📌 Core Information
🔹 Job Title: Lifecycle Marketing Manager
🔹 Company: Calm
🔹 Location: San Francisco Bay Area, Los Angeles, New York City, Minneapolis
🔹 Job Type: Full-time, Remote OK
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK (specific locations required)
🚀 Job Overview
Key aspects of this role include:
- Developing and managing lifecycle marketing and automation for Calm Health
- Collaborating with cross-functional teams to ensure integrated marketing campaigns
- Optimizing email performance through A/B testing and data-driven experimentation
- Creating and maintaining high-quality, responsive email templates using HTML and CSS
ASSUMPTION: This role requires a strong background in lifecycle marketing, with a focus on email and automation. Experience in healthcare or related industries is a plus.
📋 Key Responsibilities
✅ Develop and maintain high-quality, responsive email templates using HTML and CSS
✅ Set up and manage marketing campaigns in Iterable, including segmentation creation, QA, scheduling, and post-send analysis
✅ Monitor campaign performance metrics and provide actionable insights to improve future campaigns
✅ Create and manage audience segments based on behavior, demographic, and healthcare data to deliver personalized and relevant email content
✅ Organize and manage multiple campaigns and drip programs across different IPs/Domains using project management tools
✅ Design and implement A/B tests to optimize email performance and drive continuous improvement
✅ Work closely with product, marketing, customer support, and business development teams to ensure lifecycle marketing campaigns are integrated and aligned with overall business objectives
✅ Develop and implement strategies aimed at increasing customer lifetime value through targeted retention campaigns
ASSUMPTION: This role requires strong attention to detail, excellent communication and collaboration skills, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3+ years of email/automation/lifecycle marketing experience
Required Skills:
- Proven experience in creating user acquisition and/or engagement communication journeys via multiple channels (email vs. notifications vs. sms)
- Extensive experience operating in ESP (e.g. Iterable, Salesforce)
- Experience in HTML/CSS/responsive email design
- Experience working with data scientists and engineers to figure out API and data requirements
Preferred Skills:
- Healthcare member marketing experience
- Startup experience
- Experience with Appsflyer, Amplitude, SMS marketing
ASSUMPTION: Candidates with experience in healthcare or related industries, as well as those with startup experience, are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $106,600 - $148,000 (USD) per year
Benefits:
- Equity
- Comprehensive Benefits
- 401k
- Flexible Time Off
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: Salary range is based on Calm's pay zones and may vary depending on the candidate's location and experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Mental Health Care
Company Size: 201-500 employees
Founded: 2012
Company Description:
- Calm is the leading mental wellness brand with the #1 App for Sleep, Meditation and Relaxation™
- Calm offers hundreds of hours of original audio content available in seven languages, supporting users in more than 190 countries
- Calm for Business offers a 360-approach to mental fitness and resilience as an employee benefit
Company Specialties:
- Meditation & Relaxation
- Sleep
- Health & Wellness, and Mindfulness
Company Website: calm.com
ASSUMPTION: Calm is a well-established company in the mental health care industry, with a strong focus on providing high-quality content and resources to support users' mental well-being.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and impact
Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams
Work Arrangement: Remote OK, with a preference for candidates located in the San Francisco Bay Area, Los Angeles, New York City, or Minneapolis
Growth Opportunities:
- Potential to expand the role's scope and impact as Calm Health grows and evolves
- Opportunities to collaborate with and learn from experienced marketing professionals
- Potential to take on additional responsibilities and advance within the marketing team
ASSUMPTION: This role offers significant growth potential, both in terms of personal development and career advancement.
🌍 Location & Work Environment
Office Type: Remote-first, with the option to work from Calm's offices in San Francisco, Los Angeles, New York City, or Minneapolis
Office Location(s): 77 Geary St, 3rd Floor, San Francisco, California 94108, US
Geographic Context:
- San Francisco Bay Area: Tech hub with a vibrant startup scene and numerous networking opportunities
- Los Angeles: Diverse and expansive city with a strong entertainment and tech industry
- New York City: Global financial and cultural center with numerous networking opportunities
- Minneapolis: Midwestern city with a growing tech industry and a strong focus on work-life balance
Work Schedule: Flexible hours with the expectation of being available during core business hours
ASSUMPTION: The remote-first work environment offers candidates the flexibility to work from home or from Calm's offices, with the option to choose the best fit for their personal preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-depth interview with the marketing team
- Final interview with the marketing manager and/or other senior leaders
Key Assessment Areas:
- Marketing and lifecycle campaign expertise
- Technical skills in HTML/CSS and ESPs
- Communication and collaboration skills
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant marketing and lifecycle campaign experience in your resume
- Prepare examples of successful email campaigns and A/B tests you've implemented
- Be ready to discuss your approach to segmentation, personalization, and retention strategies
- Demonstrate your understanding of Calm's mission and values during the interview process
ATS Keywords: Lifecycle Marketing, Email Marketing, Campaign Management, A/B Testing, HTML, CSS, ESP, Iterable, Marketing Campaigns, Segmentation, Personalization, Retention Strategies
ASSUMPTION: The interview process will focus on assessing the candidate's marketing and lifecycle campaign expertise, as well as their technical skills and cultural fit with Calm's values.
🛠️ Tools & Technologies
- Iterable (ESP)
- HTML/CSS
- Jira or Asana (project management)
- Looker, Mode, Amplitude (data analysis)
ASSUMPTION: This role requires proficiency in using ESPs, HTML/CSS, and project management tools, as well as familiarity with data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Calm is committed to providing equal employment opportunities to all applicants and employees regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, medical condition, genetic information, military or veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law.
- Calm is deeply committed to diversity, equity and inclusion, creating a mindful and respectful environment where everyone can bring their authentic self to work.
Work Style:
- Collaborative and cross-functional, with a focus on integrated marketing campaigns
- Data-driven and results-oriented, with a focus on continuous improvement
- Flexible and adaptable, with the ability to manage multiple projects simultaneously
Self-Assessment Questions:
- Do you have experience creating user acquisition and/or engagement communication journeys via multiple channels?
- Are you comfortable working with data scientists and engineers to figure out API and data requirements?
- Do you have strong communication, collaboration, and project management skills?
ASSUMPTION: Candidates who align with Calm's values and work style, and who are comfortable working in a collaborative, data-driven, and flexible environment, are likely to be a good fit for this role.
⚠️ Potential Challenges
- Managing multiple campaigns and drip programs across different IPs/Domains may require strong organizational skills and attention to detail
- Working with cross-functional teams may require strong communication and collaboration skills
- Keeping up with industry trends and best practices in lifecycle marketing may require continuous learning and adaptation
- Balancing the need for personalization and segmentation with data privacy and compliance requirements may present unique challenges
ASSUMPTION: While this role offers significant growth potential, it also presents unique challenges that require strong organizational skills, attention to detail, and a commitment to continuous learning and adaptation.
📈 Similar Roles Comparison
- Unlike traditional consumer marketing roles, this role focuses specifically on lifecycle marketing and automation for a healthcare product
- While the core responsibilities may be similar to other lifecycle marketing roles, the context and requirements of this role are unique to the healthcare industry
- Career path comparison: This role offers a unique opportunity to gain experience in healthcare marketing and potentially transition into a more senior role within the marketing team or within the broader healthcare industry
ASSUMPTION: While this role shares similarities with other lifecycle marketing roles, its focus on healthcare marketing and its unique context set it apart from other opportunities in the industry.
📝 Sample Projects
- Developing and implementing a targeted retention campaign to reduce churn for high-risk members
- Creating and optimizing email templates to improve open rates and click-through rates for key campaigns
- Collaborating with the product team to integrate lifecycle marketing campaigns with new features and updates
ASSUMPTION: These sample projects highlight the unique challenges and opportunities presented by this role, focusing on retention, optimization, and collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the current lifecycle marketing strategy for Calm Health, and how this role fits into that strategy?
- How does Calm approach segmentation and personalization in its lifecycle marketing campaigns, and how does this role contribute to that effort?
- What are the key challenges facing the lifecycle marketing team, and how does this role address those challenges?
- How does Calm support the professional development and growth of its marketing team members?
- What is the work-life balance like for this role, and how does Calm support its employees in maintaining a healthy work-life balance?
ASSUMPTION: Asking these questions will help candidates better understand the role's requirements, Calm's marketing strategy, and the company's commitment to employee growth and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight your relevant marketing and lifecycle campaign experience
- Prepare examples of successful email campaigns and A/B tests you've implemented, and be ready to discuss your approach to segmentation, personalization, and retention strategies
- Demonstrate your understanding of Calm's mission and values during the interview process
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
