📌 Core Information
🔹 Job Title: Lifecycle Marketing Manager
🔹 Company: SumUp
🔹 Location: Boulder, Colorado, United States
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 4-7 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving growth through the full merchant lifecycle using CRM channels
- Collaborating with cross-functional teams on campaign planning and execution
- Analyzing customer feedback to improve customer experience
- Staying informed about industry trends and competitor activities
ASSUMPTION: This role requires a blend of data analysis and creative thinking, with a focus on driving growth and improving customer experience.
📋 Key Responsibilities
✅ Monitor and optimize ongoing lifecycle marketing campaigns
✅ Review performance metrics and make data-driven adjustments to improve results
✅ Collaborate with cross-functional teams on campaign planning and execution
✅ Create and refine customer segments based on behavior, preferences, and needs
✅ Develop and test new messaging and content for different customer touchpoints
✅ Analyze customer feedback to identify opportunities for improving the customer experience
✅ Stay informed about industry trends and competitor activities
✅ Participate in regular team meetings to align on marketing strategies and initiatives
✅ Manage relationships with external vendors or agencies supporting lifecycle marketing efforts
ASSUMPTION: The role involves a mix of strategic planning, data analysis, and creative execution to drive marketing success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4-7 years of experience in lifecycle marketing or a related role
Required Skills:
- Proficient in Salesforce Marketing Cloud
- Proficient in SQL
- Proficient in HTML
- Experience with A/B testing
- Experience with localization (bilingual English/Spanish a plus)
Preferred Skills:
ASSUMPTION: Candidates should have a strong background in lifecycle marketing, with experience using relevant tools and technologies.
💰 Compensation & Benefits
Salary Range: $110,000 to $140,000 per year, finalized based on candidate's experience and location
Benefits:
- Medical, dental, and vision insurance
- 22 vacation days, 8 sick days, and 11 paid holidays
- 401(k) employer match and paid parental leave
- One month of sabbatical after every 3 years of employment
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a lifecycle marketing manager with 4-7 years of experience in the Boulder, CO area.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees
Founded: 2012
Company Description:
- SumUp is a leading global fintech company committed to levelling the playing field for small businesses
- Founded in 2012, SumUp is the trusted partner of over 4 million merchants in 36 markets worldwide
- SumUp provides simple and affordable tools that enable merchants to manage payments, business finances, and customer relationships
Company Specialties:
- Mobile payments
- Digital payments
- Point of sale
- Card readers
- Business account
- Invoices
- Business solutions
- Payment links
- Gift cards
- Loyalty rewards program
- mPOS
- Mobile card payments
- Acceptance of card payments
- Online store
- Customer acquisition
- E-commerce
- Contactless payments
- QR code payments
- POS solutions
- Business tools
Company Website: sumup.co.uk
ASSUMPTION: SumUp is a well-established fintech company with a strong focus on small business empowerment and a global presence.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: Reports to the Marketing Manager
Work Arrangement: On-site, full-time position in the Boulder, CO office
Growth Opportunities:
- Potential career progression into senior marketing roles
- Opportunities to work on international projects and collaborate with global teams
- Chance to gain experience in a fast-growing fintech company
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace
Office Location(s): Boulder, Colorado, United States
Geographic Context:
- Boulder is known for its outdoor recreation, cultural scene, and entrepreneurial spirit
- The city offers a high quality of life, with a vibrant food scene, arts, and cultural attractions
- Boulder is home to numerous tech companies and startups, providing ample networking opportunities
Work Schedule: Standard business hours, with flexibility for remote work as needed
ASSUMPTION: The Boulder office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and networking.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the marketing director
Key Assessment Areas:
- Marketing strategy and campaign planning
- Data analysis and interpretation
- Cultural fit and alignment with company values
- Problem-solving and adaptability
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of successful lifecycle marketing campaigns you've worked on
- Research SumUp's products and services to show your enthusiasm for the role
ATS Keywords: Lifecycle Marketing, CRM, Email Marketing, SMS Marketing, Push Notifications, Salesforce Marketing Cloud, SQL, HTML, A/B Testing, Localization, Python
ASSUMPTION: The application process will focus on assessing the candidate's marketing skills, strategic thinking, and cultural fit.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- SQL
- HTML
- Python (optional)
ASSUMPTION: The role requires proficiency in Salesforce Marketing Cloud, SQL, and HTML, with Python being a valuable but not required skill.
👔 Cultural Fit Considerations
Company Values:
- Empower small businesses
- Make payments simple and affordable
- Build a global team
- Nurture a culture of trust and respect
- Encourage innovation and creativity
Work Style:
- Collaborative and cross-functional teams
- Data-driven decision making
- Agile and adaptable approach
- Focus on continuous learning and improvement
Self-Assessment Questions:
- Do you have experience driving growth through the full merchant lifecycle using CRM channels?
- Are you comfortable working with data and using it to inform marketing strategies?
- Do you thrive in a collaborative, cross-functional team environment?
- Are you passionate about empowering small businesses and making payments simple and affordable?
ASSUMPTION: SumUp values candidates who are data-driven, collaborative, and passionate about empowering small businesses.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously
- Working with large datasets and complex analytics tools
- Keeping up with industry trends and competitor activities
- Adapting to a fast-paced, dynamic work environment
ASSUMPTION: The role may present challenges related to managing multiple campaigns, working with large datasets, and keeping up with industry trends.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Manager position, but with a focus on lifecycle marketing and CRM channels
- Compared to other marketing roles, this position requires a strong background in data analysis and CRM management
- Career progression may include moving into a senior marketing role or specializing in a specific marketing channel
ASSUMPTION: This role is similar to senior marketing positions but with a focus on lifecycle marketing and CRM channels, requiring strong data analysis skills.
📝 Sample Projects
- Developing and executing a targeted email campaign to improve merchant retention
- Analyzing customer data to identify segments with high churn risk and creating targeted SMS campaigns to re-engage them
- Collaborating with the product team to create in-app messaging that drives user engagement and adoption of new features
ASSUMPTION: Sample projects may involve developing and executing targeted marketing campaigns, analyzing customer data, and collaborating with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- What are the biggest challenges facing the lifecycle marketing team currently, and how can this role help address them?
- How does SumUp support the professional growth and development of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does SumUp approach diversity, equity, and inclusion in its marketing efforts and company culture?
ASSUMPTION: Interview questions should focus on understanding the team structure, challenges, professional growth opportunities, KPIs, and SumUp's approach to diversity, equity, and inclusion.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and skills
- Write a cover letter explaining your interest in the role and how your background makes you a strong fit
- Prepare examples of successful lifecycle marketing campaigns you've worked on
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
