangement that combines on-site work at Zocdoc's office with remote work options
ASSUMPTION: Zocdoc's hybrid work arrangement and convenient office location cater to candidates seeking a flexible and accessible work environment in New York City.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the senior marketing manager
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Campaign management and execution experience
- Data analysis and reporting capabilities
- Cross-functional collaboration and stakeholder management skills
- Cultural fit and alignment with Zocdoc's core values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements that demonstrate your fit for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, campaign management experience, and ability to work effectively in a collaborative, cross-functional environment
- Research Zocdoc's mission, values, and industry position to show your enthusiasm and understanding of the company and its goals
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
ATS Keywords: B2B email marketing, campaign management, CRM, marketing automation, data analysis, cross-functional collaboration, stakeholder management, strategic thinking, healthcare industry, patient-centric care
ASSUMPTION: Zocdoc's interview process is designed to assess candidates' strategic thinking, campaign management experience, and cultural fit, with a focus on finding the best match for the Lifecycle Marketing Manager role.
🛠️ Tools & Technologies
- CRM: Salesforce or Hubspot
- Marketing Automation Platform: Braze or Marketo
- Email Marketing Platform: Mailchimp or similar
- Data Analysis Tools: SQL, Excel, or Google Analytics
- Project Management Tools: Asana, Trello, or Jira
ASSUMPTION: Familiarity with these tools and technologies is essential for success in the Lifecycle Marketing Manager role at Zocdoc.
👔 Cultural Fit Considerations
Company Values:
- Patients First: We put patients at the center of everything we do
- Together, Not Alone: We believe that collaboration and teamwork drive our success
- Continuous Improvement: We are always seeking ways to learn, adapt, and grow
- Customer Focus: We strive to understand and meet the needs of our customers
- Integrity: We act with honesty and transparency in all our interactions
- Accountability: We take responsibility for our actions and their outcomes
Work Style:
- Collaborative and cross-functional, with a focus on teamwork and shared goals
- Data-driven and analytical, with a strong emphasis on performance metrics and KPIs
- Agile and adaptable, with a willingness to pivot and iterate based on feedback and market trends
- Customer-centric, with a deep understanding of patient needs and preferences
Self-Assessment Questions:
- How do you approach balancing data-driven insights with creative campaign execution?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to drive marketing results?
- How do you stay up-to-date with industry trends and best practices in B2B email marketing?
ASSUMPTION: Zocdoc's cultural fit assessment focuses on candidates' alignment with the company's core values, collaborative work style, and customer-centric approach to marketing.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously, requiring strong organizational skills and prioritization
- Working in a fast-paced, growth-focused environment, with a need for adaptability and resilience
- Navigating a complex and evolving healthcare industry, with a requirement for continuous learning and adaptation
- Balancing the needs of various stakeholders, including patients, providers, and internal teams, requiring strong communication and collaboration skills
ASSUMPTION: These challenges are inherent to the dynamic and evolving nature of Zocdoc's business and require a proactive, adaptable, and collaborative approach from the Lifecycle Marketing Manager.
📈 Similar Roles Comparison
- Compared to other B2B marketing roles, this position places a stronger emphasis on email marketing strategy and campaign management, with a focus on driving customer acquisition and retention in the healthcare industry
- Zocdoc's patient-centric approach to marketing sets it apart from other healthcare technology companies, with a greater emphasis on understanding and addressing patient needs and preferences
- This role offers significant career growth potential, with opportunities to advance within Zocdoc's expanding marketing team or take on leadership responsibilities as the company continues to grow
ASSUMPTION: Candidates with experience in B2B marketing, particularly in the healthcare industry, will find this role to be an excellent fit for their skills and career goals.
📝 Sample Projects
- Developing and executing a targeted email campaign to drive brand awareness and customer acquisition among primary care providers in a specific geographic region
- Designing and implementing an onboarding journey for new customers, focusing on key product features and driving early engagement and time to value
- Optimizing Zocdoc's Invite Program to leverage customer satisfaction and advocacy, driving referrals of new practices and contributing to the company's growth
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative approach required for success in the Lifecycle Marketing Manager role at Zocdoc.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within the organization?
- How does Zocdoc measure the success of its marketing campaigns, and what KPIs are most important for this role?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does Zocdoc support the professional development and growth of its marketing team members?
- What opportunities are there for collaboration and knowledge-sharing with other marketing teams or departments within the company?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into Zocdoc's marketing team and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Zocdoc's careers page
- Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements that demonstrate your fit for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, campaign management experience, and ability to work effectively in a collaborative, cross-functional environment
- Research Zocdoc's mission, values, and industry position to show your enthusiasm and understanding of the company and its goals
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
- If selected for the final round, be prepared to present a strategic marketing plan or campaign concept that aligns with Zocdoc's goals and values
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
