🔹 Job Title: Lifecycle Marketing Specialist
🔹 Company: Zynga
🔹 Location: Austin, TX & Toronto, Canada
🔹 Job Type: On-site
🔹 Category: Computer Games
🔹 Date Posted: 2025-05-01
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (with potential hybrid opportunities)
Key aspects of this role include:
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to thrive under pressure in a fast-paced environment. Successful candidates will have a strong background in CRM or lifecycle marketing and be comfortable working with various teams to achieve business objectives.
✅ Coordinate creating art briefs, copy, text/HTML email templates, target segmentation, tests, etc.
✅ Generate weekly and monthly campaign performance reports, identify drivers, and make recommendations for improvement
✅ Develop positive relationships with cross-functional partners (studio, tech, engineering, marketing, creative, etc.)
✅ Flawlessly execute tests and tactics that increase player health and lifetime value
✅ Embrace established processes and find opportunities to improve the efficiency of the role
✅ Ensure the highest standards, employ best practices, and foster accountability
ASSUMPTION: This role involves a significant amount of project management, communication, and collaboration with various teams. Successful candidates will have strong organizational skills and the ability to balance multiple tasks effectively.
Education: Bachelor’s degree
Experience: 3+ years of experience in CRM or Lifecycle Marketing roles (B2C only)
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, having experience in the gaming industry or a related field may be beneficial for this role. Additionally, proficiency in data analysis tools (e.g., Google Analytics, Tableau) could be an asset for generating insightful campaign performance reports.
Salary Range: $75,000 - $120,000 per year (based on industry standards for a mid-level marketing role in the gaming industry, location, and experience level)
Benefits:
Working Hours: Full-time (40 hours per week), with potential flexibility for hybrid work arrangements
ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience, location, and other factors. Zynga offers a comprehensive benefits package, including health insurance, retirement plans, and gaming perks.
Industry: Computer Games. Zynga is a global leader in interactive entertainment, with a mission to connect the world through games. The company has a diverse portfolio of popular game franchises, including FarmVille, Words With Friends, and CSR Racing, which have been downloaded more than 5 billion times on mobile.
Company Size: 1,001-5,000 employees. As a mid-sized company, Zynga offers a balance between the structure and resources of a larger organization and the agility and innovation of a smaller one. Employees can expect to work in a collaborative environment with opportunities for growth and advancement.
Founded: 2007. Zynga was founded with the vision that play would become one of the core activities on the Internet. The company pioneered social games and has since grown to become a global leader in interactive entertainment.
Company Description:
Company Specialties:
Company Website: https://www.zynga.com/
ASSUMPTION: Zynga's focus on connecting people through games makes it an attractive employer for individuals passionate about gaming and its potential for social impact. The company's commitment to diversity and inclusion creates an inclusive work environment where employees can bring their authentic selves to work.
Career Level: Mid-level marketing role. This position is suitable for candidates with 3+ years of experience in CRM or lifecycle marketing, looking to advance their careers in the gaming industry.
Reporting Structure: The Lifecycle Marketing Specialist will report directly to the Marketing Manager or a similar role within the company's marketing department.
Work Arrangement: On-site, with potential hybrid opportunities. While the role is primarily on-site, Zynga may offer flexible work arrangements for the right candidate.
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for candidates looking to advance their careers in marketing or the gaming industry. With Zynga's diverse portfolio of games and global presence, there are numerous paths for career progression and development.
Office Type: On-site, with potential hybrid opportunities. Zynga's offices are designed to foster collaboration and creativity, with open floor plans and gaming-inspired decor.
Office Location(s): Austin, TX & Toronto, Canada. Zynga's offices are located in major gaming hubs, providing employees with access to industry events, networking opportunities, and a vibrant gaming community.
Geographic Context:
Work Schedule: Full-time (40 hours per week), with potential flexibility for hybrid work arrangements. Zynga offers a flexible work schedule, allowing employees to balance their personal and professional lives.
ASSUMPTION: Zynga's offices provide a dynamic and engaging work environment, with ample opportunities for collaboration and creativity. The company's locations in major gaming hubs offer employees access to industry events, networking opportunities, and a vibrant gaming community.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: CRM, Lifecycle Marketing, HTML, SQL, Content Management Systems, Marketing Communications, Project Management, Copywriting, Organizational Skills, Attention to Detail, Teamwork, Creativity, Analytical Skills, Communication Skills, Self-Starter, Flexibility
ASSUMPTION: Zynga's interview process is designed to assess candidates' technical skills, marketing and communication skills, and cultural fit. Successful candidates will demonstrate a strong understanding of the gaming industry, a passion for gaming, and the ability to thrive in a fast-paced, collaborative environment.
ASSUMPTION: This role requires proficiency in HTML, SQL, and Content Management Systems. Familiarity with marketing automation tools and data analysis tools would be an asset for generating insightful campaign performance reports.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Zynga values candidates who are passionate about gaming, innovative, collaborative, and adaptable. Successful candidates will demonstrate a strong understanding of the gaming industry, a passion for gaming, and the ability to thrive in a fast-paced, collaborative environment.
ASSUMPTION: This role presents unique challenges, such as working in a fast-paced environment, managing multiple projects simultaneously, and balancing creativity with established processes. Successful candidates will be adaptable, organized, and able to thrive under pressure.
ASSUMPTION: The Lifecycle Marketing Specialist role offers unique opportunities for growth and development within the marketing department or the broader gaming industry. Successful candidates will be adaptable, organized, and able to thrive under pressure in a fast-paced environment.
ASSUMPTION: These sample projects illustrate the hands-on nature of the Lifecycle Marketing Specialist role, which involves collaboration with various teams, data analysis, and creative problem-solving to achieve business objectives.
ASSUMPTION: These key questions help candidates better understand the company's culture, values, and expectations for the Lifecycle Marketing Specialist role. Successful candidates will be adaptable, organized, and able to thrive under pressure in a fast-paced environment.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.