📌 Core Information
🔹 Job Title: Lifecycle Marketing Manager
🔹 Company: Accolade, Inc.
🔹 Location: Remote (Eastern Time Zone or Pacific Time Zone)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Managing omni-channel direct marketing campaigns
- Executing campaigns in Braze with HTML, CSS, and mobile rendering knowledge
- Collaborating with cross-functional teams to improve campaign efficiency
- Analyzing campaign performance and driving continuous improvements
ASSUMPTION: This role requires a strong understanding of lifecycle marketing concepts, strategy, and best practices to succeed.
📋 Key Responsibilities
✅ Build and execute campaigns in Braze with an understanding of HTML, CSS, desktop, and mobile rendering
✅ Conduct quality assurance checks on campaign launches and troubleshoot technical issues
✅ Keep stakeholders up to date on campaign status/updates and raise flags when needed
✅ Monitor email deliverability and list integrity, including re-opt-in campaigns for unengaged audiences
✅ Create and maintain comprehensive process documentation for all marketing automation activities
✅ Collaborate with Product and Member Marketing teams to share best practices and recommendations
✅ Collaborate with analysts to ensure robust reporting and track campaign performance
✅ Identify and implement opportunities to optimize tools and processes proactively
ASSUMPTION: This role requires strong project management and communication skills to manage multiple campaigns and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, technology, or a related field preferred
Experience: 5-8+ years of Direct-to-Consumer lifecycle marketing experience working with an enterprise-grade marketing automation tool (e.g., Braze, Iterable, Salesforce Marketing Cloud/ExactTarget, Klaviyo, etc.)
Required Skills:
- Proven success managing the technical components of omni-channel direct marketing campaigns
- Strong understanding of lifecycle/CRM marketing concepts, strategy, and best practices
- HTML and CSS editing capabilities
- Ability to pull performance reports and analyze data to identify trends and optimizations
- Excellent project management and coordination skills
- Strong communication and attention to detail
- Ability to work independently in a fast-paced environment, managing multiple projects simultaneously
Preferred Skills:
- Familiarity with tools like Excel, Tableau, Amplitude, Qlik, Looker, etc.
- Experience with tools such as Confluence and Jira
ASSUMPTION: Candidates with experience in the healthcare industry or working with health-related products/services may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $93,100 - $106,400 per year
Benefits:
- Comprehensive medical, dental, vision, life, and disability benefits
- HDHP medical plan with generous employer contributions towards an HSA
- 401(k) Retirement Plan with matching employer contributions
- Open Time Off
- Generous Holiday Schedule + 5 floating holidays
- 18 weeks of paid parental leave
- Subsidized commuter benefits programs
- Virtual access to coaching, self-care activities, and video-based therapy and psychiatry through Ginger
- 1 Volunteer days per year
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on the company's hiring range and is inclusive of all benefits.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services, with a focus on healthcare process improvement, healthcare savings, and employee engagement
Company Size: 1,001-5,000 employees, with a collaborative and innovative work environment
Founded: 2007, with a mission to transform the healthcare experience for all
Company Description:
- Together with Transcarent, Accolade offers a personalized health and care experience that delivers unmatched choice, quality, and affordability to healthcare consumers, self-insured employers, and health plans
- Recognized as one of the nation’s 25 most promising companies by Forbes magazine, the fastest-growing private healthcare company by Inc. 500, and a top workplace by multiple publications
Company Specialties:
- Healthcare Process Improvement
- Healthcare savings
- Employee engagement
- Personalized Advocacy
- Health Advocacy
- Employee Benefits
- Provider Search
- Open Enrollment
Company Website: www.accolade.com
ASSUMPTION: Accolade's partnership with Transcarent has expanded its offerings and reach, providing more choices and better care to a broader range of customers.
📊 Role Analysis
Career Level: Mid-level to Senior, with opportunities for growth and advancement within the marketing department
Reporting Structure: Reports directly to the Sr. Manager of Lifecycle Marketing
Work Arrangement: Remote, with a flexible schedule and the ability to work independently
Growth Opportunities:
- Potential career progression to Senior Lifecycle Marketing Manager or similar roles
- Expansion of responsibilities based on performance and company growth
- Cross-functional collaboration and learning opportunities within the marketing department
ASSUMPTION: This role offers a unique opportunity to grow and develop marketing skills within a dynamic and expanding healthcare organization.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location required
Office Location(s): N/A
Geographic Context:
- Accolade has multiple office locations across the United States and internationally
- This role requires candidates to be located in the Eastern Time Zone or Pacific Time Zone
- Accolade offers a remote-friendly work environment with flexible scheduling options
Work Schedule: Full-time, with a flexible schedule and the ability to work independently
ASSUMPTION: Accolade's remote work arrangement allows for a better work-life balance and the ability to attract top talent from various geographic locations.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- Technical assessment or case study presentation
- Final interview with the Sr. Manager of Lifecycle Marketing and other team members
- Background check and offer extension
Key Assessment Areas:
- Technical skills in HTML, CSS, and marketing automation tools
- Campaign management and project coordination abilities
- Data analysis and reporting proficiency
- Communication and collaboration skills
- Alignment with Accolade's company values and culture
Application Tips:
- Highlight relevant marketing automation experience and accomplishments in your resume
- Prepare for behavioral and situational interview questions focusing on campaign management, problem-solving, and collaboration
- Research Accolade's company culture and values to demonstrate a strong fit
- Be prepared to discuss your approach to data-driven decision-making and campaign optimization
ATS Keywords: Lifecycle Marketing, CRM Marketing, Marketing Automation, HTML, CSS, Campaign Management, Data Analysis, Project Management, Stakeholder Communication
ASSUMPTION: Accolade's interview process is designed to assess both technical skills and cultural fit, with a focus on data-driven decision-making and continuous improvement.
🛠️ Tools & Technologies
- Braze (or similar enterprise-grade marketing automation tools)
- HTML and CSS editing tools
- Data analysis and reporting tools (e.g., Excel, Tableau, Amplitude, Qlik, Looker)
- Project management tools (e.g., Confluence, Jira)
ASSUMPTION: Familiarity with Accolade's specific tools and technologies is not required, but candidates should have experience with similar tools and be willing to learn and adapt to new platforms.
👔 Cultural Fit Considerations
Company Values:
- Member Obsessed: Prioritize the member's best interests in all decisions and actions
- Be Fearless: Think differently, take calculated risks, and reinvent healthcare every step of the way
- Stronger Together: Embrace diversity, foster collaboration, and leverage unique perspectives to drive success
- Genuine Care: Show empathy, support, and genuine concern for the well-being of members and colleagues
- Embrace Reality: Bring data, tell the truth, and trust each other to make informed decisions
- Relentless Execution: Operate with a bias for action, move fast, and have fun
Work Style:
- Collaborative and cross-functional, with a focus on data-driven decision-making and continuous improvement
- Fast-paced and dynamic, with a strong emphasis on results and impact
- Innovative and forward-thinking, with a commitment to transforming the healthcare experience
Self-Assessment Questions:
- How do you prioritize the member's best interests in your decision-making process?
- Can you provide an example of a time when you took a calculated risk to reinvent healthcare or improve the member experience?
- How do you embrace diversity and leverage unique perspectives to drive success in a collaborative work environment?
ASSUMPTION: Accolade's cultural fit considerations emphasize a member-centric, innovative, and collaborative work environment, with a strong focus on data-driven decision-making and continuous improvement.
⚠️ Potential Challenges
- Managing multiple campaigns across several channels simultaneously
- Balancing technical aspects of campaign execution with stakeholder communication and collaboration
- Adapting to a remote work environment and maintaining productivity and focus
- Keeping up with industry trends and best practices in lifecycle marketing and marketing automation
ASSUMPTION: These challenges can be mitigated through strong project management skills, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Lifecycle Marketing Manager vs. CRM Marketing Manager: Both roles focus on customer engagement and retention, but Lifecycle Marketing Manager has a stronger focus on campaign execution and technical aspects, while CRM Marketing Manager emphasizes customer relationship management and data analysis
- Industry-specific context: Accolade's focus on healthcare process improvement, healthcare savings, and employee engagement sets it apart from other wellness and fitness services companies
- Career path comparison: Lifecycle Marketing Manager can progress to Senior Lifecycle Marketing Manager or similar roles, with potential opportunities for cross-functional collaboration and learning within the marketing department
ASSUMPTION: This role offers unique opportunities for growth and development within a dynamic and expanding healthcare organization, with a focus on data-driven decision-making and continuous improvement.
📝 Sample Projects
- Developing and executing a multi-channel campaign to improve member engagement and retention
- Optimizing email deliverability and list integrity through re-opt-in campaigns and segmentation strategies
- Creating and maintaining comprehensive process documentation for marketing automation activities, including campaign workflows, data mapping, and quality assurance
ASSUMPTION: These sample projects reflect the core responsibilities and required skills for the Lifecycle Marketing Manager role, with a focus on campaign execution, data analysis, and process improvement.
❓ Key Questions to Ask During Interview
- How does Accolade prioritize member engagement and retention in its lifecycle marketing campaigns?
- Can you describe a successful campaign executed by the Lifecycle Marketing team and the strategies used to achieve its goals?
- How does Accolade support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of lifecycle marketing campaigns at Accolade?
- How does Accolade foster a culture of innovation and continuous improvement within its marketing department?
ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a commitment to understanding Accolade's marketing strategies and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight relevant marketing automation experience and accomplishments
- Prepare a cover letter demonstrating your fit with Accolade's company values and culture
- Prepare for behavioral and situational interview questions focusing on campaign management, problem-solving, and collaboration
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
