Local Marketing Advisor

📌 Core Information

🔹 Job Title: Local Marketing Advisor

🔹 Company: Cencora

🔹 Location: Remote, Pennsylvania

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote (100%)

🚀 Job Overview

Key aspects of this role include:

• Acting as a strategic marketing partner for Good Neighbor Pharmacy Premier members
• Developing and implementing tailored marketing strategies to drive consumer awareness and engagement
• Collaborating with cross-functional teams to create cohesive and effective local marketing strategies
• Educating pharmacies on digital marketing best practices and tools to optimize local engagement
• Analyzing campaign performance and adapting marketing efforts based on data insights

ASSUMPTION: This role requires a strong understanding of both digital and traditional advertising trends, as well as the ability to interpret and communicate data insights effectively.

📋 Key Responsibilities

✅ Strategic Partnership: Act as the consultative partner for Good Neighbor Pharmacy Premier members, assessing their marketing needs and business differentiators to develop effective strategies that drive consumer awareness, engagement, and in-store traffic.

✅ Collaborative Campaign Development: Work closely with the GNP marketing programs team to create relevant, cohesive, and effective local marketing strategies and materials that align with national campaigns when appropriate.

✅ Relationship Management: Build and maintain strong partnerships with GNP program and sales field teams, communicating regularly to understand customer business objectives and ensure a consistent experience for pharmacy members. As necessary, onboard and train customers on tools and educate Cencora field associates on program marketing offering during leader meetings.

✅ Digital Marketing Expertise: Educate pharmacies on high-impact patient engagement opportunities and recommend customized digital marketing strategies based on pharmacy offerings. Ensure pharmacies are aware of and equipped to utilize GNP marketing channels to drive local engagement through local listings, social media, website, online review management, and PPC advertising.

✅ Social Media Strategy: Keep abreast of social media trends and how they can align with GNP seasonal campaigns. Educate pharmacies on strategies to create a social media presence to optimize patient engagement across various platforms. Emphasis will be placed on opportunities to position the pharmacist as the local trusted advisor for health and wellness education, products, and services to their community.

✅ Performance Analysis: Analyze campaign performance against ROI, adapting ongoing and future marketing efforts based on data insights to optimize spend and maximize results.

✅ Education and Training: Educate and train internal and external stakeholders on effective digital marketing and advertising best practices.

✅ Industry Knowledge: Maintain a strong understanding of both digital and traditional advertising trends, consumer behavior trends, competitive intelligence, and challenges facing the pharmacy industry.

✅ Travel Requirements: Must be willing to work extended hours, as needed, in order to meet marketing objectives. Must be willing to travel to trade shows, conferences, national and regional sales meetings, and customer locations when necessary.

✅ Professional Development: Work with supervisor to proactively develop and identify development opportunities such as skills training and professional acumen.

✅ Other Duties: Perform other duties as required.

ASSUMPTION: This role requires strong analytical and creative skills, with the ability to think strategically and adapt quickly to change. Excellent interpersonal and communication skills are also essential for building and managing relationships at various organizational levels.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, business administration, or a related field; equivalent work experience will be considered.

Experience: Minimum of five (5) years of experience in consumer marketing, including digital, social media, and local marketing, preferably within a franchise or network environment.

Required Skills:

• Proven experience in digital advertising across multiple channels, including proficiency in Google My Business, Google Ads, PPC marketing, and social media management and paid campaigns.
• Strong analytical and creative skills, with the ability to interpret digital marketing data and communicate it to customers in a simplified fashion.
• Excellent interpersonal skills with a track recording building and managing relationships at various organizational levels.
• Proven ability to communicate effectively, both orally and in writing; presenting complex information in an approachable manner.
• Strong presentation and public speaking skills, capable of engaging audiences and conveying marketing strategies effectively.
• Exceptional organizational and time management skills, with the ability to multitask in a fast-paced environment.
• Proficiency in Microsoft Office Suite (e.g., PowerPoint, Excel, Word, Visio), Adobe Creative Suite, content management systems, and various social media platforms.
• Google Ads Search, Google My Business Basic, and Google Analytics certifications preferred.

Preferred Skills:

• Bilingual in Spanish.
• Expertise in reporting on social media and digital advertising metrics and analytics.

ASSUMPTION: While a Bachelor's degree is preferred, equivalent work experience will be considered for the right candidate. Additionally, experience in the pharmaceutical industry or independent business ownership is a plus but not required.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for a mid-senior level marketing role in the United States)

Benefits:

• Medical, Dental, and Vision Care
• Backup Dependent Care
• Adoption Assistance
• Infertility Coverage
• Family Building Support
• Behavioral Health Solutions
• Paid Parental Leave
• Paid Caregiver Leave
• Training Programs and Professional Development Resources
• Mentorship Programs, Employee Resource Groups, and Volunteer Activities

Working Hours: Full-time, with the possibility of extended hours and travel as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role in the United States. Actual compensation may vary based on factors such as experience, skills, and location.

📌 Applicant Insights

🔍 Company Context

Industry: Cencora operates in the pharmaceutical distribution and healthcare logistics sectors, focusing on improving the lives of people and animals worldwide.

Company Size: Cencora is a large organization with over 46,000 employees globally, providing a diverse and dynamic work environment.

Founded: Cencora was founded in 2023, building on the legacy of AmerisourceBergen.

Company Description:

• Cencora is a leading global pharmaceutical solutions organization centered on improving the lives of people and animals around the world.
• The company connects manufacturers, providers, and patients to ensure that anyone can get the therapies they need, where and when they need them.
• Cencora also helps its partners bring their innovations to patients more efficiently to accelerate positive outcomes.

Company Specialties:

• Pharmaceutical distribution
• Supply chain management
• Pharmaceutical service
• Product commercialization
• Healthcare logistics
• Provider efficiency technologies
• Consulting and business coaching

Company Website: Cencora

ASSUMPTION: Cencora's size and industry provide ample opportunities for career growth and development. The company's focus on improving lives worldwide also offers a meaningful and impactful work environment.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a significant amount of experience and expertise in consumer marketing, digital advertising, and social media management.

Reporting Structure: The Local Marketing Advisor will report directly to the Marketing Programs Manager for Good Neighbor Pharmacy.

Work Arrangement: This role is 100% remote, with the possibility of extended hours and travel as needed.

Growth Opportunities:

• Potential career progression into senior marketing roles or management positions within Cencora.
• Opportunities to work on various marketing campaigns and projects, gaining diverse experience and exposure.
• Access to training programs, professional development resources, and mentorship opportunities to enhance skills and advance career growth.

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to advance within the marketing department or explore other areas of the organization.

🌍 Location & Work Environment

Office Type: Remote

Office Location(s): Remote, Pennsylvania

Geographic Context:

• Pennsylvania is located in the northeastern United States, with a moderate climate and a rich history.
• The state is known for its diverse industries, including healthcare, technology, and manufacturing.
• Pennsylvania offers a variety of cultural, recreational, and educational opportunities, with major cities such as Philadelphia and Pittsburgh.

Work Schedule: Full-time, with the possibility of extended hours and travel as needed.

ASSUMPTION: Working remotely in Pennsylvania offers a flexible work-life balance, with the added benefit of access to various cultural, recreational, and educational opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and skills-based interview
• Final interview with the hiring manager
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and campaign development
• Digital advertising and social media management expertise
• Data analysis and interpretation skills
• Communication and presentation skills
• Cultural fit and alignment with Cencora's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements.
• Demonstrate your understanding of the pharmaceutical industry and digital marketing trends in your application materials.
• Prepare examples of successful marketing campaigns you've led or contributed to, emphasizing your strategic thinking and data-driven approach.
• Research Cencora's mission, values, and company culture to show your enthusiasm and alignment with the organization.

ATS Keywords: Digital Marketing, Social Media Management, PPC Advertising, Consumer Marketing, Marketing Strategy, Campaign Development, Data Analysis, Pharmaceutical Industry, Remote Work

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing expertise, strategic thinking, and cultural fit with Cencora's values and mission.

🛠️ Tools & Technologies

• Microsoft Office Suite (PowerPoint, Excel, Word, Visio)
• Adobe Creative Suite
• Content management systems
• Various social media platforms
• Google My Business, Google Ads, Google Analytics

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, as they are integral to the day-to-day responsibilities of a Local Marketing Advisor.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric: We put patients first in all that we do.
• Collaborative: We work together to achieve our goals.
• Innovative: We embrace change and continuously improve.
• Accountable: We take ownership of our responsibilities and deliver on our commitments.
• Respectful: We value and appreciate the diversity of our team members and the communities we serve.

Work Style:

• Collaborative: This role requires strong collaboration with cross-functional teams and stakeholders.
• Data-driven: Decisions are based on data insights and analytics to optimize marketing efforts and maximize results.
• Adaptable: The marketing landscape is constantly evolving, requiring the ability to adapt quickly to change.
• Customer-focused: This role is centered on driving consumer awareness, engagement, and in-store traffic for independent pharmacies.

Self-Assessment Questions:

• How do your personal values align with Cencora's company values, particularly the patient-centric focus?
• How do you approach building and maintaining strong relationships with various stakeholders, both internally and externally?
• How do you stay up-to-date with digital marketing trends and adapt your strategies accordingly?

ASSUMPTION: Cencora values a diverse and inclusive work environment, seeking candidates who align with their company values and can thrive in a collaborative, data-driven, and adaptable work style.

⚠️ Potential Challenges

• Managing multiple marketing campaigns and projects simultaneously, requiring strong organizational and time management skills.
• Working with a diverse range of stakeholders, including pharmacies with varying levels of marketing expertise and resources.
• Keeping up-to-date with the latest digital marketing trends and tools, as the industry is constantly evolving.
• Occasional travel requirements for trade shows, conferences, and customer locations.

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a customer-focused mindset.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a strong emphasis on digital advertising, social media management, and data analysis.
• Unlike other marketing roles, this position is focused on the pharmaceutical industry and requires an understanding of the unique challenges faced by independent pharmacies.
• Career progression in this role may lead to senior marketing positions or management opportunities within Cencora, offering excellent growth potential.

ASSUMPTION: This role offers a unique blend of marketing expertise, industry-specific knowledge, and growth opportunities tailored to the pharmaceutical industry.

📝 Sample Projects

• Developing a targeted social media campaign to position pharmacists as local trusted advisors for health and wellness education, products, and services.
• Analyzing campaign performance data to optimize marketing spend and maximize results for independent pharmacies.
• Creating tailored marketing strategies to drive consumer awareness, engagement, and in-store traffic for pharmacies with varying business differentiators and marketing needs.

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and customer-focused approach required for success in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Good Neighbor Pharmacy and Cencora?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Cencora support the professional development and growth of its marketing team members?
• What are the most significant challenges facing independent pharmacies, and how can this role address them through marketing strategies?
• How does Cencora foster a collaborative and inclusive work environment, particularly for remote team members?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and your long-term career growth potential.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements, emphasizing your strategic thinking and data-driven approach.
• Prepare examples of successful marketing campaigns you've led or contributed to, focusing on your ability to drive consumer awareness, engagement, and in-store traffic.
• Research Cencora's mission, values, and company culture to show your enthusiasm and alignment with the organization.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.