- Owning and evolving the Lifecycle Marketing strategy for the Freddie brand
- Enhancing personalization and targeting to deepen patient engagement
- Running experiments to improve Lifecycle performance
- Collaborating cross-functionally to scale impact
- Making data-backed decisions to drive conversion and retention
*ASSUMPTION:* This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive patient engagement and improve health outcomes.
📋 Key Responsibilities
- 📧 Email Marketing: Develop and execute email marketing campaigns to engage patients and support their care journey.
- 📱 SMS & Push Notifications: Leverage SMS and push notifications to deliver timely and relevant messages to patients.
- 📅 Campaign Planning: Plan and coordinate Lifecycle Marketing campaigns across multiple channels.
- 📊 Data Analysis: Analyze campaign performance data to derive insights and inform future strategies.
- 🤝 Cross-Functional Collaboration: Work closely with Product, Engineering, and Brand teams to ensure lifecycle communications align with the patient promise and brand voice.
- 📝 Content Development: Create engaging and informative content that resonates with patients and supports their care journey.
*ASSUMPTION:* This role requires strong communication skills, both written and verbal, to create compelling content and collaborate effectively with cross-functional teams.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: 2+ years of lifecycle marketing experience, with extensive experience using Braze.
- Required Skills:
- Proven experience in Lifecycle Marketing, with a strong focus on email marketing and SMS campaigns.
- Excellent data analysis skills, with the ability to derive insights from complex datasets.
- Strong business acumen, with an understanding of how lifecycle marketing drives key business outcomes.
- Experience working within marketing regulatory frameworks (PHIPA / HIPAA would be a bonus).
- Technical proficiency in setting up triggers, audience segments, and user journeys in marketing automation tools.
- Conversion-mind copywriting experience.
- Preferred Skills:
- Experience owning business metrics or being part of a P&L.
- Familiarity with marketing automation tools other than Braze.
*ASSUMPTION:* Candidates with experience in healthcare or a related industry may have an advantage in understanding the unique challenges and opportunities presented by this role.
💰 Compensation & Benefits
- Salary Range: CAD 87,000 - 100,000 per year
- *ASSUMPTION:* This salary range is competitive for a mid-level marketing role in the healthcare industry, considering the company's size and the location of the role (Canada).
- Benefits:
- Stock Options through the Equity Incentive Plan
- Extended medical, dental, and vision care
- 20 vacation days and an annual winter break closure
- 8 wellness days and a $500 health and wellness spending account
- $2,000 mental health coverage and $20,000 lifetime coverage for gender-affirming care
- $500 learning fund and the People Potential program for professional development
- $3,400 lifetime coverage for fertility drugs and a parental leave program
- No-cost access to PurposeMed's services for eligible team members and their dependents
📌 Applicant Insights
🔍 Company Context
- Industry: Healthcare, specifically focused on improving access to complex care for underserved communities.
- Company Size: Medium (201-500 employees)
- Founded: 2019
- Company Description: PurposeMed is a mission-driven healthcare company that combines clinical expertise with smart design and technology to improve access to complex care. They operate multiple verticals, including Freddie (sexual health), Frida (adult ADHD), Foria (gender-affirming healthcare), and Affirming Care Pharmacy.
- Company Specialties: Complex care, telemedicine, digital health, and healthcare technology.
📊 Role Analysis
- Career Level: Mid-level marketing role with significant responsibility and growth potential.
- Reporting Structure: This role reports directly to the Director of Growth (Patient Engagement) and collaborates with various cross-functional leaders within the organization.
- Work Arrangement: Remote (Canada), with the option to work from the Calgary office if desired.
- Growth Opportunities:
- Potential to grow into a leadership role within the marketing department.
- Opportunities to expand skills and knowledge in digital marketing, data analysis, and healthcare industry trends.
*ASSUMPTION:* This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's mission and patient outcomes.
🌍 Location & Work Environment
- Office Type: Remote-friendly with an office located in Calgary, Alberta.
- Office Location(s): 700 2 St SW, #3200, Calgary, Alberta T2P 2W2, CA
- Geographic Context: Calgary is located in the province of Alberta, Canada, and is known for its diverse and growing tech industry. The city offers a high quality of life with a vibrant cultural scene, ample outdoor recreation opportunities, and a relatively low cost of living compared to other major Canadian cities.
- Work Schedule: Full-time, with flexible work arrangements to support a healthy work-life balance.
*ASSUMPTION:* The remote-friendly work environment and flexible work arrangements make this role an attractive option for candidates seeking a balance between work and personal life.
💼 Interview & Application Insights
- Typical Process: 1. Online application submission, 2. Phone or video screen, 3. In-depth interview with the hiring manager and relevant team members, 4. Final interview with the Director of Growth.
- Key Assessment Areas: Strategic thinking, data analysis skills, communication skills, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Showcase your understanding of the healthcare industry and the unique challenges faced by underserved communities.
- Prepare examples of your past Lifecycle Marketing campaigns and their outcomes to discuss during the interview.
*ASSUMPTION:* Candidates who demonstrate a strong understanding of the role, the company, and the industry will have a significant advantage in the interview process.
🛠️ Tools & Technologies
- Braze (for Lifecycle Marketing)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Collaboration tools (e.g., Slack, Microsoft Teams)
*ASSUMPTION:* Proficiency in these tools is essential for success in this role, and candidates with experience using them will have an advantage.
👔 Cultural Fit Considerations
- Company Values: PurposeMed values inclusivity, compassion, and a strong mission-driven focus. They strive to create a safe and affirming work environment for all team members.
- Work Style: PurposeMed encourages a growth mindset, collaboration, and a focus on continuous learning and improvement. They value team members who are proactive, innovative, and committed to their mission.
- Self-Assessment Questions:
- How do you ensure that your communication strategies are inclusive and affirming for diverse patient populations?
- How do you approach continuous learning and improvement in your marketing strategies?
- How do you collaborate effectively with cross-functional teams to drive patient engagement and improve health outcomes?
*ASSUMPTION:* Candidates who align with PurposeMed's values and work style, and who can demonstrate a strong commitment to the company's mission, will be well-suited to this role.
⚠️ Potential Challenges
- Balancing the need for timely and relevant communication with patient privacy and regulatory requirements.
- Ensuring that Lifecycle Marketing strategies are tailored to the unique needs and preferences of diverse patient populations.
- Managing the complexity of working with multiple teams and stakeholders to coordinate Lifecycle Marketing efforts.
*ASSUMPTION:* Candidates who can effectively navigate these challenges and demonstrate a strong understanding of the unique context of this role will be well-positioned to succeed.
📈 Similar Roles Comparison
- Marketing Manager (Healthcare): This role focuses more on brand management and market research, while the Lifecycle Marketing Manager role is more focused on patient engagement and campaign execution.
- Digital Marketing Specialist (Healthcare): This role may involve more tactical execution of digital marketing campaigns, while the Lifecycle Marketing Manager role requires a strategic mindset and the ability to collaborate effectively with cross-functional teams.
- Customer Success Manager (Healthcare): This role focuses on customer retention and account management, while the Lifecycle Marketing Manager role is more focused on patient engagement and driving health outcomes through targeted communication.
*ASSUMPTION:* Candidates with experience in similar roles may find the transition to this role relatively smooth, but should be prepared to adapt to the unique challenges and opportunities presented by the Lifecycle Marketing Manager role.
📝 Sample Projects
- Developing and executing a targeted email campaign to improve medication adherence for patients with HIV.
- Creating a personalized SMS journey to support patients through their first year of PrEP treatment.
- Collaborating with the Product team to design and implement in-app notifications to enhance the patient experience and improve health outcomes.
*ASSUMPTION:* These sample projects illustrate the strategic and collaborative nature of the Lifecycle Marketing Manager role, and candidates should be prepared to discuss their approach to similar projects during the interview process.
❓ Key Questions to Ask During Interview
- How does PurposeMed measure the success of its Lifecycle Marketing campaigns, and how can I contribute to improving those metrics?
- What are the biggest challenges facing the Freddie brand, and how can Lifecycle Marketing strategies help address them?
- How does PurposeMed support the professional development and growth of its marketing team members?
- What are the most important qualities and skills for someone to succeed in this role, and how can I demonstrate those qualities during the interview process?
*ASSUMPTION:* Candidates who ask thoughtful and insightful questions during the interview process will demonstrate their strong interest in and understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the [PurposeMed careers page](http://www.purposemed.com/careers/open?gh_jid=4322932005).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past Lifecycle Marketing campaigns and their outcomes to discuss during the interview.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
🛑 Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
