📌 Core Information
🔹 Job Title: Linkbuilding / SEO Specialist (Universe Group)
🔹 Company: Universe Group
🔹 Location: Kyiv, Ukraine
🔹 Job Type: Full-Time
🔹 Category: Marketing & SEO
🔹 Date Posted: 2025-05-21
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Collaborating with a multi-talented team to drive SEO strategy and growth.
- Analyzing and optimizing website performance using SEO best practices.
- Conducting market research and competitor analysis to identify opportunities.
- Managing linkbuilding campaigns and guest posting efforts.
- Creating and optimizing content for various platforms to improve search visibility.
ASSUMPTION: This role requires a proactive, data-driven individual with a strong analytical mindset and a passion for SEO. Familiarity with AI tools and a basic understanding of SEO algorithms and HTML are essential.
📋 Key Responsibilities
✅ Analyze and monitor the technical state of the website.
✅ Track changes in search engine algorithms and adapt the site accordingly.
✅ Identify growth opportunities and generate new ideas for improvement.
✅ Conduct market research and analyze competitors.
✅ Create technical tasks for website pages and manage linkbuilding efforts.
✅ Coordinate with the team to ensure technical tasks and guest post topics align.
✅ Maintain and update PDF forms and templates.
✅ Populate website pages with content and manage CMS Strapi.
✅ Review and optimize existing website content for search engines.
ASSUMPTION: This role requires a proactive approach, strong analytical skills, and the ability to prioritize tasks effectively. Excellent communication and teamwork skills are also crucial for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
Experience: 0-2 years of experience in SEO, linkbuilding, or a related role.
Required Skills:
- Proactive and analytical mindset.
- Basic understanding of SEO algorithms and HTML.
- Experience with AI tools and Google Search Console.
- Familiarity with Ahrefs or similar tools.
- Strong market research and analytical skills.
- Ability to prioritize tasks and manage time effectively.
- Excellent communication and teamwork skills.
Preferred Skills:
- Fluency in multiple languages.
- Experience with CMS Strapi or similar platforms.
- Knowledge of PDF editing tools.
ASSUMPTION: Candidates with relevant SEO courses or certifications are encouraged to apply. Previous experience in a similar role or industry is a plus but not required.
💰 Compensation & Benefits
Salary Range: Industry-standard range for entry-level SEO specialists in Kyiv, Ukraine is UAH 25,000 - 40,000 per month. This role is expected to fall within this range, with the exact salary depending on the candidate's skills and experience.
Benefits:
- Office-first work format with a comfortable and well-equipped workspace.
- Development and training opportunities with internal training and expert guidance.
- Career growth opportunities with a fast-paced and growing company.
- Relocation package for candidates outside of Kyiv, including financial support, realtor assistance, and adaptation help.
- Competitive social package, including vacation time, health insurance, and meal allowances.
- Well-being program with mental health support, yoga classes, and meditation sessions.
- Support during wartime, including safety measures and initiatives to restore Ukraine.
Working Hours: Full-time, with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM).
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Technology and Software Development. Universe Group builds tech businesses and transforms ideas into global products, with a focus on document management solutions.
Company Size: Medium (51-200 employees). This size allows for a dynamic and collaborative work environment with ample opportunities for growth and development.
Founded: 2020. Universe Group is a relatively young company with a strong focus on innovation and rapid growth.
Company Description:
- Universe Group is a tech company that publishes personalized stories and content for millions of users worldwide.
- The company develops and publishes personalized books, audiobooks, interactive stories, and video series by combining creators' imaginations with AI efficiency.
- Universe Group is committed to creating engaging and personalized content that inspires and entertains users across various platforms.
Company Specialties:
- AI-driven content creation and personalization.
- Global distribution and user engagement.
- Collaboration with creators and industry partners.
Company Website: holywater.tech
ASSUMPTION: Universe Group's focus on AI and personalization makes it an exciting and innovative place to work, particularly for candidates interested in the intersection of technology and content creation.
📊 Role Analysis
Career Level: Entry-Level. This role is an excellent starting point for a career in SEO and digital marketing, offering a wide range of responsibilities and opportunities for growth.
Reporting Structure: The Linkbuilding / SEO Specialist will report directly to the SEO Team Lead and collaborate closely with the content, design, and product teams.
Work Arrangement: On-site, with a flexible office-first work format that combines in-office collaboration with remote work options.
Growth Opportunities:
- Rapid career progression within the SEO team or related departments.
- Expansion of responsibilities and leadership opportunities as the company grows.
- Cross-functional collaboration and skill development through projects with other teams.
ASSUMPTION: This role offers significant growth potential for the right candidate, with a clear path for career advancement within the company.
🌍 Location & Work Environment
Office Type: Modern and well-equipped office space designed to foster collaboration and creativity.
Office Location(s): Kyiv, Ukraine. The office is located in the Podilskyi district, with easy access to public transportation and nearby amenities.
Geographic Context:
- Kyiv is the capital and largest city of Ukraine, with a population of over 2.9 million people.
- The city is known for its vibrant cultural scene, historic architecture, and diverse culinary offerings.
- Kyiv offers a high quality of life, with affordable housing, low cost of living, and a growing tech industry.
Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 6:00 PM), with flexible remote work options available.
ASSUMPTION: Kyiv's dynamic tech industry and affordable cost of living make it an attractive location for professionals seeking to advance their careers in a vibrant and culturally rich environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening to assess communication skills and cultural fit.
- Technical assessment to evaluate SEO and analytical skills.
- Final in-person or video interview with the hiring manager and team members.
- Background check and offer extension.
Key Assessment Areas:
- SEO knowledge and analytical skills.
- Communication and teamwork abilities.
- Proactivity and problem-solving mindset.
- Cultural fit and alignment with company values.
Application Tips:
- Tailor your resume and cover letter to highlight relevant SEO and analytical skills, as well as any experience with AI tools or similar technologies.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, teamwork, and adaptability.
- Research Universe Group and the role of Linkbuilding / SEO Specialist to demonstrate your enthusiasm and understanding of the position.
ATS Keywords: SEO, linkbuilding, analytical skills, AI tools, HTML, Google Search Console, Ahrefs, market research, competitor analysis, content optimization, teamwork, proactivity, problem-solving.
ASSUMPTION: Universe Group's hiring process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the company. Successful applicants will demonstrate a strong understanding of SEO principles and a proactive approach to problem-solving and collaboration.
🛠️ Tools & Technologies
- AI tools for content creation and personalization.
- SEO platforms and analytics tools (e.g., Google Search Console, Ahrefs, SEMrush).
- Content management systems (e.g., CMS Strapi).
- PDF editing tools (e.g., Adobe Acrobat, PDFGuru).
ASSUMPTION: Familiarity with these tools and technologies is not required but would be an asset for candidates applying for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation and creativity.
- Collaboration and teamwork.
- User-centric approach.
- Continuous learning and improvement.
Work Style:
- Dynamic and fast-paced environment.
- Cross-functional collaboration and open communication.
- Focus on results and data-driven decision-making.
- Flexible and adaptable approach to work and projects.
Self-Assessment Questions:
- How do you approach learning and adapting to new tools and technologies in a fast-paced environment?
- Can you provide an example of a time when you identified a growth opportunity and successfully implemented a solution to improve results?
- How do you prioritize tasks and manage your time effectively when working on multiple projects with competing deadlines?
ASSUMPTION: Successful candidates will demonstrate a strong alignment with Universe Group's values and a comfortable working style that meshes well with the company's dynamic and collaborative culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment.
- Keeping up with the latest SEO trends and algorithm changes.
- Collaborating effectively with remote team members and stakeholders.
- Adapting to a rapidly growing and evolving company structure.
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive mindset, and a willingness to learn and adapt in a dynamic work environment.
📈 Similar Roles Comparison
- Unlike traditional SEO roles, this position focuses on linkbuilding and guest posting, requiring a unique blend of skills and experience.
- Universe Group's focus on AI-driven content personalization sets it apart from other tech companies in the industry.
- This role offers significant growth potential and career advancement opportunities within the company.
ASSUMPTION: Candidates should consider their unique skills and experiences when comparing this role to other SEO positions in the market, as the focus on linkbuilding and AI-driven content personalization makes it a unique opportunity.
📝 Sample Projects
- Developing and executing a comprehensive linkbuilding campaign to improve website visibility and organic traffic.
- Conducting a thorough market analysis and competitor assessment to identify growth opportunities and inform content strategy.
- Optimizing website content and structure to improve search engine rankings and user experience.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Linkbuilding / SEO Specialist may undertake in this role, highlighting the importance of a well-rounded skill set and proactive approach to problem-solving.
❓ Key Questions to Ask During Interview
- Can you describe the SEO team's structure and how this role fits within the organization?
- How does the company support the professional development and growth of its SEO team members?
- What are the most significant challenges facing the SEO team in the coming months, and how can this role contribute to addressing them?
- How does the company measure the success of its SEO efforts, and what key performance indicators (KPIs) are most important for this role?
- What opportunities exist for collaboration and knowledge-sharing with other teams within the company?
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the SEO team's dynamics, and the company's long-term goals and growth prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Indeed job posting.
- Tailor your resume and cover letter to highlight your relevant SEO and analytical skills, as well as any experience with AI tools or similar technologies.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, teamwork, and adaptability.
- Research Universe Group and the role of Linkbuilding / SEO Specialist to demonstrate your enthusiasm and understanding of the position.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
