📌 Core Information
🔹 Job Title: Lifecycle Marketing Manager
🔹 Company: Articulate
🔹 Location: United States
🔹 Job Type: Full-time - Remote
🔹 Category: Marketing
🔹 Date Posted: 2025-07-07
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Executing, maintaining, and optimizing marketing campaigns across various tools
- Enhancing the customer journey through lifecycle marketing strategies
- Monitoring campaign performance and driving meaningful business outcomes
- Collaborating with cross-functional teams to define, build, maintain, and optimize campaigns
ASSUMPTION: This role requires a strong understanding of marketing automation, email design, and data analysis to drive effective lifecycle marketing campaigns.
📋 Key Responsibilities
✅ Execute, QA, measure, and optimize marketing automation campaigns to support and improve engagement and conversion
✅ Perform day-to-day email marketing activities, such as setting up, scheduling, and deploying one-time, recurring, triggered, and dynamic campaigns in marketing automation platforms
✅ Maintain and evolve email template inventory, including archiving old assets, performing regular performance evaluations on email designs, and implementing resulting recommendations
✅ Build, maintain, and optimize Lifecycle process workflows to streamline and optimize team processes
✅ Monitor the effectiveness of our email templates, testing and optimizing module use to increase email engagement
✅ Assist the Lifecycle Marketing team in monitoring the health of our programs by analyzing and reporting on campaign performance to provide insights
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to derive meaning from performance metrics to optimize campaigns and improve overall lifecycle journey.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: 5+ years of direct experience in lifecycle marketing, marketing operations, or related fields
Required Skills:
- 3+ years of experience using Marketo or a comparable marketing automation platform to build complex email nurture programs
- Advanced knowledge and understanding of HTML and CSS
- Proficient in responsive email design and front-end development
- Strong analytical skills and ability to derive meaning from performance metrics
- Excellent project management abilities
- Outstanding verbal and written communication skills
- Attention to detail
- Good understanding of database concepts and segmentation to build lists and audiences
- Ability and desire to learn quickly and troubleshoot problems
- Ability to work independently with minimal direction while also functioning and contributing as part of a team
Preferred Skills:
- 5+ years of experience using Marketo or a comparable marketing automation platform
ASSUMPTION: Candidates with a strong background in lifecycle marketing, marketing automation, and data analysis will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $86,300 - $129,500 a year
Benefits:
- Bonus Eligible
- Robust Suite of Benefits
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the United States. The actual compensation may vary based on individual qualifications and business needs.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically e-learning authoring tools and online learning management
Company Size: 201-500 employees
Founded: 2002
Company Description:
- Articulate develops e-learning software, content, and resources that change the way the world learns
- Trusted by 120,000+ organizations worldwide, including all 100 of the Fortune 100
- Articulate 360 is the company's flagship online training platform, offering award-winning authoring apps and tools
Company Specialties:
- e-Learning Authoring Tools
- e-Learning
- Screen Recordings
- Online Learning Management
- and e-Learning Software
Company Website: http://www.articulate.com
ASSUMPTION: Articulate is a well-established company in the e-learning industry, with a strong focus on providing value to customers and doing right by employees.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years)
Reporting Structure: Reports to the Manager, Lifecycle Marketing
Work Arrangement: Full-time, remote work with occasional travel for company events
Growth Opportunities:
- Potential career progression within the marketing team or broader organization
- Opportunities to work on cross-functional projects and collaborate with various teams
- Chance to learn and grow within a dynamic and innovative industry
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative industry.
🌍 Location & Work Environment
Office Type: Remote (US only)
Office Location(s): United States
Geographic Context:
- Articulate has a remote-first work culture, allowing employees to work from anywhere within the United States
- The company is headquartered in New York but has employees across the country
- Articulate occasionally requires employees to travel for company events
Work Schedule: Standard business hours, with flexibility for remote work
ASSUMPTION: Articulate's remote work environment offers flexibility and the opportunity to work from anywhere within the United States.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the team
Key Assessment Areas:
- Marketing automation and email design skills
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with Articulate's values
Application Tips:
- Highlight relevant experience and achievements in lifecycle marketing and marketing automation
- Demonstrate a strong understanding of data analysis and performance metrics
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare for behavioral and technical interview questions focused on marketing automation, email design, and data analysis
ATS Keywords: Lifecycle Marketing, Marketing Automation, Marketo, Email Design, HTML, CSS, Analytical Skills, Project Management, Communication Skills, Attention to Detail, Database Concepts, Segmentation, Troubleshooting, Independent Work, Team Collaboration, Best Practices
ASSUMPTION: Articulate's interview process focuses on assessing candidates' technical skills, analytical abilities, and cultural fit within the organization.
🛠️ Tools & Technologies
- Marketo
- Intercom
- Gainsight PX
- Captello
- HTML and CSS
ASSUMPTION: This role requires proficiency in marketing automation tools, email design, and HTML/CSS. Familiarity with Articulate's specific tools is preferred but not required.
👔 Cultural Fit Considerations
Company Values:
- Empower people to live better lives
- Provide the best value to customers
- Do right by employees
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you have a strong commitment to empowering people and providing value to customers?
- Are you comfortable working in a remote, collaborative environment and driving results through data analysis?
- Do you embrace feedback and continuously seek to improve your skills and processes?
ASSUMPTION: Articulate values candidates who align with their mission to empower people, provide value to customers, and do right by employees. They seek team members who are collaborative, data-driven, and adaptable.
⚠️ Potential Challenges
- Managing multiple marketing automation campaigns simultaneously
- Keeping up with industry trends and best practices in lifecycle marketing and marketing automation
- Balancing remote work and collaboration with team members across the United States
- Occasional travel for company events
ASSUMPTION: This role presents challenges related to managing multiple campaigns, staying current with industry trends, and balancing remote work with collaboration and occasional travel.
📈 Similar Roles Comparison
- Compared to other lifecycle marketing roles, this position places a stronger emphasis on marketing automation and data analysis
- Articulate's focus on empowering people and providing value to customers sets it apart from other companies in the e-learning industry
- This role offers opportunities for career progression within a well-established company with a strong focus on employee development
ASSUMPTION: This role offers unique opportunities for professional growth and development within a dynamic and innovative industry, with a focus on empowering people and providing value to customers.
📝 Sample Projects
- Developing and optimizing email campaigns to improve customer engagement and conversion
- Analyzing campaign performance data to derive insights and drive business outcomes
- Collaborating with cross-functional teams to define, build, maintain, and optimize lifecycle marketing campaigns
ASSUMPTION: These sample projects reflect the core responsibilities and required qualifications for the Lifecycle Marketing Manager role at Articulate.
❓ Key Questions to Ask During Interview
- How does Articulate support the professional growth and development of its Lifecycle Marketing team members?
- Can you describe the team structure and dynamics within the Lifecycle Marketing team and how it collaborates with other departments?
- How does Articulate measure the success of its lifecycle marketing campaigns, and what key performance indicators (KPIs) are most important?
- What are the most significant challenges facing the Lifecycle Marketing team currently, and how can this role contribute to addressing them?
- How does Articulate foster a positive and inclusive work environment, particularly for remote employees?
ASSUMPTION: These questions are designed to help candidates better understand the role, team dynamics, and company culture at Articulate.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and technical interview questions focused on marketing automation, email design, and data analysis
- Follow up with Articulate after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
