📌 Core Information
🔹 Job Title: Lifecycle Marketing Manager, Consumer Electronics
🔹 Company: Amazon
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-05-30
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and growing Amazon's Consumer Electronics & Entertainment (TCEE) businesses in Mexico
- Managing Lifecycle initiatives for TCEE, focusing on acquisition, engagement, and retention
- Collaborating with internal and external teams to execute marketing programs
- Analyzing customer data to uncover insights and drive business decisions
- Improving customer experience and driving sales through online channels
ASSUMPTION: This role requires a strong understanding of marketing principles, data analysis, and customer behavior to succeed in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Lead several programs for customer acquisition and engagement, partnering with internal and external teams
✅ Dive deep into customer data to uncover actionable insights, with SQL being a plus
✅ Work closely with traffic teams to drive customers and sales to Amazon's store, including gateway, outbound, associates, and search
✅ Design, lead, and implement customer experience enhancement/improvement projects together with Amazon's tech teams
✅ Create and analyze performance metrics, and drive business decisions based on performance and ROI
✅ Partner with various technical and business teams to build supporting automation
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and project management, requiring strong organizational skills and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in marketing, project management, or a related role
Required Skills:
- Proven track record in marketing, with a focus on lifecycle management
- Strong analytical skills and data-driven mindset
- Excellent communication skills, both written and verbal
- Ability to work effectively with cross-functional teams
- Familiarity with online marketing channels, including email, SEO, paid search, affiliate marketing, social media, and mobile
- Proficient in SQL (a plus)
Preferred Skills:
- Experience with content experimentation and A/B testing
- Fluency in Spanish (a plus)
ASSUMPTION: While a degree in marketing or a related field is preferred, Amazon values practical experience and demonstrated skills over formal education.
💰 Compensation & Benefits
Salary Range: Based on market research, the estimated salary range for this role in Mexico City is MXN 80,000 - 150,000 per month (USD 4,000 - 7,500). This range is inclusive of base salary and any related bonuses or incentives.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off and holidays
- Maternity and paternity leave
- Employee discounts on Amazon products and services
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for specific projects or team needs
ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on the candidate's experience, skills, and other factors. Benefits are subject to change and may be influenced by the candidate's employment status and length of service.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon operates in the e-commerce and technology sectors, with a focus on retail, cloud computing, digital streaming, and artificial intelligence.
Company Size: Amazon is a large corporation with over 10,000 employees worldwide. This size offers applicants the opportunity to work on diverse projects and gain exposure to various teams and departments.
Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, Washington, USA.
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon's mission is to be Earth's most customer-centric company.
Company Specialties:
- E-commerce and online retail
- Cloud computing and infrastructure services (AWS)
- Digital streaming and entertainment (Amazon Prime Video, Music, and Kindle)
- Artificial intelligence and machine learning (Alexa, Echo, and other devices)
Company Website: Amazon.com
ASSUMPTION: Amazon's size and diverse business segments offer applicants a wide range of career opportunities and growth potential.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking, tactical execution, and collaboration with cross-functional teams.
Reporting Structure: The Lifecycle Marketing Manager reports directly to the Marketing Manager for TCEE in Mexico.
Work Arrangement: This is an on-site role, with the primary work location being Amazon's office in Mexico City. However, some flexibility may be available for specific projects or team needs.
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions within Amazon's TCEE business
- Opportunities to work on diverse projects and gain exposure to various teams and departments within Amazon
- Access to professional development and training programs offered by Amazon
ASSUMPTION: Success in this role may lead to increased responsibilities, career advancement, and the opportunity to make a significant impact on Amazon's TCEE business in Mexico.
🌍 Location & Work Environment
Office Type: Amazon's Mexico City office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Amazon's Mexico City office is located in the Polanco neighborhood, a vibrant and bustling area with numerous restaurants, shops, and cultural attractions.
Geographic Context:
- Mexico City is the capital and largest city of Mexico, with a population of over 21 million people.
- The city is known for its rich history, diverse culture, and numerous attractions, including museums, historic sites, and vibrant neighborhoods.
- Mexico City has a subtropical highland climate, with mild winters and warm summers. The rainy season typically occurs from May to October.
Work Schedule: The standard work schedule for this role is Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for specific projects or team needs.
ASSUMPTION: Working in Mexico City offers applicants the opportunity to live and work in a dynamic, multicultural environment with a high quality of life and numerous cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume screening
- Phone or video screening with a member of the HR team
- Behavioral and technical interviews with the hiring manager and other team members
- Final round interview with the Marketing Manager for TCEE in Mexico
- Background check and offer extension
Key Assessment Areas:
- Marketing and lifecycle management expertise
- Data analysis and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Be prepared to discuss specific examples of your marketing achievements and the impact you've made in previous roles
- Demonstrate your understanding of Amazon's business and the TCEE market in Mexico
ATS Keywords: Lifecycle Marketing, Customer Acquisition, Engagement, Retention, Data Analysis, SQL, Marketing Programs, Customer Experience, Amazon, TCEE
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing expertise, data analysis skills, and cultural fit with Amazon's leadership principles.
🛠️ Tools & Technologies
- Amazon's proprietary marketing and analytics tools
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Google Analytics
- SQL (for data analysis and reporting)
- Project management tools (e.g., Asana, Trello, or JIRA)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's experience and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Ownership
- Invent and simplify
- Learn and be curious
- Hire and develop the best
- Insist on the highest standards
- Think big
- Bias for action
- Frugality
- Earn trust
Work Style:
- Fast-paced and dynamic environment
- Collaborative and cross-functional teams
- Data-driven decision-making
- Focus on innovation and continuous improvement
- Strong emphasis on customer-centricity
Self-Assessment Questions:
- How do you demonstrate customer obsession in your daily work?
- Can you provide an example of a time when you identified a customer insight and transformed it into a scalable action?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Success in this role requires a strong cultural fit with Amazon's leadership principles and a work style that thrives in a fast-paced, collaborative, and data-driven environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Working with cross-functional teams and stakeholders with varying priorities and expectations
- Adapting to changes in the market and Amazon's business priorities
- Navigating Mexico City's traffic and commuting to Amazon's office in Polanco
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position has a stronger focus on lifecycle management and data-driven decision-making
- In the TCEE market, this role offers the opportunity to work on high-impact projects and drive business growth for one of the largest players in the industry
- Career-wise, this role provides a strong foundation for future growth into senior marketing roles or management positions within Amazon's TCEE business
ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing positions in the TCEE industry.
📝 Sample Projects
- Developing and executing a customer acquisition campaign that drives a 20% increase in new customer sign-ups within the first three months
- Analyzing customer data to identify trends and opportunities, and presenting insights to stakeholders to inform business decisions
- Collaborating with Amazon's tech teams to improve the customer experience and drive a 15% increase in customer satisfaction scores
ASSUMPTION: These sample projects illustrate the types of initiatives the Lifecycle Marketing Manager may work on, focusing on customer acquisition, engagement, and retention.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for the TCEE marketing team in Mexico?
- How does this role fit into the broader marketing strategy for Amazon's TCEE business in Mexico?
- What are the most significant challenges facing the TCEE business in Mexico, and how can this role help address them?
- How does Amazon support the professional development and growth of its marketing team members?
- What is the typical career path for someone in this role, and what opportunities exist for growth and advancement within Amazon's TCEE business?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the team, and Amazon's business, and helps you better understand the opportunities and challenges that come with the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Amazon Jobs website
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, and explain how you can contribute to Amazon's TCEE business in Mexico
- Prepare for your interviews by researching Amazon's business, the TCEE market in Mexico, and practicing your responses to behavioral and technical interview questions
- If selected, be prepared to provide examples of your marketing achievements and the impact you've made in previous roles
- Follow up with the hiring manager one week after your final interview to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
