Local Marketing Intern

📌 Core Information

🔹 Job Title: Local Marketing Intern

🔹 Company: Treatwell

🔹 Location: Milan, Lombardy, Italy

🔹 Job Type: Internship

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the Local Marketing team in creating digital content and managing B2B/B2C communications
• Organizing local events and ensuring content quality and brand consistency
• Collaborating with partners and stakeholders for content production
• Localizing marketing campaigns and texts for the Italian market

ASSUMPTION: This role is ideal for a recent graduate or student looking to gain practical experience in digital marketing and content creation within the beauty industry.

📋 Key Responsibilities

✅ Supporting the ideation and realization of organic content for social media platforms (Meta and TikTok), including publishing, programming, and creative briefs

✅ Collaborating with partners and stakeholders for content production, including shooting organization, coordination with salons, and agency management

✅ Verifying content quality and brand identity consistency

✅ Localizing marketing campaigns and digital texts, focusing on linguistic and cultural adaptation for the Italian market

✅ Supporting the organization of local B2B and B2C events, handling logistics and promotion

ASSUMPTION: The role may involve occasional weekend work or evening events, depending on the event schedule.

🎯 Required Qualifications

Education: Pursuing or recently graduated from a degree in Marketing, Communications, or a related field

Experience: No professional experience required, but relevant internships or projects are a plus

Required Skills:

• Interest in digital marketing and social media
• Fluency in Italian and good English proficiency (both written and spoken)
• Strong organizational skills and attention to detail
• Creativity, proactivity, and initiative

Preferred Skills:

• Experience with social media management tools
• Knowledge of the beauty industry

ASSUMPTION: Applicants should be eligible to work in Italy and, if not, be able to obtain the necessary visa sponsorship.

💰 Compensation & Benefits

Salary Range: Treatwell offers a contract of Stage with a monthly allowance of €500 gross (€350 net) for this internship position. This is in line with the industry standard for unpaid internships in Italy.

Benefits:

• Meal Vouchers (€8/day)
• Monthly App Voucher (€40)
• Discounts on Italo Treno and other company-specific conveniences
• Access to all necessary devices and tools for work

Working Hours: Full-time (40 hours/week) with flexible hours and the possibility of remote work for specific tasks

ASSUMPTION: The salary range provided is an estimate based on industry standards for unpaid internships in Italy. Actual compensation may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Treatwell operates in the Internet Publishing industry, focusing on online bookings, beauty, health & wellness, and technology.

Company Size: Treatwell is a mid-sized company with 501-1,000 employees, offering a dynamic and collaborative work environment.

Founded: Treatwell was founded in 2008 and has since grown to become the leading software gestionale for the beauty sector, connected to the marketplace of online booking leaders in Europe.

Company Description:

• Treatwell is a fast-growing, innovative company that aims to digitalize and revolutionize the beauty industry
• The company works with over 50,000 salon partners across 13 countries, processing up to 8 million appointments monthly
• Treatwell empowers hair, beauty, and barber professionals to manage bookings and business efficiently, connecting them with treatment-loving clients seamlessly

Company Specialties:

• Online Bookings
• Beauty and Health & Wellness
• Hybrid Marketplace
• Online Marketing
• E-commerce and Technology

Company Website: Treatwell

ASSUMPTION: Treatwell's company culture values inclusivity, respect, and the appreciation of each employee's unique qualities, offering equal opportunities to all candidates and employees.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for recent graduates or students seeking to gain practical experience in digital marketing and content creation within the beauty industry.

Reporting Structure: The Local Marketing Intern will report directly to the Local Marketing Team Manager.

Work Arrangement: This is an on-site internship with flexible hours and the possibility of remote work for specific tasks.

Growth Opportunities:

• Gaining practical experience in digital marketing and content creation within the beauty industry
• Developing professional skills and building a network within the company
• Potential full-time employment opportunities upon completion of the internship

ASSUMPTION: The internship duration is not specified in the job description, so it may vary depending on the agreement between the candidate and the company.

🌍 Location & Work Environment

Office Type: Treatwell's Milan office is a modern, collaborative workspace that fosters creativity and innovation.

Office Location(s): Milan, Lombardy, Italy

Geographic Context:

• Milan is the second-largest city in Italy and the capital of the Lombardy region
• The city is a major hub for fashion, design, finance, and tourism
• Milan offers a vibrant cultural scene, rich history, and numerous opportunities for personal and professional growth

Work Schedule: Full-time (40 hours/week) with flexible hours and the possibility of remote work for specific tasks

ASSUMPTION: The work environment may involve occasional weekend work or evening events, depending on the event schedule.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to assess language skills and cultural fit
• In-person or video interview with the Local Marketing Team Manager to discuss the role and expectations
• Background check and reference verification (if applicable)

Key Assessment Areas:

• Language proficiency (Italian and English)
• Cultural fit and adaptability
• Organizational skills and attention to detail
• Creativity and proactivity

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your passion for the beauty industry and digital marketing
• Showcase any relevant projects or internships that showcase your skills and initiative

ATS Keywords: Digital Marketing, Social Media, Content Creation, B2B Communication, B2C Communication, Organizational Skills, Creativity, Proactivity, Initiative, English Proficiency

ASSUMPTION: The application process may take up to 2-3 weeks, depending on the company's hiring timeline and the number of applicants.

🛠️ Tools & Technologies

• Social media management tools (e.g., Hootsuite, Buffer, or Sprout Social)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite, or Sketch)
• Project management tools (e.g., Asana, Trello, or Microsoft Project)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's internal processes and the candidate's skillset.

👔 Cultural Fit Considerations

Company Values:

• Treat everyone well
• Think like an (salon) owner
• Make every appointment count
• Play to win together

Work Style:

• Collaborative and team-oriented
• Dynamic and fast-paced
• Focused on innovation and continuous improvement

Self-Assessment Questions:

• Do I have a genuine interest in the beauty industry and digital marketing?
• Am I comfortable working in a fast-paced, collaborative environment?
• Do I possess strong organizational skills and attention to detail?

ASSUMPTION: Applicants should be comfortable working in a multicultural environment and adaptable to the company's dynamic work culture.

⚠️ Potential Challenges

• Occasional weekend work or evening events may be required, depending on the event schedule
• The role may involve managing multiple projects and deadlines simultaneously, requiring strong organizational skills and time management
• Applicants may face competition from other candidates with relevant experience or skills
• The internship may not be paid, depending on the agreement between the candidate and the company

ASSUMPTION: The potential challenges listed above are based on industry standards and common experiences for internships in the marketing field.

📈 Similar Roles Comparison

• This role is similar to other marketing internships but focuses specifically on the beauty industry and local marketing efforts
• Compared to other internships, this role offers the opportunity to gain practical experience in a fast-growing, innovative company within the beauty sector
• Career progression may include roles such as Marketing Coordinator, Marketing Specialist, or similar positions within the company

ASSUMPTION: The comparison points listed above are based on industry standards and common experiences for marketing internships.

📝 Sample Projects

• Developing and implementing a social media marketing campaign for a specific salon or product line
• Localizing marketing campaigns and digital texts for the Italian market, ensuring linguistic and cultural adaptation
• Organizing and managing local events, handling logistics, and promotion

ASSUMPTION: The sample projects listed above are based on the responsibilities and requirements outlined in the job description.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role contribute to the overall marketing strategy for Treatwell in Italy?
• What opportunities are there for professional growth and development within the company?
• How does Treatwell support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: The key questions listed above are designed to help applicants better understand the role, the company culture, and the opportunities for professional growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Treatwell careers page
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of any relevant projects or internships that showcase your skills and initiative
• Follow up with the hiring manager one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.