Lifecycle Marketing Manager (SA)

📌 Core Information

🔹 Job Title: Lifecycle Marketing Manager (SA)

🔹 Company: HireHawk

🔹 Location: Cape Town, Western Cape, South Africa

🔹 Job Type: Full-time, Remote

🔹 Category: Marketing

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (LatAm)

🚀 Job Overview

Key aspects of this role include:

• Architecting and executing complex automation flows to maximize customer lifetime value
• Developing comprehensive retention strategies
• Optimizing deliverability and managing integrations between Klaviyo and other marketing tools
• Collaborating with cross-functional teams to drive revenue growth

ASSUMPTION: This role requires a high level of Klaviyo expertise and a proven track record in retention marketing to drive significant revenue growth.

📋 Key Responsibilities

✅ Advanced Klaviyo Mastery: Architect and execute complex automation flows, build sophisticated segmentation strategies, create dynamic content systems, implement advanced triggered campaigns, and optimize deliverability.

✅ Strategic Retention Architecture: Develop comprehensive retention strategies, design and execute win-back campaigns, create customer journey mapping, and implement cross-sell and up-sell strategies.

✅ Performance Analytics & Revenue Attribution: Master advanced Klaviyo analytics, create custom reporting dashboards, conduct deep-dive analysis, implement A/B testing frameworks, and track key metrics.

✅ Technical Expertise & Platform Optimization: Manage complex integrations, optimize database management, implement advanced personalization, troubleshoot technical issues, and stay current with Klaviyo feature updates.

ASSUMPTION: The responsibilities listed above are extensive and require a deep understanding of Klaviyo and retention marketing strategies to excel in this role.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of email marketing experience with minimum 3 years as a Klaviyo power user

Required Skills:

• Expert-level Klaviyo knowledge and experience
• Proven track record of significant revenue growth through retention marketing programs ($500K+ email-attributed revenue experience)
• Advanced analytical skills with ability to derive actionable insights from complex data sets
• Deep understanding of customer lifecycle marketing and retention psychology
• Experience managing 6-figure+ email marketing budgets and high-volume sending
• Strategic thinking abilities to develop comprehensive retention marketing roadmaps
• Technical proficiency with integrations, APIs, and advanced platform features
• Expert-level segmentation skills using behavioral data and predictive modeling

Preferred Skills:

• Experience with advanced Klaviyo features: predictive analytics, dynamic content, API integrations
• Proven ability to achieve industry-leading email metrics (25%+ open rates, 4%+ click rates, high deliverability)
• Deep expertise in beauty/cosmetics email marketing strategies and customer behavior
• Experience with complex multi-channel retention campaigns
• Knowledge of email deliverability optimization and sender reputation management
• Ability to train and mentor other team members on Klaviyo best practices

ASSUMPTION: Given the expert-level requirements, candidates should have a strong portfolio showcasing their Klaviyo expertise and retention marketing strategies.

💰 Compensation & Benefits

Salary Range: Competitive salary (Based on industry standards for a senior marketing role in South Africa, estimated between ZAR 600,000 - ZAR 900,000 per annum)

Benefits:

• Remote work flexibility
• Opportunity to work with a global team
• Chance to make a significant impact on the company's growth

Working Hours: 40 hours per week, 8 am - 5 pm PST

ASSUMPTION: The salary range provided is an estimate based on industry standards and the high level of expertise required for this role. The actual salary may vary depending on the candidate's experience and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services

Company Size: 11-50 employees (Small to medium-sized company, offering a more agile and collaborative work environment)

Founded: 2015 (Established company with a history of growth and success)

Company Description:

• At HireHawk, we make a promise to our customers – a promise to not only meet, but consistently exceed, expectations.
• Our energetic, committed team has a depth and diversity of experience, with competence in fields as varied as the humanities, engineering, marketing, and business management.
• Team HireHawk is represented equally by both sexes and works with a well-rounded perspective.
• HireHawk’s wide service network is another advantage. We are able to delight customers everywhere in the country.

Company Specialties:

• Recruitments
• Career Counseling
• Training
• and Visa Services

Company Website: http://www.hirehawk.co.in

ASSUMPTION: HireHawk's diverse team and wide service network indicate a strong focus on customer satisfaction and a commitment to delivering high-quality services.

📊 Role Analysis

Career Level: Senior Marketing Role (Expert-level Klaviyo knowledge and experience required)

Reporting Structure: This role may report directly to the Head of Marketing or a similar position, depending on the company's organizational structure.

Work Arrangement: Remote (LatAm) with flexible working hours (40 hours per week, 8 am - 5 pm PST)

Growth Opportunities:

• Potential to mentor junior team members and develop their Klaviyo skills
• Opportunity to drive significant revenue growth and make a substantial impact on the company's success
• Chance to expand expertise in retention marketing and advanced Klaviyo features

ASSUMPTION: Given the expert-level requirements and the company's focus on customer satisfaction, this role offers significant growth opportunities for the right candidate.

🌍 Location & Work Environment

Office Type: Remote (LatAm)

Office Location(s): Cape Town, Western Cape, South Africa

Geographic Context:

• Cape Town is the legislative capital of South Africa and is known for its natural beauty, vibrant culture, and diverse communities.
• The Western Cape is a province rich in history, natural resources, and economic opportunities.
• South Africa is a multicultural country with a growing economy and a strong focus on digital transformation.

Work Schedule: Flexible working hours with a core working day of 8 am - 5 pm PST

ASSUMPTION: The remote work arrangement and flexible working hours allow for a better work-life balance and the opportunity to work with a global team.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to assess communication skills and cultural fit
• Technical assessment or case study to evaluate Klaviyo expertise and strategic thinking
• Final interview with the hiring manager or a panel of stakeholders

Key Assessment Areas:

• Klaviyo expertise and advanced automation skills
• Strategic thinking and retention marketing strategies
• Analytical skills and data-driven decision-making
• Communication and collaboration skills

Application Tips:

• Highlight your Klaviyo expertise and retention marketing achievements in your resume and cover letter.
• Prepare for technical questions related to Klaviyo automation, segmentation, and analytics.
• Research HireHawk's company culture and values to demonstrate your cultural fit.
• Be ready to discuss your strategic approach to retention marketing and revenue growth.

ATS Keywords: Klaviyo, email marketing automation, retention marketing, segmentation, dynamic content, triggered campaigns, deliverability, revenue growth, customer lifetime value, predictive analytics, A/B testing, API integrations

ASSUMPTION: The interview process will focus on evaluating the candidate's Klaviyo expertise, strategic thinking, and cultural fit, as these are critical for success in this role.

🛠️ Tools & Technologies

• Klaviyo (expert-level proficiency required)
• Email marketing automation platforms (e.g., Mailchimp, HubSpot, etc.)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM, etc.)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, etc.)

ASSUMPTION: The required tools and technologies are industry-standard and can be learned or improved upon with relevant experience and training.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Expertise and continuous learning
• Collaboration and teamwork
• Innovation and adaptability

Work Style:

• Results-driven and data-focused
• Collaborative and communicative
• Adaptable and open to learning new tools and strategies
• Strategic and forward-thinking

Self-Assessment Questions:

• Do you have a proven track record of driving significant revenue growth through retention marketing programs?
• Are you comfortable working remotely and collaborating with a global team?
• Do you possess expert-level Klaviyo knowledge and advanced automation skills?

ASSUMPTION: HireHawk values expertise, collaboration, and a customer-centric approach, making this role an excellent fit for experienced retention marketing professionals with strong Klaviyo skills.

⚠️ Potential Challenges

• Managing high-volume sending and complex integrations with Klaviyo and other marketing tools
• Keeping up with Klaviyo's frequent feature updates and platform changes
• Developing and implementing advanced segmentation strategies using behavioral data and predictive modeling
• Working remotely with a global team and managing time zones

ASSUMPTION: The potential challenges in this role require a high level of Klaviyo expertise, technical proficiency, and strong communication skills to overcome.

📈 Similar Roles Comparison

• This role is unique in its focus on expert-level Klaviyo mastery and advanced retention marketing strategies.
• Similar roles may include Senior Email Marketing Manager, Retention Marketing Specialist, or Growth Marketing Manager, but they may not require the same level of Klaviyo expertise or focus on retention marketing.
• Career progression from this role could lead to a Head of Marketing or Chief Marketing Officer position, focusing on overall marketing strategy and team leadership.

ASSUMPTION: The unique focus on Klaviyo expertise and retention marketing strategies sets this role apart from similar positions in the industry.

📝 Sample Projects

• Developing and implementing a comprehensive retention marketing roadmap for a global e-commerce brand
• Architecting and executing complex automation flows to maximize customer lifetime value for a subscription-based service
• Creating dynamic content systems and advanced triggered campaigns to improve open rates and click-through rates for a B2B company

ASSUMPTION: The sample projects listed above demonstrate the expert-level Klaviyo knowledge and advanced retention marketing strategies required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the current retention marketing strategies in place and how this role will build upon them?
• How does the company support the professional development of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• Can you provide examples of how the company has adapted its marketing strategies to changing customer behavior or market trends?
• How does the company foster a collaborative and inclusive work environment, especially for remote team members?

ASSUMPTION: Asking these questions will help you better understand the role's expectations, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Highlight your Klaviyo expertise and retention marketing achievements in your resume and cover letter.
• Prepare for technical questions related to Klaviyo automation, segmentation, and analytics.
• Research HireHawk's company culture and values to demonstrate your cultural fit.
• Be ready to discuss your strategic approach to retention marketing and revenue growth.
• Follow up with the hiring manager or HR representative within one week of submission to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.