📌 Core Information
🔹 Job Title: Lifecycle Marketing Manager
🔹 Company: SariSuki Stores Inc.
🔹 Location: Manila, Metro Manila, Philippines
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid, 3 days/week in Makati City and Muntinlupa City)
🚀 Job Overview
Key aspects of this role include:
- Owning and evolving the customer lifecycle strategy across various touchpoints
- Developing and managing segmented, personalized campaigns across email, SMS, push notifications, and loyalty channels
- Collaborating with internal stakeholders to build dynamic customer segments and lifecycle triggers
- Monitoring and analyzing campaign performance to drive continuous improvement
- Working with creatives to ensure on-brand, high-performing content and visuals
ASSUMPTION: This role requires a strong understanding of customer data and behavioral triggers to create targeted and effective marketing campaigns.
📋 Key Responsibilities
✅ Own and evolve the customer lifecycle strategy, focusing on acquisition, onboarding, engagement, retention, and win-back.
✅ Develop and manage segmented, personalized campaigns across email, SMS, push notifications, and loyalty touchpoints.
✅ Plan and execute lifecycle campaigns and automations (e.g., welcome series, cart/browse abandonment, replenishment, churn prevention).
✅ Leverage customer data and behavioral triggers to tailor messaging across all lifecycle stages.
✅ Monitor key performance indicators (KPIs) such as open/click rates, conversion, churn, and CLV.
✅ Use insights to iterate and improve campaigns continuously.
✅ Partner with internal stakeholders to build dynamic customer segments and lifecycle triggers.
✅ Work with Creatives to ensure on-brand, high-performing content and visuals.
✅ Collaborate with Customer Support team to ensure messaging aligns with service interactions.
ASSUMPTION: This role requires strong analytical skills and the ability to interpret data to generate actionable insights.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 2 years of relevant experience in lifecycle, CRM, or retention marketing; ideally within e-commerce, grocery, or retail
Required Skills:
- Proven track record managing and optimizing campaigns across email, SMS, and/or push platforms
- Deep understanding of customer segmentation, personalization, and marketing automation tools (e.g., MoEngage)
- Strong analytical skills with the ability to interpret data and generate actionable insights
- Experience with A/B testing methodologies and experimentation
- Excellent project management and communication skills
- Passion for customer experience and data-driven marketing
Preferred Skills:
- Experience with customer data platforms (CDP) and customer relationship management (CRM) systems
- Fluency in Filipino (Tagalog) and English
ASSUMPTION: Candidates with experience in e-commerce, grocery, or retail marketing are preferred for this role.
💰 Compensation & Benefits
Salary Range: PHP 60,000 - 80,000 per month (Based on industry standards for a mid-level marketing role in Metro Manila)
Benefits:
- Health insurance
- Meal allowances
- Performance bonuses
- Opportunities for professional growth and development
Working Hours: Full-time (40 hours/week), with flexibility for remote work (3 days/week in Makati City and Muntinlupa City)
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Metro Manila. Actual compensation may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 51-200 employees
Founded: 2021
Company Description:
- SariSuki was founded in 2021 to empower communities around the country by offering supermarket-quality products at wet market prices while helping others make a decent living.
- The company provides fresh groceries and everyday needs through its Ka-Sari community leaders, inspired by the collective behavior of community sellers providing the needs of their neighborhood.
Company Specialties:
- Community Group Buying
- E-commerce Grocery
- Retail Marketing
Company Website: http://sarisuki.com
ASSUMPTION: SariSuki is a growing tech company focused on empowering communities through e-commerce grocery solutions.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: This role reports directly to the Marketing Manager and works closely with various internal stakeholders, including Customer Support and Creative teams.
Work Arrangement: Hybrid (3 days/week on-site in Makati City and Muntinlupa City, with flexibility for remote work)
Growth Opportunities:
- Potential career progression into senior marketing roles or specialized marketing positions within the company
- Opportunities to work on diverse marketing campaigns and gain experience in various aspects of marketing
ASSUMPTION: This role offers growth opportunities for marketing professionals looking to advance their careers in a dynamic and innovative industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces in Makati City and Muntinlupa City
Office Location(s): 1 Marilag Street, Quezon City, National Capital Region 1101, PH
Geographic Context:
- Metro Manila is the capital region of the Philippines, with a population of over 13 million people
- The region is home to various industries, including business process outsourcing (BPO), retail, and technology
- Makati City is the country's main financial and commercial hub, while Muntinlupa City is an urbanized city known for its industrial parks and residential communities
Work Schedule: Full-time (40 hours/week), with flexibility for remote work (3 days/week)
ASSUMPTION: The work environment is dynamic and collaborative, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and relevant team members
- Final decision and offer
Key Assessment Areas:
- Marketing expertise and campaign management skills
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've managed, focusing on segmentation, personalization, and data-driven insights
- Research SariSuki's company culture and values to demonstrate your fit and enthusiasm for the role
ATS Keywords: Lifecycle Marketing, CRM, Retention Marketing, Email Campaigns, SMS Campaigns, Push Notifications, Customer Segmentation, Personalization, Marketing Automation, Analytical Skills, A/B Testing, Project Management, Customer Experience, Data-Driven Marketing
ASSUMPTION: The application process may vary depending on the company's current hiring needs and the number of applicants.
🛠️ Tools & Technologies
- MoEngage (Marketing Automation Platform)
- Google Analytics
- CRM and CDP systems (specific tools not mentioned)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The required tools and technologies may change or be updated based on the company's evolving needs and industry trends.
👔 Cultural Fit Considerations
Company Values:
- Empowerment
- Community
- Innovation
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and innovative
Self-Assessment Questions:
- Do you share SariSuki's commitment to empowering communities through e-commerce grocery solutions?
- Are you comfortable working in a dynamic, collaborative environment with a strong focus on data-driven decision-making?
- Do you thrive in a role that requires continuous learning and adaptation to new tools and technologies?
ASSUMPTION: SariSuki values candidates who are passionate about their mission, committed to continuous learning, and eager to collaborate with diverse teams.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously may require strong organizational skills and time management
- Working with customer data and behavioral triggers may present challenges in data privacy and security
- Adapting to a hybrid work arrangement may require flexibility and effective communication with team members
- Keeping up with industry trends and best practices in marketing automation and customer segmentation may require continuous learning and professional development
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Lifecycle Marketing Manager vs. CRM Manager: While both roles focus on customer relationships, the Lifecycle Marketing Manager role is more focused on campaign management and customer journey optimization, while the CRM Manager role is more focused on customer data management and CRM system administration.
- Lifecycle Marketing Manager vs. Marketing Automation Specialist: The Lifecycle Marketing Manager role is broader in scope, encompassing campaign management, customer segmentation, and data analysis, while the Marketing Automation Specialist role is more focused on the technical aspects of marketing automation tools and platforms.
- Career progression: The Lifecycle Marketing Manager role can lead to senior marketing roles, such as Senior Marketing Manager or Director of Marketing, or specialized marketing positions, such as Customer Segmentation Manager or Marketing Analytics Manager.
ASSUMPTION: This role offers opportunities for career growth and development within the marketing field.
📝 Sample Projects
- Developing and executing a welcome series campaign to engage new customers and drive initial purchases
- Optimizing cart/browse abandonment campaigns to improve conversion rates and reduce churn
- Analyzing customer data to identify high-value segments and developing targeted campaigns to drive customer lifetime value (CLV)
ASSUMPTION: These sample projects are intended to illustrate the types of campaigns and initiatives the Lifecycle Marketing Manager may work on, but the specific projects may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does this role collaborate with other marketing teams, such as Customer Support and Creative, to ensure consistent messaging and customer experience?
- What opportunities are there for professional growth and development within the marketing department and the company as a whole?
- How does SariSuki measure the success of its marketing campaigns, and how can this role contribute to improving those metrics?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: These questions are intended to help applicants better understand the role, the team, and the company culture, and to demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've managed, focusing on segmentation, personalization, and data-driven insights
- Research SariSuki's company culture and values to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and ask any questions you may have
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
