📌 Core Information
🔹 Job Title: Lifecycle Marketing Manager
🔹 Company: OpenPhone
🔹 Location: Remote - United States & Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (US & Canada)
🚀 Job Overview
Key aspects of this role include:
- Strategic and hands-on ownership of customer lifecycle journey
- Close collaboration with Customer Success, Design, Content, and Product Marketing teams
- Creative and data-driven approach to campaign strategy, execution, and optimization
- Fast-paced, test-and-learn environment
- Opportunity to help build world-class customer lifecycle journeys
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving customer engagement and retention.
📋 Key Responsibilities
✅ Own the entire customer lifecycle journey, from pre-trial through retention and referral
✅ Partner closely with the Customer Success team to drive activation, feature adoption, upsell, expansion, and net revenue retention
✅ Create personalized messaging strategies based on user segments, behaviors, and attributes
✅ Monitor and analyze key metrics to inform optimization efforts
✅ Work with Product Marketing and Product teams to communicate new features and updates
✅ Run A/B tests to optimize conversion rates and campaign performance
✅ Assist with maintaining data hygiene and list management best practices
✅ Ensure lifecycle efforts align with email marketing best practices and deliverability standards
✅ Help establish and document lifecycle marketing processes and playbooks
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on campaign execution.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2+ years of relevant experience in lifecycle marketing, including hands-on experience building and optimizing campaigns, ideally with a focus on B2B or SaaS
Required Skills:
- Strong project management skills and ability to lead cross-functional initiatives
- Proven track record of building and executing experiments, including creative testing and personalization
- Basic HTML/CSS skills
- Experience working with the templating language Liquid
- Comfortable working in fast-paced, test-and-learn environments
- Familiar with deliverability best practices
- Quick learner, excited to explore and incorporate AI tools into workflow
- Excellent oral and written communication skills
Preferred Skills:
- Deep experience with customer.io
- Experience with Design Studio (formerly Parcel) and Command AI
ASSUMPTION: This role requires a unique blend of strategic thinking, hands-on execution, and technical proficiency in email marketing tools.
💰 Compensation & Benefits
Salary Range: $115,000 - $127,000 USD (US) or $131,000 - $145,000 CAD (Canada) per year
Benefits:
- Equity
- Extensive medical coverage
- Monthly lifestyle stipend
- Flexible PTO policy
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is designed to align with market rates in areas where OpenPhone is actively recruiting across the US and Canada. Individual pay is determined by skills, experience, and relevant education.
📌 Applicant Insights
🔍 Company Context
Industry: OpenPhone operates in the Software Development industry, focusing on business communication solutions.
Company Size: OpenPhone is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.
Founded: OpenPhone was founded in 2018 and has since grown to serve over 50,000 businesses.
Company Description:
- OpenPhone is a collaborative phone system trusted by teams at over 50k businesses.
- It brings your customer calls, texts, and contacts into an intuitive, AI-powered app that works across all your devices.
- OpenPhone is backed by Y Combinator and top venture firms, with a mission to help people communicate better and be more productive.
Company Specialties:
- Business phone systems
- AI-powered communication tools
- Customer engagement and retention
Company Website: http://www.openphone.com
ASSUMPTION: OpenPhone's focus on customer success and engagement makes this role crucial for driving business growth.
📊 Role Analysis
Career Level: This role is suitable for an experienced marketing professional looking to take on a strategic and hands-on position.
Reporting Structure: The Lifecycle Marketing Manager will work closely with the Customer Success, Design, Content, and Product Marketing teams, reporting directly to the Marketing leadership.
Work Arrangement: This role is remote, with the option to work from anywhere in the United States or Canada.
Growth Opportunities:
- As OpenPhone continues to grow, there will be opportunities for the Lifecycle Marketing Manager to expand their team and take on more strategic responsibilities.
- This role offers the chance to make a significant impact on the company's growth and customer success.
- OpenPhone values internal mobility, providing opportunities for career growth within the organization.
ASSUMPTION: This role offers ample opportunities for professional growth and development within a dynamic and expanding company.
🌍 Location & Work Environment
Office Type: Fully remote
Office Location(s): Remote - United States & Canada
Geographic Context:
- The United States and Canada offer a diverse range of work environments, from bustling cities to quiet suburbs.
- OpenPhone's remote work policy allows employees to choose a work environment that suits their preferences and needs.
- This role may require occasional overlap with Pacific Time Zone business hours for team meetings and collaboration.
Work Schedule: Full-time (40 hours/week), with flexible hours and a focus on results and outcomes
ASSUMPTION: OpenPhone's fully remote work environment offers employees the flexibility to balance work and personal life, while still fostering a collaborative and inclusive company culture.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Take-home assignment or case study
- Final interview with the marketing leadership team
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Hands-on campaign execution and optimization
- Cross-functional collaboration and communication
- Technical proficiency in email marketing tools
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in lifecycle marketing, campaign strategy, and execution.
- Be prepared to discuss your approach to data-driven decision-making and A/B testing.
- Demonstrate your understanding of OpenPhone's mission and values, and how your skills and experience align with the role's requirements.
ATS Keywords: Lifecycle Marketing, Email Marketing, Customer Success, Campaign Strategy, A/B Testing, HTML, CSS, Liquid, AI Tools
ASSUMPTION: OpenPhone's hiring process is designed to assess candidates' strategic thinking, hands-on skills, and cultural fit, with a focus on driving customer engagement and retention.
🛠️ Tools & Technologies
- customer.io
- Design Studio (formerly Parcel)
- Command AI
- HTML/CSS
- Liquid
ASSUMPTION: This role requires proficiency in email marketing tools, with a focus on customer.io, and familiarity with HTML, CSS, and Liquid.
👔 Cultural Fit Considerations
Company Values:
- Curiosity
- Ambition
- Dedication
- Trust
- Bias for action
Work Style:
- Asynchronous and collaborative
- Results-driven and outcome-focused
- Fast-paced and test-and-learn
Self-Assessment Questions:
- How do you approach balancing strategic thinking with hands-on campaign execution?
- Can you provide an example of a time when you optimized a campaign using data-driven insights?
- How do you ensure that your work aligns with OpenPhone's values and mission?
ASSUMPTION: OpenPhone values candidates who are curious, ambitious, dedicated, and able to thrive in a fast-paced, asynchronous work environment.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously
- Balancing strategic thinking with hands-on execution
- Working with a diverse range of stakeholders and teams
- Keeping up with the latest email marketing best practices and deliverability standards
ASSUMPTION: This role presents unique challenges that require strong project management skills, adaptability, and a data-driven approach to campaign optimization.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on customer lifecycle management and retention.
- OpenPhone's focus on customer success sets this role apart from similar positions in other companies.
- This role offers the opportunity to make a significant impact on the company's growth and customer success, with ample room for professional growth and development.
ASSUMPTION: This role is unique in its focus on customer lifecycle management and retention, with a strong emphasis on data-driven decision-making and cross-functional collaboration.
📝 Sample Projects
- Developing and executing a customer onboarding campaign to improve activation rates
- Optimizing a retention campaign using A/B testing and data-driven insights
- Collaborating with the Product Marketing team to launch a new feature and drive user adoption
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Lifecycle Marketing Manager role at OpenPhone.
❓ Key Questions to Ask During Interview
- How does OpenPhone approach customer lifecycle management and retention?
- Can you describe the team structure and dynamics within the Marketing department?
- How does OpenPhone support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does OpenPhone foster a collaborative and inclusive work environment, given its fully remote nature?
ASSUMPTION: These interview questions are designed to provide insight into OpenPhone's approach to customer lifecycle management, team dynamics, professional development, and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in lifecycle marketing, campaign strategy, and execution.
- Prepare for your interview by researching OpenPhone's mission, values, and approach to customer lifecycle management.
- Follow up with the hiring manager within one week of your interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
