📌 Core Information
🔹 Job Title: Lifecycle Marketing Manager
🔹 Company: GitLab
🔹 Location: Remote, US & Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: Remote (US & Canada)
🚀 Job Overview
Key aspects of this role include:
- Strategizing, executing, and optimizing lifecycle communications for GitLab's self-service users
- Collaborating with cross-functional teams to create engaging user journeys
- Leveraging data-driven insights to improve conversion rates and product adoption
- Managing complex nurture programs and A/B tests
- Working with marketing automation tools like Marketo or Iterable
ASSUMPTION: This role requires a strong background in B2B SaaS email marketing, with a focus on lifecycle marketing strategies and data-driven decision making.
📋 Key Responsibilities
✅ Design and implement automated campaign journeys with personalized content
✅ Develop comprehensive onboarding and activation strategies
✅ Orchestrate end-to-end email marketing campaigns
✅ Foster strong partnerships with cross-functional teams
✅ Use data-driven insights to refine campaigns and communicate performance
✅ Act as an email marketing SME and incorporate best practices into planning and execution
ASSUMPION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple projects and meet deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-4+ years of experience in email marketing at a B2B SaaS technology company
Required Skills:
- Proven track record of creating and executing lifecycle marketing strategies
- Expertise in Marketo or Iterable for marketing automation
- Strong copywriting and copy editing skills
- Working knowledge of HTML and CSS for email design
- Experience with building complex nurture programs and A/B testing
Preferred Skills:
- Experience working with teams in different regions and localizing for different markets
ASSUMPTION: Candidates with experience in product-led growth companies targeting enterprise IT buyers and software developer customer personas will have a significant advantage.
💰 Compensation & Benefits
Salary Range: $78,400 - $168,000 USD (California/Colorado/Hawaii/New Jersey/New York/Washington/DC/Illinois/Minnesota)
Benefits:
- Health Benefits
- Flexible Paid Time Off
- Team Member Resource Groups
- Equity Compensation & Employee Stock Purchase Plan
- Growth and Development Fund
- Parental Leave
- Home Office Support
Working Hours: Full-time (40 hours/week)
ASSUMPTION: GitLab's compensation and benefits package is competitive and designed to support the well-being and growth of its team members.
📌 Applicant Insights
🔍 Company Context
Industry: GitLab is a complete DevOps platform, delivered as a single application, fundamentally changing the way Development, Security, and Ops teams collaborate and build software.
Company Size: GitLab is a mid-sized company with 1,001-5,000 employees.
Founded: GitLab was founded in 2014 and is headquartered in San Francisco, California.
Company Description:
- GitLab is an all-remote company with team members located in more than 65 countries
- The company's mission is to enable everyone to contribute to and co-create the software that powers our world
- GitLab's platform helps teams improve cycle time, reduce development costs, and increase developer productivity
Company Specialties:
- DevSecOps Platform
- Software Development
- IT Services and Consulting
Company Website: About GitLab
ASSUMPTION: GitLab's remote work culture and global team provide unique opportunities for collaboration and learning.
📊 Role Analysis
Career Level: This role is an intermediate-level position with opportunities for growth and development within the marketing team.
Reporting Structure: The Lifecycle Marketing Manager will report directly to the Director of Lifecycle Marketing.
Work Arrangement: This role is remote and can be performed from anywhere in the US or Canada with good internet access.
Growth Opportunities:
- Expanding the self-service user base and driving revenue growth
- Developing and executing marketing strategies for new product features and releases
- Contributing to the growth and success of the overall marketing team
ASSUMPTION: This role offers significant opportunities for career growth and development within the marketing team and the broader organization.
🌍 Location & Work Environment
Office Type: Remote (work from home)
Office Location(s): United States and Canada
Geographic Context:
- The United States and Canada offer diverse cultural and professional environments
- GitLab's remote work culture allows for flexibility and work-life balance
- The company supports team members with home office equipment and resources
Work Schedule: Full-time (40 hours/week) with flexible hours and asynchronous communication
ASSUMPTION: GitLab's remote work environment requires strong self-motivation, time management, and communication skills.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the recruiting team
- Technical assessment or case study
- Final interview with the hiring manager and team members
- Background check and offer
Key Assessment Areas:
- Email marketing expertise and strategy development
- Data-driven decision making and analysis
- Cross-functional collaboration and communication skills
- Project management and organizational skills
Application Tips:
- Tailor your resume and cover letter to highlight your email marketing experience and achievements
- Prepare for behavioral and situational interview questions related to email marketing and project management
- Showcase your understanding of GitLab's products and company culture
- Follow up with the recruiting team after your interview to express your interest in the role
ATS Keywords: Email Marketing, Lifecycle Marketing, Marketing Automation, Data Analysis, Campaign Management, Copywriting, Segmentation, A/B Testing, User Engagement, Product Adoption, Cross-Functional Coordination, Onboarding Strategies, Performance Analysis, Nurture Programs
ASSUMPTION: GitLab's hiring process is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Marketo or Iterable for marketing automation
- HTML and CSS for email design
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: GitLab's marketing team uses a variety of tools to streamline workflows, improve collaboration, and drive results.
👔 Cultural Fit Considerations
Company Values:
- Collaboration: Build with and support your colleagues in your work on common goals
- Results: You contribute to the outcomes of your and your team's work
- Efficiency: You get the most out of your time and your team's time
- Diversity, Inclusion & Belonging: GitLab is an environment where team members can bring their authentic selves to work
- Iteration: We encourage an environment where people are continually learning and iterating
- Transparency: We operate in an environment where information is freely available
Work Style:
- GitLab is an all-remote company with a flexible, asynchronous work culture
- Team members are expected to be self-motivated, results-driven, and effective communicators
- GitLab's work environment requires strong time management and prioritization skills
Self-Assessment Questions:
- How do you incorporate GitLab's values into your daily work?
- How do you ensure effective communication and collaboration with remote team members?
- How do you prioritize and manage multiple projects and deadlines in an asynchronous work environment?
ASSUMPTION: GitLab's company culture values diversity, inclusion, and belonging, fostering an environment where team members can bring their authentic selves to work.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a remote, asynchronous work environment
- Collaborating effectively with cross-functional teams across different time zones
- Adapting to a fast-paced, dynamic work environment with frequent product updates and changes
- Balancing the need for personal growth and development with the demands of the role
ASSUMPTION: GitLab's remote work environment and fast-paced culture can present unique challenges for team members.
📈 Similar Roles Comparison
- Lifecycle Marketing Manager vs. Demand Generation Manager: Lifecycle Marketing focuses on engaging users throughout their journey, while Demand Generation focuses on driving awareness and interest
- GitLab's focus on self-service users differentiates this role from similar positions at enterprise software companies
- Career path: Lifecycle Marketing Manager -> Senior Lifecycle Marketing Manager -> Director of Lifecycle Marketing
ASSUMPTION: This role is unique to GitLab's business model and target audience, offering a distinct set of challenges and opportunities.
📝 Sample Projects
- Developing and executing a nurture campaign to improve conversion rates for free self-managed users
- Creating personalized onboarding journeys for new trial users to accelerate time-to-value
- Optimizing email marketing campaigns to drive product adoption and revenue growth
ASSUMPTION: GitLab's marketing team works on a variety of projects that require creativity, data-driven decision making, and strong project management skills.
❓ Key Questions to Ask During Interview
- How does GitLab support the growth and development of its marketing team members?
- What are the key priorities for the Lifecycle Marketing team in the first 30-60-90 days?
- How does GitLab measure the success of its lifecycle marketing campaigns?
- What are the most challenging aspects of working in a remote, asynchronous environment at GitLab?
- How does GitLab foster collaboration and communication among its global team members?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and GitLab's company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your email marketing experience and achievements
- Prepare for behavioral and situational interview questions related to email marketing and project management
- Showcase your understanding of GitLab's products and company culture
- Follow up with the recruiting team after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
