LinkedIn Content Strategist

📌 Core Information

🔹 Job Title: LinkedIn Content Strategist

🔹 Company: Starfish Hiring

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: Temporary

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Remote (Australia only)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a comprehensive content strategy for a B2B tech brand, focusing on LinkedIn and the content hub.
• Creating and curating engaging, high-quality content that resonates with technology decision-makers and business leaders.
• Managing the full content creation process, from ideation to publishing.
• Analyzing content performance and usage metrics to optimize the content strategy.
• Collaborating cross-functionally to align content with broader business objectives.
• Developing and implementing a strategy for sustainability-focused content.

ASSUMPTION: This role requires a strong understanding of B2B tech audiences and a proven track record of successful content strategies, particularly on LinkedIn and social media.

📋 Key Responsibilities

✅ Develop and implement a comprehensive content strategy for our B2B tech brand, focusing on LinkedIn and the content hub.

✅ Create and curate engaging, high-quality content that resonates with the target audience of technology decision-makers and business leaders.

✅ Manage the full content creation process, from ideation to publishing.

✅ Maintain a content calendar to ensure a steady stream of relevant and timely content.

✅ Analyze content performance and usage metrics to optimize the content strategy.

✅ Collaborate cross-functionally to align content with broader business objectives.

✅ Develop and implement a strategy for sustainability-focused content.

ASSUMPTION: The ideal candidate will have experience in content strategy, content marketing, or a related field, with a strong focus on B2B tech audiences.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2-5 years of experience in content strategy, content marketing, or a related field, with a focus on B2B tech audiences

Required Skills:

• Excellent writing, editing, and content creation skills
• Strong understanding of content performance metrics and analytics
• Familiarity with content management systems, marketing tools, and social media platforms

Preferred Skills:

• Experience with sustainability-focused content
• Familiarity with the telecom industry

ASSUMPTION: Candidates with experience in a similar role or industry will have a strong advantage.

💰 Compensation & Benefits

Salary Range: AUD 80,000 - 120,000 per year (based on experience and industry standards for mid-senior level marketing roles in Sydney)

Benefits:

• Flexible work arrangements
• Opportunities for professional development
• Competitive compensation package

Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely

ASSUMPTION: The salary range is an estimate based on industry standards for mid-senior level marketing roles in Sydney. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, specifically focused on employee screening and drug testing

Company Size: 51-200 employees, which means a mid-sized company structure with opportunities for growth and collaboration

Founded: 2016, with a relatively short history in the industry

Company Description:

• Starfish Hiring specializes in employer drug testing, making the process seamless and easy for employers
• The company offers an innovative dashboard, customizable plans, and an extensive lab network for drug testing
• Starfish Hiring is committed to creating a comprehensive and convenient way for employers to drug test employees

Company Specialties:

• Drug Testing
• Employee Screening
• Drug & Alcohol Testing
• Third-Party Administrator

Company Website: http://www.starfish.com

ASSUMPTION: Although Starfish Hiring is not a typical tech company, its focus on B2B audiences and commitment to innovation make it an attractive employer for tech-savvy content strategists.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and advancement within the company

Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including Sales and Product

Work Arrangement: Remote (with a focus on the Australian time zone), with flexible hours and the ability to work from home

Growth Opportunities:

• Advancement to a senior or management role within the marketing department
• Expansion of responsibilities to include additional channels or content types
• Opportunities to work on special projects or initiatives

ASSUMPTION: The remote work arrangement allows for a better work-life balance and the ability to attract top talent from across Australia.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location

Office Location(s): N/A (remote work only)

Geographic Context:

• Sydney, New South Wales, Australia, with a vibrant tech industry and a strong focus on innovation
• Close proximity to other major cities and tech hubs in Australia
• Access to a diverse range of cultural and recreational activities

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely

ASSUMPTION: The remote work environment allows for a more flexible and family-friendly work arrangement.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening interview
• In-depth behavioral interview with the hiring manager
• Final interview with key stakeholders

Key Assessment Areas:

• Content creation and strategy skills
• Understanding of B2B tech audiences and the LinkedIn platform
• Analytical skills and ability to interpret data
• Cross-functional collaboration and communication skills

Application Tips:

• Highlight your experience with B2B tech audiences and content strategy
• Include examples of your writing and content creation skills
• Demonstrate your understanding of content performance metrics and analytics
• Tailor your resume and cover letter to emphasize your relevant skills and experience

ATS Keywords: Content Strategy, Content Marketing, B2B Tech, LinkedIn, Content Creation, Analytics, Writing, Editing, Content Management Systems, Marketing Tools, Social Media

ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the company's current priorities.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, Drupal)
• Marketing tools (e.g., Hootsuite, Buffer, HubSpot)
• Social media platforms (e.g., LinkedIn, Twitter, Facebook)
• Analytics tools (e.g., Google Analytics, social media analytics)

ASSUMPTION: The specific tools and technologies required may vary depending on the candidate's experience and the company's current technology stack.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer focus
• Collaboration
• Integrity
• Accountability

Work Style:

• Flexible and adaptable
• Results-driven and proactive
• Strong communication and collaboration skills
• Ability to work independently and remotely

Self-Assessment Questions:

• Do you have experience creating and executing content strategies for B2B tech audiences?
• Are you comfortable working remotely and managing your own time and priorities?
• Do you have a strong understanding of content performance metrics and analytics?
• Are you able to collaborate effectively with cross-functional teams and stakeholders?

ASSUMPTION: The ideal candidate will be a self-starter with a strong work ethic and a commitment to innovation and excellence.

⚠️ Potential Challenges

• Working remotely may present challenges in terms of communication and collaboration
• The role may require working with tight deadlines and managing multiple projects simultaneously
• The company's focus on drug testing may present unique challenges in terms of content creation and strategy
• The role may require working with a diverse range of stakeholders, including sales, product, and marketing teams

ASSUMPTION: The potential challenges of this role can be mitigated through effective communication, time management, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to a Content Marketing Manager or Social Media Manager, but with a specific focus on LinkedIn and B2B tech audiences
• The role may require a broader range of skills and experience than a typical content creation role, including analytics and strategy
• The role offers opportunities for growth and advancement within the marketing department

ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on the company's current priorities and the candidate's experience and qualifications.

📝 Sample Projects

• Developing a comprehensive content strategy for a B2B tech brand, focusing on LinkedIn and the content hub
• Creating and curating engaging, high-quality content that resonates with technology decision-makers and business leaders
• Managing the full content creation process, from ideation to publishing, for a series of blog posts or articles
• Analyzing content performance and usage metrics to optimize the content strategy for a specific campaign or initiative

ASSUMPTION: The specific projects and initiatives required may vary depending on the company's current priorities and the candidate's experience and qualifications.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the broader marketing strategy for the company?
• What are the biggest challenges facing the marketing department, and how can this role help to address them?
• What opportunities are there for growth and advancement within the marketing department?
• How does the company support remote work and employee development?

ASSUMPTION: The specific questions to ask during the interview may vary depending on the candidate's experience and the company's current priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your relevant skills and experience
• Prepare examples of your writing and content creation skills
• Be ready to discuss your approach to content strategy and analytics during the interview
• Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.