- Job Title: Lifecycle Marketing Senior Manager (Contract)
- Company: EarnIn
- Location: Mexico City, Mexico
- Job Type: Full-time Contract (Through November 2025)
- Category: Marketing
- Date Posted: May 5, 2025
- Experience Level: 5-10 years
- Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to drive engagement and conversion for EarnIn's Marketplace.
- Designing and launching targeted campaigns using owned channels to guide users through their journey.
- Collaborating with cross-functional teams to align messaging with product value propositions and customer insights.
- Monitoring and reporting on campaign performance to iterate and scale.
ASSUMPTION: This role requires a strong understanding of customer journeys, segmentation, and behavioral targeting. Proficiency with LCM tools and analytics platforms is crucial for success.
📋 Key Responsibilities
- Develop and execute marketing strategies to increase engagement and conversion for EarnIn’s Marketplace.
- Design and launch campaigns that are targeted, personalized, and value-driven using owned channels (email, push, SMS, in-app).
- Own the user journey for Marketplace Offers—identify friction points and opportunities to educate, motivate, and retain users.
- Partner with Product and Analytics teams to align messaging with product value propositions and customer insights.
- A/B test to drive continuous performance improvement.
- Monitor and report on campaign performance, leveraging learnings to iterate and scale.
- Use segmentation and lifecycle triggers to deliver the right message to the right user at the right time.
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to juggle multiple projects and collaborate effectively with cross-functional teams.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: 5+ years of CRM experience in a marketplace environment.
- Required Skills:
- Strong understanding of customer journeys, segmentation, and behavioral targeting.
- Proficiency with LCM tools (e.g., Braze, Iterable, Salesforce Marketing Cloud) and analytics platforms (e.g., Looker, Amplitude, Tableau).
- Experience launching multi-channel campaigns end-to-end, from brief to build to reporting.
- A data-first mindset—you love diving into performance metrics and using insights to optimize.
- Strong writing and communication skills; you can translate product benefits into user-centric messaging.
- Familiarity with different experimentation frameworks.
- Comfortable collaborating with cross-functional teams and juggling multiple projects.
ASSUMPTION: While not explicitly stated, it's assumed that candidates should have experience working with remote teams and be comfortable with asynchronous communication.
💰 Compensation & Benefits
- Salary Range: $120,000 - $160,000 USD per year (Based on market rates for similar roles in Mexico City)
- Benefits: Not specified, but typical benefits for a full-time contract role may include health insurance, retirement contributions, and paid time off.
- Working Hours: Full-time (40 hours/week), with flexible hours and remote work options.
ASSUMPTION: The salary range is estimated based on market rates for similar roles in Mexico City. The benefits section is left blank as the original job listing did not provide any information.
📌 Applicant Insights
🔍 Company Context
- Industry: Financial Services, specifically Fintech and Earned Wage Access.
- Company Size: 201-500 employees
- Founded: 2012
- Company Description: EarnIn is a financial technology company that lets users access their money as they earn it, not days or weeks later. They offer tools like credit monitoring, automated savings accounts, and low-balance protection with no interest, no credit checks, and no mandatory fees.
- Company Specialties: Mobile payments, financial services, Fintech, payroll, financial health, financial wellness, earned wage access, same-day pay, and on-demand pay.
📊 Role Analysis
- Career Level: Senior Manager
- Reporting Structure: This role will likely report directly to the Head of Marketing or a similar position.
- Work Arrangement: Remote OK, with flexible hours and the option to work from the company's offices in Mountain View, California, or Loveland, Ohio.
- Growth Opportunities: As a senior role, this position offers opportunities to mentor junior team members and influence the company's marketing strategy. There may also be opportunities to transition to a full-time, permanent role.
🌍 Location & Work Environment
- Office Type: Hybrid (Remote OK, with offices in Mountain View, California, and Loveland, Ohio)
- Office Location(s): 391 San Antonio Rd, Mountain View, California 94040, US; 6281 Tri Ridge Blvd, Loveland, Ohio 45140, US
- Geographic Context: Mexico City is the most populous city in Mexico and the largest Spanish-speaking city in the world. It offers a vibrant culture, rich history, and a diverse range of neighborhoods.
- Work Schedule: Full-time (40 hours/week), with flexible hours and the option to work remotely.
💼 Interview & Application Insights
- Typical Process: The application process may involve an initial screening, followed by a phone or video call with the hiring manager, and a final interview with the team.
- Key Assessment Areas: Candidates should expect to be assessed on their marketing expertise, data analysis skills, and cultural fit with the company.
- Application Tips:
- Tailor your resume and cover letter to highlight your CRM experience, customer journey mapping, and campaign management skills.
- Showcase your understanding of the EarnIn platform and its unique value proposition.
- Prepare examples of successful marketing campaigns you've led, focusing on results and data-driven decision-making.
🛠️ Tools & Technologies
- LCM tools (e.g., Braze, Iterable, Salesforce Marketing Cloud)
- Analytics platforms (e.g., Looker, Amplitude, Tableau)
- Other tools and technologies used by the company may include project management software, collaboration platforms, and marketing automation tools.
👔 Cultural Fit Considerations
- Company Values: Not explicitly stated, but based on the company's mission and industry, values may include customer-centricity, innovation, data-driven decision-making, and financial inclusion.
- Work Style: EarnIn values autonomy, collaboration, and a data-first mindset. Employees are expected to be self-starters, comfortable working remotely, and able to manage their time effectively.
- Self-Assessment Questions:
- How do you stay organized and manage your time when working remotely?
- Can you provide an example of a successful marketing campaign you've led, and how you used data to optimize its performance?
- How do you approach collaborating with cross-functional teams, and how have you handled conflicts or differing opinions in the past?
⚠️ Potential Challenges
- The role requires a high degree of autonomy and may involve managing multiple projects simultaneously.
- The company is growing rapidly, which can present both opportunities and challenges in terms of organizational structure and priorities.
- The role is a full-time contract position through November 2025, which may limit long-term career prospects within the company.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Lifecycle Marketing Manager position in a Fintech or financial services company.
- However, this role is focused on a specific product (Marketplace Offers) and may require more specialized knowledge of earned wage access and financial wellness products.
- Career paths may vary depending on the company's growth and the individual's performance, but this role could lead to a Head of Marketing or VP of Marketing position in the future.
📝 Sample Projects
- Developing and executing a targeted email campaign to drive user engagement with Marketplace Offers.
- Analyzing user data to identify trends and opportunities for segmentation and personalization.
- Collaborating with the product team to create in-app messaging that educates users about the benefits of Marketplace Offers.
- Designing and launching a push notification campaign to re-engage inactive users.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does the company support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does the company approach A/B testing and experimentation in marketing campaigns?
- What are the biggest challenges facing the Marketplace Offers platform, and how can this role help address them?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://job-boards.greenhouse.io/earnin/jobs/6861011).
- Tailor your resume and cover letter to highlight your CRM experience, customer journey mapping, and campaign management skills.
- Prepare examples of successful marketing campaigns you've led, focusing on results and data-driven decision-making.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
