📌 Core Information
🔹 Job Title: Lifecycle Marketing Manager (Remote, USA)
🔹 Company: TripleTen
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote (USA only)
🚀 Job Overview
Key aspects of this role include:
- Managing marketing and student communications within Hubspot
- Analyzing campaign performance data and implementing improvements
- Ensuring compliance with CAN-SPAM Act guidelines and TCPA compliance
- Collaborating with cross-functional teams using tools like JIRA, Slack, and Google Workspace
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and proficiency in using marketing automation tools and CRM systems.
📋 Key Responsibilities
✅ Manage Marketing CRM Communications: Oversee email and SMS communications within Hubspot for leads prior to becoming customers, including abandoned cart flows, nurturing leads, and win-back campaigns
✅ Manage Student-Facing CRM Communications: Develop and manage communications for customers post-purchase, including emails, SMS, and other notifications triggered by specific events
✅ Execute Mass Promotional Emails: Draft, design, and execute mass promotional email campaigns to engage and inform the audience
✅ Monitor and Report on Campaign Performance: Track and analyze the performance of email and SMS campaigns, providing insights and recommendations for improvement
✅ Analyze Performance Data: Evaluate campaign performance data to identify areas of opportunity for enhancing existing communications and creating new automated workflows
✅ Ensure Compliance: Guarantee all communications adhere to CAN-SPAM Act guidelines and TCPA compliance best practices
ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple campaigns and projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven experience (2-5 years) in CRM management, preferably within Hubspot
Required Skills:
- Strong copywriting skills with the ability to tailor messaging for different audiences
- Familiarity with analyzing campaign performance data and implementing improvements
- Experience with marketing automation tools and CRM systems
- Proficiency in using collaboration tools such as JIRA, Slack, and Google Workspace
Preferred Skills:
- Fluency in Spanish or another language spoken by TripleTen's target audience
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the company's target audience and the job's responsibilities.
💰 Compensation & Benefits
Salary Range: $95,000 - $110,000 (gross) per year
Benefits:
- 100% company-paid health care premiums for employee and family
- 18 days paid vacation, plus 15 observed holidays
- Robust benefit plans
- Comfortable digital office with modern tools
- Growth opportunities in a fast-expanding global company
- Diverse and close-knit global team
Working Hours: Full-time (40 hours/week), with flexible scheduling
ASSUMPTION: The salary range provided is based on industry standards for mid-level marketing roles in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: Edtech, focusing on reskilling individuals for tech careers
Company Size: Medium (1,001-5,000 employees), part of Nebius Group
Founded: 2021 (as TripleTen)
Company Description:
- TripleTen empowers individuals to master tech professions through remote bootcamps
- Offers a supportive learning environment with a focus on student success
- Part of Nebius Group, a leading AI infrastructure business based in Europe
Company Specialties:
- AI-centric cloud platforms
- GPU clusters and GPUs as a service
- Edtech and reskilling programs
Company Website: tripleten.com
ASSUMPTION: As a relatively new company, TripleTen is focused on growth and innovation in the edtech space.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: Reports to the Marketing Director
Work Arrangement: Remote, full-time (USA only)
Growth Opportunities:
- Potential career advancement within the marketing department
- Expansion of responsibilities as the company grows
- Opportunities to work on cross-functional projects and gain diverse experience
ASSUMPTION: This role offers significant growth potential as TripleTen continues to expand its offerings and reach.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): United States (remote)
Geographic Context:
- TripleTen's target audience is primarily based in the United States
- The company operates remotely, allowing for flexibility in work hours and location
- TripleTen is part of Nebius Group, which has offices in multiple countries
Work Schedule: Flexible, with core hours for team collaboration and communication
ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- Technical assessment or case study
- Final interview with the Marketing Director
Key Assessment Areas:
- Communication and writing skills
- Analytical thinking and problem-solving
- Understanding of marketing automation tools and CRM systems
- Alignment with TripleTen's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Demonstrate your understanding of TripleTen's mission and target audience
- Showcase your ability to manage multiple campaigns and projects simultaneously
ATS Keywords: CRM management, email marketing, SMS marketing, data analysis, marketing automation, performance reporting, compliance management
ASSUMPTION: The application process may involve assessments or case studies to evaluate the candidate's skills and fit for the role.
🛠️ Tools & Technologies
- Hubspot (CRM and marketing automation)
- JIRA (project management)
- Slack (team communication)
- Google Workspace (collaboration and productivity)
ASSUMPTION: Familiarity with these tools is essential for success in this role, and training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Student-centric: Focus on student success and satisfaction
- Innovation: Embrace new ideas and technologies
- Collaboration: Work together to achieve common goals
Work Style:
- Remote and flexible: Balance work and personal life
- Data-driven: Make informed decisions based on data and analytics
- Continuous learning: Stay up-to-date with industry trends and best practices
Self-Assessment Questions:
- Do you thrive in a remote work environment with a high degree of autonomy?
- Are you comfortable managing multiple campaigns and projects simultaneously?
- Do you have strong communication skills and the ability to tailor messaging for different audiences?
ASSUMPTION: Successful candidates will demonstrate a strong fit with TripleTen's company culture and values.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously
- Adapting to a fast-paced, growing company environment
- Ensuring compliance with regulations and best practices
- Balancing work and personal life in a remote work environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a commitment to TripleTen's mission and values.
📈 Similar Roles Comparison
- Lifecycle Marketing Manager vs. Marketing Manager: Lifecycle Marketing Manager focuses on customer retention and engagement, while Marketing Manager oversees all marketing efforts
- Industry-specific context: Edtech industry focuses on student success and engagement
- Career path comparison: Lifecycle Marketing Manager can progress to Senior or Director-level roles within marketing
ASSUMPTION: This role is unique to TripleTen and the edtech industry, offering a blend of marketing and customer success responsibilities.
📝 Sample Projects
- Developing and executing a win-back campaign to re-engage inactive students
- Analyzing campaign performance data to identify trends and optimize messaging
- Managing student-facing communications to improve student satisfaction and success
ASSUMPTION: These projects demonstrate the range of responsibilities and the impact this role can have on TripleTen's students and overall success.
❓ Key Questions to Ask During Interview
- How does TripleTen support student success and engagement?
- What are the most significant challenges facing the marketing department, and how can this role address them?
- How does TripleTen foster a culture of innovation and continuous learning?
- What opportunities are there for growth and advancement within the marketing department?
- How does TripleTen ensure work-life balance for its remote employees?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and commitment to TripleTen's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare for a phone or video screen with the Hiring Manager
- Complete a technical assessment or case study, if required
- Follow up with the Hiring Manager after your final interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
