📌 Core Information
🔹 Job Title: Lifecycle Marketing Manager
🔹 Company: GoodRx
🔹 Location: Santa Monica, CA HQ (with flexibility for remote work)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with flexibility for remote work)
🚀 Job Overview
Key aspects of this role include:
- Developing and refining subscription lifecycle journeys across multiple channels
- Segmenting audiences based on health conditions for personalized experiences
- Collaborating with cross-functional teams to optimize the subscription experience
- Analyzing subscriber performance and iterating on strategies to improve retention
- Driving subscription revenue growth and customer satisfaction
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will have a strong background in subscription lifecycle marketing, with a focus on healthcare or a related industry.
📋 Key Responsibilities
✅ Create and refine automated subscription lifecycle journeys and one-off campaigns across email, push, SMS, and other CRM channels to increase subscription conversion, utilization, renewal rates, and subscriber lifetime value (LTV)
✅ Develop sophisticated audience segmentation strategies that leverage health condition data to deliver more relevant, personalized experiences
✅ Work closely with Sr. Lifecycle Marketing Manager to build a subscription messaging roadmap that leads to increased trial conversions, subscriber engagement, retention, and winback across condition-specific audience segments
✅ Develop innovative messaging solutions for free trial conversions, subscription onboarding, and renewal notifications tailored to different health condition journeys
✅ Analyze subscriber cohort performance by health condition segment, identifying churn risks and opportunities, and understanding the "why" behind subscriber behavior; develop targeted strategies to address ongoing insights and reduce subscriber attrition
✅ Build cross-functional relationships internally, working closely with our product and engineering teams to optimize the subscription experience for various health condition audiences
✅ Drive subscription email & mobile marketing execution by partnering with our brand team to develop compelling content that communicates subscription value proposition for specific health condition segments
✅ Collaborate closely with analytics team to identify key subscription metrics (MRR, churn rate, ARPU, retention rate) across health condition segments and continuously iterate on ways to improve them
✅ Implement dunning strategies to reduce involuntary churn and payment failures while maintaining sensitivity to various health condition journeys
ASSUMPTION: This role requires a high level of attention to detail and a strong focus on the overall subscriber experience. The ideal candidate will be comfortable working with data and analytics to inform their strategies and continuously improve performance.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or Communications
Experience: 5+ years of hands-on subscription lifecycle marketing experience, with a focus on healthcare or a related industry
Required Skills:
- Proven experience building multi-channel subscription journeys in Salesforce Marketing Cloud
- Experience conducting A/B tests on subscription messaging across different health condition segments
- Excellent communication and organization skills
- Experience with subscription analytics and reporting tools
Preferred Skills:
- Experience in healthcare subscription marketing
- Fluency in SQL or another data querying language
- Experience with dunning management tools
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong understanding of marketing best practices and be comfortable working with data to inform their strategies.
💰 Compensation & Benefits
Salary Range: $80,000 - $128,000 (based on location and experience level)
Benefits:
- Medical, dental, and vision insurance
- 401(k) with company match
- Employee Stock Purchase Plan
- Unlimited vacation, paid holidays, and sick leave
- Mental wellness and financial wellness programs
- Fertility benefits, generous parental leave, pet insurance, and more
Working Hours: Full-time, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Los Angeles area. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: GoodRx operates in the healthcare industry, focusing on providing affordable prescription medications and telehealth services to consumers in the United States.
Company Size: GoodRx is a mid-sized company with approximately 500-1,000 employees, providing a collaborative and dynamic work environment.
Founded: GoodRx was founded in 2011, with a mission to make healthcare more affordable and accessible to all Americans.
Company Description:
- GoodRx is America’s healthcare marketplace, offering the most comprehensive and accurate resource for affordable prescription medications in the U.S.
- The company offers a telehealth marketplace for online doctor visits and lab tests, as well as a mobile app that is one of the most downloaded medical apps on both the Google Play and Apple App Store.
- Since 2011, Americans with and without health insurance have saved $60 billion using GoodRx.
Company Specialties:
- Prescription savings and discounts
- Telehealth services
- Healthcare marketplace
Company Website: www.goodrx.com
ASSUMPTION: GoodRx is a well-established company in the healthcare industry, with a strong focus on providing affordable and accessible healthcare to consumers. The company values innovation, collaboration, and a customer-first approach.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, with opportunities for growth and advancement within the marketing department and the company as a whole.
Reporting Structure: The Lifecycle Marketing Manager will report directly to the Senior Lifecycle Marketing Manager and work closely with cross-functional teams, including product, engineering, and analytics.
Work Arrangement: This role is primarily on-site, with flexibility for remote work. The ideal candidate will be comfortable working in a hybrid or remote work environment.
Growth Opportunities:
- Advancement within the marketing department, such as a promotion to Senior Lifecycle Marketing Manager or a similar role
- Expansion into other areas of marketing or management within the company
- Professional development opportunities, such as training, workshops, or mentorship programs
ASSUMPTION: This role offers a unique opportunity to work in a dynamic and growing industry, with the potential for significant impact on the company's success and the ability to grow professionally within the organization.
🌍 Location & Work Environment
Office Type: GoodRx's headquarters is located in Santa Monica, CA, with additional offices in New York, San Francisco, and St. Louis. The company offers a modern and collaborative work environment, with a focus on employee well-being and work-life balance.
Office Location(s): Santa Monica, CA HQ (with flexibility for remote work)
Geographic Context:
- Santa Monica is a coastal city in Los Angeles County, California, with a population of approximately 93,000 people.
- The city is known for its beaches, parks, and vibrant downtown area, as well as its proximity to the entertainment industry in Hollywood and the tech industry in Silicon Beach.
- Santa Monica offers a diverse range of housing options, from apartments and condominiums to single-family homes, with median home prices ranging from $1.5 million to $3 million.
Work Schedule: Full-time, with flexibility for remote work. The ideal candidate will be comfortable working in a hybrid or remote work environment and be able to manage their time effectively to meet deadlines and goals.
ASSUMPTION: The ideal candidate will be comfortable working in a dynamic and collaborative office environment, with the ability to adapt to a hybrid or remote work arrangement as needed.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with a member of the HR team
- Behavioral and technical interview with the hiring manager and/or team members
- Final interview with the director or vice president of marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Subscription lifecycle marketing experience
- Data analysis and interpretation
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight your experience with subscription lifecycle marketing, with a focus on healthcare or a related industry
- Include specific examples of your experience with A/B testing and data-driven decision-making
- Tailor your resume and cover letter to emphasize your relevant skills and experience for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and cultural fit
ATS Keywords: Lifecycle Marketing, Subscription Marketing, Healthcare Marketing, A/B Testing, Data Analysis, CRM, Salesforce Marketing Cloud, Customer Retention, Customer Acquisition, Customer Engagement
ASSUMPTION: The ideal candidate will have a strong background in subscription lifecycle marketing, with a focus on healthcare or a related industry. They will be comfortable working with data and analytics to inform their strategies and be able to collaborate effectively with cross-functional teams.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- CRM tools (e.g., Salesforce, HubSpot)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Mobile marketing platforms (e.g., Braze, Airship)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, as well as a willingness to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-first: We put our customers at the center of everything we do
- Innovation: We continuously seek new ways to improve and disrupt the status quo
- Collaboration: We work together to achieve our goals and support each other's success
- Integrity: We act with honesty and transparency in all our interactions
- Accountability: We take responsibility for our actions and their outcomes
Work Style:
- Dynamic and fast-paced, with a focus on results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on communication and coordination
- Data-driven and analytical, with a focus on using data to inform decision-making
- Adaptable and flexible, with a willingness to take on new challenges and learn new skills as needed
Self-Assessment Questions:
- How do you prioritize customer needs and preferences in your marketing strategies?
- Can you describe a time when you used data to inform a marketing decision or strategy, and what was the outcome?
- How do you approach collaboration and communication with cross-functional teams, and can you provide an example of a successful collaboration?
ASSUMPTION: The ideal candidate will be a strong cultural fit for GoodRx, with a customer-first mindset, a willingness to innovate and adapt, and a collaborative and data-driven approach to their work.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment, with a focus on continuous improvement and innovation
- Managing multiple channels and campaigns simultaneously, with a focus on optimizing performance and maximizing ROI
- Collaborating with cross-functional teams, including product, engineering, and analytics, to optimize the subscription experience and drive revenue growth
- Adapting to changes in the healthcare industry and regulatory environment, with a focus on maintaining compliance and staying up-to-date with best practices
- Balancing the need for personalization and segmentation with the need for scalability and efficiency
ASSUMPTION: The ideal candidate will be comfortable working in a dynamic and fast-paced environment, with a willingness to adapt and learn as needed to overcome challenges and achieve success.
📈 Similar Roles Comparison
- Lifecycle Marketing Manager vs. Customer Success Manager: While both roles focus on customer retention and engagement, the Lifecycle Marketing Manager is more focused on acquisition and onboarding, while the Customer Success Manager is more focused on renewal and upselling.
- Healthcare vs. Other Industries: Working in the healthcare industry presents unique challenges and opportunities, with a focus on regulatory compliance, data privacy, and patient-centered care.
- Subscription Marketing vs. Traditional Marketing: Subscription marketing requires a different set of skills and strategies, with a focus on customer retention, churn reduction, and lifetime value optimization.
ASSUMPTION: The ideal candidate will have experience in subscription lifecycle marketing, with a focus on healthcare or a related industry, and be comfortable working in a dynamic and fast-paced environment.
📝 Sample Projects
- Developing and executing a multi-channel campaign to increase free trial conversions for a new subscription product
- Analyzing subscriber cohort performance by health condition segment and developing targeted strategies to reduce churn and improve retention
- Collaborating with product and engineering teams to optimize the subscription onboarding experience and improve activation rates
ASSUMPTION: The ideal candidate will have experience with subscription lifecycle marketing, with a focus on healthcare or a related industry, and be comfortable working on projects that require collaboration, data analysis, and strategic thinking.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to customer segmentation and personalization, and how this role fits into that strategy?
- How does the company measure and optimize the performance of its subscription lifecycle journeys, and what tools and technologies are used to support this process?
- Can you provide an example of a successful collaboration between the marketing and product teams, and how this role would contribute to that dynamic?
- How does the company approach innovation and continuous improvement in its marketing strategies, and what opportunities are there for growth and development in this role?
- What are the biggest challenges facing the healthcare industry, and how does this role contribute to the company's mission to make healthcare more affordable and accessible to all Americans?
ASSUMPTION: The ideal candidate will be curious and engaged, with a willingness to ask insightful questions and demonstrate their understanding of the role and the company's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experience for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and cultural fit
- Research the company and the healthcare industry to demonstrate your understanding and enthusiasm for the role and the company's mission
- Follow up with the hiring manager or HR team within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
