📌 Core Information
🔹 Job Title: Lifecycle Marketing Specialist
🔹 Company: Blue Wheel Media
🔹 Location: Rochester Hills, Michigan, United States
🔹 Job Type: Remote
🔹 Category: Advertising Services
🔹 Date Posted: May 13, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Executing email and SMS campaigns end-to-end using platforms like Klaviyo and Emarsys
- Designing creative assets in Photoshop, writing marketing copy, and building automated flows
- Pulling performance reports and performing QA checks to ensure campaign effectiveness
- Working in a fast-paced, agency-style environment with shifting priorities and multiple brands
ASSUMPTION: This role is ideal for a creative, adaptable team player who thrives in a dynamic environment and is eager to learn the fundamentals of lifecycle marketing strategy.
📋 Key Responsibilities
✅ Design email and SMS graphics using Photoshop
✅ Write or edit short-form copy for emails and SMS
✅ Build and schedule email/SMS campaigns in Klaviyo and Emarsys
✅ Create and manage automation flows (e.g., welcome, post-purchase, winback)
✅ Build audience segments based on behaviors and profile data
✅ Perform QA testing and checklist reviews for campaigns and flows
✅ Set up and track A/B tests
✅ Pull performance reports and insights using templates
✅ Track and follow up on client feedback and approvals
ASSUMPTION: This role requires strong attention to detail, excellent written communication skills, and the ability to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 6-12 months of experience supporting digital marketing campaigns
Required Skills:
- Basic to Advanced Photoshop skills for email graphic creation
- Familiarity with tools like Klaviyo, Emarsys, or similar (or willingness to learn)
- Some understanding of HTML/CSS preferred (but not required)
- Strong attention to detail with a process-driven mindset
- Comfortable juggling shifting deadlines and multitasking
- Excellent written communication and client-facing professionalism
- Proficient with Microsoft Office tools
Preferred Skills:
- Experience working on multiple brands or projects at once
- Interest or experience in loyalty and lifecycle marketing strategy
- Familiarity with email design best practices and performance metrics
- Exposure to eCommerce or DTC marketing environments
- Worked in a client-facing role or team-based creative environment
ASSUMPTION: While previous experience in lifecycle marketing is not required, a strong foundation in digital marketing and a willingness to learn are essential for success in this role.
💰 Compensation & Benefits
Salary Range: $47,000 - $50,000 per year
Benefits:
- Competitive benefits package (details not specified)
Working Hours: Full-time (40 hours per week) with a flexible schedule
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in the United States. Benefits may include health insurance, retirement plans, and other perks, but specific details are not provided.
📌 Applicant Insights
🔍 Company Context
Industry: Blue Wheel Media operates in the Advertising Services industry, focusing on omni-channel marketing and operational support for digital commerce brands.
Company Size: Blue Wheel Media has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Blue Wheel Media was founded in 2011 and has since grown to manage over $1B in revenue for its clients.
Company Description:
- Blue Wheel Media is an omni-channel marketing and operational partner delivering excellence in digital commerce from click to ship.
- The company supports brands from marketplace management to performance advertising and creative services, helping them scale sales across various platforms.
- With over $1B in revenue managed for clients, Blue Wheel Media helps brands succeed in D2C, Amazon, Walmart, eBay, and other marketplaces.
Company Specialties:
- Social Media
- Search Engine Optimization
- Graphic Design
- Amazon Advertising
- Amazon
- Facebook
- Google
- Digital Advertising
- Digital Marketing
- Instagram
- Content Production
- Creative Services
- and marketplace advertising
Company Website: http://www.bluewheelmedia.com/
ASSUMPTION: Blue Wheel Media's focus on omni-channel marketing and operational support provides opportunities for applicants to gain experience in various aspects of digital commerce.
📊 Role Analysis
Career Level: This role is an entry-level position, ideal for recent graduates or individuals looking to start their career in lifecycle marketing.
Reporting Structure: The Lifecycle Marketing Specialist will report directly to the Lifecycle Marketing Manager and work closely with cross-functional teams, including creative, data, and client services.
Work Arrangement: This role is remote, allowing for flexible work arrangements and the ability to work from anywhere in the United States.
Growth Opportunities:
- As the company continues to grow, there may be opportunities for the Lifecycle Marketing Specialist to take on more responsibilities and advance their career within the lifecycle marketing team or other departments.
- Blue Wheel Media's focus on omni-channel marketing provides opportunities for individuals to gain experience in various aspects of digital commerce, which can lead to career growth and diversification.
ASSUMPTION: While specific career progression paths are not outlined, the company's growth and diverse service offerings provide opportunities for employees to expand their skills and advance their careers.
🌍 Location & Work Environment
Office Type: Blue Wheel Media has a physical headquarters in Birmingham, Michigan, but this role is remote and can be performed from anywhere in the United States.
Office Location(s): Birmingham, Michigan
Geographic Context:
- Rochester Hills, Michigan, is a suburb of Detroit, offering a mix of urban and suburban living with easy access to cultural attractions, outdoor recreation, and entertainment options.
- The area has a humid continental climate, with warm summers and cold, snowy winters.
- Rochester Hills is home to numerous corporate headquarters and offers a strong job market with diverse employment opportunities.
Work Schedule: Full-time (40 hours per week) with a flexible schedule, allowing for a healthy work-life balance.
ASSUMPTION: While the role is remote, the company's headquarters in Birmingham, Michigan, may provide opportunities for in-person collaboration and networking events.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the Lifecycle Marketing Manager and a team member
- Final interview with the Director of Lifecycle Marketing
Key Assessment Areas:
- Candidates' understanding of lifecycle marketing and email/SMS campaign execution
- Candidates' creative and technical skills, including Photoshop proficiency and HTML/CSS knowledge
- Candidates' attention to detail, process-driven mindset, and ability to manage multiple projects and deadlines
- Candidates' written communication skills and client-facing professionalism
Application Tips:
- Highlight relevant experience and skills, particularly in digital marketing, Photoshop, and campaign execution
- Tailor your resume and cover letter to emphasize your fit for this role and the company's mission
- Prepare examples of your work, such as email campaigns or marketing projects, to showcase your skills and creativity
- Research Blue Wheel Media's company culture and values to demonstrate your alignment with their mission and goals
ATS Keywords: Lifecycle Marketing, Email Marketing, SMS Marketing, Photoshop, Klaviyo, Emarsys, HTML, CSS, Attention to Detail, Multitasking, Written Communication, Client-Facing, Microsoft Office
ASSUMPTION: Blue Wheel Media uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Photoshop
- Klaviyo
- Emarsys
- HTML
- CSS
- Microsoft Office
ASSUMPTION: Familiarity with these tools and technologies is required for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Client-centric: Blue Wheel Media prioritizes its clients' success and strives to deliver exceptional service and results
- Collaborative: The company fosters a team-oriented environment where employees work together to achieve common goals
- Innovative: Blue Wheel Media encourages creativity and continuous learning to stay ahead of industry trends and best practices
Work Style:
- Agile: The company operates in a fast-paced, dynamic environment where employees must be adaptable and responsive to changing priorities and deadlines
- Data-driven: Blue Wheel Media uses data and analytics to inform decision-making and optimize marketing campaigns
- Results-oriented: The company focuses on delivering measurable results and driving client success
Self-Assessment Questions:
- Do you thrive in a fast-paced, agency-style environment with shifting priorities and multiple brands?
- Are you comfortable managing multiple projects and deadlines, and do you have a strong attention to detail?
- Do you possess excellent written communication skills and client-facing professionalism?
- Are you eager to learn and grow in a role that focuses on lifecycle marketing strategy and execution?
ASSUMPTION: Blue Wheel Media values candidates who are a strong cultural fit and align with the company's mission, values, and work style.
⚠️ Potential Challenges
- The fast-paced, agency-style environment may be challenging for candidates who prefer a more structured or predictable work environment
- The role requires strong attention to detail and the ability to manage multiple projects and deadlines, which may be demanding for candidates who struggle with multitasking or time management
- The role is remote, which may present challenges for candidates who prefer an in-office work environment or struggle with self-motivation and time management
- The role is entry-level, and candidates may face competition from more experienced applicants or struggle with imposter syndrome as they learn and grow in their career
ASSUMPTION: While these challenges may present obstacles for some candidates, Blue Wheel Media's supportive work environment and commitment to employee growth and development can help mitigate these issues.
📈 Similar Roles Comparison
- Compared to other lifecycle marketing roles, this position places a greater emphasis on email and SMS campaign execution and less focus on paid advertising or social media management
- Blue Wheel Media's focus on omni-channel marketing provides opportunities for candidates to gain experience in various aspects of digital commerce, which may not be available in more specialized roles
- As an entry-level role, this position offers opportunities for career growth and advancement within the lifecycle marketing team or other departments, which may not be available in more senior or specialized positions
ASSUMPTION: While this role shares similarities with other lifecycle marketing positions, its unique focus on email and SMS campaign execution and Blue Wheel Media's omni-channel marketing approach make it a distinct opportunity for candidates seeking to gain experience in digital commerce.
📝 Sample Projects
- Designing and executing an email campaign to welcome new customers and encourage repeat purchases
- Building and testing automated flows to engage customers based on their behavior and profile data
- Pulling performance reports and analyzing data to optimize campaign effectiveness and drive customer loyalty
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Lifecycle Marketing Specialist role, providing candidates with a clear understanding of the work they will be expected to perform.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for executing an email or SMS campaign from start to finish?
- How does the Lifecycle Marketing team collaborate with other departments, such as creative, data, and client services?
- What opportunities are there for professional growth and development within the lifecycle marketing team or other departments?
- How does Blue Wheel Media support work-life balance for its remote employees?
- Can you provide an example of a successful lifecycle marketing campaign that the company has executed for a client?
ASSUMPTION: Asking these questions can help candidates better understand the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, particularly in digital marketing, Photoshop, and campaign execution
- Prepare examples of your work, such as email campaigns or marketing projects, to showcase your skills and creativity
- Research Blue Wheel Media's company culture and values to demonstrate your alignment with their mission and goals
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
