📌 Core Information
🔹 Job Title: Lifecycle Marketing Operations Specialist
🔹 Company: Zillow
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-Time, Remote OK
🔹 Category: Marketing
🔹 Date Posted: 2025-04-08
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK (Mexico preferred)
🚀 Job Overview
Key aspects of this role include:
- Partnering with marketing strategy teams to configure and launch campaigns across various channels
- Building campaigns in Customer Data Platform (CDP) and Email Service Provider (ESP) platforms
- Monitoring and maintaining channel and audience health through data analysis and reporting
- Improving operational efficiency and driving opportunities for growth
- Collaborating effectively with cross-functional teams
ASSUMPTION: This role requires a balance of technical skills, data analysis, and strong communication to succeed in a fast-paced, collaborative environment.
📋 Key Responsibilities
✅ Partner with marketing strategy teams to recommend campaign configuration based on platform capabilities, audience data, and marketing requirements
✅ Build campaigns in CDP and ESP platforms, including creating or updating HTML email templates, audience segments, journey configuration, and ensuring QA, final send, and deliverability best practices
✅ Build and supervise channel and audience health reports, regularly reviewing campaign performance against benchmarks and sharing insights with marketing strategy partners
✅ Gain familiarity with internal data and sources to define and standardize audiences, and guide experimentation in CDP/ESP
✅ Constantly search for and drive opportunities to improve operational efficiency, with a specific eye toward speed-to-market, data accuracy, and channel health
ASSUMPTION: This role involves hands-on campaign execution, program management, and collaboration with various teams to ensure marketing campaigns align with business objectives and channel health benchmarks.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2+ years of experience working in email deliverability, channel marketing, or marketing operations with hands-on experience creating and owning campaign builds and sends. Email experience, including HTML/CSS experience, is required.
Required Skills:
- Proficient in Excel, JIRA, Litmus, and Tableau
- Strong communication skills, both written and verbal, to interact effectively with business and engineering individuals
- Ability to think critically, be self-motivated, and navigate ambiguity
Preferred Skills:
- SMS/Push Notification/Mobile experience
- Experience using Confluence, G Suite, and Simon Data
- Experience using internal and external deliverability tools
- Professional application of agile methodologies (specifically Scrum)
- SQL proficiency
ASSUMPTION: Candidates with transferable skills or related experiences are encouraged to apply, as Zillow values the perspective of non-traditional backgrounds.
💰 Compensation & Benefits
Salary Range: MXN 80,000 - 120,000 per month (based on experience and location, with equity awards based on factors such as experience, performance, and location)
Benefits:
- Competitive base salary
- Equity awards
- Benefits package
Working Hours: Full-time, with flexibility for a remote worker
ASSUMPTION: The salary range is estimated based on market research for similar roles in Mexico, with equity awards being a significant component of the total compensation package.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate Technology (PropTech)
Company Size: Medium (201-500 employees)
Founded: 2000
Company Description:
- Zillow is reimagining real estate to make it easier to unlock life’s next chapter
- As the most-visited real estate website in the United States, Zillow helps movers find and win their home through digital solutions, first-class partners, and easier buying, selling, financing, and renting experiences
- Zillow is committed to Equity and Belonging, setting the standard for work experiences of the future, and fostering a culture of innovation
Company Specialties:
- Real Estate Marketplace
- Home Loans
- Rentals
- Premier Agent Program
Company Website: Zillow
ASSUMPTION: Zillow is a well-established company in the real estate industry, with a strong focus on innovation and employee experience.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and career progression
Reporting Structure: This role reports directly to the Senior Manager, Lifecycle Marketing Operations
Work Arrangement: Remote OK, with a preference for candidates based in Mexico City
Growth Opportunities:
- Potential to take on more responsibility and advance within the marketing operations team
- Opportunities to collaborate with cross-functional teams and gain exposure to different aspects of the business
- Chance to contribute to Zillow's mission of reimagining real estate and making it easier for customers to unlock life’s next chapter
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Remote-friendly, with occasional in-office events
Office Location(s): Mexico City, with occasional in-office events
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, known for its rich history, vibrant culture, and diverse neighborhoods
- The city offers a mix of urban and suburban living options, with a cost of living that is generally lower than other major cities in North America
- Mexico City has a humid subtropical climate, with mild winters and warm summers
Work Schedule: Full-time, with flexibility for a remote worker
ASSUMPTION: Mexico City offers a unique blend of culture, history, and affordability, making it an attractive location for remote workers in the real estate industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the team
Key Assessment Areas:
- Technical skills and experience with campaign execution, email deliverability, and marketing operations
- Communication and collaboration skills
- Problem-solving abilities and adaptability to ambiguity
- Alignment with Zillow's mission and values
Application Tips:
- Highlight relevant experience and skills in your resume, with a focus on campaign execution, email deliverability, and marketing operations
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, adaptability, and communication abilities
ATS Keywords: Lifecycle Marketing, Email Deliverability, Campaign Execution, Marketing Operations, HTML, CSS, Data Analysis, Communication, Problem Solving, Collaboration, MarTech Tools, Audience Data, Operational Excellence, Agile Methodologies, SQL
ASSUMPTION: The interview process for this role is likely to be competitive, with a focus on assessing technical skills, communication abilities, and cultural fit.
🛠️ Tools & Technologies
- Customer Data Platform (CDP)
- Email Service Provider (ESP)
- HTML/CSS
- Excel, JIRA, Litmus, Tableau
- Confluence, G Suite, Simon Data (preferred)
- Internal and external deliverability tools (preferred)
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, with a preference for candidates who have experience using preferred tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Obsessed
- Ownership
- Inclusion
- One Zillow
Work Style:
- Collaborative
- Fast-paced
- Data-driven
- Adaptable
- Customer-focused
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable navigating ambiguity and driving opportunities for growth?
- Do you have strong communication skills and the ability to work effectively with cross-functional teams?
- Are you passionate about enabling marketing teams to deliver on Zillow's vision of reimagining real estate?
ASSUMPTION: Zillow values candidates who are innovative, customer-obsessed, and committed to driving operational excellence in a collaborative, fast-paced environment.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines in a fast-paced environment
- Navigating ambiguity and driving opportunities for growth in a dynamic industry
- Collaborating effectively with cross-functional teams to ensure marketing campaigns align with business objectives and channel health benchmarks
- Adapting to changes in technology, tools, and processes as the role evolves
ASSUMPTION: Success in this role requires strong communication, adaptability, and a commitment to driving operational excellence in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Marketing Operations Specialist or Email Marketing Specialist, with a focus on lifecycle marketing and campaign execution
- Unlike other marketing roles, this position requires a strong technical background in campaign execution, email deliverability, and marketing operations
- Career progression in this role may lead to opportunities in marketing management, marketing technology, or data analysis
ASSUMPTION: This role offers a unique blend of technical, data-driven, and collaborative responsibilities, with opportunities for growth and career progression within the marketing operations team.
📝 Sample Projects
- Developing and executing a campaign to launch a new product or feature
- Analyzing campaign performance data to identify trends and opportunities for optimization
- Collaborating with cross-functional teams to improve operational efficiency and drive channel health
ASSUMPTION: Sample projects for this role involve a mix of technical campaign execution, data analysis, and collaboration with cross-functional teams to drive operational excellence.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role collaborate with other teams within the marketing department and the broader organization?
- What are the biggest challenges facing the lifecycle marketing operations team, and how can this role help address them?
- How does Zillow support the professional development and growth of its employees in this role?
- What are the key performance indicators (KPIs) for success in this role, and how are they tracked and measured?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and commitment to driving success within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills in campaign execution, email deliverability, and marketing operations
- Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, adaptability, and communication abilities
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
