📌 Core Information
🔹 Job Title: Lifecycle Marketing Specialist
🔹 Company: Atom
🔹 Location: Hoffman Estates, IL (Hybrid: 3 days in-office, 2 days remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: Mid-Senior level (4-7 years)
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and managing full-funnel lifecycle strategies to drive user engagement, retention, and expansion
- Planning, executing, and optimizing email marketing campaigns and automated flows
- Collaborating with product and marketing teams to ensure effective messaging and user experience
- Analyzing behavioral data and running A/B tests to improve lifecycle KPIs
- Ensuring lifecycle messaging is consistent, brand-aligned, and part of a cohesive user journey
ASSUMPTION: This role requires a strategic and execution-focused mindset, with a strong background in lifecycle marketing and email automation. Success in this role will depend on the candidate's ability to work cross-functionally and continuously optimize performance.
📋 Key Responsibilities
✅ Own Lifecycle Strategy Across the Funnel: Design and manage a full-funnel lifecycle approach—nurturing leads, onboarding new users, driving retention, and supporting upsell and cross-sell.
✅ Plan and Execute Email Programs: Own the end-to-end execution of email marketing—from strategy to delivery. Build, launch, and continuously optimize automated flows and one-off campaigns that support onboarding, re-engagement, expansion, and product adoption.
✅ Collaborate with Product & Marketing: Work with product and marketing on feature launches, in-product moments, and milestone campaigns to ensure timely, relevant, and actionable messaging.
✅ Continuously Optimize Performance: Run A/B tests, analyze behavioral data, and iterate on targeting, timing, and content to improve lifecycle KPIs.
✅ Deliver a Seamless User Experience: Ensure lifecycle messaging is consistent, brand-aligned, and part of a cohesive user journey—not fragmented or siloed.
ASSUMPTION: The responsibilities listed above are based on the provided job description. However, the role may evolve over time, and additional or different responsibilities may be assigned as needed.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4-7 years of experience in lifecycle, CRM, or retention marketing
Required Skills:
- Proven success improving activation, retention, and LTV through lifecycle strategy
- Strong knowledge of email automation, segmentation, and event-triggered flows
- Excellent communication skills and customer-centric messaging instincts
- Analytical mindset with a bias for testing and iteration
- Experience working closely with product, marketing, and analytics teams
Preferred Skills:
- Familiarity with marketing automation platforms (e.g., HubSpot, Marketo)
- Experience with SQL or other data analysis tools
- Knowledge of the technology, information, and internet industry
ASSUMPTION: While the job description does not explicitly state preferred skills, the role would benefit from candidates with experience in marketing automation platforms and data analysis tools, as well as industry-specific knowledge.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for mid-senior level marketing roles in the Chicago area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements (hybrid remote/in-office)
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible scheduling and the option to work remotely two days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior level marketing roles in the Chicago area. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet. Atom is a platform that reimagines the future of naming, offering a powerful domain marketplace and branding platform powered by AI and brand-first thinking.
Company Size: Small (11-50 employees). A small company size can offer more opportunities for growth and direct impact on the business.
Founded: 2011. Atom (formerly Squadhelp) has been operating for over a decade, providing entrepreneurs with essential building blocks for strong brands.
Company Description:
- Atom is the ultimate startup ecosystem, providing entrepreneurs with everything they need to build and launch new brands or grow existing ones.
- The platform offers a comprehensive suite of resources, including business name ideas, website testing, logo design, and more.
- Atom has a proven track record of helping businesses thrive, with over 50,000 projects and a 4.9/5-star rating.
Company Specialties:
- Business Name Ideas
- Website Testing
- Logo Design
- Usability Testing
- Slogans & Taglines
- Business Strategy & Research
- Startup
- Product and App Names
- Conversion Optimization
- Google Adwords - Search Ad Copies
- Professional Voice Recordings
- Website Landing Pages
- Branding
- Domains
- Trademark Research
- and Managed Agency Services
Company Website: https://www.atom.com/
ASSUMPTION: Atom's focus on providing entrepreneurs with essential building blocks for strong brands makes it an attractive option for marketing professionals looking to make a significant impact on a growing company.
📊 Role Analysis
Career Level: Mid-Senior level. This role is suitable for experienced marketing professionals looking to apply their lifecycle marketing and email automation skills in a strategic and execution-focused capacity.
Reporting Structure: The Lifecycle Marketing Specialist will report directly to the Marketing Manager and work closely with product and marketing teams.
Work Arrangement: Hybrid. This role offers a flexible work arrangement, with three days in the office and two days remote.
Growth Opportunities:
- As Atom continues to grow, there may be opportunities for the Lifecycle Marketing Specialist to take on additional responsibilities or advance to a management role.
- The company offers professional development opportunities, allowing employees to expand their skills and knowledge.
ASSUMPTION: The hybrid work arrangement and growth opportunities make this role an attractive option for marketing professionals looking to balance work-life balance with career advancement.
🌍 Location & Work Environment
Office Type: Hybrid. The Atom office is located in Hoffman Estates, IL, and offers a flexible work arrangement with three days in the office and two days remote.
Office Location(s): 2000 Center Dr Suite, East C221, Hoffman Estates, Illinois 60192, US
Geographic Context:
- Hoffman Estates is a suburb of Chicago, located approximately 30 miles northwest of the city's downtown area.
- The area offers a mix of urban and suburban living, with easy access to shopping, dining, and entertainment options.
- The office is conveniently located near major highways and public transportation, making it easily accessible for commuters.
Work Schedule: Full-time (40 hours per week), with flexible scheduling and the option to work remotely two days per week
ASSUMPTION: The hybrid work environment and convenient office location make this role an attractive option for marketing professionals looking for a balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-depth interview with the Marketing Manager and other team members
- Final interview with the CEO or another executive team member
- Background check and offer extension
Key Assessment Areas:
- Lifecycle marketing and email automation expertise
- Analytical and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with Atom's values
Application Tips:
- Highlight your experience with lifecycle marketing, email automation, and data analysis in your resume and cover letter.
- Prepare examples of successful lifecycle strategies and email campaigns you've executed in previous roles.
- Demonstrate your understanding of Atom's platform and how your skills and experience align with the company's mission and values.
ATS Keywords: Lifecycle Marketing, CRM, Retention Marketing, Email Automation, Segmentation, Event-Triggered Flows, Data Analysis, A/B Testing, User Experience, Collaboration, Communication Skills, Customer-Centric Messaging, Product Launches, Performance Optimization, Technical Expertise, Engagement Strategies
ASSUMPTION: The interview process for this role will focus on assessing the candidate's lifecycle marketing and email automation expertise, as well as their ability to work collaboratively and align with Atom's company culture.
🛠️ Tools & Technologies
- Email marketing platforms (e.g., Mailchimp, HubSpot, Marketo)
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Data analysis tools (e.g., SQL, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies listed above are commonly used in lifecycle marketing and email automation roles. The specific tools used by Atom may vary, and the successful candidate should be comfortable learning and adapting to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Atom is committed to reimagining the future of naming and providing entrepreneurs with the essential building blocks for strong brands.
- Customer-centric: Atom prioritizes the needs and preferences of its users, ensuring that its platform and services meet their unique requirements.
- Collaboration: Atom fosters a collaborative work environment, encouraging team members to work together to achieve common goals.
Work Style:
- Strategic: The Lifecycle Marketing Specialist will be responsible for developing and executing strategic lifecycle marketing plans that drive user engagement, retention, and expansion.
- Execution-focused: This role requires a strong focus on execution, with a bias for testing and iteration to continuously optimize performance.
- Cross-functional: The Lifecycle Marketing Specialist will work closely with product and marketing teams to ensure effective messaging and user experience.
Self-Assessment Questions:
- Do you have a proven track record of improving activation, retention, and LTV through lifecycle strategy?
- Are you comfortable working collaboratively with cross-functional teams to ensure effective messaging and user experience?
- Do you have a strategic and execution-focused mindset, with a strong background in lifecycle marketing and email automation?
ASSUMPTION: Success in this role will depend on the candidate's ability to align with Atom's company values and work style, as well as their ability to collaborate effectively with cross-functional teams.
⚠️ Potential Challenges
- Balancing the demands of a full-funnel lifecycle approach with the need for continuous optimization and improvement
- Managing multiple email marketing campaigns and automated flows simultaneously
- Ensuring consistent, brand-aligned messaging across a cohesive user journey
- Adapting to a growing and evolving company, with changing priorities and responsibilities
ASSUMPTION: The potential challenges listed above are based on the responsibilities and work environment described in the job listing. Successful candidates should be prepared to manage multiple priorities, adapt to change, and continuously optimize performance in a dynamic work environment.
📈 Similar Roles Comparison
- Lifecycle Marketing Specialist vs. CRM Manager: While both roles focus on customer relationship management, the Lifecycle Marketing Specialist role is more focused on driving user engagement, retention, and expansion through strategic lifecycle marketing plans, while the CRM Manager role may be more focused on managing customer data and ensuring accurate and up-to-date records.
- Lifecycle Marketing Specialist vs. Retention Marketing Manager: Both roles focus on driving user retention and engagement, but the Lifecycle Marketing Specialist role is more focused on the full-funnel lifecycle approach, while the Retention Marketing Manager role may be more focused on specific retention strategies and tactics.
- Career Path: The Lifecycle Marketing Specialist role can serve as a stepping stone to more senior marketing roles, such as Marketing Manager or Director of Marketing, or as a pathway to specialized roles within the marketing function, such as Email Marketing Manager or Growth Marketing Manager.
ASSUMPTION: The comparison points listed above are intended to provide context for the Lifecycle Marketing Specialist role and help candidates understand how this role differs from related positions within the marketing function.
📝 Sample Projects
- Developing and executing a full-funnel lifecycle strategy to drive user engagement, retention, and expansion for a new product launch
- Optimizing email automation flows to improve open rates, click-through rates, and conversion rates for a key customer segment
- Collaborating with the product team to create in-product moments and milestone campaigns that support user onboarding, re-engagement, and upsell opportunities
ASSUMPTION: The sample projects listed above are intended to provide examples of the types of initiatives the Lifecycle Marketing Specialist may be responsible for executing in this role. The specific projects and priorities may vary depending on the company's needs and the candidate's areas of expertise.
❓ Key Questions to Ask During Interview
- Can you describe the current lifecycle marketing strategy for Atom's users, and how this role would contribute to its evolution?
- How does Atom approach collaboration and communication between marketing, product, and other teams? How would this role fit into that dynamic?
- What are the key performance indicators (KPIs) for this role, and how would success be measured?
- How does Atom support the professional development and growth of its employees, particularly in marketing roles?
- What are the biggest challenges facing the marketing team currently, and how would this role help address them?
ASSUMPTION: The key questions listed above are intended to help candidates better understand the role, the company culture, and the opportunities for growth and development. Successful candidates should be prepared to ask thoughtful and insightful questions that demonstrate their interest in and understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Atom careers page
- Customize your resume and cover letter to highlight your experience with lifecycle marketing, email automation, and data analysis
- Prepare examples of successful lifecycle strategies and email campaigns you've executed in previous roles
- Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
