Lifecycle Marketing Manager

📌 Core Information

🔹 Job Title: Lifecycle Marketing Manager

🔹 Company: Medely

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing B2B lifecycle marketing strategies
• Driving customer engagement, retention, and expansion
• Collaborating cross-functionally with sales and account management teams
• Optimizing lifecycle communications across various channels
• Analyzing performance data and driving continuous improvement

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive customer success.

📋 Key Responsibilities

✅ Develop and execute lifecycle marketing strategies to support onboarding, product education, engagement, retention, and expansion

✅ Leverage data to uncover engagement opportunities and develop segmentation and targeting strategies

✅ Own and optimize lifecycle communications across channels, including email, in-app messaging, direct mail, and more

✅ Conceptualize and manage incentive-based campaigns to drive specific customer behaviors

✅ Establish lifecycle KPIs and regularly report on performance, driving continuous improvement through A/B testing and experimentation

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and hands-on execution to drive customer success and business growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in lifecycle, CRM, or retention marketing, with at least 2 years focused on B2B audiences

Required Skills:

• Proven experience in B2B lifecycle marketing
• Strong understanding of the B2B customer journey
• Proficiency with marketing automation and CRM tools
• Excellent communication and collaboration skills
• Analytical mindset with a bias toward testing, learning, and optimization

Preferred Skills:

• Experience supporting a sales-led motion and building for product-led growth
• Familiarity with healthcare industry or healthcare technology

ASSUMPTION: Candidates should have a strong background in lifecycle marketing, with a focus on B2B audiences, and be comfortable working with data and marketing automation tools.

💰 Compensation & Benefits

Salary Range: $120,000 - $134,000 per year (Based on experience and performance)

Benefits:

• Healthcare benefits (medical, dental, and vision insurance)
• Competitive compensation
• Long-term incentives (401k)
• Flexibility (20 days of Paid Time Off and 11 paid holidays)
• Paid parental leave

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is based on industry standards for a marketing manager role with 5-10 years of experience in a remote work environment.

📌 Applicant Insights

🔍 Company Context

Industry: Medely operates in the healthcare technology and staffing industry, focusing on on-demand healthcare staffing and workforce management tools.

Company Size: Medely has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: Medely was founded in 2015 and has since grown to become a leading platform for healthcare professionals and facilities.

Company Description:

• Medely is a high-growth series-C technology start-up reimagining the future of healthcare work
• Provides an on-demand marketplace and workforce management tools for healthcare professionals and facilities
• Offers high-paying jobs with flexibility and freedom for healthcare professionals

Company Specialties:

• Staffing
• Recruiting
• Career
• Software
• Healthcare
• HealthTech

Company Website: https://www.medely.com

ASSUMPTION: Medely is a well-established company in the healthcare technology industry, with a strong focus on innovation and opportunity.

📊 Role Analysis

Career Level: This role is suitable for an experienced marketing professional looking to drive customer success and business growth in a strategic and hands-on capacity.

Reporting Structure: The Lifecycle Marketing Manager will report directly to the VP of Marketing and collaborate with cross-functional teams, including sales and account management.

Work Arrangement: This is a fully remote position, offering flexibility and the opportunity to work from anywhere in the United States.

Growth Opportunities:

• Potential to grow into a leadership role as the team expands
• Opportunities to learn and develop skills in healthcare technology and marketing
• Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers a unique opportunity for an experienced marketing professional to drive customer success and business growth in a dynamic and innovative industry.

🌍 Location & Work Environment

Office Type: Fully Remote

Office Location(s): United States

Geographic Context:

• The United States offers a diverse range of healthcare facilities and professionals, providing ample opportunities for customer engagement and growth
• The remote work environment allows for flexibility and work-life balance
• The fully remote nature of the role enables collaboration with team members across the country

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely

ASSUMPTION: The fully remote work environment offers flexibility and the opportunity to work from anywhere in the United States, with a focus on results and productivity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Virtual interview with the hiring manager
• Final interview with key stakeholders

Key Assessment Areas:

• Marketing strategy and planning
• Data analysis and interpretation
• Communication and collaboration skills
• Understanding of the B2B customer journey

Application Tips:

• Highlight relevant experience in lifecycle marketing, with a focus on B2B audiences
• Demonstrate strong analytical skills and a data-driven approach to marketing
• Showcase your ability to work effectively with cross-functional teams

ATS Keywords: Lifecycle Marketing, B2B Marketing, Customer Engagement, Retention, CRM, Marketing Automation, Data Analysis, Cross-Functional Collaboration

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, analytical skills, and ability to work effectively with cross-functional teams.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies used may vary, but the role will require proficiency in marketing automation and CRM platforms, as well as data analysis tools.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Opportunity
• Mission-driven
• Diverse and inclusive

Work Style:

• Collaborative
• Data-driven
• Results-oriented
• Adaptable and entrepreneurial

Self-Assessment Questions:

• Do you thrive in a collaborative, data-driven environment?
• Are you comfortable working remotely and managing your own time?
• Do you have a strong understanding of the B2B customer journey and lifecycle marketing strategies?

ASSUMPTION: Medely values innovation, opportunity, and a mission-driven approach, with a focus on diversity, inclusion, and collaboration.

⚠️ Potential Challenges

• Managing a high volume of customer communications and campaigns
• Balancing strategic planning with hands-on execution
• Working effectively with cross-functional teams in a remote environment
• Keeping up with the fast-paced and ever-evolving healthcare technology industry

ASSUMPTION: This role may present challenges related to managing a high volume of customer communications, balancing strategic planning with hands-on execution, and working effectively in a remote environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on customer lifecycle management and engagement
• While the role is similar to other lifecycle marketing positions, the focus on the healthcare industry and healthcare technology sets it apart
• This role offers the opportunity to drive customer success and business growth in a dynamic and innovative industry

ASSUMPTION: This role is unique in its focus on the healthcare industry and healthcare technology, offering a distinct opportunity for customer lifecycle management and engagement.

📝 Sample Projects

• Developing and executing a customer onboarding campaign to improve activation rates
• Analyzing customer data to identify engagement opportunities and develop targeted marketing campaigns
• Collaborating with the sales team to create post-sale nurturing, upsell, and cross-sell campaigns

ASSUMPTION: Sample projects may vary but will focus on customer lifecycle management, data analysis, and cross-functional collaboration to drive customer engagement and business growth.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Medely?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Medely support the growth and development of its marketing team members?
• What are the key challenges facing the healthcare technology industry, and how does Medely address them?
• How does Medely foster a collaborative and inclusive work environment in a remote setting?

ASSUMPTION: Key questions should focus on understanding the role's strategic importance, priorities, and the company's approach to growth, development, and collaboration in a remote work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience in lifecycle marketing, with a focus on B2B audiences
• Prepare examples of your past marketing campaigns and their results
• Follow up with the Medely HR team one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.