📌 Core Information
🔹 Job Title: Lifecycle Marketing Specialist (Remote)
🔹 Company: Snap Finance
🔹 Location: Remote (Utah, Arizona, Tennessee, Georgia, Florida)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing growth marketing campaigns across email, SMS, and other channels
- Collaborating cross-functionally with business stakeholders to understand and deliver on project objectives
- Partnering with marketing analytics, lifecycle strategist, and other teams to define experimentation strategies
- Overseeing campaign execution and sharing results with senior leadership and stakeholders
- Leveraging data and consumer insights to identify opportunities and prioritize efforts
ASSUMPTION: This role requires a strong focus on email marketing, with additional channels to be explored. The ideal candidate will have experience in lifecycle marketing and be comfortable working with marketing automation tools.
📋 Key Responsibilities
✅ Ideate, develop, and execute growth marketing campaigns focused on onboarding, engagement, retention, and reactivation across multiple channels
✅ Work cross-functionally with business stakeholders to understand project needs and deliver on objectives while ensuring a positive customer experience
✅ Partner with marketing analytics, lifecycle strategist, and other teams to define experimentation strategies and configure tests to achieve desired learnings
✅ Collaborate with lifecycle strategist, other lifecycle ops leads, analytics, BI, and dev teams to oversee campaign execution for lifecycle programs
✅ Strategically support data-led campaigns for owned channels and paid media in partnership with growth marketing
✅ Develop, share results, and recommended actions to senior leadership and business stakeholders
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong organizational skills to manage multiple projects and priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in a lifecycle marketing role, with heavy experience in the email channel
Required Skills:
- Proven experience utilizing the tool Braze
- Experience working with marketing automation tools to concept, develop, and execute campaigns
- Familiarity with developing email assets (email HTML/CSS)
- Ability to influence and work cross-functionally
- Excellent organizational skills and attention to detail
- Analytical, data-driven mindset with strong prioritization skills
Preferred Skills:
- Experience working with additional marketing channels (e.g., SMS, mobile push, web push)
- Familiarity with A/B testing and experimentation frameworks
- Experience with customer data platforms (CDP) or customer relationship management (CRM) systems
ASSUMPTION: While not explicitly stated, experience with additional marketing channels and experimentation frameworks would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on industry standards for a Marketing Specialist with 2-5 years of experience in the US)
Benefits:
- Generous paid time off
- Competitive medical, dental, and vision coverage
- 401K with company match for US employees
- Company-paid life insurance and disability coverage
- Access to mental health and wellness resources
- Company-paid volunteer time to do good in the community
- Legal coverage and other supplemental options
Working Hours: Full-time, with flexible hours and a remote work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Specialist with 2-5 years of experience in the US. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees
Founded: 2012
Company Description:
- Snap Finance harnesses the power of data to empower consumers of all credit types to get what they need
- Launched in 2012, Snap’s technology utilizes more than a decade of data, machine learning, and nontraditional risk variables to create a proprietary platform
- Snap’s lease-to-own and credit solutions are changing the face and pace of consumer retail finance
Company Specialties:
- Lease-to-own solutions
- Credit solutions for consumers of all credit types
- Data-driven decision-making
Company Website: snapfinance.com
ASSUMPTION: Snap Finance is a growing company in the financial services industry, focusing on empowering consumers through data-driven solutions.
📊 Role Analysis
Career Level: Mid-level Marketing Specialist
Reporting Structure: This role reports directly to the Lifecycle Marketing Manager
Work Arrangement: Remote, with the option to work from one of Snap Finance's office locations
Growth Opportunities:
- Potential advancement to a Senior Marketing Specialist or Lifecycle Marketing Manager role
- Expanding skills and knowledge in lifecycle marketing, data analysis, and campaign execution
- Collaborating with cross-functional teams to gain exposure to various aspects of the business
ASSUMPTION: This role offers opportunities for growth and development within the marketing department and the company as a whole.
🌍 Location & Work Environment
Office Type: Remote-first, with physical offices in various locations
Office Location(s): Utah, Arizona, Tennessee, Georgia, Florida
Geographic Context:
- Remote work allows for flexibility and the ability to work from various locations within the US
- Office locations are spread across multiple states, providing opportunities for in-person collaboration and networking
- Snap Finance's headquarters is in Salt Lake City, Utah
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement provides flexibility and the opportunity to work from various locations within the US, while office locations offer opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the Lifecycle Marketing Manager and other team members
Key Assessment Areas:
- Marketing and lifecycle campaign experience
- Data analysis and interpretation skills
- Cross-functional collaboration and communication skills
- Problem-solving and prioritization abilities
Application Tips:
- Highlight relevant marketing and lifecycle campaign experience in your resume
- Tailor your cover letter to demonstrate your understanding of Snap Finance's mission and how your skills align with the role's requirements
- Prepare for the technical assessment or case study by reviewing your knowledge of marketing automation tools and data analysis
ATS Keywords: Lifecycle Marketing, Email Marketing, Marketing Automation, Data Analysis, Campaign Execution, Cross-Functional Collaboration, Consumer Insights, Prioritization, Experimentation
ASSUMPTION: The application process for this role may include a technical assessment or case study to evaluate the candidate's marketing and data analysis skills.
🛠️ Tools & Technologies
- Braze (email marketing platform)
- Marketing automation tools (e.g., Marketo, HubSpot, or similar)
- Data analysis tools (e.g., Excel, Google Analytics, or similar)
- Customer relationship management (CRM) systems (e.g., Salesforce, HubSpot CRM, or similar)
ASSUMPTION: The required tools and technologies for this role are primarily marketing automation and data analysis platforms, with the potential for additional tools based on the company's tech stack.
👔 Cultural Fit Considerations
Company Values:
- Empowerment
- Innovation
- Collaboration
- Integrity
- Customer-centricity
Work Style:
- Data-driven and analytical
- Collaborative and cross-functional
- Adaptable and flexible
- Results-oriented and proactive
Self-Assessment Questions:
- How do you stay organized and manage multiple projects and priorities?
- Can you provide an example of a time when you used data to inform a marketing decision?
- How do you approach collaborating with cross-functional teams to deliver on project objectives?
ASSUMPTION: Snap Finance values candidates who are data-driven, collaborative, and adaptable, with a strong focus on delivering results and empowering customers.
⚠️ Potential Challenges
- Managing multiple projects and priorities with tight deadlines
- Working remotely and balancing work-life balance
- Adapting to a fast-paced, growing company with evolving priorities
- Collaborating with cross-functional teams and managing stakeholder expectations
ASSUMPTION: The potential challenges for this role include managing multiple projects and priorities, working remotely, and collaborating with cross-functional teams in a fast-paced environment.
📈 Similar Roles Comparison
- This role focuses on lifecycle marketing and campaign execution, whereas related positions may focus on specific marketing channels or customer segments
- Snap Finance is a growing company in the financial services industry, focusing on empowering consumers through data-driven solutions
- Career progression in this role may include advancement to a Senior Marketing Specialist or Lifecycle Marketing Manager position
ASSUMPTION: This role is similar to other lifecycle marketing positions but may have a stronger focus on email marketing and data analysis. Career progression opportunities are available within the marketing department and the company as a whole.
📝 Sample Projects
- Developing and executing a multi-channel campaign to improve customer onboarding and engagement
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
- Collaborating with cross-functional teams to optimize the customer journey and improve conversion rates
ASSUMPTION: Sample projects for this role may include developing and executing marketing campaigns, analyzing customer data, and collaborating with cross-functional teams to optimize the customer journey.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the overall marketing organization?
- How does Snap Finance approach experimentation and testing in lifecycle marketing campaigns?
- Can you provide an example of a successful lifecycle marketing campaign at Snap Finance and the data-driven insights that informed its strategy?
- What opportunities are there for professional growth and development within the marketing department and the company as a whole?
- How does Snap Finance support work-life balance for remote employees?
ASSUMPTION: Key questions to ask during the interview for this role should focus on the team structure, experimentation strategies, campaign successes, professional growth opportunities, and work-life balance for remote employees.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant marketing and lifecycle campaign experience
- Prepare for the technical assessment or case study by reviewing your knowledge of marketing automation tools and data analysis
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
