Lifecycle Marketing Manager (Email & SMS)

📌 Core Information

🔹 Job Title: Lifecycle Marketing Manager (Email & SMS)

🔹 Company: Activate Talent

🔹 Location: Remote (Philippines)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 16, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Philippines preferred)

🚀 Job Overview

Key aspects of this role include:

• Owning the strategy and execution of email and SMS marketing programs focused on retention, engagement, and growth.
• Collaborating with the Director of Lifecycle Marketing to manage the campaign calendar and ensure timely, accurate deployments.
• Creating clear, strategic briefs for copywriting and design teams to deliver engaging lifecycle content.
• Monitoring and analyzing key performance metrics to deliver weekly reports with actionable insights.
• Leading A/B testing and ongoing optimization to improve open rates, CTRs, CVR, churn, and other key metrics.

ASSUMPTION: This role requires a strong understanding of lifecycle marketing, segmentation, and marketing automation. The ideal candidate will have experience in DTC subscription-based businesses and be comfortable working remotely with a global team.

📋 Key Responsibilities

✅ Own the day-to-day strategy and execution of email and SMS marketing programs, focusing on acquisition, cross-sell, churn prevention, referral, and winback.

✅ Collaborate with the Director of Lifecycle Marketing to manage the campaign calendar, aligning with cultural moments, seasonal themes, promos, and product launches.

✅ Create clear, strategic briefs for copywriting and design teams to deliver engaging lifecycle content.

✅ Monitor and analyze key performance metrics (open rates, CTRs, CVR, churn, etc.) and deliver weekly reports with actionable insights.

✅ Lead A/B testing and ongoing optimization, testing send times, frequencies, copy, creative, CTAs, segmentation, and more.

✅ Refine customer segmentation and journey mapping to tailor messaging for key audience groups.

✅ Develop and execute list growth strategies for both email and SMS, leveraging high-impact acquisition tactics.

✅ Ensure timely, accurate, and high-quality deployments, with strong attention to compliance, segmentation, and user experience.

✅ Stay up to date on industry trends, compliance regulations (e.g., GDPR, CAN-SPAM), and emerging strategies in lifecycle marketing.

ASSUMPTION: This role requires a high level of autonomy and the ability to work independently. The ideal candidate will be proactive, detail-oriented, and able to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2+ years of experience in lifecycle marketing, email/SMS marketing, or retention marketing

Required Skills:

• Proven experience with lifecycle marketing, email/SMS marketing, or retention marketing
• Hands-on experience with platforms like Klaviyo, Postscript, or Attentive
• Strong analytical skills and data-driven mindset
• Excellent project management skills and the ability to work cross-functionally
• Excellent written and verbal communication skills

Preferred Skills:

• Prior experience in DTC subscription-based businesses
• Fluency in Filipino (Tagalog) or other local languages

ASSUMPTION: Fluency in Filipino (Tagalog) or other local languages may be beneficial for this remote role, as the company is based in the Philippines.

💰 Compensation & Benefits

Salary Range: PHP 50,000 - 80,000 per month (based on experience and qualifications)

Benefits:

• Health insurance
• Retirement plan
• Flexible work hours
• Remote work allowance

Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Philippines. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Activate Talent is a staffing and recruiting company focused on connecting businesses with top-tier talent. They specialize in recruiting for various industries, including marketing, sales, and technology.

Company Size: Activate Talent has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: Activate Talent was founded in 2015 and has since grown to become a leading talent acquisition platform.

Company Description:

• Activate Talent is committed to streamlining the talent acquisition process and connecting businesses with high-quality candidates.
• The company offers a premium talent pool and cutting-edge technology to help businesses boost productivity and cut labor costs.
• Activate Talent's mission is to revolutionize talent acquisition by providing a seamless and efficient hiring experience for both clients and candidates.

Company Specialties:

• Recruiting
• Talent acquisition
• Hiring

Company Website: activatetalent.com

ASSUMPTION: Activate Talent's focus on streamlining the talent acquisition process may result in a fast-paced and dynamic work environment, with a strong emphasis on efficiency and innovation.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: This role reports directly to the Director of Lifecycle Marketing and may have the opportunity to manage junior team members in the future.

Work Arrangement: Remote work with a flexible schedule, allowing for a healthy work-life balance.

Growth Opportunities:

• Potential to manage junior team members and mentor less experienced colleagues
• Opportunity to expand skills and knowledge in lifecycle marketing and email/SMS marketing
• Possibility to take on additional responsibilities and advance within the company

ASSUMPTION: As a mid-level marketing professional, the ideal candidate for this role will have a strong foundation in lifecycle marketing and be eager to take on new challenges and responsibilities.

🌍 Location & Work Environment

Office Type: Remote (with the option to work from the company's headquarters in Los Angeles, CA, if preferred)

Office Location(s): Los Angeles, CA, USA

Geographic Context:

• The Philippines has a tropical marine climate, with temperatures ranging from 77°F to 95°F (25°C to 35°C) throughout the year.
• The country has a rich cultural heritage and is known for its friendly and welcoming people.
• The Philippines is home to a diverse range of industries, including business process outsourcing (BPO), manufacturing, and tourism.

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely

ASSUMPTION: The remote work arrangement for this role may provide greater flexibility and work-life balance, allowing the ideal candidate to manage their time effectively and maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• Technical assessment or case study (if applicable)
• Final interview with the Director of Lifecycle Marketing
• Background check and offer

Key Assessment Areas:

• Marketing and lifecycle marketing expertise
• Analytical skills and data-driven mindset
• Project management skills and ability to work cross-functionally
• Communication skills and ability to work with creatives
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with lifecycle marketing, email/SMS marketing, and data analysis
• Demonstrate your ability to work independently and manage multiple projects simultaneously
• Showcase your strong communication skills and ability to collaborate with creatives

ATS Keywords: Lifecycle Marketing, Email Marketing, SMS Marketing, Retention Marketing, Segmentation, Personalization, Marketing Automation, Analytical Skills, Project Management, Collaboration, A/B Testing, Data Analysis, Compliance, User Experience, Content Creation, Campaign Management

ASSUMPTION: The interview process for this role may be conducted remotely, allowing for greater flexibility and convenience for candidates located outside of the Philippines.

🛠️ Tools & Technologies

• Klaviyo (or similar email marketing platform)
• Postscript (or similar SMS marketing platform)
• Google Analytics
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, or Jira)

ASSUMPTION: The ideal candidate for this role will have experience with the tools and technologies listed above and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Results-oriented

Work Style:

• Remote-friendly and flexible
• Fast-paced and dynamic
• Results-driven and focused on continuous improvement
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you have a strong customer focus and a passion for delivering exceptional customer experiences?
• Are you comfortable working remotely and managing your time effectively?
• Do you thrive in a fast-paced, dynamic work environment and enjoy taking on new challenges?
• Are you a collaborative team player who enjoys working with others to achieve common goals?

ASSUMPTION: The ideal candidate for this role will be a strong cultural fit for Activate Talent, with a customer-centric mindset, a passion for innovation, and a collaborative work style.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working remotely and maintaining a healthy work-life balance
• Keeping up with industry trends and compliance regulations
• Collaborating with creatives and managing expectations

ASSUMPTION: The ideal candidate for this role will be proactive, organized, and able to manage their time effectively to overcome these potential challenges.

📈 Similar Roles Comparison

• This role focuses on lifecycle marketing, while related positions may focus on acquisition, retention, or customer success
• Email and SMS marketing experience is essential for this role, while related positions may require expertise in other marketing channels (e.g., social media, content marketing)
• This role is ideal for mid-level marketing professionals looking to advance their careers in lifecycle marketing and email/SMS marketing

ASSUMPTION: The ideal candidate for this role will have a strong background in lifecycle marketing and be eager to take on new challenges and responsibilities in this field.

📝 Sample Projects

• Developing and executing a successful email campaign to re-engage inactive customers
• Optimizing SMS marketing campaigns to improve open rates and conversion rates
• Analyzing customer data to identify trends and opportunities for segmentation and personalization

ASSUMPTION: The ideal candidate for this role will have experience with similar projects and be able to demonstrate their ability to drive results and improve performance.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the lifecycle marketing team currently, and how can this role help address them?
• How does Activate Talent support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does it support remote employees?
• How does the lifecycle marketing team collaborate with other departments, such as sales and customer success?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process will help demonstrate your interest in the role and your commitment to driving results for the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Apply Now
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching Activate Talent and familiarizing yourself with their company values and culture
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.