📌 Core Information
🔹 Job Title: Lifecycle Marketing Specialist
🔹 Company: Xero
🔹 Location: Sydney, Brisbane, Melbourne
🔹 Job Type: Permanent
🔹 Category: Marketing
🔹 Date Posted: July 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the Lifecycle Marketing Lead to design customer-centric communication journeys
- Leveraging data and insights to drive customer lifecycle programs aligned with business goals
- Continuously optimizing customer interactions through a test-and-learn approach
- Collaborating with business and technical stakeholders to deliver high-quality customer conversion and market share growth
ASSUMPTION: This role requires a balance of creativity and data analysis skills, with a strong focus on customer-centric marketing strategies.
📋 Key Responsibilities
✅ Supporting the end-to-end development and execution of project initiatives, including documentation, within strict timelines and sequencing, through to post-analysis and continual improvement
✅ Leveraging research and Salesforce Marketing Cloud to gain insights into customer engagement behavior that can help inform programs of work
✅ Helping drive customer lifecycle programs that are commercially aligned to business goals and strategy, by always linking the customer or commercial need and opportunity
✅ Supporting in the creation of data-driven lifecycle briefs, insightful hypotheses, and user experiences
✅ Analyzing experiment and journey performance, tying it back to the original objectives and hypothesis
✅ Ideating and supporting optimization within the customer journey, ensuring that magic is happening at every touchpoint and interaction, through a continuous test-and-learn approach
✅ Championing and communicating direct communications best practices, thought leadership, and compliance with email industry standards
✅ Continuously keeping a finger on the pulse of what competitors and other companies in outside industries are doing to keep Xero ahead of the pack
ASSUMPTION: This role involves a high degree of collaboration with various teams and stakeholders, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of experience in email marketing, lifecycle marketing, and/or marketing automation platform and digital experimentation
Required Skills:
- Proven experience with Google Analytics and internal dashboards
- Experience with Salesforce Marketing Cloud and Sales Cloud, SQL, AMPscript
- Strong project management skills and ability to juggle multiple projects at once
- Data-driven and customer-focused mindset
- Ability to identify opportunities of value for the business and customer and deliver programs of work off the back
- Knowledge and understanding of customer lifecycles and audience segmentation
Preferred Skills:
- Experience with A/B testing and optimization tools
- Knowledge of the accounting or SaaS industry
ASSUMPTION: While not explicitly stated, a strong understanding of the accounting or SaaS industry would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Specialist role in Australia, the estimated salary range is AU$70,000 - AU$90,000 per annum.
Benefits:
- Generous paid leave, including statutory holidays
- Dedicated paid leave to care for physical and mental wellbeing, plus an Employee Assistance Program
- Health insurance, life insurance, and income protection
- Wellbeing and sports programs
- Employee resource groups
- 26 weeks of paid parental leave for primary caregivers
- Employee Share Plan
- Beautiful offices, flexible working, and career development opportunities
Working Hours: Full-time, 40 hours per week, with flexible working arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Xero is a leading global cloud-based accounting software company, serving over 4.2 million subscribers worldwide.
Company Size: Xero has 1,001-5,000 employees globally, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Xero was founded in 2006 and has since grown to become a publicly-traded company listed on the Australian Securities Exchange and the New Zealand Stock Exchange.
Company Description:
- Xero's mission is to help small businesses thrive through beautiful, easy-to-use accounting software
- The company offers a range of features, including invoicing, automation, and payroll, to help small businesses manage their admin tasks efficiently
- Xero is committed to providing exceptional customer support and fostering a positive work environment
Company Specialties:
- Accounting software
- SaaS
- Banking
- Invoicing
- Design
- Business
- Billing
- Small Business
- Bookkeeping
- Software
- Platform
- Payroll
Company Website: http://www.xero.com
ASSUMPTION: Xero's focus on small businesses and user-friendly software makes it an attractive option for candidates seeking a dynamic and customer-centric work environment.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in lifecycle marketing or a related field.
Reporting Structure: The Lifecycle Marketing Specialist will report directly to the Lifecycle Marketing Manager and collaborate with various teams, including marketing, product, and sales.
Work Arrangement: This role is on-site, with flexible working arrangements available. The candidate may be required to work from one of Xero's offices in Sydney, Brisbane, or Melbourne.
Growth Opportunities:
- Xero's global presence and rapid growth provide opportunities for career advancement and international relocation
- The company offers career development programs and training opportunities to help employees grow professionally
- Working on a diverse range of projects and collaborating with various teams can help the candidate develop new skills and gain valuable experience
ASSUMPTION: The Lifecycle Marketing Specialist role offers ample opportunities for career growth and development within Xero's expanding global organization.
🌍 Location & Work Environment
Office Type: Xero's offices are modern, collaborative workspaces designed to foster creativity and productivity.
Office Location(s): Sydney, Brisbane, Melbourne
Geographic Context:
- Sydney, Brisbane, and Melbourne are major cities in Australia, offering a mix of urban and suburban living options
- Each city has a vibrant cultural scene, with numerous attractions, restaurants, and entertainment venues
- The cost of living and salary ranges may vary depending on the location
Work Schedule: The work schedule is typically Monday to Friday, with flexible working hours available. The candidate may be required to work additional hours to meet project deadlines.
ASSUMPTION: The location and work environment at Xero are designed to support a healthy work-life balance and provide a comfortable, collaborative workspace for employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-depth interview with the Lifecycle Marketing Manager and other team members
- Final interview with the Head of Marketing or another senior leader
Key Assessment Areas:
- Candidates' understanding of lifecycle marketing and customer-centric strategies
- Data analysis and project management skills
- Cultural fit and alignment with Xero's values
- Problem-solving abilities and creativity
Application Tips:
- Highlight relevant experience and achievements in lifecycle marketing or a related field
- Demonstrate a strong understanding of customer-centric marketing strategies and data analysis
- Tailor your resume and cover letter to emphasize your fit with Xero's company culture and values
- Prepare questions to ask the interviewer about the role, team, and company to show your interest and engagement
ATS Keywords: Lifecycle Marketing, Customer-Centric, Data Analysis, Marketing Automation, Project Management, Customer Engagement, Customer Lifecycle, Marketing Strategy, Customer Experience
ASSUMPTION: The interview process at Xero is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Salesforce Sales Cloud
- SQL
- AMPscript
- Google Analytics
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The tools and technologies listed are essential for the Lifecycle Marketing Specialist role and may vary depending on the specific needs of the team and projects.
👔 Cultural Fit Considerations
Company Values:
- Human
- Challenging
- Beautiful
- Fun
Work Style:
- Collaborative and team-oriented
- Data-driven and customer-focused
- Innovative and creative
- Adaptable and resilient
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with data and using it to inform marketing strategies?
- Do you have a creative and innovative approach to problem-solving?
- Are you adaptable and resilient in the face of change and challenges?
ASSUMPTION: Xero's company culture is built around its core values, and candidates should assess their fit with these values and the work style described to ensure a successful integration into the team.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing data-driven decision-making with creative and innovative marketing strategies
- Collaborating effectively with various teams and stakeholders
- Keeping up with industry trends and best practices in lifecycle marketing
ASSUMPTION: The Lifecycle Marketing Specialist role presents unique challenges that require strong project management, data analysis, and communication skills to overcome.
📈 Similar Roles Comparison
- Compared to other lifecycle marketing roles, this position places a stronger emphasis on data analysis and customer-centric strategies
- Xero's focus on small businesses and user-friendly software sets it apart from competitors in the accounting software industry
- This role offers opportunities for career growth and development within Xero's expanding global organization
ASSUMPTION: When comparing this role to similar positions, candidates should consider Xero's unique focus on small businesses and user-friendly software, as well as the opportunities for career growth and development within the company.
📝 Sample Projects
- Developing and executing a customer engagement campaign to improve customer retention and reduce churn
- Analyzing customer data to identify segments with high potential for upselling or cross-selling and developing targeted marketing strategies to capitalize on these opportunities
- Collaborating with the product team to design and implement in-product messaging and notifications that enhance the user experience and drive customer engagement
ASSUMPTION: The sample projects listed are representative of the types of initiatives the Lifecycle Marketing Specialist may work on, but the specific projects may vary depending on the team's priorities and the company's goals.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits within the broader marketing organization?
- How does Xero approach customer-centric marketing, and what are the key priorities for this role in driving customer engagement and growth?
- What are the most significant challenges facing the Lifecycle Marketing team, and how can this role contribute to overcoming them?
- How does Xero support the professional development and growth of its employees, particularly in the marketing department?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates the candidate's interest in the role and provides valuable information about the team, company culture, and expectations for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching Xero's company culture, values, and recent projects
- Practice common interview questions and develop responses that demonstrate your fit with the role and company
- Follow up with the hiring manager or recruiter after the interview to express your interest in the position and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
