📌 Core Information
🔹 Job Title: Lifecycle Marketing Manager
🔹 Company: Privy
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: Mid-Senior level (4-6 years)
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing multi-channel lifecycle marketing campaigns to engage prospects and customers
- Managing AI-driven personalization systems and enrichment integrations
- Collaborating with cross-functional teams to align lifecycle efforts with broader go-to-market strategies
- Analyzing campaign results and providing insights to improve engagement and conversion
- Ensuring compliance with data privacy regulations in all outbound communications
ASSUMPTION: This role requires a strong background in lifecycle marketing or demand generation, with a focus on B2B SaaS or technology environments. Proficiency in marketing automation platforms and CRM systems is essential.
📋 Key Responsibilities
✅ Plan, build, and execute multi-channel lifecycle marketing campaigns, including email and SMS, to nurture leads and engage customers across all stages of the funnel
✅ Manage and optimize AI-based personalization systems, including integrations with enrichment providers and maintenance of personalization infrastructure
✅ Support outbound marketing programs, collaborating closely with sales and demand generation teams to deliver targeted, high-impact campaigns
✅ Own audience segmentation and identity resolution tools to ensure accurate targeting and improved campaign performance
✅ Analyze and report on campaign results, providing insights and recommendations to improve engagement, conversion, and overall ROI
✅ Maintain and continuously improve existing lifecycle marketing and personalization systems to support scalability and evolving business needs
✅ Collaborate with cross-functional teams including sales, product marketing, and marketing operations to align lifecycle efforts with broader go-to-market strategies
✅ Ensure adherence to data privacy regulations and best practices in all outbound and lifecycle communications
ASSUMPTION: This role requires strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously. Excellent collaboration skills and experience working with sales and cross-functional marketing teams are also crucial.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4-6 years of experience in lifecycle marketing, demand generation, or marketing automation in a B2B environment (preferably SaaS or technology)
Required Skills:
- Proven experience managing email and SMS campaigns end to end
- Familiarity with AI-driven personalization tools and enrichment integrations
- Proficiency with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce)
- Strong analytical skills and experience using data to drive decisions and optimize programs
- Excellent project management and organizational skills
- Strong collaboration skills and experience working with sales and cross-functional marketing teams
- Knowledge of data privacy and compliance requirements for marketing communications
Preferred Skills:
- Experience with AI-driven personalization tools and enrichment integrations
- Familiarity with data privacy regulations and best practices
ASSUMPTION: Candidates with experience in B2B SaaS or technology environments, as well as those with a strong background in marketing automation and data analysis, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on experience and location)
Benefits:
- Health Insurance
- Dental Insurance
- Vision Insurance
- Unlimited PTO
- Paid Parental Leave
- Equity
- Regular team events and off-sites
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the United States. The actual salary may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Privy operates in the technology, information, and internet industry, focusing on email and SMS marketing for online brands.
Company Size: Privy is a small company with 11-50 employees, offering a high degree of autonomy and challenging work.
Founded: Privy was founded in 2012 and has since grown to serve over 17,000 ecommerce stores, generating $7 billion in sales.
Company Description:
- Privy provides email and SMS marketing tools and coaching to help online brands grow sales
- The company focuses on customer acquisition, retention, and repeat sales for ecommerce stores
- Privy supports various ecommerce platforms, including Shopify, BigCommerce, Volusion, and Wix
Company Specialties:
- Email Marketing
- Digital Marketing
- Local Marketing
- Path to Purchase
- Repeat Sales
- Customer Acquisition
- Customer Retention
- Ecommerce
- Conversion
- List Growth
- Abandoned Cart
Company Website: privy.com
ASSUMPTION: Privy's small size and focus on ecommerce marketing present unique opportunities for growth and impact in this role.
📊 Role Analysis
Career Level: Mid-Senior level (4-6 years of experience)
Reporting Structure: This role reports directly to the VP of Marketing
Work Arrangement: Remote (US only) with no career ceilings and challenging, interesting work
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Chance to make a significant impact on the company's marketing efforts and revenue growth
- Opportunity to learn and develop skills in AI-driven personalization and data analysis
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote (US only)
Office Location(s): Boston, Massachusetts (Headquarters)
Geographic Context:
- Privy is headquartered in Boston, Massachusetts, with a remote-first work environment
- The company serves ecommerce stores worldwide, allowing for a diverse and global customer base
- Privy's remote work arrangement offers flexibility and the ability to work from anywhere in the United States
Work Schedule: Full-time (40 hours per week) with unlimited PTO and generous paid parental leave
ASSUMPTION: Privy's remote work arrangement and flexible PTO policy provide a strong work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the HR team
- Technical interview with the marketing team
- Final interview with the VP of Marketing
Key Assessment Areas:
- Campaign management and execution skills
- AI-driven personalization and data analysis experience
- Collaboration and communication skills
- Problem-solving and adaptability
Application Tips:
- Highlight your experience with email and SMS campaigns, as well as any relevant AI-driven personalization or data analysis projects
- Tailor your resume and cover letter to emphasize your skills and experience in lifecycle marketing and demand generation
- Prepare examples of successful campaigns you've managed and the results you achieved
ATS Keywords: Lifecycle Marketing, Demand Generation, Marketing Automation, Email Campaigns, SMS Campaigns, AI-Driven Personalization, Audience Segmentation, Data Analysis, Project Management, Collaboration, Data Privacy, CRM Systems, Enrichment Integrations, Conversion Optimization, Campaign Performance, Sales Collaboration
ASSUMPTION: Applicants should focus on demonstrating their experience and skills in lifecycle marketing, campaign management, and data analysis to succeed in the interview process.
🛠️ Tools & Technologies
- Marketing Automation Platforms (e.g., Marketo, HubSpot, Pardot)
- CRM Systems (e.g., Salesforce)
- AI-Driven Personalization Tools
- Enrichment Integration Platforms
- Email and SMS Campaign Management Tools
ASSUMPTION: Familiarity with popular marketing automation platforms and AI-driven personalization tools will be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Innovative
- Collaborative
- Results-oriented
Work Style:
- Remote and flexible work environment
- High degree of autonomy and accountability
- Focus on results and impact
- Collaborative and supportive team culture
Self-Assessment Questions:
- Do you thrive in a remote work environment with a high degree of autonomy?
- Are you comfortable managing multiple campaigns simultaneously and prioritizing your workload?
- Do you have a strong data-driven mindset and enjoy analyzing campaign performance to optimize results?
- Are you a collaborative team player who enjoys working with cross-functional teams to achieve shared goals?
ASSUMPTION: Applicants who are self-motivated, data-driven, and comfortable working remotely will be well-suited to Privy's company culture and work environment.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously and prioritizing workload
- Keeping up with the latest AI-driven personalization tools and trends
- Ensuring compliance with data privacy regulations in all outbound communications
- Collaborating effectively with remote team members and stakeholders
ASSUMPTION: Applicants should be prepared to manage multiple priorities and adapt to a fast-paced, remote work environment.
📈 Similar Roles Comparison
- Lifecycle Marketing Manager vs. Demand Generation Manager: Both roles focus on driving demand and revenue growth, but the Lifecycle Marketing Manager role is more focused on customer engagement and retention throughout the entire customer journey
- Lifecycle Marketing Manager vs. Marketing Automation Specialist: While both roles involve managing marketing automation platforms, the Lifecycle Marketing Manager role requires a broader understanding of the customer journey and a stronger focus on campaign strategy and execution
- Career Path: Lifecycle Marketing Manager roles can lead to senior marketing positions, such as VP of Marketing or Chief Marketing Officer, as well as specialized roles in customer success, retention, or growth
ASSUMPTION: Applicants should consider their career goals and areas of interest when comparing similar roles and determining the best fit for their skills and experience.
📝 Sample Projects
- Developing and executing a multi-channel lifecycle marketing campaign to improve customer retention and repeat sales for an ecommerce store
- Implementing AI-driven personalization tools to optimize email and SMS campaign performance for a retail brand
- Analyzing campaign results and providing data-driven recommendations to improve engagement and conversion for a SaaS company
ASSUMPTION: Applicants should be prepared to discuss specific examples of their experience with lifecycle marketing, campaign management, and data analysis in their interviews.
❓ Key Questions to Ask During Interview
- Can you describe the current lifecycle marketing strategy and how this role will contribute to its success?
- How does Privy support the growth and development of its employees in this role?
- Can you provide examples of how the company has adapted to changes in the ecommerce landscape and AI-driven personalization tools?
- How does the marketing team collaborate with other departments, such as sales and product, to achieve shared goals?
- What are the most challenging aspects of working in a remote, high-autonomy environment, and how does the company support its employees in overcoming these challenges?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and company, as well as their understanding of the industry and its challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with lifecycle marketing, campaign management, and data analysis
- Prepare examples of successful campaigns you've managed and the results you achieved
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
