📌 Core Information
🔹 Job Title: Lifecycle Marketing Manager
🔹 Company: eBay
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing comprehensive customer lifecycle strategies to optimize engagement, retention, and customer lifetime value.
- Mapping the customer journey and identifying key touchpoints for communication.
- Defining target audiences and segmentation strategies to personalize messaging.
- Creating and executing multi-channel communication programs.
- Working in a fast-paced environment with a team of passionate thinkers, innovators, and dreamers.
ASSUMPTION: This role requires a strong understanding of customer behavior and data-driven insights to create personalized experiences and improve customer lifecycle communication strategies.
📋 Key Responsibilities
✅ Develop and execute customer lifecycle marketing strategies to drive engagement, retention, and increase customer lifetime value.
✅ Map the customer journey and identify key touchpoints for communication.
✅ Define target audiences and segmentation strategies to personalize messaging.
✅ Create and execute multi-channel communication programs, including email, in-app messages, and other relevant channels.
✅ Develop compelling and relevant content that resonates with customers at each stage of their lifecycle.
✅ Monitor and analyze campaign performance data to identify areas for improvement.
✅ Conduct A/B tests to optimize messaging, timing, and segmentation strategies.
✅ Use data-driven insights to refine lifecycle communication strategies and improve results.
ASSUMPTION: The ideal candidate will have experience in creating and executing successful lifecycle communication programs and a strong understanding of customer segmentation, journey mapping, and marketing automation.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: 4 years of experience in lifecycle marketing, CRM, or a related field.
Required Skills:
- Proven experience in creating and executing successful lifecycle communication programs.
- Strong understanding of customer segmentation, journey mapping, and marketing automation.
- Excellent writing, communication, and interpersonal skills.
- Analytical mindset with the ability to interpret data and drive actionable insights.
- Ability to work independently and as part of a team in a fast-paced environment.
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, HubSpot).
- Familiarity with e-commerce platforms and advertising businesses.
ASSUMPTION: While not explicitly stated, experience with marketing automation tools and familiarity with e-commerce platforms would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is CAD 80,000 - CAD 120,000 per year, based on industry standards for a Marketing Manager with 2-5 years of experience in Toronto.
Benefits:
- Health, dental, and vision insurance.
- Retirement savings plan with company match.
- Paid time off (vacation, sick, and holidays).
- Employee stock purchase plan.
- Tuition assistance and professional development opportunities.
Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (EST).
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: eBay operates in the e-commerce industry, connecting millions of sellers and buyers worldwide through its online marketplace.
Company Size: eBay is a large company with over 16,000 employees, providing ample opportunities for growth and collaboration.
Founded: eBay was founded in 1995 and has since grown into a global leader in e-commerce.
Company Description:
- eBay is committed to connecting people and building communities to create economic opportunity for all.
- The company empowers millions of buyers and sellers in more than 190 markets around the world through its platform.
- eBay fosters a culture of authenticity, bold ideas, and unique selves, encouraging employees to bring their whole selves to work.
Company Specialties:
- e-commerce platform development and operation.
- Online marketplace management.
- Global logistics and payment processing.
Company Website: www.ebayinc.com
ASSUMPTION: eBay's large size and global presence provide opportunities for career growth and exposure to diverse markets and teams.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth into senior roles.
Reporting Structure: The Lifecycle Marketing Manager will report directly to the Product Marketing team focused on the Advertising business.
Work Arrangement: This role is on-site, with the opportunity to work in a collaborative and dynamic office environment.
Growth Opportunities:
- Expanding skills in e-commerce and advertising businesses.
- Gaining experience in a global e-commerce leader.
- Potential career progression into senior marketing roles.
ASSUMPTION: This role offers growth opportunities through exposure to diverse markets, teams, and aspects of the e-commerce business.
🌍 Location & Work Environment
Office Type: eBay's Toronto office is a collaborative and modern workspace designed to foster creativity and innovation.
Office Location(s): 2025 Hamilton Avenue, San Jose, CA 95125, US (headquarters); Toronto, Ontario, Canada (this role).
Geographic Context:
- Toronto is a multicultural city with a vibrant tech industry, offering a diverse range of experiences and opportunities.
- The city has a high cost of living but offers competitive salaries and a strong job market.
- Toronto has a humid continental climate, with warm summers and cold winters.
Work Schedule: Full-time, Monday-Friday, with flexible hours and the opportunity for occasional remote work.
ASSUMPTION: The Toronto office provides a collaborative and dynamic work environment, with opportunities for growth and exposure to diverse perspectives.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screen with the hiring manager.
- In-person or virtual interview with the hiring team.
- Final interview with the product marketing director.
Key Assessment Areas:
- Customer lifecycle marketing strategies and execution.
- Data-driven decision-making and analytical skills.
- Communication and interpersonal skills.
- Cultural fit and alignment with eBay's values.
Application Tips:
- Tailor your resume and cover letter to highlight your lifecycle marketing experience and relevant skills.
- Prepare examples of successful lifecycle communication programs you've executed.
- Demonstrate your understanding of eBay's business and the advertising industry.
ATS Keywords: Lifecycle Marketing, CRM, Customer Segmentation, Journey Mapping, Marketing Automation, Data Analysis, A/B Testing, Content Creation, Communication Skills, Interpersonal Skills, Analytical Mindset, Teamwork, Creativity, Customer Engagement, Retention Strategies, Customer Lifetime Value
ASSUMPTION: eBay's application process is designed to assess candidates' skills and cultural fit, with a focus on data-driven decision-making and communication.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot).
- Customer relationship management (CRM) software (e.g., Salesforce).
- Email marketing platforms (e.g., Mailchimp, Constant Contact).
- Data analysis and visualization tools (e.g., Google Analytics, Tableau).
ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry and can be learned or improved upon with experience.
👔 Cultural Fit Considerations
Company Values:
- Connect people and build communities.
- Authenticity thrives.
- Bold ideas are welcome.
- Everyone can bring their unique selves to work.
Work Style:
- Collaborative and dynamic office environment.
- Data-driven decision-making and continuous learning.
- Focus on customer engagement and retention.
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about understanding customer behavior and creating personalized experiences?
- Do you embrace data-driven decision-making and continuous learning?
ASSUMPTION: eBay's company values and work style foster a culture of innovation, collaboration, and continuous learning, with a focus on customer engagement and retention.
⚠️ Potential Challenges
- Managing multiple communication channels and touchpoints for customers.
- Keeping up with the fast-paced nature of the e-commerce industry and adapting to changes in customer behavior.
- Balancing data-driven decision-making with creative and innovative communication strategies.
- Working in a large, global company with diverse teams and perspectives.
ASSUMPTION: These challenges can be overcome through strong communication skills, adaptability, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- Lifecycle Marketing Manager vs. CRM Manager: Both roles focus on customer engagement and retention, but the Lifecycle Marketing Manager role is more focused on creating and optimizing communication strategies across multiple channels.
- Lifecycle Marketing Manager vs. Marketing Manager: The Lifecycle Marketing Manager role is more specialized, focusing on customer lifecycle communication strategies, while the Marketing Manager role may have a broader scope, including brand management, campaign development, and market research.
- Career path comparison: This role can lead to senior marketing roles, such as Senior Marketing Manager, Director of Marketing, or Vice President of Marketing, with experience and demonstrated success in the field.
ASSUMPTION: This role offers a unique opportunity to specialize in customer lifecycle marketing and gain experience in a global e-commerce leader.
📝 Sample Projects
- Developing and executing a multi-channel communication campaign to improve customer retention for a specific product category.
- Conducting A/B tests to optimize messaging and segmentation strategies for a customer re-engagement email campaign.
- Creating a customer journey map and identifying key touchpoints for communication to improve the overall customer experience.
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, focusing on data-driven decision-making, communication strategies, and customer engagement.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does eBay support the professional development and growth of its marketing employees?
- Can you provide examples of successful lifecycle marketing campaigns that have been executed by the team?
- How does eBay measure the success of its lifecycle marketing efforts, and what key performance indicators (KPIs) are used to track progress?
- What is the company culture like, and how does it support a work-life balance?
ASSUMPTION: These interview questions are designed to assess the role's fit with your skills, experience, and career goals, as well as the company culture and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your lifecycle marketing experience and relevant skills.
- Prepare examples of successful lifecycle communication programs you've executed.
- Demonstrate your understanding of eBay's business and the advertising industry.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
