📌 Core Information
🔹 Job Title: Lifecycle Marketing - Manager
🔹 Company: LifeStance Health
🔹 Location: San Francisco, CA & New York, NY (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Remote & On-site)
🚀 Job Overview
Key aspects of this role include:
- Leading the development, execution, and optimization of marketing automation and communication strategies
- Collaborating with cross-functional teams to drive patient visit volume and enhance patient experience
- Obsessing over the customer journey to drive personalization and segmentation strategies
- Continuously testing and optimizing campaigns for performance and scale
- Working in a regulated, privacy-focused industry with knowledge of HIPAA and healthcare regulations
ASSUMPTION: This role requires a balance of creativity, data analysis, and project management skills. The ideal candidate will be comfortable working in a regulated industry and have a strong understanding of customer-centric marketing strategies.
📋 Key Responsibilities
✅ Lead patient marketing communication strategy across email and SMS in tandem with other known channel comms
✅ Design, launch, and optimize omnichannel marketing journeys to drive patient reactivation and retention
✅ Develop personalization and segmentation strategies to ensure relevant, timely messaging
✅ Create and execute thoughtful A/B and multivariate tests; use findings to continuously iterate and improve
✅ Own campaign content development and collaborate with internal teams to deploy across appropriate channels
✅ Implement and manage lifecycle marketing campaigns via CRM and/or CDP tools
✅ Monitor campaign performance and customer journey health, flagging areas for optimization
✅ Track patient engagement metrics, identifying patterns and opportunities for improvement
✅ Partner with Analytics to develop recurring dashboards and performance reporting for key stakeholders
✅ Use campaign results and behavioral data to inform next steps and long-term strategy
ASSUMPTION: This role requires a high level of autonomy and the ability to work collaboratively with various teams to achieve common goals.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or a related field
Experience: 5+ years of experience in CRM, lifecycle, or retention marketing
Required Skills:
- Hands-on experience with enterprise email/SMS/push platforms (e.g., Braze, Iterable, Klaviyo, Salesforce Marketing Cloud)
- Experience with a CDP (customer data platform)
- Strong collaboration skills with Digital/Technical and Clinical teams
- Strong communication and project management skills
- Curiosity and a desire to question, iterate, and ideate new patient experiences
Preferred Skills:
- Experience working in a regulated, privacy-focused industry and/or knowledge of HIPAA and healthcare regulations
ASSUMPTION: The ideal candidate will have a proven track record in lifecycle marketing and a strong understanding of marketing automation tools.
💰 Compensation & Benefits
Salary Range: $110,000 - $130,000/annually, with annual bonus potential
Benefits:
- Medical, dental, vision, AD&D, short and long-term disability, and life insurance
- 401k retirement savings with employer match
- Paid parental leave, paid time off, holiday pay, and an Employee Assistance Program
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The final compensation may vary based on the candidate's qualifications and the company's internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: LifeStance Health operates in the healthcare industry, specifically focusing on behavioral health care services.
Company Size: LifeStance Health has 5,001-10,000 employees, making it a mid-sized company. This size allows for ample opportunities for growth and collaboration while still maintaining a personal touch.
Founded: LifeStance Health was founded in 2017, making it a relatively new company with a strong focus on innovation and growth.
Company Description:
- LifeStance Health is a behavioral health care company focused on providing evidence-based, medically driven treatment services for children, adolescents, and adults suffering from a variety of mental health issues.
- The company offers care settings that include acute inpatient, partial hospitalization, intensive outpatient, outpatient, community-based, and in-home services.
- LifeStance Health is committed to improving access to trusted, affordable, and personalized mental healthcare.
Company Specialties:
- Healthcare
- Psychiatry
- Psychology
- Outpatient
- Therapy
- Behavioral Health
- Mental Health
Company Website: http://www.lifestance.com
ASSUMPTION: LifeStance Health is a growing company with a strong focus on innovation and patient care. The company's size and industry make it an attractive option for candidates seeking a dynamic and impactful role.
📊 Role Analysis
Career Level: This role is a mid-level management position, requiring a balance of strategic thinking and hands-on execution.
Reporting Structure: The Lifecycle Marketing Manager will report directly to the Senior Director of Marketing and work closely with cross-functional teams, including Operations, Growth, Clinical, Digital, and Analytics.
Work Arrangement: This role is hybrid, requiring both remote work and on-site presence at the San Francisco, CA or New York, NY offices.
Growth Opportunities:
- As LifeStance Health continues to grow, there may be opportunities for the Lifecycle Marketing Manager to take on additional responsibilities or move into a more senior role.
- The company's focus on innovation and continuous improvement creates an environment where employees can learn and grow professionally.
- The Lifecycle Marketing Manager will have the opportunity to work with various teams, gaining exposure to different aspects of the business and expanding their skillset.
ASSUMPTION: The Lifecycle Marketing Manager role offers a unique opportunity to make a significant impact on the company's growth and success while also providing ample opportunities for personal and professional development.
🌍 Location & Work Environment
Office Type: LifeStance Health's offices are modern and collaborative spaces designed to foster creativity and productivity.
Office Location(s): San Francisco, CA & New York, NY
Geographic Context:
- San Francisco, CA is a vibrant and diverse city known for its tech industry, cultural attractions, and natural beauty.
- New York, NY is a global hub for finance, media, and entertainment, offering endless opportunities for networking and professional growth.
Work Schedule: The Lifecycle Marketing Manager will work a full-time schedule, with the exact hours and days of the week to be determined based on the needs of the role and the candidate's availability.
ASSUMPTION: The hybrid work arrangement for this role allows for flexibility and a healthy work-life balance while still providing opportunities for in-person collaboration and connection.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Behavioral interview with the hiring manager
- Case study or project presentation to the marketing team
- Final interview with the Senior Director of Marketing
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and interpretation
- Project management and collaboration skills
- Adaptability and problem-solving skills
Application Tips:
- Highlight your experience with marketing automation tools and customer data platforms in your resume and cover letter.
- Be prepared to discuss your approach to segmentation, personalization, and campaign optimization during the interview.
- Demonstrate your understanding of the healthcare industry and HIPAA regulations in your responses.
ATS Keywords: Lifecycle Marketing, CRM, Email Marketing, SMS Marketing, Data Analysis, Campaign Management, Project Management, Collaboration, Personalization, Segmentation, A/B Testing, Healthcare Regulations, Communication, Customer Journey, Analytics, Automation
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, strategic thinking, and cultural fit within the LifeStance Health team.
🛠️ Tools & Technologies
- Enterprise email/SMS/push platforms (e.g., Braze, Iterable, Klaviyo, Salesforce Marketing Cloud)
- CDP (customer data platform) tools (e.g., Segment, Salesforce Data Cloud)
- CRM tools (e.g., Salesforce, HubSpot)
- Analytics tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The Lifecycle Marketing Manager will be expected to have a strong working knowledge of marketing automation tools and be comfortable learning new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Belonging: We cultivate a space where everyone can show up as their authentic self.
- Empathy: We seek out diverse perspectives and listen to learn without judgment.
- Courage: We are all accountable for doing the right thing – even when it's hard – because we know it's worth it.
- One Team: We realize our full potential when we work together towards our shared purpose.
Work Style:
- Collaborative: The Lifecycle Marketing Manager will work closely with various teams to achieve common goals.
- Data-driven: This role requires a strong analytical mindset and the ability to make data-informed decisions.
- Adaptable: The ideal candidate will be comfortable working in a dynamic and evolving environment.
Self-Assessment Questions:
- Do you thrive in a collaborative work environment and enjoy working with diverse teams?
- Are you comfortable working with data and using it to inform your marketing strategies?
- Do you have a strong understanding of customer-centric marketing principles and a passion for driving engagement and retention?
ASSUMPTION: LifeStance Health values a diverse and inclusive work environment, and the ideal candidate will be someone who embraces these values and is committed to fostering a positive and supportive team culture.
⚠️ Potential Challenges
- The Lifecycle Marketing Manager will need to balance the need for personalization and segmentation with the constraints of working within a regulated industry and adhering to HIPAA regulations.
- This role requires a high level of autonomy and the ability to work independently, which may present challenges for candidates who prefer a more structured work environment.
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment.
- The Lifecycle Marketing Manager will need to be comfortable working with sensitive patient data and ensuring the confidentiality and security of that information.
ASSUMPTION: The ideal candidate will be someone who is comfortable working in a dynamic and evolving environment and is able to adapt to change and overcome challenges as they arise.
📈 Similar Roles Comparison
- Compared to other lifecycle marketing roles, this position places a greater emphasis on working within a regulated industry and adhering to HIPAA regulations.
- This role requires a strong understanding of customer-centric marketing principles and a passion for driving engagement and retention, which may be more challenging than other marketing roles that focus primarily on acquisition.
- As a mid-level management position, this role offers opportunities for growth and advancement within the company, making it an attractive option for candidates looking to build a long-term career in marketing.
ASSUMPTION: The Lifecycle Marketing Manager role at LifeStance Health is a unique and challenging opportunity that offers a balance of strategic thinking and hands-on execution, making it an attractive option for candidates seeking a dynamic and impactful role in the healthcare industry.
📝 Sample Projects
- Developing and executing a targeted email campaign to re-engage lapsed patients and drive reactivation
- Creating and optimizing a patient onboarding journey to improve retention and satisfaction scores
- Analyzing patient engagement data to identify trends and opportunities for improvement, and developing data-driven strategies to capitalize on those opportunities
ASSUMPTION: The Lifecycle Marketing Manager will be expected to take on a variety of projects and initiatives, and the specific projects they work on will vary based on the needs of the business and the priorities of the marketing team.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does LifeStance Health support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does LifeStance Health approach data privacy and security, particularly in relation to patient information?
ASSUMPTION: The ideal candidate will be someone who is curious and proactive, and who uses the interview process as an opportunity to learn more about the company, the team, and the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight your experience with marketing automation tools and customer data platforms.
- Prepare a case study or project presentation that demonstrates your approach to segmentation, personalization, and campaign optimization.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
