📌 Core Information
🔹 Job Title: Lifecycle Marketing Manager
🔹 Company: Acumatica
🔹 Location: Seattle, WA, USA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing email marketing strategies across the customer lifecycle
- Optimizing nurture programs and sales outreach sequences to drive pipeline and revenue
- Collaborating with cross-functional teams to align messaging and timing across touchpoints
- Managing campaign execution in HubSpot and monitoring business KPIs
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Developing and executing email marketing strategies across the customer lifecycle, including lead nurturing, qualification, conversion, onboarding, upsell, retention, and re-engagement
✅ Owning and optimizing nurture programs and sales outreach sequences to drive pipeline and revenue
✅ Collaborating with sales, product marketing, design, communications, and customer success teams to align messaging and timing across touchpoints
✅ Managing campaign execution in HubSpot, including list building and segmentation, A/B testing, and performance tracking
✅ Monitoring and reporting on business KPIs (MQLs, opportunities, closed-won deals, revenue generated) and email performance (open/click rates, conversion rates)
✅ Continuously testing and optimizing prospect and customer journeys, including messaging and audience segmentation targeting, to improve engagement and positive business impact
ASSUMPTION: This role involves a mix of creative and analytical skills, with a focus on driving measurable results through email marketing automation.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in lifecycle or email marketing, preferably in a B2B SaaS environment
Required Skills:
- Proven track record of driving measurable results through email marketing automation
- Strong hands-on experience with tools like HubSpot, or similar platforms, including email campaigns, workflows, sales sequences, smart content rules
- Strong analytical skills, ability to work with large datasets, identifying trends and making data-driven strategic recommendations. Experience working with Tableau and Excel
- Excellent communication and presentation skills
- Project management skills, experience working with multiple teams and agencies
Preferred Skills:
- Experience working with CRM systems and marketing automation platforms
- Familiarity with marketing automation best practices and industry trends
ASSUMPTION: Candidates with a strong background in B2B SaaS email marketing and a proven track record of driving results will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $114,000 - $130,000 annually. This range represents the low and high end of the salary range for this job and may vary based on location. The actual salary offer will carefully consider a wide range of factors, including skills, qualifications, experience, and other relevant elements.
Benefits:
- Annual Bonus
- Stock Options
Working Hours: Full-time, with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role in the Seattle area. Actual compensation may vary based on the factors mentioned.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 501-1,000 employees
Founded: 1999
Company Description:
- Acumatica is a leading provider of cloud business management software that empowers small and mid-size businesses to unlock their potential and drive growth
- Built on the world's best cloud and mobile technology and a unique customer-centric licensing model, Acumatica delivers a suite of fully integrated business management applications
- Acumatica's culture is casual and high-energy, valuing work/life balance, efficiency, simplicity, freakishly friendly customer service, and making a difference in the world
Company Specialties:
- Distribution
- Retail
- Construction
- Manufacturing
- and Service Industries
Company Website: https://www.acumatica.com
ASSUMPTION: Acumatica is a well-established company in the cloud ERP space, with a strong focus on customer success and a casual, high-energy work environment.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and impact
Reporting Structure: This role reports directly to the Senior Marketing Manager, Demand Generation
Work Arrangement: Remote OK, with flexible hours and the option to work from the Bellevue, WA headquarters
Growth Opportunities:
- Potential to expand the role's scope and impact based on performance and business needs
- Opportunities to learn and grow within the marketing department and the broader organization
- Chance to work with and learn from experienced marketing professionals
ASSUMPTION: This role offers opportunities for growth and development within a dynamic and collaborative marketing team.
🌍 Location & Work Environment
Office Type: Hybrid, with the option to work remotely or from the Bellevue, WA headquarters
Office Location(s): Bellevue, WA, USA
Geographic Context:
- Seattle, WA is a vibrant, tech-centric city with a strong job market and a high cost of living
- The Bellevue, WA area is home to many tech companies and offers a mix of urban and suburban living options
- The Pacific Northwest is known for its natural beauty, with easy access to outdoor activities like hiking, skiing, and water sports
Work Schedule: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: The hybrid work environment offers a balance between in-office collaboration and remote flexibility, allowing employees to choose the work arrangement that best suits their needs.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the VP of Marketing
Key Assessment Areas:
- Email marketing expertise and strategy
- Data analysis and interpretation skills
- Collaboration and communication skills
- Problem-solving and critical thinking
Application Tips:
- Highlight your experience with email marketing automation and data-driven decision making
- Tailor your resume to emphasize relevant skills and experiences for this role
- Prepare examples of successful email marketing campaigns you've executed and the results you achieved
ATS Keywords: Lifecycle Marketing, Email Marketing, B2B SaaS, HubSpot, Data Analysis, Project Management, Collaboration, Communication, Presentation Skills, Time Management, Customer Retention, Lead Nurturing, Campaign Execution, A/B Testing, Performance Tracking, Sales Outreach
ASSUMPTION: The interview process will focus on assessing the candidate's email marketing expertise, data analysis skills, and cultural fit within the Acumatica marketing team.
🛠️ Tools & Technologies
- HubSpot
- Tableau
- Excel
- CRM systems (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily for campaign execution, data analysis, and collaboration.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- High-energy
- Results-driven
Work Style:
- Casual and flexible
- Data-driven and strategic
- Collaborative and team-oriented
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with large datasets and making data-driven decisions?
- Do you have a proven track record of driving measurable results through email marketing automation?
ASSUMPTION: Candidates who align with Acumatica's company values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously, requiring strong time management and prioritization skills
- Working with large datasets and complex analytics, which may require additional training or support
- Collaborating with cross-functional teams and stakeholders, requiring strong communication and project management skills
- Keeping up with industry trends and best practices in email marketing and marketing automation
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to learning and development, and a commitment to continuous improvement.
📈 Similar Roles Comparison
- Compared to a traditional marketing manager role, this position has a stronger focus on email marketing automation and data-driven decision making
- In contrast to a demand generation specialist role, this role involves more strategic planning and less day-to-day campaign execution
- Compared to a customer success manager role, this position focuses more on driving leads and revenue through email marketing, rather than customer retention and upsell
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with a strong focus on data-driven decision making and measurable results.
📝 Sample Projects
- Developing and executing a customer onboarding email campaign to improve customer retention and reduce churn
- Optimizing a sales outreach sequence to increase open rates and conversion rates, resulting in more qualified leads and opportunities
- Analyzing email campaign performance data to identify trends and make data-driven recommendations for improvement
ASSUMPTION: These sample projects illustrate the mix of strategic planning, data analysis, and campaign execution required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does Acumatica support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the marketing department in the next 6-12 months, and how can this role help address them?
- How does Acumatica measure the success of its email marketing campaigns, and what are the key performance indicators (KPIs) for this role?
- What opportunities exist for this role to expand its scope and impact based on performance and business needs?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company, and demonstrate your interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your experience with email marketing automation, data analysis, and project management
- Prepare a cover letter that explains your interest in the role and how your skills and experience make you a strong fit for Acumatica
- Prepare examples of successful email marketing campaigns you've executed and the results you achieved
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
