📌 Core Information
🔹 Job Title: Lifecycle Marketing Manager
🔹 Company: HeyGen
🔹 Location: Los Angeles / San Francisco
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Designing and running high-leverage lifecycle programs across onboarding, activation, retention, and monetization
- Working closely with Growth, Product, Creative, and Data teams to define, build, and scale effective messaging systems
- Operating the lifecycle system end-to-end, from onboarding to monetization, with clear, measurable impact on user behavior
- Building and maintaining high standards for deliverability and sender reputation across all lifecycle touchpoints
ASSUMPTION: This role requires a strong background in lifecycle marketing and a deep understanding of email marketing fundamentals to succeed.
📋 Key Responsibilities
✅ Own and operate our lifecycle system end to end, from onboarding to monetization, with clear, measurable impact on user behavior
✅ Design and build messaging across email, in-product surfaces, and paid retargeting that guides users to value
✅ Ship campaigns in Customer.io, working hands-on in HTML/CSS and templating tools to move fast without dependency
✅ Write copy that performs - intentional, clear, and timed to user needs
✅ Run fast experiments on subject lines, content blocks, CTAs, and timing to drive engagement and action
✅ Work closely with Product, Creative, and Data to understand user behavior, identify inflection points, and tune journeys accordingly
✅ Monitor key metrics like inbox placement, conversion rates, and engagement curves, and use them to optimize performance
✅ Maintain high standards for deliverability and sender reputation across all lifecycle touchpoints
ASSUMPTION: This role requires a hands-on approach to managing the lifecycle system and a data-driven mindset to optimize performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4-8+ years in lifecycle, growth, or retention marketing at consumer-focused products
Required Skills:
- Strong technical fluency with email and email deliverability fundamentals
- Experience with Customer.io, Braze, or similar marketing automation platforms
- Fluent in HTML/CSS and templating
- Comfortable working directly with data (Looker, Amplitude, SQL a plus)
- A builder’s mindset - think in systems, move fast, and care about craft
Preferred Skills:
- Experience with Google Postmaster Tools, Postmark, or Mailgun dashboards
- Knowledge of IP warming strategies and domain/IP management
ASSUMPTION: Candidates with a proven track record in lifecycle marketing and a strong technical background in email marketing will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $150,000 – $190,000 annually
Benefits:
- Competitive salary and benefits package
- Dynamic and inclusive work environment focused on innovation and creativity
- Opportunities for professional growth and skill development
- Collaborative culture that values teamwork and employee input
- Access to state-of-the-art technologies and tools
- Health benefits, generous PTO, parental leave program, and emotional health resources
Working Hours: Full-time, with flexible hours and a remote-friendly work environment
ASSUMPTION: The salary range provided is a general guideline and may vary based on factors such as candidate's work experience, education/training, key skills, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Online Audio and Video Media
Company Size: 51-200 employees
Founded: 2020
Company Description:
- At HeyGen, we help you grow your business through the magic of visual storytelling.
- Creating professional-quality videos can be daunting, but HeyGen makes it easy for everyone—no camera or specialized skills required.
- Our mission is to make visual storytelling accessible to all, using AI-powered video creation tools.
Company Specialties:
- Video Creator
- AI Avatar
- Text-to-video in Minutes
- Realistic voices in 40+ Locales
- generative AI
- AI Video
- Stable Diffusion
- Video Maker
- Marketing
- Martech
- Avatars
- and Artificial Intelligence
Company Website: www.heygen.com
ASSUMPTION: HeyGen is a growing startup focused on democratizing video creation using AI technology.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with potential for growth and leadership opportunities
Reporting Structure: This role will report directly to the Head of Growth and work closely with cross-functional teams, including Product, Creative, and Data.
Work Arrangement: Remote-friendly, with flexible hours and the opportunity to work from one of HeyGen's offices in Los Angeles, San Francisco, Palo Alto, or Toronto.
Growth Opportunities:
- Potential to grow into a leadership role as the team and company expand
- Opportunities to learn and develop skills in AI, marketing automation, and data analysis
- Chance to make a significant impact on the company's growth and success
ASSUMPTION: This role offers a unique opportunity to grow with a fast-paced, innovative startup in the AI and video creation space.
🌍 Location & Work Environment
Office Type: HeyGen has offices in Los Angeles, San Francisco, Palo Alto, and Toronto, with a remote-friendly work environment.
Office Location(s): Los Angeles, San Francisco, Palo Alto, and Toronto
Geographic Context:
- Los Angeles and San Francisco are major tech hubs with a vibrant startup ecosystem
- Both cities offer a diverse range of cultural attractions, dining options, and outdoor activities
- HeyGen's offices are located in areas with easy access to public transportation and amenities
Work Schedule: Full-time, with flexible hours and the opportunity to work remotely
ASSUMPTION: HeyGen's work environment is dynamic, inclusive, and focused on innovation and creativity, with a strong emphasis on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Technical assessment or case study to evaluate skills and problem-solving abilities
- Interview with the Head of Growth and/or other cross-functional team members
- Final interview with the CEO or another executive leader
Key Assessment Areas:
- Technical skills in lifecycle marketing, email marketing, and data analysis
- Problem-solving abilities and strategic thinking
- Cultural fit and alignment with HeyGen's values and mission
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to lifecycle marketing, email marketing, and data-driven decision-making
- Showcase your understanding of HeyGen's mission and values, and how your background and skills make you a strong fit for the company
ATS Keywords: Lifecycle Marketing, Growth Marketing, Retention Marketing, Email Marketing, HTML, CSS, Data Analysis, Customer.io, Braze, Email Deliverability, SPF, DKIM, DMARC, SQL, Looker, Amplitude
ASSUMPTION: HeyGen's application process is designed to evaluate candidates' technical skills, problem-solving abilities, and cultural fit, with a focus on finding the best possible match for the role and the company.
🛠️ Tools & Technologies
- Customer.io (email marketing automation platform)
- HTML/CSS (for email templating and design)
- Looker and Amplitude (data analysis and visualization)
- Google Postmaster Tools, Postmark, or Mailgun dashboards (email deliverability monitoring)
ASSUMPTION: This role requires proficiency in email marketing automation tools, HTML/CSS, and data analysis platforms to be successful.
👔 Cultural Fit Considerations
Company Values:
- Innovation: We embrace change and continuously seek new ways to improve and grow
- Collaboration: We work together to achieve our goals and support each other's success
- Integrity: We act with honesty and transparency in all our interactions
Work Style:
- Dynamic and fast-paced environment, with a focus on results and continuous learning
- Remote-friendly and flexible work arrangements, with a strong emphasis on collaboration and communication
- Opportunities for professional growth and development, with a focus on supporting employees' career goals
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment and embrace change as an opportunity for growth?
- Are you comfortable working remotely and collaborating with team members in different locations?
- Do you have a strong sense of integrity and a commitment to acting with honesty and transparency?
ASSUMPTION: HeyGen values candidates who are innovative, collaborative, and committed to acting with integrity, and who thrive in a dynamic, fast-paced work environment.
⚠️ Potential Challenges
- Managing a high volume of email campaigns and ensuring consistent, high-quality messaging
- Balancing the need for data-driven decision-making with the need for timely, effective communication
- Adapting to a fast-paced, ever-changing startup environment, with a focus on continuous learning and improvement
- Managing a remote team and ensuring effective communication and collaboration across different locations
ASSUMPTION: These challenges require strong organizational skills, a data-driven mindset, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on lifecycle marketing and requires a deep understanding of email marketing fundamentals
- This role offers the opportunity to work with cutting-edge AI technology and make a significant impact on the company's growth and success
- Career progression in this role may include opportunities to lead teams and drive strategic initiatives, as the company and team expand
ASSUMPTION: This role offers a unique blend of marketing and technical skills, with a focus on driving growth and innovation in the AI and video creation space.
📝 Sample Projects
- Developing and executing a comprehensive onboarding email campaign to engage new users and drive activation
- Conducting A/B tests on subject lines, content blocks, CTAs, and timing to optimize engagement and conversion rates
- Analyzing user behavior data to identify inflection points and refine messaging strategies to drive retention and monetization
ASSUMPTION: These projects require a strong understanding of lifecycle marketing, email marketing, and data analysis, as well as the ability to work collaboratively with cross-functional teams.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall growth strategy for the company, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics, and how this role will collaborate with other teams and stakeholders?
- What are the most significant challenges facing the company, and how can this role help address them?
- How does HeyGen support the professional growth and development of its employees, and what opportunities are there for advancement in this role?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to assess the fit between their skills, experience, and career goals, and the opportunities presented by the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching HeyGen's mission, values, and products, and by thinking about how your background and skills make you a strong fit for the company
- Follow up with the HeyGen team after your interview to express your interest in the role and reiterate your qualifications
- If you are selected for the final round, be prepared to complete a technical assessment or case study to evaluate your skills and problem-solving abilities
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
