Lifecycle Marketing Specialist

📌 Core Information

🔹 Job Title: Lifecycle Marketing Specialist

🔹 Company: loanDepot

🔹 Location: United States

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Designing and implementing integrated marketing campaigns, focusing on email and SMS marketing
• Managing end-to-end execution of lifecycle initiatives and monitoring campaign performance
• Collaborating with cross-functional teams to ensure cohesive and effective campaign execution
• Providing regular reporting and insights on campaign performance to key stakeholders
• Overseeing campaigns and serving as a lifecycle expert and owner on cross-functional projects

ASSUMPTION: This role requires a strong background in lifecycle marketing, with a focus on email and SMS marketing. The ideal candidate will have experience with marketing automation tools and CRM platforms, as well as a data-driven mindset to optimize campaign performance.

📋 Key Responsibilities

✅ Designs and implements integrated marketing campaigns, specifically email and SMS, using customer engagement platforms such as Braze and Salesforce.

✅ Manages end-to-end execution of lifecycle initiatives, including copy and asset development, audience segmentation, campaign and journey setup, testing, and deployment.

✅ Identifies opportunities for improvement in the customer journey; segments audiences for targeted and personalized communications, delivering tailored messages to specific targeted cohorts.

✅ Monitors campaign performance and leads progression to make data-driven adjustments to improve conversion rates.

✅ Collaborates with creative and content teams to ensure cohesive and effective campaign execution.

✅ Provides regular reporting and insights on campaign performance to key stakeholders by using learnings to guide future initiatives.

✅ Oversees campaigns and sends requests from cross-functional partners and serving as a lifecycle expert and owner on cross-functional projects.

✅ Performs other duties and projects as assigned.

ASSUMPTION: The responsibilities listed above are essential for driving post-lead nurturing efforts, advancing leads through the sales funnel, and ensuring long-term customer engagement. The ideal candidate will be proficient in designing, building, and managing email and SMS marketing campaigns, as well as segmenting audiences and analyzing campaign performance.

🎯 Required Qualifications

Education: Bachelor’s Degree preferred

Experience: Minimum of three (3) years’ experience working in lifecycle marketing

Required Skills:

• Proven experience in marketing automation and CRM tools (e.g., Braze, Iterable, Segment, Salesforce Marketing Cloud, Marketo)
• Technical experience setting up one-time and triggered campaigns, building user journeys, segmenting audiences, and evaluating performance in marketing automation tools
• Familiarity with A/B testing, segmentation, and personalization techniques

Preferred Skills:

• Experience with loanDepot's specific marketing automation and CRM tools
• Knowledge of the mortgage industry and customer lifecycle

ASSUMPTION: While a Bachelor’s Degree is preferred, relevant experience and a strong portfolio may be considered in lieu of a degree. The required skills listed above are essential for success in this role, and the ideal candidate will have a proven track record in lifecycle marketing, with a focus on email and SMS marketing.

💰 Compensation & Benefits

Salary Range: $56,000 - $99,000 per year

Benefits:

• Medical, Dental, and Vision insurance
• Wellness program to support mental and physical health
• Paid time off for both exempt and non-exempt positions
• Tuition reimbursement for professional development opportunities

Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for a lifecycle marketing specialist role with 2-5 years of experience. The benefits listed above are subject to change and may vary based on the employee's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically mortgage lending

Company Size: 1,001-5,000 employees

Founded: 2010

Company Description:

• loanDepot is a digital commerce company committed to serving its customers throughout the home ownership journey
• Since its launch in 2010, loanDepot has revolutionized the mortgage industry with a digital-first approach
• Today, loanDepot is the nation’s second largest non-bank retail mortgage lender, enabling customers to achieve the American dream of homeownership through a broad suite of lending and real estate services

Company Specialties:

• Refinancing
• Excellent Customer Care
• Home Loans

Company Website: www.loanDepot.com

ASSUMPTION: loanDepot is a well-established company in the mortgage industry, with a strong focus on digital commerce and customer care. The company's size and industry experience provide opportunities for growth and professional development for employees.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Senior Marketing Manager

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

• Internal growth and professional development opportunities, including tuition reimbursement
• Extensive training and mentorship programs to help employees advance their careers
• Opportunities to work on cross-functional projects and collaborate with various teams

ASSUMPTION: The Lifecycle Marketing Specialist role offers numerous opportunities for growth and professional development within loanDepot. The company's commitment to employee development and cross-functional collaboration creates an ideal environment for employees to advance their careers.

🌍 Location & Work Environment

Office Type: On-site, with multiple office locations across the United States

Office Location(s): Irvine, California; Foothill Ranch, California; Plano, Texas; Scottsdale, Arizona; Norwood, Massachusetts

Geographic Context:

• loanDepot's headquarters are located in Irvine, California, with additional offices in Foothill Ranch, California; Plano, Texas; Scottsdale, Arizona; and Norwood, Massachusetts
• The company's on-site work environment fosters collaboration and teamwork among employees
• loanDepot's offices are located in major metropolitan areas, providing employees with access to various cultural, recreational, and professional opportunities

Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work as needed

ASSUMPTION: loanDepot's on-site work environment provides employees with the opportunity to collaborate and build relationships with their colleagues. The company's multiple office locations across the United States offer employees the chance to work in diverse geographic contexts and take advantage of various cultural, recreational, and professional opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the senior marketing manager

Key Assessment Areas:

• Marketing automation and CRM tool experience
• Campaign performance analysis and data-driven decision-making
• Collaboration and communication skills
• Cultural fit and alignment with loanDepot's values

Application Tips:

• Highlight relevant experience and skills in your resume, focusing on marketing automation and CRM tools, campaign performance analysis, and data-driven decision-making
• Prepare examples of successful lifecycle marketing campaigns you've managed, including audience segmentation, personalization, and performance metrics
• Demonstrate your understanding of loanDepot's business and the mortgage industry in your cover letter

ATS Keywords: Lifecycle Marketing, Email Marketing, SMS Marketing, Marketing Automation, CRM Tools, A/B Testing, Personalization Techniques, Campaign Performance Analysis, Data-Driven Adjustments, Collaboration, Reporting, Creative Development, Customer Engagement, Lead Nurturing, Retention Strategies

ASSUMPTION: loanDepot's application process is designed to assess candidates' technical skills, data-driven mindset, and cultural fit. By highlighting relevant experience and skills in your resume and demonstrating your understanding of the company and industry, you can increase your chances of success in the application process.

🛠️ Tools & Technologies

• Braze
• Salesforce
• Iterable
• Segment
• Salesforce Marketing Cloud
• Marketo

ASSUMPTION: The Lifecycle Marketing Specialist role requires proficiency in marketing automation and CRM tools. Familiarity with Braze, Salesforce, and other relevant tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Inclusive and diverse
• Collaborative

Work Style:

• Data-driven and analytical
• Creative and innovative
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you have experience with marketing automation and CRM tools, and are you comfortable using data to drive campaign performance?
• Are you able to work collaboratively with cross-functional teams to ensure cohesive and effective campaign execution?
• Do you share loanDepot's commitment to customer-centricity, inclusivity, and collaboration?

ASSUMPTION: loanDepot's company culture is characterized by a strong commitment to customer-centricity, inclusivity, and collaboration. The ideal candidate for the Lifecycle Marketing Specialist role will be data-driven, creative, and collaborative, with a strong alignment with the company's values.

⚠️ Potential Challenges

• Managing multiple campaigns and initiatives simultaneously, requiring strong organizational skills and time management
• Keeping up with industry trends and best practices in lifecycle marketing, requiring continuous learning and professional development
• Collaborating effectively with cross-functional teams, requiring strong communication and interpersonal skills
• Working in a fast-paced and dynamic environment, requiring adaptability and flexibility

ASSUMPTION: The Lifecycle Marketing Specialist role presents numerous challenges, including managing multiple campaigns, staying up-to-date with industry trends, collaborating with cross-functional teams, and working in a fast-paced environment. The ideal candidate will be able to navigate these challenges and thrive in a dynamic and collaborative work environment.

📈 Similar Roles Comparison

• Compared to other lifecycle marketing roles, this position places a stronger emphasis on email and SMS marketing, as well as collaboration with cross-functional teams
• In the mortgage industry, loanDepot is known for its digital-first approach and commitment to customer care, providing unique opportunities for growth and professional development
• Career progression in this role may include advancement to Senior Lifecycle Marketing Manager or other marketing leadership positions

ASSUMPTION: The Lifecycle Marketing Specialist role at loanDepot offers unique opportunities for growth and professional development, with a focus on email and SMS marketing and collaboration with cross-functional teams. The mortgage industry's digital-first approach and commitment to customer care provide an ideal environment for employees to advance their careers.

📝 Sample Projects

• Developing and executing a targeted email campaign to re-engage inactive customers
• Analyzing customer data to identify opportunities for segmentation and personalization in SMS marketing campaigns
• Collaborating with the creative team to develop visually appealing and on-brand assets for lifecycle marketing campaigns

ASSUMPTION: The Lifecycle Marketing Specialist role involves a wide range of projects, from developing and executing targeted marketing campaigns to analyzing customer data and collaborating with cross-functional teams. The ideal candidate will have experience in these areas and be able to hit the ground running in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical lifecycle marketing campaigns for loanDepot customers, and how this role contributes to their success?
• How does loanDepot support the professional development and growth of its marketing team members?
• Can you provide an example of a successful lifecycle marketing campaign at loanDepot, and what made it successful?
• How does loanDepot foster a culture of inclusivity and diversity, and how does this role contribute to that culture?
• What are the key performance indicators (KPIs) for this role, and how will my performance be measured and evaluated?

ASSUMPTION: The Lifecycle Marketing Specialist role offers numerous opportunities for growth and professional development within loanDepot. By asking thoughtful questions during the interview process, candidates can gain a better understanding of the company's culture, values, and commitment to employee success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight relevant experience and skills, focusing on marketing automation and CRM tools, campaign performance analysis, and data-driven decision-making
• Prepare examples of successful lifecycle marketing campaigns you've managed, including audience segmentation, personalization, and performance metrics
• Demonstrate your understanding of loanDepot's business and the mortgage industry in your cover letter
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.