Lifecycle Marketing & Systems Manager - 40478987541

📌 Core Information

🔹 Job Title: Lifecycle Marketing & Systems Manager

🔹 Company: Activate Talent

🔹 Location: Mexico (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 21, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote (Mexico)

🚀 Job Overview

Key aspects of this role include:

• Leading and optimizing the company's sophisticated email and CRM ecosystem
• Working cross-functionally with marketing, product, data, UX, and engineering teams
• Managing a multi-platform, multi-vendor tech stack for complex lifecycle journeys
• Ensuring scalability, efficiency, and a seamless customer experience
• Contributing to the company's growth and retention goals

ASSUMPTION: This role requires a high level of technical proficiency and experience in managing complex systems. It is well-suited for a candidate with a strong background in lifecycle marketing, CRM, and a deep understanding of marketing technology ecosystems.

📋 Key Responsibilities

✅ System Management: Own, audit, and evolve the full lifecycle marketing system, including transactional, triggered, and behavioral campaigns. Conduct deep system audits to uncover legacy logic, overlapping triggers, and missed opportunities.

✅ Cross-Functional Coordination: Lead collaboration between growth, product, analytics, engineering, and external vendors to align CRM strategy with broader business goals. Partner with international teams to adapt lifecycle strategies for localization, compliance, and regional business priorities.

✅ Vendor Management: Evaluate and optimize vendor partnerships and platform usage for best-in-class deliverability, scalability, and customer experience. Manage and streamline a complex martech ecosystem.

✅ Testing & Optimization: Design and execute testing roadmaps for flows and segmentation strategies in collaboration with data and growth teams. Translate UX/business logic into clear flow maps, working alongside designers and developers.

✅ Documentation & Standardization: Standardize and document business logic, flow ownership, and performance benchmarks across departments and platforms. Ensure lifecycle strategies are fully aligned across departments and platforms, with an accountability structure implemented.

ASSUMPTION: The responsibilities listed above are based on the provided job description. However, the role may evolve over time, and additional or different responsibilities may be assigned based on business needs and the candidate's skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 7+ years in Lifecycle/CRM Marketing, with at least 3 years managing complex, enterprise-level systems across multiple platforms

Required Skills:

• Proven experience working across multiple departments and platforms (e.g., ESPs, CDPs, Shopify, Recharge, Zendesk, GA, Segment, etc.)
• Strong technical fluency – understanding of customer data, event tracking, integrations, and how various tools interconnect
• Excellent communication and documentation skills; able to align technical realities with strategic business objectives
• Experience working in international/multi-market environments and navigating varying compliance/regulatory needs

Preferred Skills:

• Background in UX/UI, Business Analysis, or Systems Design
• Experience with legacy system audits and modernization
• Familiarity with lifecycle platforms like Braze, Klaviyo, Iterable, or Salesforce Marketing Cloud
• Strong understanding of eCommerce KPIs (LTV, AOV, RPR) within a technical system context

ASSUMPTION: While the job description lists specific required and preferred skills, the ideal candidate may possess additional relevant skills or experiences that could contribute to their success in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-senior level marketing role in Mexico, the estimated salary range for this position is MXN 150,000 - 250,000 per month. However, the actual salary may vary depending on the candidate's experience and qualifications.

Benefits:

• Remote work flexibility
• Opportunities for professional growth and development
• Competitive compensation and benefits package (details not provided)

Working Hours: Full-time (40 hours per week), with a flexible work schedule within the PST time zone

ASSUMPTION: The provided salary range is an estimate based on industry standards and may not reflect the actual salary offered by the company. The benefits package may also vary and should be discussed with the employer during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Activate Talent is a staffing and recruiting company focused on connecting businesses with top-tier talent. They operate in the competitive and dynamic talent acquisition industry, working with clients across various sectors.

Company Size: Activate Talent has 1,001-5,000 employees, placing it in the mid-size category. This size offers applicants the opportunity to work in a larger organization with established processes and resources while still maintaining a relatively flat hierarchy and opportunities for growth.

Founded: The company's founding date is not specified in the provided data. However, their LinkedIn profile indicates that they are a privately held company.

Company Description:

• Activate Talent aims to revolutionize talent acquisition by streamlining the process and connecting businesses with top-tier talent
• The company focuses on boosting productivity and cutting labor costs for their clients by providing premium talent solutions
• They offer recruiting, talent, and hiring services, with a strong emphasis on quality and efficiency

Company Specialties:

• RECRUITING
• TALENT
• and HIRING

Company Website: activatetalent.com

ASSUMPTION: Activate Talent's focus on quality and efficiency in talent acquisition may translate into a high-performing and results-driven work environment for employees. Their mid-size company structure may offer opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a candidate with 7+ years of experience in lifecycle marketing and CRM. The position offers opportunities for growth and leadership within the marketing department.

Reporting Structure: The Lifecycle Marketing & Systems Manager will likely report directly to the Head of Marketing or a similar role, given the cross-functional nature of the position. They may also oversee junior marketing team members or external vendors.

Work Arrangement: This role is remote, with a focus on working within the PST time zone. The specific work arrangement (e.g., core hours, flexible scheduling) may be discussed during the interview process.

Growth Opportunities:

• Potential advancement to a senior or director-level role within the marketing department
• Expansion of responsibilities to include additional marketing channels or functions
• Opportunities to work on high-impact projects and contribute to the company's growth and success

ASSUMPTION: The growth opportunities for this role are based on industry standards and the company's size. However, the actual growth potential may vary depending on the candidate's performance, the company's needs, and market conditions.

🌍 Location & Work Environment

Office Type: Remote work environment, with no physical office location specified

Office Location(s): Mexico (remote)

Geographic Context:

• Mexico is the second-largest economy in Latin America, with a diverse and growing job market
• The remote work arrangement allows for flexibility and work-life balance, as long as the candidate can maintain productivity within the PST time zone
• The cost of living in Mexico is generally lower than in the United States, which may impact salary expectations and overall compensation

Work Schedule: Full-time (40 hours per week), with a flexible work schedule within the PST time zone

ASSUMPTION: The work environment for this role is remote, with no physical office location specified. The geographic context and work schedule may impact the candidate's experience and overall job satisfaction.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to assess communication skills and cultural fit
• Technical assessment or case study to evaluate the candidate's understanding of lifecycle marketing and CRM systems
• Final interview with the hiring manager or a panel of stakeholders to discuss the candidate's qualifications and fit for the role

Key Assessment Areas:

• Technical proficiency in lifecycle marketing, CRM, and marketing technology ecosystems
• Cross-functional collaboration and communication skills
• Problem-solving and analytical skills
• Cultural fit and alignment with the company's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of lifecycle marketing, CRM, and marketing technology ecosystems in your application materials
• Showcase your ability to work collaboratively and communicate effectively with cross-functional teams
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit

ATS Keywords: Lifecycle Marketing, CRM, Email Marketing, Data Analysis, UX, Engineering, Martech Ecosystem, Vendor Management, System Audits, Documentation, Compliance, Localization, Cross-Functional Coordination, Segmentation Strategies, Customer Experience, Business Logic

ASSUMPTION: The interview and application process for this role may vary depending on the company's needs and the candidate's qualifications. The provided insights are based on industry standards and the information available in the job description.

🛠️ Tools & Technologies

• ESPs (Email Service Providers) such as Braze, Klaviyo, Iterable, or Salesforce Marketing Cloud
• CDPs (Customer Data Platforms) like Segment or Tealium
• Customer support tools like Zendesk
• Analytics platforms such as Google Analytics
• E-commerce platforms like Shopify and Recharge
• Project management and collaboration tools (not specified)

ASSUMPTION: The tools and technologies listed above are based on the job description and industry standards for lifecycle marketing and CRM roles. However, the company may use additional or different tools and technologies, depending on their specific needs and preferences.

👔 Cultural Fit Considerations

Company Values:

• Not specified in the provided data

Work Style:

• Collaborative and cross-functional, with a focus on communication and teamwork
• Results-driven and focused on delivering high-quality work
• Adaptable and able to work effectively in a remote work environment

Self-Assessment Questions:

• Do you thrive in a collaborative, cross-functional work environment?
• Are you comfortable working remotely and maintaining productivity within a specified time zone?
• Do you have a proven track record of delivering high-quality work and driving results in a marketing role?

ASSUMPTION: The company's values and work style may not be explicitly stated in the provided data. However, the role's requirements and the company's mission statement can provide insights into their cultural fit expectations.

⚠️ Potential Challenges

• Managing a complex, multi-platform martech ecosystem with limited resources
• Navigating varying compliance and regulatory needs across international markets
• Balancing the demands of multiple stakeholders, including marketing, product, data, UX, engineering, and external vendors
• Adapting to a remote work environment and maintaining productivity within the PST time zone

ASSUMPTION: The potential challenges listed above are based on the role's requirements and the company's industry. However, the actual challenges faced by the candidate may vary depending on the company's specific needs and market conditions.

📈 Similar Roles Comparison

• This role is unique in its focus on managing and optimizing a complex lifecycle marketing system across multiple platforms and vendors
• Compared to other lifecycle marketing roles, this position requires a higher level of technical proficiency and experience in managing complex systems
• Career path comparison: This role offers opportunities for growth and leadership within the marketing department, with potential advancement to a senior or director-level position

ASSUMPTION: The comparison points listed above are based on industry standards and the company's size. However, the actual comparison may vary depending on the candidate's qualifications and the company's specific needs.

📝 Sample Projects

• Conducting a comprehensive audit of the company's lifecycle marketing system, including transactional, triggered, and behavioral campaigns
• Designing and executing a testing roadmap for flows and segmentation strategies in collaboration with data and growth teams
• Standardizing and documenting business logic, flow ownership, and performance benchmarks across departments and platforms

ASSUMPTION: The sample projects listed above are based on the role's requirements and industry standards. However, the actual projects assigned to the candidate may vary depending on the company's specific needs and market conditions.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the lifecycle marketing system and the most pressing challenges facing the team?
• How does the marketing department collaborate with other departments, such as product, data, UX, and engineering, to align CRM strategy with broader business goals?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional growth and development of its marketing team members?
• What are the most important qualities and skills you're looking for in a candidate for this role?

ASSUMPTION: The key questions to ask during the interview are based on the role's requirements and industry standards. However, the actual questions asked may vary depending on the candidate's qualifications and the company's specific needs.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching the company, the role, and the industry, and by practicing your responses to common interview questions
• Follow up with the hiring manager or the company's HR department within one week of submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.