Lifecycle Marketing Manager

📌 Core Information

🔹 Job Title: Lifecycle Marketing Manager

🔹 Company: Fictiv

🔹 Location: Remote - USA

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing end-to-end lifecycle marketing strategies
• Collaborating with cross-functional teams to enhance customer journeys
• Optimizing customer acquisition, retention, and expansion strategies
• Leveraging data and analytics to drive informed decision-making
• Staying up-to-date with industry trends and best practices

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities. The ideal candidate will have a proven track record in B2B marketing, with a focus on customer lifecycle management.

📋 Key Responsibilities

✅ Increase the pipeline of opportunities for the Sales team to close

✅ Develop an AB testing roadmap to optimize each stage of the customer journey

✅ Optimize email nurture programs to improve velocity and frequency of first-time customers becoming repeat buyers and eventual power users

✅ Analyze and report on key channel metrics and business KPIs

✅ Work with the marketing communications team to leverage new capabilities/features, case studies, testimonials, and quotes in LCM campaigns

✅ Maintain positive and productive relationships with product marketing, product management, and engineering teams to ensure messaging of programs and product updates are accurate and meaningful to the target audience

✅ Refine customer loyalty and referral marketing programs

✅ Collaborate with Sales, ABM, MarketingOps, RevOps, Content & Creative teams to bring campaigns to life and improve the customer journey

✅ Stay on top of email best practices and industry trends

✅ Leverage Marketo and modern marketing tools (Drift, Printfection, Salesforce, etc.) to develop automated campaigns that deliver the right message, to the right person, at the right time

ASSUMPTION: The ideal candidate will have experience in designing and creating cross-functional email marketing campaigns, implementing AB testing, and analyzing campaign performance data.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-7 years of experience in B2B customer marketing, preferably at a digital manufacturing or eCommerce-based company that supports an enterprise selling motion

Required Skills:

• Proven track record of driving customer acquisition, retention, and expansion strategies
• Expertise in email marketing, AB testing, and customer segmentation
• Strong analytical skills and data-driven mindset
• Excellent communication and collaboration skills
• Familiarity with marketing automation tools (Marketo, Salesforce, etc.)

Preferred Skills:

• Experience with Drift, Printfection, or similar tools
• Knowledge of the mechanical engineering persona and the buyer journey

ASSUMPTION: The ideal candidate will have a proven track record of delighting customers and creating successful marketing programs aimed at customers, with a strong understanding of integrated marketing tech stacks and the flow of data between CRM, Business Intelligence Platforms, and Automation Tools.

💰 Compensation & Benefits

Salary Range: $114,000 to $130,000 per year, depending on experience

Benefits:

• Competitive medical, dental, and vision insurance
• 401K plan
• Monthly Virtual Work stipend for things like food, internet, travel, pet care, health and wellness
• Annual Education stipend
• Parental leave programs
• Paid volunteer days
• Onboarding setup, including: standing desk, laptop, monitor, and chair, and a stipend for additional items such as headphones, blue light glasses, or any other ergonomic supplies you may want or need

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for a role of this level and experience. However, the actual salary may vary depending on the candidate's skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing

Company Size: 201-500 employees

Founded: 2013

Company Description:

• Fictiv is a global manufacturing and supply chain company that enables organizations to scale globally without the typical barriers of cost, complexity, and risk.
• By leveraging Fictiv’s four global manufacturing centers in India, Mexico, China, and the U.S., companies can access high-quality production, optimize supply chain logistics, and mitigate supply chain risk—ensuring they can move from prototype to full-scale manufacturing with speed and confidence.
• To date, Fictiv has delivered more than 35M commercial and prototype parts for early-stage companies and large enterprises alike, helping them innovate faster, free up precious resources, and drive profitable growth.

Company Specialties:

• 3D Printing
• Prototyping and Manufacturing
• CNC Machining
• Additive Manufacturing
• Urethane Casting
• Rapid Prototyping
• FDM 3D Printing
• Polyjet 3D Printing
• Design for Manufacturing
• Lean Manufacturing
• Artificial Intelligence
• Machine Learning
• Injection Molding
• Manufacturing Network
• Local Manufacturing
• Overseas Manufacturing

Company Website: https://www.fictiv.com

ASSUMPTION: Fictiv's focus on digital manufacturing and supply chain optimization makes it an attractive choice for candidates interested in the intersection of technology and manufacturing.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: This role reports directly to the VP of Marketing or a similar senior-level position.

Work Arrangement: Remote OK, with the option to work from one of Fictiv's global offices.

Growth Opportunities:

• Potential to advance to a senior marketing role or take on additional responsibilities as the company grows.
• Opportunities to work on high-impact projects and collaborate with cross-functional teams.
• Access to professional development resources and training opportunities.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's marketing strategy and customer experience.

🌍 Location & Work Environment

Office Type: Remote-first, with global offices in the United States, India, Mexico, and China.

Office Location(s): San Francisco Bay Area, CA; Pune, IN; Bengaluru, IN; Phoenix, AZ; Guadalajara, MX; Changhua, TW

Geographic Context:

• The United States offices are located in major tech hubs, offering access to a diverse talent pool and vibrant startup ecosystems.
• The international offices provide opportunities to work with global teams and gain exposure to different markets.
• The remote work arrangement allows for flexibility and work-life balance.

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work from home or a co-working space.

ASSUMPTION: Fictiv's remote work arrangement and global office locations make it an attractive choice for candidates seeking flexibility, international exposure, and a diverse work environment.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager or a member of the HR team.
• Technical assessment or case study presentation, depending on the role.
• On-site or virtual interview with the hiring manager and relevant team members.
• Final interview with the VP of Marketing or a similar senior-level position.

Key Assessment Areas:

• Marketing strategy and planning
• Data analysis and interpretation
• Campaign execution and optimization
• Communication and collaboration skills
• Cultural fit and alignment with Fictiv's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Showcase your understanding of customer lifecycle marketing and your ability to drive results.
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and teamwork.
• Research Fictiv's industry, competitors, and unique value proposition to demonstrate your enthusiasm for the role.

ATS Keywords: B2B Marketing, Customer Marketing, Lifecycle Marketing, Email Marketing, AB Testing, Data Analysis, Marketing Automation, Cross-functional Collaboration, Customer Retention, Customer Acquisition, Customer Expansion

ASSUMPTION: Fictiv's hiring process is designed to assess candidates' skills, cultural fit, and potential to contribute to the company's growth. The interview process may vary depending on the role and the candidate's experience level.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Drift
• Printfection
• Google Analytics
• Microsoft Office Suite
• Slack
• Zoom

ASSUMPTION: The ideal candidate will have experience with marketing automation tools, CRM platforms, and data analysis tools. Familiarity with Fictiv's specific tech stack is a plus but not required.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Agile
• Accountable

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and resilient
• Results-focused and accountable

Self-Assessment Questions:

• How do you approach optimizing customer journeys and improving customer lifetime value?
• Can you provide an example of a successful lifecycle marketing campaign you've executed in the past?
• How do you stay up-to-date with industry trends and best practices in marketing automation?
• How do you balance data-driven decision-making with creative intuition in marketing strategy?

ASSUMPTION: Fictiv's culture values innovation, collaboration, and a customer-centric mindset. Candidates should be able to thrive in a fast-paced, dynamic environment and be comfortable working with data to drive informed decision-making.

⚠️ Potential Challenges

• Managing multiple marketing campaigns and priorities simultaneously
• Working with cross-functional teams and stakeholders to align on marketing strategies
• Keeping up with industry trends and best practices in marketing automation and customer lifecycle management
• Balancing data-driven decision-making with creative intuition in marketing strategy

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to manage multiple priorities and stakeholders effectively.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Marketing Director position, with a focus on customer lifecycle management and marketing automation.
• Compared to other marketing roles, this position requires a strong understanding of data analysis and customer segmentation strategies.
• Career paths for this role may include advancing to a senior marketing leadership position or transitioning to a Chief Marketing Officer or similar executive role.

ASSUMPTION: The ideal candidate will have experience in a similar role or a related marketing function, with a proven track record of driving customer acquisition, retention, and expansion strategies.

📝 Sample Projects

• Developing and executing a comprehensive customer onboarding campaign to improve new customer activation and retention
• Optimizing email nurture programs to improve customer lifetime value and reduce churn
• Collaborating with the product team to create targeted marketing campaigns that drive product adoption and usage

ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to provide specific examples of their achievements in customer lifecycle management.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits into the organization?
• How does Fictiv approach customer segmentation and personalization in marketing campaigns?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does Fictiv measure the success of marketing campaigns, and what key metrics does the team track?
• What opportunities are there for professional growth and development within the marketing team?

ASSUMPTION: The ideal candidate will be curious and proactive, asking insightful questions to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and teamwork
• Research Fictiv's industry, competitors, and unique value proposition to demonstrate your enthusiasm for the role
• Follow up with the hiring manager or HR team one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.