📌 Core Information
🔹 Job Title: Lifecycle Marketing Manager
🔹 Company: Maven Clinic
🔹 Location: New York, NY
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 4-6+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing multi-channel lifecycle marketing strategies
- Optimizing the full customer lifecycle to drive engagement and value
- Collaborating with cross-functional teams to align messaging and timing
- Analyzing campaign performance and iterating on strategies
ASSUMPTION: This role requires a balance of strategic thinking and data-driven execution, with a focus on driving revenue growth through customer engagement and upsell opportunities.
📋 Key Responsibilities
✅ Own and optimize the full customer lifecycle, including:
- Proposing and developing a comprehensive multi-channel strategy to drive further engagement with engaged accounts and deliver marketing qualified accounts to sales
- Evaluating white space in the customer base and developing targeted upsell campaigns to drive value within customers
- Partnering with product marketing, sales, and customer success teams to ensure alignment across the buyer's journey and develop go-to-market strategies that effectively address the target market's needs
- Utilizing data-driven insights to continuously optimize tactics, ensuring maximum ROI and efficiency
✅ Execute campaigns, including:
- Leading the planning, development, and execution of stage-based campaigns across multiple distribution channels, including email and paid advertising
- Overseeing end-to-end campaign execution, from strategy to creative development, through deployment and post-campaign analysis
- Working with the content team to develop relevant, engaging materials that speak to various stages of the funnel and resonate through deployment and post-campaign analysis
✅ Unlock value in the database, including:
- Partnering with RevOps and Sales to do a white space analysis of CRM data and identify expansion opportunities
- Segmenting the customer base and identifying whitespace and expansion opportunities
- Leveraging automation and personalization: Using tools like HubSpot, Salesforce, or Marketo to create scalable, high-impact campaigns tailored to employer profiles
✅ Analytics & Reporting, including:
- Tracking, analyzing, and reporting on campaign performance, providing insights to the marketing team and recommending adjustments to improve KPIs such as lead volume, conversion rates, pipeline growth, and ROI
- Forecasting results and tracking progress against KPIs and revenue goals
ASSUMPTION: This role requires a strong analytical mindset and the ability to translate data insights into actionable strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4-6+ years in demand generation or growth marketing with a demonstrated ability to drive engagement and revenue
Required Skills:
- Proven track record in developing and executing lifecycle marketing strategies
- Strong analytical skills and experience with marketing automation and CRM systems
- Excellent communication and collaboration skills
- Familiarity with digital marketing channels, including email and paid advertising
Preferred Skills:
- Experience in B2B, Healthcare, SaaS, or technology industries
- Fluency in Spanish or other languages
ASSUMPTION: Candidates with experience in B2B, Healthcare, SaaS, or technology industries may have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Employer-covered health, dental, and insurance plan options
- Access to the full Maven platform and specialists
- Whole-self care through wellness partnerships
- Hybrid work, in-office meals, and work together days
- 16 weeks of 100% paid parental leave and new parent stipend (for Mavens who have been with the company for 1 year+)
- Annual professional development stipend and access to a personal career coach through Maven for Mavens
- 401K matching with immediate vesting
Working Hours: Full-time, with a hybrid work arrangement (2-3 days per week in the office)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, qualifications, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Maven Clinic operates in the healthcare industry, focusing on women's and family health. The company provides digital programs that offer clinical, emotional, and financial support to its users.
Company Size: Maven Clinic has 201-500 employees, which means the company is large enough to offer diverse opportunities and resources but still small enough for employees to have a significant impact on the organization's success.
Founded: 2014, with headquarters in New York, NY
Company Description:
- Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us
- The company's award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife
- Maven's end-to-end platform improves clinical outcomes, reduces healthcare costs, and provides equity in benefits programs for over 2,000 employers and health plans
Company Specialties:
- Telehealth
- Employee benefit
- Healthcare
- Fertility
- Parenting
- Pediatrics
- Adoption
- Surrogacy
- Global offering
- Virtual appointments
- Clinical content
- Health equity
- Menopause
- and Maternity
Company Website: mavenclinic.com
ASSUMPTION: Maven Clinic's focus on women's and family health, as well as its commitment to health equity, makes it an attractive employer for candidates passionate about these issues.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a combination of strategic thinking and tactical execution.
Reporting Structure: The Lifecycle Marketing Manager reports directly to the Senior Director of Marketing.
Work Arrangement: This role follows a hybrid work arrangement, with employees working 2-3 days per week in the office and the rest of the time remotely.
Growth Opportunities:
- As Maven Clinic continues to grow, there may be opportunities for the Lifecycle Marketing Manager to take on additional responsibilities or move into a more senior role
- The company's focus on innovation and industry leadership may provide opportunities for the Lifecycle Marketing Manager to work on cutting-edge projects and initiatives
- Maven Clinic's commitment to professional development may provide opportunities for the Lifecycle Marketing Manager to gain new skills and advance their career
ASSUMPTION: Candidates who are looking for long-term growth opportunities and a chance to make a significant impact on a growing company may be well-suited for this role.
🌍 Location & Work Environment
Office Type: Maven Clinic's headquarters is a modern, collaborative workspace located in New York, NY.
Office Location(s): 160 Varick St, New York, 10013, US
Geographic Context:
- New York, NY, is a major metropolitan area with a diverse population and a thriving job market
- The city offers a wide range of cultural, recreational, and dining options
- New York, NY, has a humid subtropical climate, with warm summers and cold winters
Work Schedule: The hybrid work arrangement allows employees to work from home for most of the week, with 2-3 days per week required in the office.
ASSUMPTION: Candidates who enjoy working in a dynamic, urban environment and prefer a hybrid work arrangement may find this role and location to be an excellent fit.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and relevant team members
- Final interview with the Senior Director of Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation skills
- Communication and collaboration skills
- Campaign execution and project management skills
- Alignment with Maven Clinic's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to lifecycle marketing and provide examples of successful campaigns you have executed in the past
- Demonstrate your understanding of Maven Clinic's mission and how your skills and experience align with the company's goals
- Show enthusiasm for the role and the company, and be ready to ask insightful questions about the team and the company's plans for growth
ATS Keywords: Lifecycle Marketing, Demand Generation, Growth Marketing, Customer Engagement, Upsell Campaigns, CRM Systems, Marketing Automation, B2B Marketing, Revenue Generation, Strategic Thinking, Copywriting, Customer Engagement, Market Positioning
ASSUMPTION: Candidates who are proactive in their application process and demonstrate a strong understanding of the role and the company may have a competitive advantage in the interview process.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Marketo
- Google Analytics
- Microsoft Office Suite
ASSUMPTION: Familiarity with these tools and technologies may be beneficial for candidates applying for this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered
- Equity-driven
- Innovative
- Collaborative
- Data-informed
Work Style:
- Maven Clinic values a hybrid work arrangement, with employees working together in the office 2-3 days per week
- The company encourages a healthy work-life balance and offers flexible working hours
- Maven Clinic fosters a collaborative and inclusive work environment, with a strong focus on teamwork and cross-functional collaboration
Self-Assessment Questions:
- Do you align with Maven Clinic's mission to make healthcare work for all of us?
- Are you comfortable working in a hybrid work arrangement, with 2-3 days per week required in the office?
- Do you thrive in a collaborative, data-driven work environment?
ASSUMPTION: Candidates who are passionate about Maven Clinic's mission, comfortable with a hybrid work arrangement, and eager to work in a collaborative, data-driven environment may be well-suited for this role.
⚠️ Potential Challenges
- The role may require working on evenings and weekends to support campaign execution and analysis
- The role may involve managing multiple projects and deadlines simultaneously, requiring strong project management skills
- The role may require frequent communication with cross-functional teams, which may involve coordinating with team members in different time zones
- The role may require working with sensitive customer data, which may involve strict confidentiality and data protection protocols
ASSUMPTION: Candidates who are comfortable with these potential challenges and have experience managing multiple projects and deadlines, working with cross-functional teams, and handling sensitive data may be well-suited for this role.
📈 Similar Roles Comparison
- Compared to other lifecycle marketing roles, this role may offer more opportunities for strategic thinking and collaboration with cross-functional teams
- Compared to other roles in the healthcare industry, this role may offer more exposure to cutting-edge technology and innovation
- Compared to other roles in the marketing field, this role may offer more opportunities for revenue generation and direct impact on the company's bottom line
ASSUMPTION: Candidates who are looking for a role that offers strategic thinking, collaboration, innovation, and revenue generation opportunities may find this role to be an excellent fit.
📝 Sample Projects
- Developing and executing a multi-channel campaign to re-engage existing customers and drive upsell opportunities
- Analyzing customer data to identify whitespace and expansion opportunities, and developing targeted campaigns to capitalize on these opportunities
- Collaborating with cross-functional teams to develop go-to-market strategies that effectively address the target market's needs and drive revenue growth
ASSUMPTION: These sample projects provide a sense of the types of initiatives the Lifecycle Marketing Manager may work on in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for the marketing department?
- How does Maven Clinic support the work-life balance for its employees?
- What are the key priorities for the Lifecycle Marketing Manager in the first 90 days in the role?
- How does Maven Clinic measure the success of its lifecycle marketing campaigns, and what are the key KPIs for this role?
- What opportunities are there for professional development and growth within the marketing department and the company as a whole?
ASSUMPTION: These key questions can help candidates better understand the role, the team, and the company, and demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Maven Clinic's mission, values, and culture, and be ready to discuss your approach to lifecycle marketing and provide examples of successful campaigns you have executed in the past
- Demonstrate your understanding of Maven Clinic's mission and how your skills and experience align with the company's goals
- Show enthusiasm for the role and the company, and be ready to ask insightful questions about the team and the company's plans for growth
- Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
