Lifecycle Marketing Specialist

📌 Core Information

🔹 Job Title: Lifecycle Marketing Specialist

🔹 Company: loanDepot

🔹 Location: United States

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Designing and implementing integrated marketing campaigns, focusing on email and SMS marketing
• Managing end-to-end execution of lifecycle initiatives and monitoring campaign performance
• Collaborating with cross-functional teams to ensure cohesive and effective campaign execution
• Providing regular reporting and insights on campaign performance to key stakeholders

ASSUMPTION: This role requires a strong background in lifecycle marketing, with a focus on email and SMS marketing. Candidates should be proficient in marketing automation tools and have experience in A/B testing and segmentation techniques.

📋 Key Responsibilities

✅ Designs and implements integrated marketing campaigns, specifically email and SMS, using customer engagement platforms such as Braze and Salesforce.

✅ Manages end-to-end execution of lifecycle initiatives, including copy and asset development, audience segmentation, campaign and journey setup, testing, and deployment.

✅ Identifies opportunities for improvement in the customer journey; segments audiences for targeted and personalized communications, delivering tailored messages to specific targeted cohorts.

✅ Monitors campaign performance and leads progression to make data-driven adjustments to improve conversion rates.

✅ Collaborates with creative and content teams to ensure cohesive and effective campaign execution.

✅ Provides regular reporting and insights on campaign performance to key stakeholders by using learnings to guide future initiatives.

✅ Oversees campaigns and sends requests from cross-functional partners and serving as a lifecycle expert and owner on cross-functional projects.

✅ Performs other duties and projects as assigned.

ASSUMPTION: This role requires strong analytical skills and the ability to work collaboratively with cross-functional teams. Candidates should be comfortable using data to drive decision-making and have experience in marketing automation tools.

🎯 Required Qualifications

Education: Bachelor’s Degree preferred

Experience: Minimum of three (3) years’ experience working in lifecycle marketing

Required Skills:

• Proven experience in marketing automation and CRM tools (e.g. Braze, Iterable, Segment, Salesforce Marketing Cloud, Marketo)
• Technical experience setting up one-time and triggered campaigns, building user journeys, segmenting audiences, and evaluating performance in marketing automation tools
• Familiarity with A/B testing, segmentation, and personalization techniques

Preferred Skills:

• Experience with Braze and Salesforce
• Familiarity with the mortgage industry

ASSUMPTION: Candidates with relevant experience in lifecycle marketing and a strong background in marketing automation tools are likely to be successful in this role. Familiarity with the mortgage industry is a plus but not required.

💰 Compensation & Benefits

Salary Range: $56,000 - $99,000 per year

Benefits:

• Medical
• Dental
• Vision
• Wellness Program
• Paid Time Off
• Tuition Reimbursement

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a lifecycle marketing role with 2-5 years of experience. The benefits package is comprehensive and includes medical, dental, and vision insurance, as well as a wellness program and paid time off.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically mortgage lending

Company Size: 1,001-5,000 employees

Founded: 2010

Company Description:

• loanDepot is a digital commerce company committed to serving its customers throughout the home ownership journey
• Since its launch in 2010, loanDepot has revolutionized the mortgage industry with a digital-first approach
• Today, as one of the nation’s largest non-bank retail mortgage lenders, loanDepot enables customers to achieve the American dream of homeownership through a broad suite of lending and real estate services

Company Specialties:

• Refinancing
• Excellent Customer Care
• Home Loans
• Mortgage Loans

Company Website: http://www.loanDepot.com

ASSUMPTION: loanDepot is a well-established company in the mortgage lending industry, with a strong focus on digital commerce and customer care. Candidates should be comfortable working in a fast-paced, collaborative environment.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Senior Marketing Manager

Work Arrangement: On-site, full-time

Growth Opportunities:

• Internal growth and professional development opportunities, including tuition reimbursement
• Extensive internal mobility within the marketing department and the company as a whole

ASSUMPTION: This role offers significant opportunities for growth and development within the marketing department and the company. Candidates should be proactive in seeking out these opportunities and taking initiative in their career development.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Irvine, California; Foothill Ranch, California; Plano, Texas; Scottsdale, Arizona; Norwood, Massachusetts

Geographic Context:

• loanDepot's headquarters are located in Irvine, California, with additional offices in Texas, Arizona, and Massachusetts
• The company operates in the competitive mortgage lending industry, with a focus on digital commerce and customer care
• The United States is the primary market for loanDepot's services

Work Schedule: Full-time, typically 40 hours per week, with some flexibility for remote work

ASSUMPTION: Candidates should be comfortable working in a corporate office environment and be willing to travel to other office locations as needed. The work schedule is generally consistent, with some flexibility for remote work.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the senior marketing manager

Key Assessment Areas:

• Marketing automation and CRM tools proficiency
• Campaign management and execution skills
• Data analysis and reporting skills
• Collaboration and communication skills

Application Tips:

• Highlight relevant experience in lifecycle marketing and marketing automation tools
• Tailor your resume and cover letter to emphasize your skills and experience in the key assessment areas
• Prepare examples of successful marketing campaigns you've managed and the results you achieved

ATS Keywords: Lifecycle Marketing, Email Marketing, SMS Marketing, Marketing Automation, CRM Tools, A/B Testing, Personalization Techniques

ASSUMPTION: The interview process for this role is likely to focus on the candidate's technical skills and experience in lifecycle marketing and marketing automation tools. Candidates should be prepared to discuss their experience with data analysis and reporting, as well as their ability to collaborate effectively with cross-functional teams.

🛠️ Tools & Technologies

• Braze
• Salesforce
• Marketing automation tools (e.g. Iterable, Segment, Salesforce Marketing Cloud, Marketo)

ASSUMPTION: Candidates should have experience with at least one of the marketing automation tools listed above. Familiarity with Braze and Salesforce is preferred but not required.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Collaborative
• Innovative
• Agile

Work Style:

• Fast-paced
• Collaborative
• Data-driven
• Customer-focused

Self-Assessment Questions:

• Do you have experience working in a fast-paced, collaborative environment?
• Are you comfortable using data to drive decision-making?
• Do you have a strong customer focus and a passion for delivering excellent customer care?

ASSUMPTION: loanDepot values candidates who are customer-centric, collaborative, innovative, and agile. Candidates should be comfortable working in a fast-paced, data-driven environment and have a strong customer focus.

⚠️ Potential Challenges

• The mortgage industry is highly competitive, and candidates should be prepared to work in a fast-paced environment
• The role requires a strong background in marketing automation tools, and candidates should be comfortable using data to drive decision-making
• The company is growing rapidly, and candidates should be comfortable working in a dynamic, changing environment
• The role may require some travel to other office locations

ASSUMPTION: Candidates should be comfortable working in a fast-paced, competitive environment and be willing to adapt to change. Familiarity with the mortgage industry is a plus but not required.

📈 Similar Roles Comparison

• This role is similar to other lifecycle marketing roles in the financial services industry, with a focus on email and SMS marketing
• However, this role is unique in its focus on the mortgage lending industry and loanDepot's digital-first approach to customer care
• Candidates should consider their career goals and whether a role in mortgage lending aligns with their long-term objectives

ASSUMPTION: This role is similar to other lifecycle marketing roles in the financial services industry, but with a unique focus on the mortgage lending industry and loanDepot's digital-first approach to customer care.

📝 Sample Projects

• Developing and executing a targeted email campaign to improve customer retention
• Analyzing campaign performance data to identify trends and make data-driven adjustments to improve conversion rates
• Collaborating with the creative team to develop engaging and effective campaign assets

ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks they may be responsible for in this role. However, the specific projects and responsibilities may vary depending on the needs of the company and the team.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing department in the next year?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for growth and development within the marketing department and the company as a whole?
• How does loanDepot's digital-first approach to customer care set it apart from competitors in the mortgage lending industry?
• What is the company's approach to work-life balance for employees in this role?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the industry. However, candidates should feel free to ask any questions they have about the role or the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your skills and experience in lifecycle marketing and marketing automation tools
• Prepare examples of successful marketing campaigns you've managed and the results you achieved
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.