Lincoln Brand Manager - Capital Lincoln

📌 Core Information

🔹 Job Title: Lincoln Brand Manager - Capital Lincoln

🔹 Company: Capital Automotive Group

🔹 Location: Regina, Saskatchewan, Canada

🔹 Job Type: Full-Time

🔹 Category: Automotive

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and coaching a team of 4 sales professionals to deliver results
• Owning daily operations and achieving key performance targets
• Recruiting, training, and mentoring top-tier talent
• Partnering with leadership to define annual forecasts and implement strategic plans
• Upholding Lincoln's luxury standards through merchandising, promotions, and customer satisfaction

ASSUMPTION: This role requires a proven sales leader with a passion for luxury vehicles and a talent for inspiring teams. The ideal candidate will have a track record of driving performance and leading high-functioning teams.

📋 Key Responsibilities

✅ Coach and motivate your team to deliver results, foster growth, and achieve peak performance in a collaborative, energetic environment.

✅ Own daily operations, from CRM usage and one-on-one coaching to goal setting and hitting key performance targets.

✅ Recruit, train, and mentor top-tier talent, including Lincoln Brand Specialist and Financial Services Managers, to create a powerhouse sales team.

✅ Partner with leadership to define annual forecasts and implement strategic plans focused on growth, profitability, and premium customer experiences.

✅ Uphold Lincoln’s luxury standards by overseeing merchandising, promotions, and customer satisfaction with style, precision, and consistency.

ASSUMPTION: The role involves a mix of leadership, coaching, and strategic planning. The ideal candidate will be comfortable wearing multiple hats and driving results through their team.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)

Experience: Proven sales leadership experience, with a focus on luxury vehicles and high-end sales

Required Skills:

• Proven sales leadership and team management skills
• Passion for luxury vehicles and delivering white-glove customer service
• Strong coaching, mentoring, and motivational skills
• Sharp business acumen and attention to detail
• Ability to lead, innovate, and grow with a strong internal team

Preferred Skills:

• Experience in the automotive industry
• Fluency in French (an asset)

ASSUMPTION: While experience in the automotive industry is not strictly required, it would be beneficial for the ideal candidate to have a solid understanding of the industry and its trends.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Sales Manager role in Regina, Saskatchewan)

Benefits:

• Competitive benefits package
• Opportunities for career advancement
• Supportive leadership and room to innovate

Working Hours: Full-time, Monday to Friday (with some flexibility for evenings and weekends as needed)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Sales Manager role in Regina, Saskatchewan. The actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Automotive, specifically focused on luxury vehicles and high-end sales

Company Size: 51-200 employees (According to LinkedIn)

Founded: 1974 (According to company description)

Company Description:

• Capital GMC is a Regina-based automotive dealership that provides a full line of services, including new and used vehicle sales, service, parts, and financing.
• The company is committed to providing exceptional customer service and moving customers' lives forward with the best in automotive solutions.
• Capital GMC strives to demonstrate its core values of respect, transparency, care, excellence, and innovation in all aspects of its business.

Company Specialties:

• Automotive sales and service
• Finance and leasing
• Sales of new and used vehicles
• Accessories and parts

Company Website: http://www.capitalgmc.ca

ASSUMPTION: While the job listing is for Capital Lincoln, the company description and specialties provided are for Capital GMC, as the company website and LinkedIn profile are for Capital GMC. It is assumed that the company's values, services, and specialties are similar across its dealerships.

📊 Role Analysis

Career Level: Mid-level to senior-level management

Reporting Structure: The Lincoln Brand Manager will report directly to the General Manager of Capital Lincoln and oversee a team of 4 sales professionals.

Work Arrangement: Full-time, on-site position with some flexibility for evenings and weekends as needed.

Growth Opportunities:

• Potential for career advancement within the company, such as taking on additional responsibilities or moving into a higher-level management role.
• Opportunities to grow and develop leadership skills through coaching and mentoring team members.

ASSUMPTION: While the job listing does not explicitly mention growth opportunities, it is assumed that there may be opportunities for career advancement within the company, given its size and the nature of the role.

🌍 Location & Work Environment

Office Type: Modern, luxury automotive dealership

Office Location(s): 4020 Rochdale Boulevard, Regina, Saskatchewan S4X4P7, CA

Geographic Context:

• Regina is the capital city of Saskatchewan, with a population of approximately 215,000 people.
• The city is known for its vibrant arts and culture scene, as well as its numerous parks and recreational facilities.
• Regina has a humid continental climate, with warm summers and cold, snowy winters.

Work Schedule: Full-time, Monday to Friday (with some flexibility for evenings and weekends as needed)

ASSUMPTION: The work schedule may vary based on business needs and the candidate's availability. Some flexibility for evenings and weekends may be required to accommodate customer needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person interview with the General Manager and/or other members of the management team
• Background check and reference check
• Job offer

Key Assessment Areas:

• Sales and leadership skills
• Customer service and communication skills
• Problem-solving and decision-making abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your sales leadership experience and passion for luxury vehicles.
• Be prepared to discuss your sales strategies, coaching techniques, and customer service philosophies during the interview.
• Research the company and the Lincoln brand to demonstrate your knowledge and enthusiasm for the role.

ATS Keywords: Sales leadership, coaching, mentoring, team motivation, strategic thinking, business acumen, customer service, luxury vehicles, performance management, recruitment, training, goal setting, CRM usage, collaboration, innovation, merchandising

ASSUMPTION: The application process may vary based on the company's needs and the candidate's qualifications. It is recommended that applicants follow up after submitting their application to confirm receipt and inquire about the next steps in the process.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, Microsoft Dynamics, or similar)
• Automotive industry-specific software (e.g., CDK Drive, Reynolds & Reynolds, or similar)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The specific tools and technologies used may vary based on the company's preferences and the candidate's familiarity with certain software platforms.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Transparency
• Care
• Excellence
• Innovation

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on achieving key performance targets
• Adaptable and able to thrive in a dynamic, fast-paced environment

Self-Assessment Questions:

• How do you demonstrate respect and care for your team members and customers?
• Can you provide an example of a time when you went above and beyond to achieve a sales target or exceed customer expectations?
• How do you stay organized and focused on your goals in a fast-paced, dynamic work environment?

ASSUMPTION: The company values and work style described are based on the company's LinkedIn profile and the job listing. It is assumed that the ideal candidate will be able to demonstrate a strong fit with these values and work style in their application and interview.

⚠️ Potential Challenges

• Managing a team through periods of high sales volume and pressure
• Adapting to changes in the automotive industry and market trends
• Balancing the demands of the role with personal and family commitments
• Maintaining a strong work-life balance in a fast-paced, results-driven environment

ASSUMPTION: The potential challenges listed are based on the nature of the role and the automotive industry. It is assumed that the ideal candidate will be able to overcome these challenges and thrive in a dynamic, fast-paced work environment.

📈 Similar Roles Comparison

• Compared to other Sales Manager roles in the automotive industry, this role may offer more opportunities for coaching and mentoring, as well as a greater emphasis on luxury vehicle sales.
• In terms of industry-specific context, the automotive industry is highly competitive and dynamic, with a strong focus on customer service and sales performance.
• In terms of career path comparison, this role may offer opportunities for advancement within the company, such as taking on additional responsibilities or moving into a higher-level management role.

ASSUMPTION: The comparison points listed are based on industry trends and the nature of the role. It is assumed that the ideal candidate will be able to leverage their experience and skills to succeed in this role and advance their career within the company.

📝 Sample Projects

• Developing and implementing a sales training program for new team members
• Creating and executing a marketing campaign to promote a new Lincoln vehicle model
• Analyzing sales data to identify trends and opportunities for improvement

ASSUMPTION: The sample projects listed are based on the responsibilities and qualifications required for the role. It is assumed that the ideal candidate will be able to demonstrate their skills and experience through relevant examples and case studies.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the Lincoln brand in Regina?
• How does the company support the professional development and growth of its sales team members?
• Can you provide an example of a time when the company demonstrated its commitment to its core values?
• What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
• How does the company foster a culture of collaboration and teamwork among its sales team members?

ASSUMPTION: The key questions listed are designed to help the candidate better understand the company's culture, values, and expectations for the role. It is assumed that the ideal candidate will be able to ask insightful questions that demonstrate their interest in and understanding of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your sales leadership experience and passion for luxury vehicles.
• Prepare for the interview by researching the company and the Lincoln brand, and developing examples of your sales strategies, coaching techniques, and customer service philosophies.
• Follow up after submitting your application to confirm receipt and inquire about the next steps in the process.
• If selected for an interview, be prepared to discuss your qualifications and fit for the role in detail, and ask insightful questions to demonstrate your interest and understanding of the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.