📌 Core Information
🔹 Job Title: Lifecycle Marketing Manager, Veterinarian
🔹 Company: Roo
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 26, 2025
🔹 Experience Level: Mid-Senior level (5+ years)
🔹 Remote Status: Remote-first (Hybrid for San Francisco)
🚀 Job Overview
Key aspects of this role include:
- Defining and scaling a D2C lifecycle marketing strategy for veterinary clinicians on Roo
- Designing and managing personalized promotions and offers to drive engagement and retention
- Owning full-funnel communication journeys across channels with Braze as the canvas
- Collaborating cross-functionally to align lifecycle initiatives with Roo’s broader provider growth strategy and product roadmap
ASSUMPTION: This role requires a strong background in lifecycle marketing, CRM, or growth marketing, with a focus on D2C, marketplaces, or healthcare contexts. Experience in managing or evolving loyalty programs is also crucial for success in this position.
📋 Key Responsibilities
✅ Define and scale a D2C lifecycle marketing strategy that deepens vet engagement, boosts retention, and grows loyalty program participation
✅ Design and manage personalized promotions and offers that drive measurable results, such as shift confirmations, frequency of bookings, or high-value clinician satisfaction
✅ Own full-funnel communication journeys across channels and touchpoints, with Braze as your canvas
✅ Collaborate cross-functionally to align lifecycle initiatives with Roo’s broader provider growth strategy and product roadmap
ASSUMPTION: Success in this role requires a deep understanding of veterinary clinicians' needs and behaviors, as well as strong analytical skills to measure and optimize lifecycle and promotional performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in lifecycle marketing, CRM, or growth marketing, ideally in D2C, marketplaces, or healthcare contexts
Required Skills:
- Proven success managing or evolving loyalty programs to improve engagement and retention
- Deep familiarity with tools like Braze, HubSpot, Iterable, or equivalent marketing automation platforms
- Analytical mindset with strong fluency in segmentation, performance tracking, and experimental design
- Excellent written communication skills and comfort crafting messaging tailored to mission-driven professionals
- Proven ability to work cross-functionally in a dynamic, fast-paced environment
Preferred Skills:
- Experience working with veterinary professionals or in the healthcare industry
- Familiarity with the veterinary relief market or staffing industry
ASSUMPTION: While not explicitly stated, a strong understanding of the veterinary industry and its unique challenges would be beneficial for success in this role. Additionally, experience with A/B testing and data analysis tools would be highly desirable.
💰 Compensation & Benefits
Salary Range: $110,000 - $150,000 USD per year (varies by location)
Benefits:
- Accelerated growth and learning potential
- Stipends for home office setup, continuing education, and monthly wellness
- Comprehensive health benefits with base medical plan covered at 100% and optional premium buy-up plans
- 401K
- Unlimited paid time off
- Paid maternity/paternity and reproductive care leave
- Gifts on your birthday and anniversary
- Opportunity for domestic travel, including for regional team-building events
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on state averages and may vary depending on the candidate's skills, experience, and location. Roo offers a competitive benefits package to attract and retain top talent in the marketing field.
📌 Applicant Insights
🔍 Company Context
Industry: Roo operates in the veterinary staffing and healthcare technology sectors, focusing on connecting veterinary professionals with animal hospitals through innovative technology.
Company Size: Roo is a mid-sized company with 51-200 employees, offering a dynamic and collaborative work environment.
Founded: Roo was founded in 2019, with a mission to transform the way veterinary relief work gets done and improve the lives of veterinary professionals and the pets they serve.
Company Description:
- Roo is the largest veterinary relief network in the U.S., connecting veterinarians, vet techs, and animal hospitals through a modern, easy-to-use platform
- The company aims to solve the growing problem of veterinary professionals stretched to their limits and hospitals struggling to fill critical staffing gaps
- Roo's platform enables hospitals to access a nationwide network of licensed vets and techs for relief coverage and recruitment, helping them reduce wait times, expand appointment availability, and support their teams
- For veterinary professionals, Roo offers flexibility, higher earnings, and the opportunity to explore clinics that match their values
Company Specialties:
- Veterinary staffing and hospital relief
- Veterinary technology and platform development
- Healthcare industry innovation and transformation
Company Website: https://roo.vet
ASSUMPTION: Roo's focus on combining technology with a deep respect for the people behind the medicine sets it apart in the veterinary staffing and healthcare technology industries.
📊 Role Analysis
Career Level: Mid-Senior level (5+ years of experience)
Reporting Structure: The Lifecycle Marketing Manager will report directly to the Head of Marketing or a similar role within Roo's marketing department.
Work Arrangement: This role is remote-first, with the option for a hybrid work arrangement for candidates based in San Francisco.
Growth Opportunities:
- Potential to grow into a leadership role within Roo's marketing department as the company expands
- Opportunities to shape and optimize Roo's lifecycle marketing strategy, driving significant business impact
- Chance to work closely with cross-functional teams, gaining exposure to various aspects of Roo's business operations
ASSUMPTION: Success in this role could lead to career advancement opportunities within Roo's marketing department or other areas of the business, depending on the candidate's skills and interests.
🌍 Location & Work Environment
Office Type: Remote-first with an option for a hybrid work arrangement for San Francisco-based employees
Office Location(s): Roo's headquarters is located in San Francisco, California, with additional offices in various cities across the United States.
Geographic Context:
- Roo operates in multiple states across the U.S., with a strong presence in California, Texas, and other major veterinary markets
- The company's remote-first policy allows employees to work from anywhere within the United States, with the option for in-person collaboration at Roo's offices
- Roo's work environment is dynamic, fast-paced, and highly collaborative, with a strong focus on innovation and continuous improvement
Work Schedule: Full-time (40 hours per week) with flexible hours to accommodate remote work and personal schedules
ASSUMPTION: Roo's remote-first policy and flexible work arrangements enable employees to balance their personal and professional lives more effectively, contributing to improved job satisfaction and retention.
💼 Interview & Application Insights
Typical Process:
- Online application submission through Roo's careers page
- Phone or video screening with a member of Roo's talent acquisition team
- Behavioral and skills-based interviews with the hiring manager and cross-functional team members
- Final interviews with senior leadership, followed by a decision and offer
Key Assessment Areas:
- Candidates' understanding of Roo's platform and value proposition
- Marketing strategy and promotional planning skills
- Ability to analyze and interpret data to inform decision-making
- Cultural fit and alignment with Roo's core values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of Roo's platform and the veterinary relief market in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and cultural fit
- Showcase your ability to work collaboratively and drive results in a dynamic, fast-paced environment
ATS Keywords: Lifecycle Marketing, CRM, Growth Marketing, Promotional Strategies, Loyalty Programs, Marketing Automation, Analytical Skills, Segmentation, Performance Tracking, Experimental Design, Written Communication, Cross-Functional Collaboration, Customer-Centric Creativity, Retention Strategies, Engagement Strategies, Data Analysis, Veterinary Relief Market, Healthcare Industry
ASSUMPTION: Roo's hiring process is designed to assess candidates' skills, cultural fit, and potential to drive meaningful impact within the company's marketing department.
🛠️ Tools & Technologies
- Braze (or similar marketing automation platform)
- Google Analytics or other web analytics tools
- Microsoft Office Suite or Google Workspace
- Project management tools (e.g., Asana, Trello, or Jira)
- CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
ASSUMPTION: Familiarity with these tools is not required but would be beneficial for success in this role. Roo provides training and support to help employees develop the skills they need to excel in their positions.
👔 Cultural Fit Considerations
Company Values:
- Bias to Urgency: Roo's team members are proactive and driven, always seeking to improve and innovate
- Drive Measurable Impact: Roo focuses on data-driven decision-making and continuous improvement
- Seek Understanding: Roo encourages curiosity, empathy, and a deep understanding of its users and the veterinary relief market
- Solve Customer Problems: Roo prioritizes the needs and challenges of its users, working to create meaningful solutions that improve their lives
- Have Fun: Roo fosters a positive, collaborative work environment that values employee well-being and happiness
Work Style:
- Dynamic and fast-paced, with a strong focus on innovation and continuous improvement
- Highly collaborative, with a emphasis on cross-functional teamwork and communication
- Data-driven, with a focus on measurable results and performance tracking
- Mission-driven, with a commitment to improving the lives of veterinary professionals and the pets they serve
Self-Assessment Questions:
- Do you thrive in dynamic, fast-paced environments, and are you comfortable working in a remote-first setting?
- Are you passionate about the veterinary industry and committed to improving the lives of veterinary professionals?
- Do you have strong analytical skills and a data-driven approach to decision-making?
- Are you a strong communicator, both written and verbal, with the ability to craft compelling messages for a mission-driven audience?
- Do you enjoy working collaboratively and driving results in a team setting?
ASSUMPTION: Roo's cultural fit considerations focus on identifying candidates who are passionate about the veterinary industry, driven to make a meaningful impact, and well-suited to a dynamic, remote-first work environment.
⚠️ Potential Challenges
- Managing multiple marketing channels and touchpoints to optimize engagement and retention
- Balancing the need for personalized, targeted communications with the efficiency and scalability required for a growing platform
- Adapting to the unique challenges and constraints of the veterinary relief market and healthcare industry
- Collaborating effectively with cross-functional teams to align lifecycle initiatives with Roo's broader provider growth strategy and product roadmap
- Measuring and optimizing the performance of lifecycle and promotional campaigns in a rapidly evolving business environment
ASSUMPTION: Success in this role requires strong analytical skills, a deep understanding of the veterinary relief market, and the ability to adapt to change and optimize performance in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the Lifecycle Marketing Manager for Veterinarians will focus specifically on the unique needs and behaviors of veterinary clinicians, requiring a deep understanding of the veterinary relief market and healthcare industry
- This role offers the opportunity to shape and optimize Roo's lifecycle marketing strategy, driving significant business impact and career growth potential
- Compared to similar roles in other industries, this position requires a strong focus on data-driven decision-making, continuous improvement, and a deep commitment to improving the lives of veterinary professionals and the pets they serve
ASSUMPTION: While this role shares similarities with other lifecycle marketing positions, its unique focus on the veterinary relief market and healthcare industry sets it apart and presents a compelling opportunity for candidates passionate about making a meaningful impact in the veterinary profession.
📝 Sample Projects
- Developing and executing a targeted promotional campaign to drive shift confirmations and boost clinician satisfaction among new users
- Optimizing Roo's loyalty program to improve engagement, retention, and revenue growth among high-potential clinicians
- Analyzing and segmenting clinician data to identify key moments that matter in the lifecycle journey and inform personalized communication strategies
ASSUMPTION: These sample projects illustrate the data-driven, collaborative, and customer-centric approach required for success in the Lifecycle Marketing Manager role for Veterinarians at Roo.
❓ Key Questions to Ask During Interview
- Can you describe the typical lifecycle journey of a veterinary clinician on Roo, and how you would optimize engagement and retention at key moments?
- How do you approach segmenting clinician data to inform personalized communication strategies and promotional offers?
- Can you provide an example of a successful lifecycle marketing campaign you've executed in the past, and how you measured its performance?
- How do you collaborate with cross-functional teams to align lifecycle initiatives with a company's broader growth strategy and product roadmap?
- Can you discuss a challenge you've faced in a previous role that required you to adapt to a changing market or industry, and how you overcame it?
- How do you ensure that your marketing strategies and communications resonate with a mission-driven audience, such as veterinary professionals?
ASSUMPTION: These key questions are designed to assess candidates' understanding of Roo's platform and value proposition, as well as their ability to drive meaningful impact in the Lifecycle Marketing Manager role for Veterinarians.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on the unique challenges and opportunities presented by the veterinary relief market
- Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and cultural fit
- Showcase your ability to work collaboratively and drive results in a dynamic, fast-paced environment
- Follow up with Roo's talent acquisition team one week after submitting your application to inquire about your application status, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
