Lifecycle Marketing Manager (Remote)

📌 Core Information 🔹 Job Title: Lifecycle Marketing Manager (Remote) 🔹 Company: The Bird and Be Co 🔹 Location: Toronto, ON, Canada 🔹 Job Type: Full-Time (Remote) 🔹 Category: Marketing 🔹 Date Posted: April 30, 2025 🚀 Job Overview Key aspects of this role include: - Managing lifecycle marketing programs across multiple channels - Designing and launching a customer loyalty program - Optimizing customer journeys to drive revenue and lifetime value - Collaborating with cross-functional teams to ensure a consistent customer experience - Working in a fast-paced, remote-first environment ASSUMPTION: This role requires a high level of autonomy, strong communication skills, and the ability to thrive in a dynamic, remote work environment. 📋 Key Responsibilities ✅ Lifecycle Marketing Management: - Manage lifecycle marketing programs across email, SMS, loyalty, and referral channels - Design, build, and launch a customer loyalty program to drive engagement and revenue - Optimize customer journeys to increase revenue and lifetime value ✅ Customer Engagement & Retention: - Increase email and SMS revenue contribution to overall revenue - Boost SMS revenue through timely, personalized messaging - Reduce customer churn and increase customer winback rates - Improve re-engagement rates across lapsed customer cohorts ✅ Collaboration & Stakeholder Management: - Partner with customer support, customer experience, product, and brand teams to ensure a consistent customer experience across all channels - Work closely with data and analytics teams to inform strategy and measure performance ASSUMPTION: Success in this role requires strong project management skills, the ability to balance multiple priorities, and a customer-centric mindset. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field Experience: - Proven experience (2-5 years) managing lifecycle marketing programs in a fast-paced DTC ecommerce environment - Experience with email marketing automation tools (e.g., Klaviyo) - Familiarity with SMS marketing platforms and best practices - Experience managing loyalty or referral programs Required Skills: - Proficiency in Klaviyo, Recharge, Shopify, and loyalty platforms (Superfiliate) - Strong data analysis skills and experience with A/B testing - Excellent communication and project management skills - Ability to work autonomously and thrive in a fast-paced environment Preferred Skills: - Familiarity with G Suite and Slack - Experience with SQL or other database query languages - Knowledge of the fertility industry or healthcare sector ASSUMPTION: Candidates should have a proven track record of driving results in a similar role and a strong passion for improving customer journeys. 💰 Compensation & Benefits Salary Range: $80,000 - $120,000 USD per year (based on industry standards for role, experience level, and location) Benefits: - Comprehensive health, dental, and vision coverage - Competitive retirement savings plan with employer matching - Generous PTO and company holidays - Flexible work-from-home setup and remote work allowance - Employee discounts on Bird&Be products Working Hours: Full-time (40 hours per week), with flexibility to work irregular hours as needed 📌 Applicant Insights 🔍 Company Context Industry: Wellness and Fitness Services Company Size: 2-10 employees (startup) Founded: 2021 Company Description: Bird&Be is reshaping the future of fertility care, empowering aspiring parents with innovative, at-home solutions designed to optimize fertility outcomes. Their mission is to make fertility care accessible, stigma-free, and refreshingly simple, because everyone deserves a clear path to parenthood. Company Specialties: - Fertility and reproductive health - Pregnancy and ovulation tracking - Infertility treatment and support - Women's health and wellness Company Website: www.birdandbe.com ASSUMPTION: As a startup, Bird&Be offers a dynamic, fast-paced work environment with ample opportunities for growth and impact. 📊 Role Analysis Career Level: Mid-level (2-5 years of experience) Reporting Structure: This role reports directly to the Head of Marketing or a similar executive role. Work Arrangement: Remote, with flexibility to work irregular hours as needed Growth Opportunities: - Potential to take on additional responsibilities as the company grows - Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business - Possibility to transition into a leadership role as the team expands ASSUMPTION: This role offers a unique opportunity to make a significant impact on the company's growth and success, with ample room for professional development and advancement. 🌍 Location & Work Environment Office Type: Remote (fully remote, no physical office) Office Location(s): Toronto, ON, Canada Geographic Context: - Toronto is the capital of the province of Ontario and the largest city in Canada - It offers a diverse cultural scene, vibrant neighborhoods, and a high quality of life - The city is known for its robust tech industry, with many startups and established companies calling it home Work Schedule: Flexible, with the ability to work irregular hours as needed, including evenings, weekends, and holidays ASSUMPTION: Working remotely for a startup requires strong self-motivation, time management skills, and the ability to thrive in a dynamic, fast-paced environment. 💼 Interview & Application Insights Typical Process: 1. Submission of application through the provided link 2. Phone or video screening with the hiring manager 3. In-depth behavioral and skills-based interviews with cross-functional teams 4. Final interview with the CEO or a member of the executive team Key Assessment Areas: - Problem-solving skills and strategic thinking - Ability to work autonomously and manage multiple priorities - Customer-centric mindset and empathy - Technical proficiency with relevant marketing tools and platforms - Cultural fit and alignment with Bird&Be's mission and values Application Tips: - Tailor your resume and cover letter to highlight relevant experience and skills for this role - Showcase specific examples of your achievements in lifecycle marketing, customer engagement, and data analysis - Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and customer focus ATS Keywords: Lifecycle Marketing, Email Marketing, SMS Marketing, Customer Loyalty, Referral Programs, Data Analysis, A/B Testing, Customer Engagement, Customer Retention, Klaviyo, Recharge, Shopify, Superfiliate, G Suite, Slack ASSUMPTION: Bird&Be uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out. 🛠️ Tools & Technologies - Klaviyo (email and SMS marketing automation) - Recharge (subscription and billing management) - Shopify (ecommerce platform) - Superfiliate (loyalty program platform) - G Suite (collaboration and productivity tools) - Slack (team communication and collaboration) - SQL (database query language) - Google Analytics (web analytics) - Hotjar (user behavior analytics) ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role. Candidates should be comfortable learning and adapting to new technologies as needed. 👔 Cultural Fit Considerations Company Values: - Customer-centric: Put customers first in all decisions and actions - Innovative: Embrace change and continuously improve - Empowering: Support and uplift our team and customers - Data-driven: Use data to inform decisions and measure success - Inclusive: Foster a diverse, equitable, and respectful work environment Work Style: - Collaborative: Work closely with cross-functional teams to achieve common goals - Adaptable: Embrace change and pivot as needed in a fast-paced environment - Autonomous: Take ownership of your work and drive results independently - Detail-oriented: Pay close attention to details to ensure high-quality work - Customer-focused: Prioritize customer needs and preferences in all decisions Self-Assessment Questions: 1. How do you prioritize and manage multiple projects and deadlines in a fast-paced environment? 2. Can you provide an example of a time when you used data to drive a marketing decision or improve customer engagement? 3. How do you approach A/B testing and continuous optimization of marketing campaigns? 4. Describe your experience working remotely and managing a team or project in a virtual environment. 5. How do you ensure a consistent customer experience across multiple channels and touchpoints? ASSUMPTION: Bird&Be values candidates who are passionate about their mission, customer-focused, and comfortable working in a dynamic, startup environment. ⚠️ Potential Challenges 1. Work-Life Balance: Managing a remote work schedule and maintaining a healthy work-life balance can be challenging, especially with irregular hours and a fast-paced work environment. - *Mitigation:* Establish clear boundaries between work and personal time, and prioritize self-care and stress management techniques. 2. Decision Making: Working independently and making data-driven decisions without immediate feedback can be challenging. - *Mitigation:* Regularly communicate with your manager and cross-functional teams to ensure alignment and gather input on key decisions. 3. Remote Work Communication: Effective communication and collaboration with remote team members can be challenging, especially when working across different time zones. - *Mitigation:* Overcommunicate, use clear and concise language, and leverage tools like Slack and video conferencing to facilitate communication. 4. Adapting to Change: Working in a startup environment requires adaptability and the ability to pivot quickly as the company grows and evolves. - *Mitigation:* Embrace change, stay flexible, and maintain a growth mindset to thrive in a dynamic work environment. 📈 Similar Roles Comparison 1. Lifecycle Marketing Manager vs. Email Marketing Manager: - Lifecycle Marketing Manager: Focuses on the entire customer journey, from acquisition to retention and winback, using multiple channels (email, SMS, loyalty, referral) - Email Marketing Manager: Specializes in email marketing campaigns, with a narrower focus on acquisition, engagement, and retention 2. Industry-Specific Context: - Fertility care: Working in the fertility care industry requires understanding of the unique needs and challenges of customers seeking to build families - Ecommerce: Familiarity with ecommerce platforms and best practices is essential for driving online revenue and customer engagement 3. Career Path Comparison: - Lifecycle Marketing Manager: Can transition into roles like Senior Marketing Manager, Director of Marketing, or Chief Marketing Officer as they gain experience and demonstrate leadership skills - Email Marketing Manager: May progress to roles like Senior Email Marketing Manager, Email Marketing Director, or take on broader marketing responsibilities as they advance in their career 📝 Sample Projects 1. Customer Segmentation and Personalization: - Develop and implement customer segmentation strategies to tailor marketing messages and offers based on customer behavior, preferences, and lifecycle stage - Use data analysis to identify high-value customer segments and optimize engagement and revenue 2. Loyalty Program Design and Launch: - Design and launch a customer loyalty program to drive engagement, retention, and revenue - Collaborate with cross-functional teams to ensure a seamless customer experience and maximize program impact 3. Channel Attribution and Optimization: - Analyze channel performance data to optimize marketing spend and maximize ROI - Allocate resources effectively across email, SMS, loyalty, and referral channels to drive growth and improve customer lifetime value ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you provide more details about the day-to-day responsibilities and priorities for this role? 2. Team Structure: How is the marketing team structured, and who will I be working closely with in this role? 3. Company Growth: What are the company's growth plans, and how does this role contribute to its overall success? 4. Marketing Strategy: What is the company's marketing strategy, and how does this role fit into its broader marketing objectives? 5. Data-Driven Decisions: How does the company use data to inform marketing decisions and measure success? 6. Work-Life Balance: How does the company support work-life balance for remote employees, especially those working irregular hours? 7. Professional Development: What opportunities are there for professional growth and development within the company? ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and helps you better understand the company's culture, priorities, and expectations. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link 2. Tailor your resume and cover letter to highlight relevant experience and skills for this role 3. Prepare for phone or video screening with the hiring manager, focusing on your problem-solving skills, adaptability, and customer focus 4. Research the company and industry to demonstrate your enthusiasm and understanding of Bird&Be's mission and values 5. Follow up with the hiring manager after your interview, expressing your appreciation for the opportunity and reiterating your interest in the role ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.